THE OFFICIAL MAGAZINE OF THE MSGA
MEDIA INFORMATION PACK 2013 Supported by:
“I was very impressed having seen the work Think Sports Media (publisher of the Maryland State Magazine) has produced in the UK and I am looking forward to working with them in promoting the development and image of golf in my home state of Maryland and the broader US golf community. This is a project that is close to my heart and I look forward to contributing to an exciting new way of communicating and promoting golf to both existing and new players to the sport.” Allen Wronowski, Honorary President of the PGA of America and 37th President of the PGA of America (2010-2012)
”Unlike other golf magazines, our goal is to work closely with and showcase member clubs, their staff, golfers, local businesses and organizations who are all focused on promoting the game in Maryland.” Bill Smith, Executive Director, Maryland State Golf Association
Introduction The Maryland State Golf Association (MSGA) is proud to be launching the first ever official state golf magazine which will be produced monthly in digital format and will give the MSGA and each of you, our member clubs and commercial partners, the opportunity to showcase and highlight the structure and facilities of your clubs and businesses in an effort to promote Maryland golf. Unlike other golf publications, our aim is to support your efforts by focusing on golf in our great state. It is with this in mind that we and our official media partner, Think Sports Media Ltd, have devised a specific look and feel to the magazine that will deliver a high-end monthly digital publication to promote golf and achieve the following goals:
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Attract new golfers and members into our clubs
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Create a marketing channel that member clubs can use to communicate with their members
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Generate interest and educate potential players and spectators to the sport of golf
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Inform golf enthusiasts and athletes creating greater awareness as to the global reach of the sport as well as the lucrative possibilities that golf can create
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Create a publication that will allow our clubs and suppliers to highlight the corporate and social event opportunities that can be available within our clubs and the greater golfing community
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Provide exclusive commercial offers via our official sponsors and advertisers to all state golfers and the broader magazine circulation
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Generate international opportunities for touring teams, clubs and players to visit the state
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Allow promising star players the opportunity to showcase his or her skills and achievements nationally and internationally
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Showcase and leverage upcoming state championships, awards and tournaments
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Encourage interest in exchange programs with other golf institutions, states, and nations
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Promote and profile junior and senior golf within the state and celebrate their success regionally, nationally and internationally
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Inspire and encourage mass participation for golf and its supporting partners in the state
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Advisory Board Allen Wronowski - Contributing national and special features writer/columnist • 37th President of the PGA of America (2010-2012) • Honorary President PGA of America (2012-2014) • Elected as PGA Vice President (2008- 2010), PGA Secretary (2006-2008), PGA District Director (2000-2004) • National PGA Hall of Fame Inductee (2013) • Chair for the Junior PGA Championship (2013, 2010, 2009, 2008, 2007, 2006) • Serves on the Board for the National First Tee, Folds of Honor Foundation, and PGA Tour Policy Board
Randal P. Reed - ‘Rules Revisited’ feature lead • • • • •
Executive Director, Middle Atlantic Golf Association (MAGA) Executive Director of Washington Metropolitan Golf Association Director of Rules and Competitions, Maryland State Golf Association (MSGA) USGA Rules Committee member Mid Atlantic PGA (MAPGA) David Wortman Citizen of the Year Award winner 2012
Jerry Duffy - ‘President’s Welcome’ and ‘Rules Revisited’ editorial • • • • •
President of the Maryland State Golf Association USGA’s Senior Amateur Committee member MSGA Rules Official 7 years service with the MSGA Member of the Country Club at Woodmore
William Smith - MSGA editorial • • • • • •
Executive Director MSGA Past President MSGA Member USGA Regional Affairs Committee Elected to the Mid-Atlantic Golf Association Hall of Fame 2011 Past President of Hillendale Country Club 25 years service with the MSGA
Jack Barse - ‘Rules Revisited’ editorial • • • •
Vice President of the Maryland State Golf Association Golf Committee member at Columbia Country Club, MD MSGA Rules Official 8 years service as a Vice President of MSGA
Media Information Pack
Jon Guhl - ‘MAPGA Focus’ editorial feature writer • Executive Director of Middle Atlantic PGA (MAPGA), representing 1100 PGA professionals at over 600 facilities • 18 years of service to the Middle Atlantic PGA • MAPGA, MSGA, VSGA Rules Official • Former Chair of PGA Executive Director Committee • Served on National Golf 2.0 Committee
Marty West - ‘Amateur Interview’ columnist • • • • • • •
Nine-time Maryland Amateur Champion Three-time Maryland Open Champion Five-time Middle Atlantic Amateur Champion Two-time Walker Cup Team One-time World Team Member Twelve-time Club Champion Columbia CC Qualified for more than 40 USGA Championships
Marcus Bain - Publishing Director • • • • •
Founding Partner and Group Executive Director, Think Sports Media Ltd (UK) Publishing Director for the Maryland State Golf Magazine (MSGA) Former Brand and Corporate Partnerships Director, SportsPro Media Ltd (UK) Former Brand and Partnerships Director at National Family Week Ltd (UK) Former Commercial Director of Commonwealth Communications (British Commonwealth Secretariat) at Henley Media Group LTD (UK) • Former Commercial Director at both Haymarket Media LTD and Caspian Media LTD (UK)
David Norman - Commercial Sales & Sponsorship Director • • • • • •
U.S. Open and Presidents Cup official Member of Golf Digest’s national ranking panel Past President of the International Association of Golf Administrators USGA Committee member and Board member of the Middle Atlantic Golf Association Past President of the Virginia Society of Association Executives (VSAE) Past Executive Director of the Virginia State Golf Association (VSGA)
David Partridge - Sales & Sponsorship Manager • • • • •
Five-time VSGA Player of the Year (four regular and one senior) Middle Atlantic Golf Association Amateur Champion Two-time Virginia Amateur Champion and three-time Mid-Amateur Champion Virginia Senior Amateur Champion and Virginia Senior Open Champion Member of the Virginia team that won the 1995 USGA State Team Championship
Our Partners United State Golf Association (USGA) The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, equipment standards, and World Amateur Golf Rankings. The USGA’s working jurisdiction comprises the United States, its territories, and Mexico. The USGA is a global leader in the development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history, and funds an on-going “For the Good of the Game” grants program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.
PGA of America The PGA of America is the world’s largest working sports organization, comprised of 27,000 men and women golf Professionals who are the recognized experts in growing, teaching and managing the game of golf, while serving millions of people throughout its 41 PGA Sections nationwide. Since its founding in 1916, The PGA of America has enhanced its leadership position by growing the game of golf through its premier spectator events, world-class education and training programs, significant philanthropic outreach initiatives, and award-winning golf promotions.
Middle Atlantic Golf Association
The Middle Atlantic Golf association is one of the oldest amateur golf organizations in the country. It was founded in 1902 for the purpose of promoting the game of golf, upholding the traditions and spirit of the game, and providing competitions for its members. Our member clubs, approximately 125, are located in Maryland, Virginia, West Virginia and Delaware.
American Society of Golf Course Architects Founded in 1946, the American Society of Golf Course Architects (ASGCA) is the oldest professional organization of golf course designers in America. Our architects have designed, renovated and remodeled many of the most famous and storied courses in golf. They are active in current projects not only in the United States and Canada, but also in Europe, Asia and beyond.
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THE OFFICIAL MAGAZINE OF THE MSGA
Media Information Pack
The Washington Metropolitan Golf Association
The Washington Metropolitan Golf Association is comprised of courses and clubs located within a 60-mile radius of the District of Columbia’s boundaries. Its activities are performed through an executive director and a slate of volunteer officers and directors. The WMGA and its predecessor (District of Columbia Golf Association) have been serving Washington golfers for over 90 years.
AJGA The American Junior Golf Association is a 501(c)(3) non-profit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf.
Maryland Department of Business & Economic Development (Marylandsports.com) Maryland Sports, enhances Maryland’s economy, image and quality of life through the attraction, promotion, retention and development of regional, national and international sporting events. The Maryland Office of Sports Marketing is a partnership between the Department of Business and Economic Development and the Maryland Stadium Authority. It was created to promote national and international sports competitions in Maryland- both amateur and professional-in order to enhance the quality of life for Maryland residents and strengthen the state’s presence in the overall sports marketplace.
Think Sports Media Ltd The official media partner for the Maryland State Golf Association. Think Sports Media is major supporter of golf all around the world. The organization represents a number of regional and national golf associations in the UK and the US. As the official publisher of our magazine, Think Sports Media is integral to the MSGA’s long-term golf development and communication plans.
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Quick Facts
Free to all
Features on your clubs and friends
Our magazine has fresh editorial content 12 months a year.
Every month we features clubs and top players, so look out for your friends and club members.
Free annual subscription Just simply send us an email with your name and club (if applicable) to info@thinksportsmedia.com
There are an estimated 322,000 golfers in the state of Maryland The MSGA has over 40,000 handicap golfers registered in the state
Readership • All past and present issues will be accessible online on the MSGA website - www.msga.org • Digitally distributed by the MSGA to all golf clubs in the state • E-mailed twice a month to 25,000 handicap golfers and golf passport holders, who are e-mail subscribers from our MSGA database. • Circulated by our partners, Maryland Sports, a division of the Maryland Department of Business and Economic Development - www.marylandsports.us • Circulated internationally via our media partners Think Sports Media Ltd
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THE OFFICIAL MAGAZINE OF THE MSGA
Media Information Pack
2013
Free Black Book Directory of golf contacts Full contact details and links to all the state golf clubs. Please contact us if you wish to add your club, driving range, golf professional or business to our list. E-mail us at info@thinksportsmedia.com
Available on PC, Mac, Android, Tablet, iPad and iPhone Multiple ways to access the digital magazine in a matter of seconds.
Free to share and embed You can share and embed our magazine onto all social media platforms including Facebook & Twitter as well as onto your club or personal website easily.
To view past and current issues
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Go to the state golf homepage at www.msga.org and catch up with us.
The Official Magazine of MSGA (US)
THE OFFICIAL MAGAZINE OF THE MSGA
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Coach’s Corner
Golf Tech
Top-level interview with a leading state teacher every month
A look at the latest gadgets and golf aids on the market.
Monthly Editorials
What’s in the bag?
On the Greens
Ask Allen...
Golf Equipment
What our Maryland professionals use. Quickfire interviews with the best the state has to offer.
Take a tour of your favorite clubs with technical interviews with the course superintendent. Each month we visit a different venue.
Honorary President of the PGA of America, Allen Wronowski shares his thoughts with us in his regular monthly feature.
Our month-by-month equipment review. Every issue we compare various equipment that will help you find the right clubs, clothing and products for your game.
Golf Tutorial
In the Clubhouse
Amateur Interview
Rules Revisited
Over the course of the next 12 monthly issues of The Maryland State Golf Magazine, we bring you exclusive advice and tips from top selected Maryland professionals to help improve your game.
See what 19th hole wonders our state clubs have to offer as each issue we showcase a new club. So whether you are at Hillendale, Blue Mash, Congressional or Four Streams etc., keep a look out with our GM feature to see if your club is featured in the current issue.
Every month, Marty West, Maryland’s most celebrated amateur golfer will be interviewing one of our leading state amateurs to find out a little more about who we should be looking out for in the coming season.
Our monthly feature looking at what you need to be aware of - headed by our rules expert Randy Reed, USGA rules committee member and supported by MSGA President Jerry Duffy and Vice President Jack Barse.
PLUS
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Blackbook Directory MAPGA round up Winter Wonderlands (Oct-Feb) Kids’ Corner Playing the hole
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World of Golf (Round-up) Golf Fitness Health and Well-being Architectural Review Venues
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Top 10 Amateurs Top 5 Seniors Top 5 Women Inside Outings Golf Breaks
BECOME A PARTNER WITH THE MSGA
: : Sponsorship Opportunities Exciting opportunities await the partners for all of our feature articles or interviews. Become a sponsor of one of our sections and beneďŹ t by an exclusive partnership package which includes: Sponsorship statements, advertising pages and logos will be collated into a year-end stand alone magazine featuring all the months features into one magazine available for your marketing purposes and hosted on the MSGA site.
Interested in being a partner? Please contact: Mid-Atlantic Sales Office David Norman dnorman008@gmail.com (804) 399-7802
Example feature partnership; 6 page feature per month x 12 months collated into a stand alone 72 page special feature magazine and would allow room for multiple free sponsor ads as well as custom front and back covers.
David Partridge dpartridge72@gmail.com (804) 240-2187 Publisher Marcus Bain marcus@thinksportsmedia.com (646) 257-3726
Advertise with us Maryland Golf’s Ecnomic Impact Report With 189 golf facilities and playing host to the 2011 U.S. Open, golf in the “old Line State” is more than just an enjoyable pastime – it is a key industry contributing to the vitality of Maryland’s economy. In 2010, the size of Maryland’s direct golf economy was approximately $727.2 million. This is comparable to revenues generated by key industries in the state, such as medical equipment and supplies manufacturing ($457.7 million), agricultural crops ($691.6 million), and data processing and services ($1.648 billion). Golf brings visitors to the state, spurs new residential construction, generates retail sales, and creates demand for a myriad of goods and services. In 2010, Maryland’s golf industry generated a total economic impact of $1.3 billon, supporting nearly 14,700 jobs with $407.6 million of wage income. The continued health and growth of the golf industry has a direct bearing on future jobs, commerce, economic development and tax revenues for a large number of Maryland’s communities and industries. Industry
Direct ($ M)
Indirect/ Induced
Total Output ($ M)
Total Jobs
Total Wage Income ($ M)
Golf Facility Operations
$386.8
$743.0
8,523
$221.8
Golf Course Capital Investments*
$33.0
$24.5
176
$7.6
Golf-Related supplies
$131.7
$257.1
2,890
$85.7
Tournaments & Associations
$7.5
$16.4
139
$5.1
Real Estate**
$47.8
$68.2
489
$21.2
Hospitality & Tourism
$120.4
$233.6
2,430
$66.2
Total
$727.2
$1,342.8
14,647
$407.6
Golf facility Operations
Golf related Supplies
Golf’s 189 courses, 34 stand alone ranges and 34 miniature golf facilities generated $386.8 million of revenues in 2010. Golf revenues are nearly three quarters of all other major spectator sports combined – baseball, football, horse racing, and other popular spectator sports.
Out-of-state shipments by Maryland golf apparel, golf club, and turf maintenance equipment companies (e.g., Under Armour, STX Golf, Wright Manufacturing, etc.) were approximately $106.6 million in 2010. In addition, the profit made on state retail golf equipment, apparel, and media totalled $25.2 million.
Golf course capital Investments
Major Tournaments and Associations
Maryland’s golf facilities made $33.0 million of capital investments in 2010; $20.9 million in existing facilities and $12.1 million in the construction of new courses.
2011, the U.S. Open was played in Maryland, drawing 230,000 spectators with an impact of over $100 million. In 2010 Maryland hosted the Constellation energy senior Players Championship (a Champions Tour Event) and the Melwood Prince George’s County Open (a Nationwide Tour event). In 2010 these 2 events combined with the golf associations in Maryland generated 7.5 million in revenues.
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THE OFFICIAL MAGAZINE OF THE MSGA
Media Information Pack
Advertisement Sizes
Full Page Trim Bleed Type
Double Page Spread W 210mm x H 297mm W 216mm x H 303mm W 186mm x 267mm
Trim Bleed Type
W 420mm x H 297mm W 426.35mm x H 303.35mm W 394mm x 271mm
Advertisement Rates Out of state GC/ businesses
12 insertion total
Average monthly
9 month total
Average monthly
6 month total
Average monthly
3 month total
Average monthly
Double page
4,800
400
3,850
428
3,200
533
2,000
667
Full page
3,600
300
3,100
344
2,340
390
1,300
433
Black book full page
1,800
150
1,575
175
1200
200
675
225
MSGA Club
12 insertion total
Average monthly
9 month total
Average monthly
6 month total
Average monthly
3 month total
Average monthly
Double page
4,000
333
3,450
383
2,600
433
1,450
483
Full page
2,400
200
2,250
250
1,800
300
1,050
350
Black book full page
1,200
100
1,125
125
900
150
525
175
Black book insertion
12 insertion total
Average monthly
9 month total
Average monthly
6 month total
Average monthly
3 month total
Average monthly
Upgrade to 1/6 page
600
50
535
59
450
75
270
90
To advertise in the oďŹƒcial Maryland State Golf Magazine please contact: David Norman dnorman008@gmail.com (804) 399-7802
David Partridge dpartridge72@gmail.com (804) 240-2187
Marcus Bain marcus@thinksportsmedia.com (646) 257-3726
THE OFFICIAL MAGAZINE OF THE MSGA
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The Official Magazine of the
Maryland State Golf Association
To get your free monthly subscription simply send an email with your name to us at info@thinksportsmedia.com