TOOLS & RESOURCES
Realogy The Coldwell Banker Commercial® organization is backed by the strength of its parent company: Realogy Holdings Corp. (NYSE: RLGY) Realogy’s brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, The Corcoran Group®, ERA®, Sotheby’s International Realty®, NRT LLC, Cartus and Title Resource Group. This allows for shared backend resources and cost savings on the national scale.
Brand Awareness
Source: Base: Total respondents (1,231); independent market research firm Beta Research Corp., in conjunction with The Wall Street Journal’s marketing department, conducted this national survey among top and middle manager Journal subscribers responsible for their organization’s corporate real estate purchase decisions. Fielded JulyAugust 2011; 61% response rate. Based on a sample of 1,231 respondents with a margin of error of +/- 2.8% at 95% confidence level.
Value Circle The core categories that outline CBC Tools & Resourses
Marketing your Services Affiliate Growth Personal Development Thought Leadership Winning Business
4
3
Winning the Business Obtaining a new listing often begins with collaboration. With over 200* companies across the country, the Coldwell Banker Commercial® (CBC®) organization offers professionals a myriad of opportunities to establish contacts, share leads, and develop business on a national scope.
Business Development
Realogy Global Client Solutions acts as a centralized resource to:
Business Development
Client Development
Account Management
SOURCE
SECURE
Marketing
RFP’s (Infrastructure)
SUPPORT & SUSTAIN Best Practices
Research & Data Transaction Database
Search for closed transactions or client relationships and build partnerships to compete more effectively.
Market Reports
Obtain ample knowledge of the property and the market utilizing complimentary access to Reis.
Referrals
Tap into other CBC professionals to assist in winning business or refer multi-market clients in just abou any market across the United States.
Marketing your Services
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In commercial real estate, there are three main goals; acquiring, disposing or managing space. CBC provides the tools and resources to ensure you can effectively market your services and in the end, close the transaction.
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Reis,
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Maximize the exposure of listings while minimizing effort.
Professionally present for-lease and for-sale opportunities via email to your personal contact list.
Broadcast System
Provide fast, effective exposure for your listings to over 3,000 CBC professionals.
Technology National Website
CBCWorldwide (national website) averages over 1.5 million Page Views annually.
Local Website
Create your own website that looks and feels like CBCworldwide.com. Save on server cost and website production by taking advantage of the complimentary local website - building a strong, unified brand.
Mobile Apps
Over 15,000 listings in your pocket.
, Inc.
2013 Reis
Listing Exposure
Emarketing
$0
$0 $10,000 00
$0
$6,894,0
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$744,000 $204,000 $39,000 00
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$838,000 $222,000 $5,603,0
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$39,000
$5,907,0 $48,749,
$1,998,0
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$929,000 $232,000
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Cash
Flow $3,572,8 71 $5,907,2 93 $5,603,2 06 $5,279,5 94 $5,043,5 65 $4,914,0 94 $3,849,4 81 $3,455,6 89 $3,190,1 22 $2,977,4 40 $1,566,7 47 $45,360 ,103 $56,361 ,285
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nt Value
Presen Income t Value of at 12.2 0% $3,373,0 36 $4,970,4 90 $4,201,9 85 $3,528,7 88 $3,004,4 83 $2,609,0 52 $1,821,5 82 $1,457,4 32 $1,199,1 35 $997,49 5 $495,53 1 $27,659 ,007 $17,825 ,935
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$1,730,0
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$258,000 $168,000
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000
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$2,279,0
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$3,190,0 $53,663,
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$2,298,0 00 $1,216,0 00 $3,513,0 00
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$56,670,
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Value Distrib ution In-Place Income Prospe ctive Income Prospe Resale ctive Proper Income ty Other Value Total
10 Yea
42.3%
18.5% 39.2% 0.0%
r DCF $45,485 Value Estima ,000 /$11 te: 8 PSF Direct Cap $83,833 Comparison ,000 /$21 : Sales 7 PSF Comps Compar $57,103 ison: ,000 /$14 8 PSF
Page
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2022Q4 $28.16 386,078 $11,034, 000
$143,000
$5,835,0
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$3,456,0
2021Q4
$27.24 386,078 $10,655, 000
$2,244,0 00 $1,187,0 00 $3,431,0 00
$0
$5,891,0 $1,930,0
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$301,000
11.8% $1,221,0 00 $104,000 $9,243,0 00
$101,000 $9,318,0 00
$0
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00 $249,000
2020Q4
$336,000 $121,000
9.8% $993,000
n Repo
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Latitud e: 40.8 45 Longitu de: -74. 4585
$26.54 386,078 $10,353, 000
$91,000
$2,141,0 00 $1,133,0 00 $3,274,0 00
$0
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$5,044,0 $48,177,
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$0 ,942
$2,092,0 00 $1,107,0 00 $3,199,0 00
$0
$6,354,0 $1,028,0
$39,000
$5,280,0
2019Q4
$379,000
7.3% $728,000 $99,000 $9,459,0 00
$99,000 $9,479,0 00
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$26.03 386,078 $10,124, 000
$70,000
6.4% $634,000
$2,044,0 00 $1,081,0 00 $3,125,0 00
$0
2018Q4
$412,000
$67,000
5.5% $539,000 $98,000 $9,535,0 00
$98,000 $9,687,0 00
$1,953,0 00 $1,033,0 00 $2,986,0 00
$1,006,0 00 $2,909,0 00
$0
Summ
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$25.64 386,078 $9,944,0 00
$410,000
$49,000
4.1% $400,000
$45,484
Page 2
Copyright
00
2017Q4
$25.49 386,078 $9,868,0 00
$411,000
$32,000
2.3% $218,000 $96,000 $9,802,0 00 $1,902,0
2016Q4
$25.36 386,078 $9,809,0 00
$458,000
$16,000
$0 $48,000 $5,005,0 00 $930,000 $492,000 $1,422,0 00
2015Q4
$25.26 386,078 $9,758,0 00
$494,000
$0 -0.0%
$3,573,0
t Value
2014Q4
$24.97 386,078 $9,639,0 00
$269,000
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2013
$24.78 386,078 $4,784,0 00
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Listing Distribution
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$3,583,0
NCF
Qtrs 3-4, 2013 2014 Q4 2015 Q4 2016 Q4 2017 Q4 2018 Q4 2019 Q4 2020 Q4 2021 Q4 2022 Q4 2023 Qtr s 1-2 Total Income Proper ty Res ale at Other 9.90% Value Cap Rat Total e: * Proper ty Pre sent Val * Less ue cost of sale at 3.0% Co
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Client Communications
Keep all communications between you and a client in one central location: utilizing this virtual “War Room� for transactions! Mobile Apps are available allowing access anywhere and anytime.
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Assistance with all of the key components to a marketing package. Marketing Intelligence & Comparables
Financials
Run Sales & Rent Comps through your complimentary Reis subscription.
Help investors make informed decisions by creating 10 year cash flow analysis in Reis’s Property Valuation tool or utilizing several downloadable templates.
Demographics
Templates
Provide insight to potential investors utilizing demographics that can be run on a 1, 3, 5 mile radius of any location.
Avoid recreating the wheel: utilize over 100 branded CBC templates available in the Template Center or take from the best examples in the Affiliate Library. Templates include: signs, business cards, case studies, flyers, packages, bio and postcards.
Presentations iPad Presentation
Take your presentations to the next level and utilize this proprietary webbased presentation creator that can be played on an iPad, laptop or any computer or browser.
Packages
Take advantage of proven templates to reach your end goal of selling/leasing your property.
Personal Development Invest in your mind and stay current on the ever- changing trends to remain competitive in your market.
Training by Level or Role Emerging Brokers Training (EBT)
Business Planning
Prepare for the upcoming year with best practices and market insights by CBC leaders and industry experts.
Develop future stars with thisaward-winning 4-month blended development program designed for professionals with less than 1.5 years experience in the industry.
Multiple Learning Options
Platinum Producer
Provides access to a variety of videos, webinars, podcasts and training courses.
Strengthen and expand the knowledge of existing stars through coaching and teaching from best-in-class commercial real estate instructors and practitioners.
Tool Training & Help
New Agent Orientation
Whether you are brand new to Coldwell Banker Commercial, or a seasoned vet, view the self-paced video course that provides an overview of everything CBC has to offer.
Commercial University
Live Trainings
Enjoy live trainings from top instructors at the Global Conference and Regional meetings.
Genius
Blueprint Genius
Ask the Genius, the CBC knowledgebase, when you need assistance with anything CBC related.
Help Desk
Contact the help desk at 800-222-2162 Option 2 for any of your questions.
Affiliate Growth
Events & Awards Global Conference (GC) & Regional Meetings
an exclusive event for the top two percent of producing professionals and the top 15 producing companies.
Recruiting
Network with hundreds of colleagues from across the country and honor the peak performers in our company who have driven themselves to the highest levels of success.
Actively recruit potential producers with a full blown package or a shortened two-page customizable version to get their attention.
Discounted Programs
Improve productivity, expand your service offering or save money with the various relationships from a global brand.
Top 2 & Commercial Elite Event
CBC celebrates those who continuously strive to reach new levels of success with
Operations
Reporting
Leadership Series
Collaborate and share your ideas among CBC owners, with the objective of ultimately improving operating profits and growing market share.
PLANNING
ORGANIZING
National Award Recognition
BUDGETING
Run reports such as production by agent or company, listing reports or action item reports. Benchmarkyour company against other CBC companies similar in size or volume.
LEADERSHIP
RECRUITING
TRAINING
BUSINESS
DEVELOPMENT
Franchise Growth
Grow your business utilizing the virtual COO or through mergers and acquisitions.
Thought Leadership Using various thought leadership techniques allows the CBC organization to have a highly recognizable brand name.
Advertising
Benefit from the exposure of the national advertising campaign in publications such as: Wall Street Journal, CoStar, GlobeSt. com, National Real Estate Investor, ICSC, Real Estate Forum, CCIM.
PR
Ensuring the CBC organization is represented within the industry in trade publications, TV and online
Social Media
This form of media allows the CBC organization to communicate and reach untapped audiences and expand the market presence.
Sponsorships (ICSC Booth shown here)
Sponsorships
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51% 34%
9% 3% 1% 1%
Market Research
Stay in front of clients with professional periodicals produced nationally.
CBC Organization A worldwide leader in the commercial real estate industry
CBC is consistently ranked in the top 10 of Lipsey Company’s “Top 25 Commercial Real Estate Companies” National Real Estate Investor consistently ranks CBC in its “Best of the Best” top national brokerage list The CBC organization has more CCIM, SIOR and NAR Commercial members than any other commercial real estate organization Real Estate Forum ranked CBC in its “Forum 100” list of top global commercial real estate companies
10
Blueprint
2 GO
Stay connected with everything CBC
The centralized source for all CBC systems and tools.
For Detainled Information
wwwcbcblueprint.com
Š 2013 Coldwell Banker Real Estate LLC/dba Coldwell Banker Commercial Affiliates. All Rights Reserved. Coldwell Banker Commercial Affiliates fully supports the principles of the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker Commercial, the Coldwell Banker Commercial Logo and the Blueprint Logo are registered (or unregistered) service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations arising from participation in this program.