...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE
SUNDAY, JANUARY 15, 2023
SAM ADEGOKE NAIJA BOY IN HOLLYWOOD
Sunday, January 15, 2023 Vol. 22, No. 10111
EDITORS LETTER
COVER NOTE
CONTENT
We are on the streets of Lekki, taking a walk, chatting away with my voice recorder in hand. A car drives by, and I can’t help but notice the two ladies staring at us with an “I know this face” look. My guess was spot on because suddenly, the car parked, and the ladies ran up to Sam Adegoke, excited to take pictures with the Nigerian-American Hollywood actor. We are on the streets of Lekki, taking a walk, chatting away with my voice recorder in hand. A car drives by, and I can’t help but notice the two ladies staring at us with an “I know this face” look. My guess was spot on because suddenly, the car parked, and the ladies ran up to Sam, excited to take pictures with the Nigerian-American Hollywood actor.
14 EXECUTIVE EDITOR
Quick one ........Do you have your PVC?
I Society
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It was a celebration of love for the families of Ebenezer and Kachi Onyeagwu, the Managing Director of Zenith Bank and his wife, and Sir Obi and Prof. Ifeoma Enemo, as close friends and relatives came together to celebrate and witness the wedding of their children, Daniel Ifeanyi Jubar and Kenechukwu Manchisa at the Church of Resurrection 1004 Estate in Victoria Island. A lavish reception followed at the Oriental Hotel in Lagos.
S yle EXECUTIVE EDITOR KONYE NWABOGOR 08111847087 DEPUTY EXECUTIVE EDITOR OLUFUNKE BABS-KUFEJI 08111847086
Lifestyle & Fashion Things to do this January 6 How to emulate Idia Aisien’s Style. The entertainment industry as we turn another calendar year
ASSISTANT EDITOR OROMA JUMBO 08113921062 VISUAL/SENIOR DESIGNER MATHIAS ARCHIBONG 07054965500
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GUEST CORRESPONDENT YOMI OWOPE
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Six content creators to look out for in 2023
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High waist pants
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CONTRIBUTORS AZUKA OGUJIUBA DIDEE ETA AYO LAWAL BUKOLA AMOBOYE RUKY SALAKO
Ten Things This Week
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PHOTOGRAPHER TOBI OLAYISADE
Gen Z with Ayo Lawal
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DIRECTOR, PRINT PRODUCTION CHUKS ONWUDINJO 08077092196
t was so refreshing to hear how Sam Adegoke spoke about his love for Nigeria. I finally met a Nigerian who really and truly loved being Nigerian, even at its worse. You could see it in his attitude, eagerly trying to drink up every moment he spent with everyone he came across, almost like he was scared to miss a thing. Now, this is not to say Nigerians do not love being Nigerians; as a matter of fact, we are one set of Africans who are most proud of our heritage. We love our music, film, food, football, languages, slangs and everything about ourselves. And we do this with all our heart regardless of how hard it is to feel that way lately. Yeah really hard . Imagine loving a country that doesn’t exactly love you back. One hell of a toxic relationship, I tell you. Today I am dedicating my letter to everyone who has decided to believe and stay positive regardless. The ones who genuinely believe that one day “e go better “. To love your country is to desire to see it become the best version of itself. To recognise how we each have been complicit in allowing its worst to persist, and work together to create a community where every resident has all they need, from love to food, shelter, health, peace and prosperity. This is what I believe will be the future of Nigeria. I love Nigeria and cannot bring myself to leave. The word “Japa “??? I totally can’t relate. I want us to emerge from these terrible times stronger, more resilient and focused on the common good, emerging once again as the giant of Africa. I choose to find faith in the decency of the Nigerian people and the hope of the Nigerian dream. I hold my country in my heart and thank God every single day that I’m Nigerian. If you feel this way, too, the upcoming elections is one way you can help in getting Nigeria back on track. Yes, it will take a while, but we must start somewhere. Don’t sit back and say ‘’I can’t be bothered; they will rig anyway’’. No, come out and vote. Why should we endure another four years of hardship simply because we can’t make an effort to get involved? Go get your PVC and vote. This time, we will let these leaders know that we hold the power to elect, select and deselect and this we will keep doing until we get it right. Love,
@thisdaystyle |
@thisdaystyleon | www.thisdaystyle.ng
Konye
Sunday, January 15, 2023 Vol. 22, No. 10111
Sunday, January 15, 2023 Vol. 22, No. 10111
STYLE
SOCIETY
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IFEANYI JUBAR AND KENECHUKWU MANCHISA JOINED IN HOLY MATRIMONY
THE COUPLE AND THEIR PARENTS- L-R -BRIDES FATHER , MR. OBI ENEMO , GROOM’S MOTHER, KACHI ONYEAGWU, COUPLE, GROOM’S MOTHER PROF. IFEOMA ENEMO AND GROOM’S FATHER/MANAGING DIRECTOR, ZENITH BANK, MR. EBENEZER ONYEAGWU
GOV. UDOM EMMANUEL OF AKWA IBOM
SEGUN FAGBOYEGUN,
I
t was a celebration of love for the families of Ebenezer and Kachi Onyeagwu and Sir Obi and Prof. Ifeoma Enemo as close friends and relatives came together to celebrate and witness the wedding of their children, Daniel Ifeanyi Jubar and Kenechukwu Manchisa. The couple were joined together at the Church of Resurrection 1004 Estate in Victoria Island. Shortly after, the guests were hosted to a lavish reception at the grand ballroom, Lagos Oriental Hotel in Lagos. PHOTOGRAPHS: KUNLE OGUNFUYI AND MUBO PETERS
ADAOBI NWAPA AND ADAORA UMEOJI
SOCIETY
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STYLE
EMEKA UGWU OJU , GUEST , PASTOR ITUAH IGHODALO
KAY OVIA AND HER HUSBAND , JIM OVIA
MR AND MRS DAN AKPOVWA THE COUPLE - DANIEL IFEANYI ISIBOR AND KENECHUKWU MUNACHIMSO
OBA AJIBADE GBADEGESIN , OLOWO OF OWO
STEVE OMOJAFOR
L-R; OBA SAHEED ADEMOLA ELEGUSHI & OBA ABDULWASIU OMOGBOLAHAN LAWAL.
L-R; MR. AIGBOJE AIG-IMOUKHUEDE; MR. EBENEZER ONYEAGWU & GOV. DAPO ABIODUN
OLUMIDE AKPATA AND OSAGIE OKUNBOR
L-R; EMMANUEL DACO; EARL OSARO ONAIWU; MRS. JOY OSARO-ONAIWU & PETER NWADEI.
WALE EDUN
ABDULRAZAQ ISA
L- R , SENI ADETU , NNAMDI OKONKWO, SEGUN AWOLOWO AND OSCAR ONYEMA
PROFESSOR FABIAN AJOGWU SAN AND WIFE, IFEOMA
REAR ADMIRAL DELE AND VIVIAN EZEOBA
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ERNEST AND ELIZABETH EBI
MRS AZAZI
JAMES IBORI AND MAGNUS ONYIBE
YEMI OGUNBIYI
AMAJU PINNICK
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Sunday, January 15, 2023 Vol. 22, No. 10111
Sunday, January 15, 2023 Vol. 22, No. 10111
HOW TO EMULATE
FASHION
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IDIA AISIEN’S STYLE By Charles Didee Eta
Take note of special days to come
Take time to write down important dates you must remember throughout the year. You don’t have to fill out all the months in the calendar. Just choose those that are top priorities for you, so you remember and start planning towards them
Detox and clean out your wardrobe.
“New year, new you.” Start your January by detoxing your body. Go on a 24-hour fruit fast to rid the body of food and alcohol toxins, and then proceed immediately to detox your wardrobe. Get rid of small, old clothes to make room for new and updated styles. If you last wore something over six months ago, you’re unlikely to wear it again. Donate your old clothes to charity or find someone who can find them useful. Do the same for your shoes.
Plan a day of Happiness
The new year brings some people joy, while others reflect on all they haven’t achieved in the past year. If the latter is the case for you, now is the time to plan a day of happiness to pick you up. Plan a day at the spa with your significant other or friends or a day of activities you enjoy to ring in the new year and start it on a positive note.
Treat yourself to a fancy restaurant meal
Food, they say, is “essential to fuel the body, but good food fuels the soul.” This January, plan a day out for good food in a relaxed setting, whether it’s a healthy breakfast to start the day or brunch with friends. This month, a fancy and good meal should be at the top of your to-do list.
Each time you see this particular TV sensation, you are probably first enamoured by her beauty, but that’s not why we are here. Idia Aisien’s fashion sense has recently evolved, which is why we are excited to discuss her simple, bold and sophisticated approach to style. Want to cop her style? Here are three ways. Chic Workwear
Idia knows how to rock corporate attire effectively, but not without making it look sexy, that being her forte. She is one of the few ladies who can wear a pencil skirt suit and come across as elegant and sexy. Workwear doesn’t have to be boring. Go for interesting colours, cuts and styles. The idea is to stand out—boss chick style.
STYLE
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BEAUTY
STYLE
Cool off
As much as she likes to turn up with her many gorgeous outfits, she’s also capable of wearing relaxed pieces like jumpers, jeans, crop tops, miniskirts and maxi dresses. Giving us a, less is more vibe. Take a leaf from her style and try the relaxed and chic look when you want to hang out with friends. Go for neutral colours, as they always give a classy vibe.
Make a statement
Idia is known for making groundbreaking statements that have always catapulted her to the highest heights of her style pedestal. Yes, we haven’t forgotten the black latex bodycon dress she wore to the movie premiere of the sequel for “Setup”. It’s always a good idea to make a statement with your outfits. Sometimes, bigger, better and louder is better. If you are unsure how to start with this, you can slowly dabble into it with your accessories.
Purge and refresh your social media pages
Starting a new year on a new note is always a good idea, especially regarding your social media handles. Though you can purge and refresh your social media handles at any time,
THINGS TO DO THIS JANUARY
There is always a lot of pressure to get the new year off to a good start from January. People believe it sets the tone for how the rest of the year will go, but that doesn’t always ring true. However, starting right and with your mind set on your goals is a good idea. Here are a few things you can do this month to ensure you are on the right track. By Funke Babs-Kufeji
January is an excellent time to unfollow, delete, make changes, plan, and implement how you want your handles to look for the rest of the year.
Meditate
Meditation is great for easing stress, especially in an environment like ours. It helps give you a new perspective on life and the ability to focus on the important things for the year while blocking out all other distractions. Sit still and let yourself relax or light a candle and study it; this will have a calming effect and help you relax, think, and put things into perspective for the year.
Have a relaxing and phone-free day
Spend a day at home doing absolutely nothing but eating, drinking, binge-watching movies, or reading a book. Block out all the things that will bring about outside distractions. Switch off your phones, close the curtains, and enjoy your company.
Spend time with family
Spending as much time as possible with your family is always a good idea. This January, plan a game night with your immediate or extended family and watch the bond between you all grow throughout the year.
FRANK
Reflect and plan
You have a whole year ahead of you. This month, you can spend some time planning and strategizing your moves, goals, and targets for the rest of the year.
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Supporting Young Content Creators to reach greater heights! SUBMIT YOUR ENTRY TODAY AND BE PART OF THE CLASS OF 2023 CONTACT ARISEPLAY’S MOVIEBOX TODAY: I N FO @A R I S E P L AY. CO M |
16 TEMPLE ROAD, IKOYI, LAGOS, NIGERIA
FIND OUT MORE ON
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Sunday, January 15, 2023 Vol. 22, No. 10111
ENTERTAINMENT
&
THE ENTERTAINMENT INDUSTRY AS WE TURN ANOTHER CALENDAR YEAR
BURNA BOY
By Yomi Owope
As we turn the calendar to 2023, the entertainment industry in Nigeria is poised for another exciting year. Here are a few things to look out for: WIZKID
1.The film industry in Nigeria is on the rise,
with talented filmmakers like Kunle Afolayan, Kemi Adetiba and Jade Osiberu pushing the envelope and delivering top-notch stories to the big screen. Producers Mo Abudu, Bolanle Austen-Peters and Charles Okpaleke have also teased a number of highlyanticipated films set to be released in 2023. And don’t forget that international blockbusters, like Antman, Babylon and Oppenheimer, are expected to hit Nigerian cinemas in a few months. The cinema scene is sure to be vibrant and exciting in 2023, with something for everyone to enjoy.
REMA
ASAKE
KUNLE AFOLOYAN
JADE OSIBERU
3.The music industry in Nigeria is also flourishing, with
Afrobeats continuing to dominate the charts and live performances worldwide. Expect to see Burna Boy, Wizkid, Rema, Asake, and others continue to deliver solid live performances and chart-topping hits in 2023. Davido, who took a break because of the recent tragedy of his son’s untimely death, is also expected to make a comeback. The Nigerian music scene is constantly evolving, and 2023 will bring new sounds and artists to the forefront.
5.The visual arts scene in Nigeria is also thriving, with more
STYLE
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art galleries opening in major cities and providing opportunities for young artists and creatives to earn a living through their art. Additionally, more Nigerian artists are receiving critical acclaim globally and are exhibiting their work in international art shows. From traditional media to modern digital art, the visual arts scene in Nigeria is diverse and exciting.
AUSTRIAN LACE
LISA FOLAWIYO
MAI ATAFO
4.Fashion is always a big part of the entertainment industry in Nigeria, and 2023 is
shaping up to be no different. Nigerian designers have always been at the forefront of style and innovation, and this year is no different. From bold prints to modern silhouettes, expect to see some eye-catching looks on and off the runway. Whether you’re a fashion enthusiast or just looking for some inspiration for your wardrobe, the fashion scene in Nigeria is not to be missed.
JACQUELINE SUOWARI
CHARLES OPALEKE
ENTERTAINMENT
STYLE
Sunday, January 15, 2023 Vol. 22, No. 10111
L-R JOSELYN DUMAS, TOKE MAKINWA, NSE IKPE ETIM, SEGILOLA OGIDAN, SHARON OOJA
2. Streaming services are also gearing up for 2023.
ARISEPLAY through MOVIEBOX is already giving movie producers, directors and distributors the opportunity to give their productions extensive visibility across a vast Nigerian audience (over 200m people). For new releases, HBO will be bringing back Succession for its highly anticipated fourth season, while Netflix has The Witcher Season 3 and Walking Dead Season 11 on the horizon. And don’t forget about Prime Video and Showmax, which also have exciting releases coming in the year’s first quarter. With so many options to choose from, it’s a great time to be a TV and film fan in Nigeria.
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6.The Nigerian entertainment industry is known for its dynamic and diverse talent, and 2023 is shaping up to be no different. Whether you’re a fan of film, music, fashion, or all of the above, there is something for everyone in the Nigerian entertainment industry. From rising stars to established veterans, there is plenty of talent to keep an eye on in the coming year. So, buckle up and get ready for another exciting year in the Nigerian entertainment industry! With so much to look forward to, it’s sure to be a year full of memorable moments and great entertainment.
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were helping get off the ground. I grew up sleeping next to strangers and grew up in a community. We didn’t have much, but we always had enough. Now, I try to do the same, you know, support and help people in any way I can. The major challenge was that there was a lot of sharing, plus it was cold and miserable, you know, the last child and last boy out of six. But it was a good childhood. I wouldn’t change anything.
NAIJA BOY IN HOLLYWOOD We are on the streets of Lekki, taking a walk, chatting away with my voice recorder in hand. A car drives by, and I can’t help but notice the two ladies staring at us with an “I know this face” look. My guess was spot on because suddenly, the car parked, and the ladies ran up to Sam, excited to take pictures with the NigerianAmerican Hollywood actor. “How does that make you feel?” I ask with so much enthusiasm. “It feels good that people actually care about what you do. It’s beautiful, to be honest.” Sam Adegoke came into prominence after winning the 2015 ABC Discovers National Talent Competition. Hand-picked from thousands and thousands of talented hopefuls, he took home the winning title, landing himself a oneyear holding deal with ABC. Shortly after, he appeared in ABC’s Wicked City, a crime drama, assuming the role of ‘Graham Walker.’ That, however, was only the beginning of what was to come for him. Fast forward to 2017, he lands his most acclaimed role yet - ‘Jeff Colby’ on the reboot of the 1980s series DYNASTY. He played a self-made tech billionaire and pushed for the character to be a Yoruba Man. In this interview Sam Adegoke opens up about growing up in Minnesota, starting acting in the church, leaving
Currently in Nigeria, how are you loving it so far? Are you here for anything in particular? Or you’re here for the Detty December Vibes? A little bit of both! Of course, it’s an amazing time to come back – Everyone’s back. But I’ve been trying to come back at least once a year for the last five years. Every time I come home, I feel inspired, so I always want to see what’s possible creatively. Despite all the “gbas gbos” and the problems in Nigeria, you still see people doing so much with so little. Observing that inspires me, and I can figure out how to build on that creatively. You know, building relationships, getting to know people, I’m Having fun – too much fun – as well. Great restaurants, great people, and some volunteer work as well – I try to balance both whenever I’m around. We went to this amazing home for the blind called Bethesda. They train students in music and provide them with food, shelter, and education. We had to support that and show what the season is about: giving back and spreading love. Let’s talk about your very brief infancy in Lagos before moving to America. I was a baby when we left for the US. My father had a junior position at the US embassy, so we were entitled to dual citizenship. The first time we left, I was barely 11 months. We then went back and forth until I was three years old. Eventually, we settled in New York before moving to St. Paul, Minnesota, where I grew up mostly. However, we’d return to Nigeria every December or April and stay at our Grandparent’s house in Ibadan – which I hated! We’d always stay in Ibadan all day looking at goats and had a 6 PM curfew. You had to be inside the house early, so I didn’t get to explore. This “Lagos” I know now; I started knowing in 2014 when I established coming back on my own. What was growing up in Minnesota like? How would you describe it? I’m the youngest of 7 children from a very, very close family. I have to emphasise how close we were. My parents were ministers in a “Deeper Life” church; they were basically sent as missionaries. We had a pretty small house that they built a church out of. There were always other families that had to stay with us that my parents
Doing the research, I learned that you had to put your passion for acting on hold to avoid disappointing your family. You had to do it secretly when you decided to study theatre. How did it make you feel at the time? You were so sure your family wouldn’t approve of your career choice. Can we talk about that? My parents were very strict, yes, and didn’t encourage the arts. I mean, the youngest child with older siblings who are Doctors, Engineers and here I am, wanting to be an Actor. I probably got slapped a lot for even saying that! Honestly, I think it’s the whole immigrant thing. You leave Nigeria, where the people struggle and still do not have much, and you go to America – “the promised land” – with a lot more opportunities. They encouraged me to go to business school. I did, but along the way, I realised that your happiness is the most important thing. I worked in business for a very short stint – I didn’t last that long – cashed out all my savings, and enrolled in the University of Art, San Francisco, for an MFA (Master of Fine Arts) program. I studied Menswear, but I really wanted to do acting, so I was still taking theatre courses – but I didn’t tell anyone. To be candid, It sounded ridiculous to me that I’d move to LA and become an actor. It sounded like a pipe dream. Like everybody here is probably trying to be a movie star as well. So why me? I’m grateful I did it.
COVER
SAM ADEGOKE
Interview By Ayo Lawal
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Sunday, January 15, 2023 Vol. 22, No. 10111
PHOTOGRAPHY – JOLAOSO WASIU ADEBAYO: PRODUDUCTION – CLICK NGN: PROJECT COORDINATOR - ENIAFE MOMODU: GROOMING – DAVE SUCRE
COVER
Sunday, January 15, 2023 Vol. 22, No. 10111
Menswear? I did not see that coming. Yeah... I’ve had two collections out. I’m a big motorcycle head and didn’t have a car in my first five years in LA. So I wanted to create something suitable for my lifestyle – Safe and stylish. I have a creative eye and wanted to create menswear pieces that I hadn’t seen. I was putting a lot of money into it, but I had to set it aside because I started to feel like a jack of all trades. I had too many things on my plate, juggling acting, designing, and my non-profit work, plus I still had my job. I started to lose the joy in it because it was something I was doing to try and survive versus doing it for creativity. Already having some success and climbing up the ladder in the corporate world, what made you start taking acting seriously? I really got my start in acting in the church. At first, it was almost an obligation. As the pastor’s son, you had to be involved in one way or another. My sister and brother would write and direct the plays – We did everything! From the birth to the resurrection of Jesus, David and Goliath, almost any bible story you can think of, we did it. And I always played the miscreant, maybe like Judas or the thief on the cross. Over time I didn’t mind at all; I think that’s where I discovered a love for storytelling. Acting is therapy for me. It teaches you so much about yourself because you must be honest. I believe to bring a character to life authentically is an exercise in self-exploration. This became like a drug for me. I wanted to keep learning things about myself that I wasn’t encouraged to express growing up – Because we had to be “strong, spiritual, masculine men.” Emotions are fluid, and they’ll come out one way or another. If you don’t get into the practice of understanding what you’re feeling, it’s going to come out in a Negative way. This is a big part of the work. It’s a constant personal journey, and I’m grateful for it. Do you remember the first professional acting role you ever played? Your first paid gig, what was it? My first paid gig was a show called “Wicked City”, with Ed Westwick from “Gossip Girl.” I was a guest star and played the role of a drug dealer. It was a thrilling movie where detectives were chasing a serial killer who
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was torturing and killing women because of his bad relationship with his mother. Back then, most of the roles available to us – black men – were slavery or drug dealer roles, but I loved being in this! The crazy thing is the series got cancelled right before my episode premiered. It got cancelled in Episode three, and I starred in Episode four. I remember my team saying, “it’s fine; you booked the show on literally your first audition, there’ll be more opportunities, it resonated with the Director, etc.” I was hurt personally because I loved that character – I could literally do anything with the character. Sometimes on Network Television, things can get a bit mechanical, but this Director trusted me and completely let go, so I was able to let go as well. You’ve never shied away from letting the world know of your roots, starting as an actor. Did you think this was going to hinder your progress in Hollywood? Absolutely not! If anything, it’s a huge addition. It makes you unique. Because on the one hand, I know the Black American experience, but I also have a good understanding of what being Nigerian is. This allows me to tap into more things and tap into a broader array of characters. This is what I believe made me. Certainly a massive benefit I’m grateful for.
Arguably your biggest role to date - Jeff Colby on Dynasty - let’s talk about that. Why did it matter to you so much that Nigeria was heavily represented? Especially you pushing for the “Colby” family to be Nigerians? The rebooted show was so inclusive already in comparison to the allwhite cast the original show had in the 90s. I mean, the remake has a representation of the LGBTQ, Hispanic, and Black-American communities. So, I’m thinking we can definitely still add some sauce to this. Coincidentally, we found out we got a distribution deal with Netflix, which means it would be seen beyond America. Nigerians watch basically everything on Netflix – Our people would be watching, so I had to do something. Also, the show was set in Atlanta, and there are plenty of Nigerians in Atlanta. My character worked in tech, and it’s no secret that Naija tech boys are ruling the world. So it can’t be far-fetched that Jeff Colby was Nigerian. So, I sat with the producer and asked if she’d consider making the Colby’s a Nigerian family. She was really cool and open to the idea. In addition, we were spending so much money on wardrobe buying top brands; it was only fair that African brands I know personally or admire their work should also be represented. So for every Gucci suit “Jeff Colby” wore, can we have an Orange Culture in there? Since then, my character has rocked pieces from Tongoro, I.N Official, Studio 189, and Ohema Ohene, to mention a few. “Jeff Colby” also has a club on the show, and I got My parents were to design it. When the crew asked for my direction, very strict, yes, and the main inspiration that came to my mind was the didn’t encourage ancestor – Baba Fela. There were some particular the arts. I mean, images of Fela I really wanted on the wall, and the the youngest child team actually bought the rights to use the images. with older siblings That was all I needed to know; they were 100 per who are Doctors, cent in. Every chance to explore and show my Nigerian roots, I took it. Down to when the Colby’s Engineers and here are having dinner together, can we get some I am, wanting to be Nigerian food in there? Even crazier, I was heavily an Actor. I probably involved in the casting of Hakeem Kae-Kazim, who got slapped a lot for plays my father in the show, which was absolutely even saying that! amazing! I mean, he’s been in the game for a long time – practically of the original Naija boys in Hollywood. He’s also someone I’ve looked up to for so long. The first day I met him on set, I literally prostrated flat on the ground and said, “Baba o!” Till today people still hit me about our prison scene where we both spoke Yoruba. Honestly didn’t know what the impact of doing all these would be; I was just doing something I wholeheartedly believed in. Did you feel any pressure taking on such an important role in the reboot of an already successful TV show? Yes, for sure! I mean, the original was ridiculous – in a good way. Over a decade of dominating the TV show space. People had watch parties for Dynasty back in the day. Definitely, one of the most influential TV shows in history, and a lot of the time, reboots usually fail. It’s always hard to engage the original audience of the first show; I get that. I mean, just the fact that “Jeff Colby” was black this time, I got a lot of hate and flack. People messaging with racist comments and things like that. Going into filming the reboot, I really wanted to do me, make “Jeff Colby” my own. I only watched about three or four episodes from the original series, so I don’t get too involved from watching that “Jeff Colby.” I wanted my own thumb on it while still honouring the previous one, of course.
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Being heavily involved in the outfit choices of “Jeff Colby”, would you say he accurately reflects your style off-camera? No! Not at all. I live in black. But of course, there are times when I dress up – of course, I love fashion. As you grow older and you get different influences, your style changes. For a long time, I’ve liked the simplicity, comfort, and well-made, well-constructed clothing. Jeff is far more flashy and loud a dresser than I am. Is there any outfit you’ve worn that stands out throughout all seasons of the show? That you can’t forget? Yes, actually! In the season finale of Season one, there was a red Ankara suit that had a flame-like pattern that I actually got to design. It took me back to my design roots – as I said earlier. The mere fact that it took me to another creative outlet that I enjoy is probably why it’s my favourite. Thankful to Meredith Markworth-Pollack – the costume designer – for really listening to what I had to say.
COVER
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Sunday, January 15, 2023 Vol. 22, No. 10111
Do you have a favourite African designer or brand at the moment? Definitely more than one! There’s kkerelé, Ethnik Africa. THIS IS US – got several pieces, Orange Culture, Emmy Kasbit. I don’t want to pretend like I know them all. There are definitely a few that I’m discovering. Attending the Homegrown at ALÁRA really helped me discover a few more. African designers are doing amazing things; even better, they are doing it right from here and for us. I like that we are getting more credit for our creativity. You’re a co-producer and lead character in “This Is Not A War Story”. What did playing “Will Larue” mean to you? Also, what captivated you about the story that it became your first producer credit on a major film? It was a world I knew nothing about. I loved playing “Jeff Colby’’, but this was an opportunity to stretch. I’ve never served, and I don’t know anybody who’s ever served, so it took me somewhere I’ve never been. It was an exploration of trauma, and it’s kinda serendipitous that I was also exploring my personal trauma at the same time. I have always been one of those people who saw therapy as a ruse, but I was starting to discover the benefits around that time. Acting led me to that point. Just the visual of a Black man going on that emotional journey was something I wanted to get behind – for myself, hoping that it would speak to others. Written and Directed by Talia Lugacy, it’s a true-life story of a community of Veterans in upstate New Jersey. They basically came together and created a community of artists where they make paper out of their uniforms, and then they create art on the paper. You can imagine that they don’t wash their uniforms when they return. The idea is that all the blood, sweat, and experiences can be reflected in the art – in turn, telling their stories. All the people they’ve lost to warfare, to suicide and When the crew everything in-between are personalised. It was a very asked for my meaningful project for me. To explore these things, to direction, the main do it with an amazing story of real-life people. I felt like a fly on the wall, just listening to their stories; if you have inspiration that any resemblance of a pulse, it’s going to grip you. Being came to my mind a producer allowed me to have creative input financial was the ancestor input and really understand what happens behind the – Baba Fela. camera. I want to immerse myself in every aspect of There were some filmmaking. That’s why even on Dynasty, I started to particular images shadow direct – observing and sitting in on scenes I’m of Fela I really not a part of.
wanted on the wall, and the team actually bought the rights to use the images.
What are your thoughts on the Nigerian film industry at the moment? I mean, we’re massive. We know how to tell a good story! I believe what we’re moving towards and would love to see are stories that travel beyond Nigeria and Africa. Unmistakably Nigerian, but they can also be digestible for an audience outside Nigeria. It’ll be nice to see people earn a bit more of an income and a bit more structure. It’s still amazing to see people making it work regardless. Keep telling your stories, and your audience will find you. Can we expect to see you soon on our screens in a Nollywood blockbuster? Or is it not part of the plan? I would like to. Absolutely!
Besides your obsession with motorcycles, do you do anything else when you’re not working? I love to travel, you know, explore different cultures. I’m a foodie, so I love to eat. I enjoy camping a lot – a proper bushman. I also enjoy hanging out with the family. What’s next for Sam Adegoke? It’s going to be a good year! Not to be that guy, but there are some things I can’t disclose just yet. I’m writing now, developing some projects, and just gearing up to feed you just with content.
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Sunday, January 15, 2023 Vol. 22, No. 10111
Sunday, January 15, 2023 Vol. 22, No. 10111
SIX CONTENT CREATORS TO LOOK OUT FOR IN 2023. Creating inspiration, dropping entertainment, and sharing their love for their passions. These amazing influencers to watch in 2023 are making an outstanding social media impact in their industries. Meet the young skilled Nigerians who pushed the pen in the content creation industry last year and are well on their way to doing same this year.
HIGH-WAISTED PANTS ; THE DO’S AND DON’TS
Forever chic, high-waisted pants have been around for quite some time, even when they go in and out of style now and then. They help project longer legs and slender frames and also can be worn for different occasions depending on how they are styled. However, not knowing how to rock them can usually lead to an epic fashion fail, but as usual, we are here to help you. By Bukola Amoboye
By Charles Didee Eta
1)
EMMANUEL TEMISAN - @taymesan_
This exceptionally talented comedian, actor, podcaster and media consultant has been doing phenomenal work for the past couple of years. He is among the few who used social media and paved the way for other content creators to find their bearing in a more digitally friendly world. His ability to captivate an audience using comedy but still addressing important topics was a rather intelligent approach that shaped his career, making him more approachable and a viable asset for brands worldwide.
TEMISAN EMMANUEL
2)
ENI ADEOLUWA - @enioluwaofficial
Popularly referred to as “Beauty Boy”, is arguably one of the most hardworking beauty and lifestyle influencer. Born Enioluwa Adeoluwa from Akure, Ekiti State, this young man has visibly been thriving as a writer, public speaker, art director, media/ communications specialist and beauty enthusiast. With a rather impressive work ethic, Eni has gained immense success in a female-dominated industry, changing the long-time idea that men shouldn’t be concerned about skincare, which couldn’t be far further from the truth. Apart from being an advocate for minority groups, Enioluwa is also winning globally and has not only received awards as proof but also represents global brands.
3)
ENI ADEOLUWA
SANCHAN - @thewhitemelanin
Sanchan Elegushi is a 24-year-old social media influencer and model from Lagos. Of Nigerian and Japanese ancestry, her distinct and aesthetically pleasing features. Sanchan is adored by her audience, which is perfectly understandable considering the number of brand affiliations she has gained over the years. Usually, her content primarily focuses on fashion, lifestyle, and travel. Popularly known as “white melanin” on Instagram, her work ethic speaks for itself and distinguishes her from her peers in the industry.
SANCHAN
4) OPEYEMI FAMAKIN - @opeyemifamakin Opeyemi Famakin has become one of Nigeria’s most popular food and drink critics. With consistency in dishing unwavering reviews on major/minor restaurants and drink outlets, this was one activity has to be the duty of this self-proclaimed “Minister of Food Tourism”. Raised in Lagos, Opeyemi was opportune to have parents who didn’t mind exploring food, even if it took them across the sea. Unknown to him, these opportunities were only preparing him for a position as the number one guy to relate with in reference to food. He has definitely earned being called the “Commissioner of Enjoy” due to the kind of content created for his social media. 5)
FALANA
OPEYEMI FAMAKIN
TOLUWANI BINUTU- @tolubinutu
Toluwani Binutu is a medical doctor and artist based in the United Kingdom. Raised in Nigeria, he is creatively inclined, especially in visual arts and digital content creation on health and lifestyle. He uses his platform to share everyday health tips and to create awareness on wellness and self-care. He also runs an art company with his brother called “Pencils and Brushes Workshop”, based in Lagos, Nigeria.
TOLUWANI BINUTU
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6) NONYE UDEOGU- @thisthingcalledfashion Nonye Udeogu is the CEO of “Thisthingcalledfashion”, a popular fashion, food and lifestyle blog. Even though she’s relatively new to the scene, she has carved a niche for herself as one of the go-to lifestyle bloggers. She is consistent, and her approach to fashion is fresh and exciting. Clearly, we can see that she is an unstoppable force who is slowly getting the hang of “this thing called fashion”.
DERIN ODUGBESAN THOMAS
HOW TO WEAR HIGH WAISTED PANTS
NONYE UDEOGU
You’re better off choosing crop or midriff tops that meet the band of your pants exactly at the waist. If you’re not big on midriffs, consider plaids or buttondown shirts that you can casually tuck into your pants. Bodysuits, camisoles and tank tops are also great options to help create a slender silhouette. Some accessories you could add to finish off your look include; belts, neck scarves, tote bags, leather jackets, etc.
XIOMARA SMALL
HOW NOT TO WEAR HIGH WAISTED JEANS Choose the right length. Don’t wear high-waisted pants that are too long. They’re not necessarily as cool as you might think. Avoid too many accessories. While we suggest accessorising with belts, scarves, totes, etc., to finish off the look, we recommend that you not overdo it. Don’t wear long tops. How else would anyone know they are high-waisted? Plus, you might ruin the slender look they were made to give. Avoid overly bogus tops. Bodysuits, tanks, or mid-fitted tops do just fine.
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Sunday, January 15, 2023 Vol. 22, No. 10111
Sunday, January 15, 2023 Vol. 22, No. 10111
“WAKANDA FOREVER” BREAKS BOX OFFICE RECORD AS FIRST FILM TO HIT 1 BILLION NAIRA
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ilmOne, the leading distributor of blockbuster films in Nigeria, is proud to announce that “Wakanda Forever” has smashed box office records by becoming the first film to reach 1 billion naira since its release in November 2022. This achievement is a testament to the resilience and strength of the Nigerian cinema industry, which has bounced back from the challenges of the pandemic with flying colours. “We are ecstatic about the incredible response to ‘Wakanda Forever’ at the box office,” said Moses Babatope, Managing Director FilmOne Entertainment. “This film has captivated audiences across Nigeria, and we are honoured to have played a role in its success.” In addition to “Wakanda Forever,” a number of other Nigerian blockbusters, including Funke Akindels’s “Battle on Buka Street” and Toyin Abraham’s “Ijakumo: Born Again Stripper,” have also performed exceptionally well at the box office.
AMMA FOUNDER PEACE ANYIAM OSIGWE IS DEAD
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igerian filmmaker and Founder of the African Movie Academy Awards, Peace Anyiam-Osigwe, is dead. According to reports, she died in a hospital in Lagos State. Ayiam-Osigwe, also the Association of Movie Producers president, was reportedly in a coma before she breathed her last. The dynamic woman would be remembered as one who shaped the face of the new Nollywood, as her contributions to the industry can not be overemphasised. RIP Peace.
AYODEJI RAZAQ AND DEBOLA WILLIAMS
RED FOR AFRICA APPOINTS FIRST NONFOUNDER GROUP CEO.
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CHIMAMANDA NGOZI ADICHIE STARS IN LATEST DIOR CAMPAIGN
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himamanda Ngozi-Adichie has been revealed as part of a promotional ad for the new version of the iconic Lady Dior bag. French photographer Brigitte Lacombe designed the campaign in black and white, with Chimamanda photographed wearing a white T-shirt with the slogan “We Should All Be Feminists” and black pants suit. Other successful ladies from different walks of life and ages were also included in the promotional campaign for the new Lady Dior 95.22 model.
he board of directors of RED For Africa has officially announced the appointment of its first non-founder chief executive officer, Ayodeji Razaq. Razaq will lead all the companies in the group, including Red Media Africa, StateCraft Inc., Red Productions, Creo, Zed Digital and The Future Project. Speaking on the appointment, the co-founders Chude Jideonwo & Adebola Williams, in a statement, said, ‘’Ayodeji has a history steeped in RED, as an old member of our team, even as he has gone on to co-found his own successful media company. In the past half-year, he has justified the confidence reposed on him by quietly and determinedly going to work solidifying the culture, rallying the team, and extending the frontiers of the business, including new business and new products.’’ Chude Jideonwo and Adebola Williams remain on the board of directors.
TONY ELUMELU FOUNDATION APPOINTS SOMACHI CHRISASOLUKA AS CEO The Board of Trustees of the Tony Elumelu Foundation has announced the appointment of Somachi Chris-Asoluka as Chief Executive Officer following the retirement of the current CEO, Ifeyinwa Ugochukwu. Somachi, who joined the Foundation in 2014, has served as the Foundation’s Head of Research, Head of Policy and External Relations, and, most recently, as the Director of Partnerships and Communications. The appointment takes effect from March 01, 2023.
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NEWS
NEWS
Ten Things This Week
NIGERIANS SIGN PETITION AGAINST BRYMO’S AFRIMA WIN.
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ver 28,000 Nigerians have signed the petition against singer and actor Olawale Ibrahim Ashimi, better known as Brymo, over his incessant anti-Igbo comments. The singer, who has always made his stance known against the Igbo part of the country, had been under fire for stating that an Igbo presidency would only be a “pipe dream” due to the agitation for Biafra. According to the petition, Brymo had recently put up a series of hateful messages on his Twitter handle against the Igbo tribe in Nigeria, going as far as retweeting a tweet that said that all Igbos are senseless. He further said, “F*ck The Ndi Igbo. To Hell With It.” The All Africa Music Award had in November 2022 nominated Brymo in the Song Writer of the Year category alongside musicians from other African countries. As voting is ongoing for the category, some Nigerians on social media have continued to sign the petition to stop the singer from winning the award. Citing his “hateful messages” against the Igbos, the petition noted that not winning the award would send a strong message to Brymo.
YEMI ALADE BECOMES SPOTIFY’S “EQUAL AFRICA ARTISTE” FOR JANUARY For the month of January, online streaming platform Spotify has announced Nigerian Afro Pop artiste Yemi Alade as its ‘EQUAL Africa Artiste’. Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, disclosed this in a statement saying Spotify EQUAL Africa programme seeks to provide female artists with the support and resources to grow their craft and reach worldwide audiences through multiple playlists. According to her, the beneficiaries also receive off-platform guidance and tools to help take their music careers to even greater heights. Spotify’s EQUAL Africa programme has kicked off 2023 by shining its spotlight on multi-talented Nigerian artiste Yemi Alade.
PRINCE HARRY’S SPARE BECOMES UK’S ‘FASTESTSELLING’ NONFICTION BOOK Prince Harry’s most anticipated memoir, “Spare″ has broken book sales records just days after its release. The book’s publisher said “Spare” sold 400,000 copies in the UK in all formats hardback, e-book and audio - on its first day. “As far as we know, the only books to have sold more in their first day are those starring the other Harry (Potter),” Transworld Penguin Random House managing director Larry Finlay said. The final Potter book, “Harry Potter and the Deathly Hallows,” sold more than 2.5 million copies on its first day of release in 2007. After weeks of hype and days of leaks, readers now have a chance to read about the revelations and accusations that have already been splashed across the media. In the ghostwritten memoir, Harry, 38, recounts his grief at the death of his mother, Princess Diana, his disputes with his brother Prince William and his frustration at the role of royal “spare” in the shadow of his elder sibling, who is heir to the British throne.
OZWALD BOATENG DESIGNS NEW UNIFORMS FOR BRITISH AIRWAYS. KATE HENSHAW ELECTED AS ACTORS GUILD NATIONAL PRO
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ate Henshaw has been elected unopposed as the National Public Relations Officer of the Actors Guild of Nigeria. The veteran actress was elected via a by-election during a special National Executive Council meeting to fill a few vacant posts. Henshaw will be in charge of disseminating strategic communication among guild and non-guild members.
British Airways has unveiled a new uniform for the first time in nearly 20 years. Acclaimed Savile Row tailor and designer Ozwald Boateng and his team, led by Head of Design & Production Angelica Colucci, created unique bespoke fabrics and designs for the airline, including a first for an airline: a jumpsuit. They took inspiration from the British Airways’ people and the experience of flight, spending time shadowing staff in their roles at the airline. The chic new collection artfully combines functionality with the elegance you’d expect from Ozwald Boateng. Boateng and his team have been developing the collection since 2018 looking at the various airport roles to understand how the uniform needed to perform for each job and ensure a modern British, stylish look with high quality, resilient fabrics that are easy to care for.
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Sunday, January 15, 2023 Vol. 22, No. 10111
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Sunday, January 15, 2023 Vol. 22, No. 10111
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Courage is different from eotype that Gen Gen ZZ employees employees are notoriously notoriously ternetfear, is to todread, blame for everything at at this this point, point, but but otype that are ternet is blame everything fearlessness. With courage, we still experience orfor concern. ud about wanting better working conditions we grew up watching YouTube videos to learn The onlyconditions difference is that with it comes the inner strength overcome our ud about wanting better working we grew up to watching YouTube videos to learn AKEDE RD BERNA fear so we can take needed action or engage in a necessary confrontation AKEDE RD BERNA han previous generations is false. These comhow to do anything. We had Google and more more an previous generations is false. These comhow to do anything. We had Google and opt for part-time part-time work” work” –– Seyi Seyi Ekisola. Ekisola. opt for or action. Doing it, but doing it afraid. aints about about aa younger younger generation’s generation’s workplace workplace involved parents parents to to guide guide us us through through schoolschoolaints involved It is easy to stay in our comfort zone. However, it is only when we get ttitudes might sound sound familiar familiar only only because because they they work –– sometimes. sometimes. The The more more detailed detailed you you are are in in titudes might work out of our comfort zone, embrace vulnerability, and find the courage to Enabling employees employees to to work work from from other other offices offices Enabling re not entirely entirely new. new. Simply Simplydo turn to all allthings the many, many, your instructions and what what needs to to be be accomaccome not turn to the instructions and difficult and faceor inevitable that we can truly maximize our needs or remotely from from aa location location they they aspired aspired to to live live fightsyour remotely many takes on on how how millennial millennial employees were were plished, the the better better off off we’ll we’ll all all be. be. any takes employees plished, potential. or providing providing the the flexibility flexibility to to pursue pursue aa graduate graduate or Honestly, when I look back at my life, I have definitely experienced success zy and and entitled. entitled. For the the younger generation generation to thrive thrive in in today’s today’s zy For younger to degree part-time allows allows Gen Gen ZZ to to grow grow profesprofes-back, I also degree part-time some I didn’t even expect. But looking know I have been stuck don’t think think Gen Gen ZZ wants wants more more than than others. others. In In workforce, employers employers must must launch launch equal initiatives that “I“I don’t workforce, initiatives that et’s face face it, the the dynamics dynamicsInof employment equal pay for for equal work, work, and and support support for for racial racial et’s it, employment pay equal sionally and personally. addition, benefits in fact, sionally and personally. Inofaddition, benefits in my comfort zone. Doing things that, take courage but not exactly act, we want want the the same same things things as as other other generagenerareinforce the the company company mission mission and andinclusion employees’ are changing changing –– and and itit has been for for aa hot hot inclusion movements such such as as Black Black Lives Lives MatMatct, we reinforce employees’ are been movements such as paid time time off, has mental-health days, or or I’m aware stretching the extent of my comfort. of this, and I believe if you such as paid off, mental-health days, minute now. For a while, Millennials were ter. ons. However, However, due due to to the the internet, internet, we have have roles in achieving achieving goals—giving employees minute For a while, Millennials were ter. ons. we in goals—giving employees aa search within yourself, youactivities are also now. of your shortcomings. You’re activities that create sense of ofleaving community are areawareroles that create aa sense community leading The Great Resignation, leading The Great Resignation, leaving ecome way way more more vocal vocal about about since weyou have platform for for two-way two-way dialogue dialogue with with leaderleaderecome itit since we have platform aware of things want to do, but for Gen Zers. This simply means when essential essential forthat Gen Zers. This not simply means whenfear is holding you back; careers you careers and jobs that they felt were not working Gen Zers want want to to know know what what exactly exactly is is exexcareers and jobs they felt were working Gen Zers he potential to to reach reach aa large large audience” DeAnship and allowing people to have have their their voices voices want to explore––that are outside of your comfort zone, soallowing you’d rather not try. e potential audience” DeAnship and people to looking to attract and retain talent, organizations in their their best interest and society astalent, well. Take Take pected from from us us at work. looking to attract and retain organizations in best interest –– and society as well. pected It’s hard, but life happens outside your comfort time. Providing re Brown. heard. Providing easy easy access access to to information information and at work. e Brown. heard. and this and turn it up to a hundred – that’s precisely Gen Zers want to be be deeply deeply invested invested in in their their must consider what they can offer to Gen Zers this and turn it up to a hundred – that’s precisely Gen Zers want to must consider what they can offer to Gen Zers we ever wanted in life is outside our - EVERY SINGLE THING Gen Zers Zers already already make make up upEverything 24% of of the the global resources and offering a substantial understandGen 24% global resources and offering a substantial understandwhatthat Genencourages Zers have have done. done. work and and know know their their time time and and effort effort have have aa real real what Gen Zers work that encourages healthy lifestyle lifestyle and and greater greater comfort zone. aa healthy orkforce –– as as of of December DecemberHere’s 2021the and that’s ing of expectations in the workplace. Employers orkforce 2021 –– and that’s ing of expectations in the workplace. Employers You’ve seen the memes, watched the funny impact. To do this excellently, a lot of direction is You’ve seen the memes, watched the funny impact. To do this excellently, a lot of direction is thing: your fear will always Is well-being. Is your your company company thinking thinking beyond beyond want you to stay exactly where you well-being. nly going to grow larger in the coming years. need to engage with their younger workers, payTikTok, and heard the snide remarks. The steexpected from their managers. It feels like the innly going to grow larger in the years. to engage with pay-their managers. It feels like the inand heardemployee the snide remarks. The steexpected from are, coming doing exactly whatTikTok, you’ve always done.need ALWAYS! But if we do their that, ifyounger workers, traditional benefits? Are you fostering fostering traditional employee benefits? Are you reotype that Gen Z employees are notoriously ternet is to blame for everything everything at at this this point, point, but but y 2030, this figure is estimated to jump to ing close attention to see what issues matter to for reotype that Gen Z employees are notoriously ternet is to we follow our fear instead of our heart, we’ll continue to get what we’ve y 2030, this figure is estimated to jump to ing close attention to see what issues matter blame to aabout culture that considers considers theconditions whole person person and and a culture that the whole loud wanting better working we grew up watching YouTube videos to learn loudcontinue about wanting better working conditions we grew up for watching YouTube videos to learn always Zoomers gotten, and we’ll to experience the samenot oldneed results 0%. As As itit stands, stands, about about 99 million million Zoomers them. We We may may not need constant recognition recognition for 0%. them. constant not just what what someone canThese accomplish eight not just someone can accomplish eight than previous generations is false. These comhow to do anything. We had Google Google and and more more we’ve always experienced before. than previous generations is false. comhow to do anything. We had re contributing to to business business succusses succusses across across jobwork” well done, but we we want want to to be be heard. heard. opt for part-time part-time work” – Seyi Seyi Ekisola. Ekisola. e contributing aa job well but opt for –done, hours a day? When Gen Zers believe they are hours a day? When Gen Zers believe they are plaints about a younger generation’s workplace involved parents to guide us through schoolThe only way to experience something different (Maybe to find a soulmate, involved parents to guide us through schoolhe U.S. This This shift shift in in workplace workplace dynamics dynamics has has plaints about a younger generation’s workplace e U.S. achieve a brand new goal, or surrounded take amight new sound path in life) is to feel the discomfort surrounded by like-minded like-minded peoplethey who feel feelEnabling their attitudes might sound familiar only only because because they work –– sometimes. sometimes. The The more more detailed detailed you you are are in in attitudes familiar work by people who their employees to workto from other offices in Enabling employees work from other offices mployers –– mostly mostly older older millennials millennials and GenGenGen Zers Zersto want to know what’s in your it for forinstructions them. and what needs to be accommployers and Gen want know what’s it them. that fear brings and then choose to take action anyway. are not not entirely new. Simply turn to all the many, are entirely new. Simply turn to all the many, your instructions and what needs to be accomeffort has has aa purpose, purpose, work work is is less less like like aa job. job. We effort We or remotely remotely from a location location they aspired aspired to to live compensation or from they live ration struggling to to balance balance their youngest “Gen workers expect proper ation XX –– struggling youngest “Gen ZZ are workers expect proper compensation Even iftheir the fear is still bubbling in your belly, even ifa you scared and want many takes on how millennial employees were plished, the the better better off off we’ll we’ll all all be. be. many takes on how millennial employees were plished, simply care about our mental health and want to simply care about our mental health and want to or providing the flexibility to pursue a graduate or providing the flexibility to pursue a graduate nothing more than to curl up in a ball and hide away from the world, everything you desire requires you to feel the discomfort mployee’s expectations expectations against against the the business’s business’slazy for the the work work they they do do and and aa certain certain level level of mutual lazy and and entitled. For the younger generation to thrive in in today’s today’s mployee’s for of mutual entitled. For the younger generation to thrive work for employers who care about about too. degree part-time allowsinside Gen Zyou. Z to to grow grow profesprofeswork for employers who care itit In too. degree part-time allows Gen and then put one foot in front of the other, even while the discomfort might still be raging and swirling “I don’t think Gen Z wants more than others. workforce, employers must launch initiatives that eeds. Trying Trying to to answer answer the the all all too too important important respect from their employers. employers. These may be be the the “I don’t think Gen Z wants more than others. In sionally andrespect workforce, employers must launch initiatives that eeds. from their These may personally. In addition, addition, benefits sionally and personally. In benefits More likely, though, simply sharing your difficulty will help you. The fear that often holds us back increases when we keep fact, we we want want the the same same things things as as other other generagenerareinforce the company mission mission and and employees’ employees’ reinforce company uestion; What What will will itit take take to to make make Gen Gen Zers Zers fact, same things that other otherdays, generations want as asthe well, uestion; same things that generations want well, such as as paid paid time off, mental-health days, or such time off, mental-health or OYEKA JOYOYEKA Gen Zers want to know what your company it to ourselves or try to ignore or bury it. When we share it with others, fear diminishes, and a sense of relief makes taking JOY Gen Zers want to know what your company tions. However, due to the internet, we have roles in achieving goals—giving employees tions. However, due to the internet, we have roles in them achieving goals—giving employees aa appy at at work? work? An An older older person person ismore reading but believe Gen Z areover less willing willing to give them appy reading but II believe Gen are less to give activities that create achoose sense ofZ community are activities that create a sense of community are actionis possible. “Failure can become our most powerful path to learning if we’re willing to courage is saying about societal issues. is saying about societal issues. become way more more vocal about itit since since we we have have platform for for two-way two-way dialogue dialogue with with leaderleaderway vocal about platform essential for forup Gen Zers. This simply means when when his and probably probably saying saying to to themself; themself; happy at become up toZers. haveThis job, especially an entry-level entry-level job” essential Gen simply means is and happy at to have aa job, especially an job” –– comfort” - Brené Brown. Gen Zers faces arguably some of the greatest the potential to reach a large audience” – DeAnship and allowing people to have their voices Gen Zers faces arguably some of the greatest the potential to reach a large audience” – DeAnlookingyour to attract attract and retain talent, organizations ship and allowing people to have their voices looking to and retain talent, organizations ork????” Yes, Yes, happy happy at at work. work. you’re trying to Jack Ching. To rewire yourself for ato more courageous style of life, you must first learn to manage fear and turn it into courage. ork????” IfIf you’re trying Jack Ching. dre Brown. Brown. heard. Providing Providing easy easy access access to to information information and and environmental, social and economic crises not dre heard. economic crises –– not must consider what they can caninto offer to Gen Gen Zers with must consider what they offer to Zers It’sGen not just courage that weenvironmental, need to become social the bestand versions of ourselves; it’s how we put that courage practice. maximize the potential potential of of that that Gen employees, The generation that’s flushed withresources successand aximize the zz employees, The generation that’s flushed success Gen Zers already make up 24% of the global resources and offering a substantial understandGen Zers already make up 24% of the global offering a substantial understandunderstating pandemic-related health concerns. understating pandemic-related health concerns. that encourages healthy lifestyle lifestyle and greater Vulnerability is such a courageous act and the foundation of choosing courage overencourages comfort. Yet,aavulnerability isstars often seen that healthy and greater he first thing thing they they NEED NEED to to be be is is happy. happy. As Gen Gen stories of TikTok TikTok raking in hundreds hundreds of e first As stories of stars raking in of workforce – as of December 2021 – and that’s ing of of expectations expectations in the the workplace. workplace. Employers Employers workforce – as of December 2021 – and that’s ing in A typical typicaltheir Zoomer supports brands that align withwe open well-being. Is your your company thinking beyond as a weakness. No one likes A to expose flaws.supports But when we dare tothat be vulnerable, thecompany door to genuine human Zoomer brands align with well-being. Is thinking beyond only going going to to grow grow larger larger in in the the coming coming years. years. need to engage with with their their younger younger workers, workers, paypayers enter enter the the workforce, workforce, employers employers should crethousands of dollars on viral videos isn’t jumping only need to engage ers should crethousands of dollars on viral videos isn’t jumping traditional employee benefits? benefits? Are Are you you fostering fostering connections. their values, values, and and these these same same values values come cometraditional to the the employee their to By 2030, this figure is estimated to jump to ing close attention to see what issues matter to 2030, this figure is estimated tothe jump to about their close attention to see what issues matter to te environments conducive conducivePeople for recruiting recruiting and at the thought ofinslaving slaving away at an aning entry-level e environments for and at the of away entry-level who dabble into By discomfort and vulnerability and tell truth stories are the realthought badasses this world. culture that considers the whole whole person and at aa culture that considers the person and fore when making career choices. This is a genfore when making career choices. This is a gen30%. As Asinnovation, stands, about about million Zoomers them. We We may not need need constant constant recognition recognition for for 30%. itit stands, 99 million Zoomers them. may etaining. job forI also years before their next promotion. promotion. For thenot “Vulnerability is the birthplace of creativity, and change” - Brené Brown. To close this, want to remind you taining. job for years before their next For the notan just what someone can accomplish eight not just what someone can accomplish eight eration that has no hesitation in confronting eration that has no hesitation in confronting an are contributing to business succusses across a job well done, but we want to be heard. are contributing to business succusses across that hours a day? a job well done, that courage requires stamina and patience. It requires an understanding parents andZers grandparents, company loyalty was but we want to be heard. When Gen Gen Zers believe they they company are parents and grandparents, loyalty was hours a day? When believe are issue, raising their voice and calling for change. the U.S. This shift in workplace dynamics has issue, raising their voice and calling for change. the U.S. This shift in workplace dynamics has just becausebalance you can leap doesn’t mean it’s going to be an easy jump. surroundedan byexpectation. like-minded people people who feel feel their surrounded by like-minded who en Zers Zers care care aa lot lot about about work-life work-life balance an expectation. Remaining intheir one position position forwant en Remaining in one for aa to know employers mostly older millennials millennials GenGen Zers Zers know what’s what’s in in itit for for them. them. As Baby Baby Boomers and Gen Gen Xand Xand employees start to employers –– mostly older GenGen want to As Boomers and employees start to effort has a purpose, work is less like a job. We effort has a purpose, work is less like a job. We nd personal personal well-being. well-being. long time was indicative of character, but many nd long time was indicative of character, but many eration struggling toand balance their youngest youngest “Gen ZZ workers workers expect expect proper proper compensation compensation eration XX –– struggling to balance their “Gen retire, industries and organizations that are are slowcare retire, industries organizations that slow simply care about aboutZers our mental mental health anditwant want topriority. simply our health and Every generation generation wants aa better better work-life work-life balbal-employee’s Gen no longer longer view as aato Even 22 wants Every Gen Zers no view it as priority. Even employee’s expectations against the business’s for the work they do and a certain level of of mutual mutual expectations against the business’s for the work they do and a certain level or resistant resistant to to change change are are bound bound to to have have awork awork longfor employers employers who who care care about about itit too. too. or longfor nce. We – Zoomers – are just more vocal about working with companies/organizations whose needs. Trying to answer the all too important respect from their employers. These may be the nce. We – Zoomers – are just more vocal aboutneeds. Trying to answer the all too important working with companies/organizations whose respect from their employers. These may be the
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theayolawal@gmail.com theayolawal@gmail.com
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And that’s the problem with employing these Gen Zers
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