THISDAY STYLE MAGAZINE 25TH FEBRUARY 2024

The current economic downturn, characterised by soaring prices of essentials and a general increase in the cost of living, is challenging the conventional approach to fashion and consumerism. With each aspect of our lives, from housing to clothing, under the microscope of financial constraints, the Nigerian fashion industry stands at a crossroads.

Last week was one of those weeks that felt like a rollercoaster of stress, twisting and turning through the ups and downs of daily life. As many of you can relate, when the going gets tough, we often find solace in various thera

pies. For me, one such therapy has always been shopping. It’s not just about buying things; it’s about the experience, the excitement, and, sometimes, the comfort of acquiring something new.

So, there was, calling a designer for an outfit had been eyeing for a while. My anticipation was high, and my heart was set on this particular piece. But, oh, what a reality check I was in for! When heard the price, I finally understood what Gen Zs mean when they say, “Yesterday’s price is not today’s price.” The cost had doubled - yes, doubled! Despite the shock, still acquired my coveted outfit, but it left me pondering over our current economic climate and its impacts on sectors like fashion.

We are navigating through an economic crisis that is sparing no industry, and fashion is no exception. This brings us to a vital point: the difference in perception of necessities versus luxuries. In more challenging times, when push comes to shove, fashion isn’t typically seen as essential. Yet, this viewpoint overlooks a crucial aspect - the fashion industry is a significant employer of labour. It’s a lifeline for many.

During economic recessions, consumer behaviour inevitably shifts. People become more cautious with their spending, and industries often perceived as ‘luxurious’ face the brunt of this change. The fashion industry, however, is no stranger to adaptation. To steer away from the image of an extravagant expense, it cleverly transforms shopping into a more justified ‘investment.’ This approach is fascinating and deserves more exploration, which we delve into in our cover feature story.

Despite the tightening of purse strings, one thing remains clear: people will always find ways to express their style. It’s not just about wearing clothes; it’s about making statements, showcasing personality, and feeling good in one’s skin.

In this context, supporting local brands should become more than just another trend because it’s necessary for economic recovery. “Buy Naija to grow the Naira” shouldn’t be a catchy phrase but a lifestyle choice.

How are you all doing, really? How are you coping with these challenging times? Remember, it’s okay to seek comfort in the small things, be it shopping, reading a book, or spending time with loved ones. We’re all in this together, and soon enough, we’ll see the light at the end of this tunnel.

Wishing you all a peaceful and rejuvenating Sunday. Stay strong, stay stylish, and most importantly, stay hopeful. Love,

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AshLuxe Hosts 'In Her Bag' Brunch and Unveils Latest Collection

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shLuxe, the trendsetting luxury brand, recently hosted a spectacular and exclusive brunch at the opulent Gaia Lagos clubhouse.

The event, themed “In Her Bag,” paid homage to trailblazing women who epitomise the essence of the theme – working hard, being pacesetters, and breaking glass ceilings.

The event also marked the unveiling of AshLuxe’s latest collection of exquisite bags, signifying the brand’s unwavering commitment to expanding its female clientele and fostering stronger communities.

The exclusive brunch was hosted by the charismatic Eku Edewor.

Ten Things We Learnt From Reesa Teesa’s ‘Who Tf Did I Marry?’

Tiktok Series.

.............spotting Red Flags in Relationships.

Last week, one TikTok user managed to captivate millions with a saga that unfolded over 52 gripping episodes. Enter Reesa Teesa, who took to the platform to dissect her tumultuous marriage to a man she dubbed “a real pathological liar.” With each ten-minute video, she peeled back the layers of deception orchestrated by a character she referred to only as Legion — the purported architect of her marital misfortunes.

Reesa Teesa’s narrative reads like a modern-day soap opera, complete with twists, turns, and a cast of characters that would give Shakespeare a run for his money. From the initial whirlwind romance to the bitter end of a relationship marred by deceit, her tale struck a chord with viewers around the globe. But amidst the intrigue and drama lies a valuable lesson: the importance of recognising red flags in relationships before it’s too late. While Reesa Teesa’s story remains unverified, her story serves as a cautionary tale for anyone navigating the treacherous waters of modern romance. Here are ten things we learnt from her experience that will help you spot potential pitfalls before they derail your own love story:

1. Trust Your Gut: If something feels off, don’t ignore your instincts. Reesa Teesa’s hindsight is 20/20, but listening to her intuition could have saved her years of heartache.

2. Pay Attention to Inconsistencies: Lies often unravel when scrutinized closely. Take note of any inconsistencies in your partner’s stories or behaviour, as they could be indicative of deeper issues.

3. Verify Information: In the age of digital deception, it’s easier than ever to fabricate identities and manipulate facts. Don’t hesitate to fact-check information provided by your partner, especially if it seems too good to be true.

4. Communication is Key: Healthy relationships thrive on open and honest communication. If your partner is evasive or defensive when asked about their past or intentions, it may be a red flag worth exploring.

5. Look for Patterns: One lie may be a mistake, but a pattern of deception is cause for concern. Pay attention to recurring themes or behaviours that undermine trust in your relationship.

6. Beware of Love-Bombing: In the early

stages of a relationship, excessive flattery and attention can be a sign of love-bombing — a tactic used by manipulative individuals to gain control. Take things slow and maintain perspective.

7. Seek Outside Perspective: Friends and family can offer valuable insights into your relationship that you may overlook. Don’t hesitate to seek their advice if you’re unsure about your partner’s intentions.

8. Set Boundaries: Healthy boundaries are essential for maintaining trust and respect in any relationship. Be clear about your expectations, and don’t compromise on what matters most to you.

9. Practice Self-Care: It’s easy to lose sight of your own needs when caught up in a whirlwind romance. Prioritise self-care and maintain hobbies and interests outside of your relationship to keep a healthy balance.

10. Know When to Walk Away: Ultimately, no relationship is worth sacrificing your mental or emotional well-being. If you find yourself repeatedly betrayed or manipulated, have the courage to walk away and start anew.

CHIDERA UDEH EKU EDEWOR, DERIN ODUGBESAN AND IFEOMA ODOGWU

MONICA OBIANODO

VANESSA

REESA TEESA’S STORY OF MARRYING AND DIVORCING A MAN SHE CALLED A ‘PATHOLOGICAL LIAR’ HAS HAD MILLIONS OF TIKTOK USERS ON THE EDGE OF THEIR SEATS

UNVEILING THE FUTURE: 5 RISING NOLLYWOOD STARS

As Nigeria’s film industry, Nollywood, continues to flourish globally, a new generation of talented actors and actresses is emerging to captivate audiences with their charisma, talent, and versatility. In this feature, we shine a light on five rising stars making waves and leaving a lasting impression on audiences.

By Bukola Amoboye

Martha Ehinome

Known for her charming dimples and acting prowess, Martha Ehinome has captured the hearts of fans with her memorable performances. Her talent, likeability and versatility shine through in every role from Ebipade in ‘Dear Bayo’ to Fadekemi in ‘My Name Is A-Zed’, Jade in ‘Our Best Friend’s Wedding, Tumi in ‘Wura’, Amanda in ‘The Origin: Madam Koi-Koi’, and many more.

Martha Ehinome undoubtedly has a long career ahead of her and is one to watch in the Nigerian film industry.

Timilehin Ojeola

Small Talk, Refuge, Thy Will Be Done, and most recently, All’s Fair in Love are some of the titles with this talent in them. He has also been a recurring character on some episodes of Bovi’s Visa on Arrival, which is a testament to his versatility as an actor. We can’t wait to see what more this talented actor brings our way.

Genoveva Umeh

Genoveva’s ability to embody a diverse range of characters is one that is rare and much needed in today’s Nollywood. She has such a magnetic on-screen presence that it’s hard for you to ignore the actress’ talent. From Blood Sisters to Far from Home, Breath of Life and A Tribe Called Judah, the actress has risen through the ranks and proven herself to be one of the most talented rising stars in Nollywood today.

Chimezie Imo

From Nimbe to Kasala, Choke, Dear Bayo, and most recently, Breath of Life, Chimezie has had quite the filmography and is only just starting. The talented actor has stunned audiences with his captivating performances and incredible portrayals of diverse characters in numerous films.

Chuks Joseph

You would remember the character ‘Lashe’ in The Origin: Madam Koi Koi, whom everyone loved to hate. Chuks did such a fantastic job in his portrayal that some fans started to hate the actor himself. That is what happens when an actor plays a villainous role all too well. We’ve also seen him in movies like ‘Leaked’, ‘Schooled’, ‘Dark October’, ‘Afamefuna’, etc, and the one thing we can all agree on is that Chuks Joseph is a bundle of talent.

EVERYTHING YOU NEED TO KNOW BEFORE GETTING A PERSONAL SHOPPER

By Bukola Amoboye

With trends changing at the speed of light and the endless options available, it can often feel like a Herculean task to keep your wardrobe up-to-date and reflect your personal style. This is where a personal shopper comes into play – an ally in the fashion jungle, guiding you through the maze of racks and brands. However, entrusting someone with your style is no small decision. Here are key insights and tips to consider when choosing a personal shopper.

Understanding Your Style Needs

Understanding your personal style is paramount. Are you a minimalist at heart, or does maximalism speak to your soul? Your personal shopper should not only understand this but also be able to enhance and evolve your style while staying true to your essence.

Research Their Background

When scouting for a personal shopper, their fashion background is a critical aspect. Look for someone with a blend of formal training and real-world experience. Someone who has worked in various facets of the fashion industry, from retail to styling, usually brings a wealth of knowledge and a diverse network of contacts.

Communication is Key

A good personal shopper is not just about fashion sense; they should be an excellent communicator. This means they should listen to your needs, understand your lifestyle, and be able to articulate their ideas clearly. During your initial consultations, pay attention to how they respond to your queries and concerns. You want someone who is not just a fashion enthusiast but also a responsive and attentive advisor.

Budget Transparency

Discussing budget is a non-negotiable. A competent personal shopper should be able to work within your financial boundaries without compromising on style. They should be upfront about their fees and how they plan to allocate your budget across different items. Transparency here will save you from unpleasant surprises later on.

Network and Resources

One of the advantages of hiring a personal shopper is their access to a wide range of brands and exclusive collections. They should have a strong fashion industry network, including relationships with boutique owners, designers, and brand managers. This network is not just about accessing high-end labels; it’s also about finding unique pieces that align with your style, which you might not discover on your own.

Test Their Flexibility

Fashion is dynamic, and so should be your personal shopper. They need to be versatile in their approach, adapting to your changing needs and evolving fashion trends. A test run, like a trial shopping session, can be an excellent way to gauge their adaptability and understanding of your style.

Privacy and Confidentiality

Lastly, privacy is paramount. Your personal shopper will have access to personal information, including your sizes, preferences, and sometimes, even your home. It’s important they respect your privacy and maintain a high level of professionalism and confidentiality.

A Greener Nigeria: Lagos State’s Ban on Single-Use Plastic and Styrofoam Containers

The Government’s Perspective Adeshina and I spoke extensively about the work Lagos State has been doing to fix the effects of non-biodegradable waste on the environment. Adeshina shared that a large quantity of government funds is allocated to clearing blocked drainage channels caused primarily by these banned materials.

“We realised that styrofoams and all these single-use plastics constitute more than 80% of what we take out of the canals every year. Such amount of resources that [the] government commits into this can be channeled to some other social infrastructure,” Adeshina says regarding the government’s limited resources. “There are roads to be built; there are more schools to be built—even improved security.

“The government will not sit idly and allow our drains to be fully clogged such that when rain falls, we will have flooding. When there is flooding, it comes with loss of lives and properties.”

The World Bank reported that over 600 people lost their lives to the devastating 2022 floods in Nigeria, which displaced more than 1.4 million people and cost the nation over ₦7 trillion.

“[Part] of Lagos is below the sea level, so when it rains, you will have what we call flash floods.

Some 4-5 hours after the rain, it is supposed to drain off into the water bodies, ultimately going into the ocean and the lagoon, but all these canals have been filled up with refuse. It can’t take water. So if it can’t take water, it goes into the street – floods houses and properties,” Adeshina explained. “And because the canals are filled up with styrofoams that we have to clean every day when you clean it, the next moment it rains, it brings them back to come and block [the canals]. If it’s something that dissolves quickly, we won’t have the issue.”

The government recognises the detrimental effects of plastic and styrofoam on the environment, particularly on human life and the overall ecosystem.

Dear readers,

This column is an ode to food.

Last month, the Lagos State government announced the enforcement of an existing ban on single-use plastic and styrofoam containers. The ban, first announced in 2021, marks a definitive move towards a more sustainable future.

I had the privilege of speaking with Kunle Adeshina, the Director of Public Affairs at the Lagos State Ministry of the Environment and Water Resources – where the ban was put into law – to understand the motivations behind the ban. I also spoke with Kesiena Oghoma, Chief Operating Officer of The Paper Cup and Packaging Company Ltd, on the future of packaging in Lagos.

“Styrofoam as it is doesn’t break down for 500 years,” said Adeshina. “It is non-biodegradable. Even if you use scissors to cut it, it will be in that state.” He further detailed what happens when particles from styrofoam get into the waterways and the sea. “Even when people cut them into small particles [and] they get into the body water, they get eaten up by fishes and all the rest, and because of the polypropylene – one of the considerents – it’s carcinogenic. Science has proved it.

“You can’t say because people are shouting that the economy is bad, people have to make profit. But not to the detriment of over 22 million people who reside in Lagos. A responsive government will not allow that. [The] government is only interested in improved well-being for the residents of Lagos because that is what the governor, Mr. Babajide Olusola Sanwo-Olu, swore to. It’s about improved healthcare and a sustainable environment.”

Following the pronouncement, the Commissioner, Mr. Tokunbo Wahab, addressed the concerns of

We realised that styrofoams and all these single-use plastics constitute more than 80% of what we take out of the canals every year.

industry stakeholders. He issued an additional three-week moratorium to enable the depletion of stock, which will have concluded by the time this newsletter is published.

“The Honorable Commissioner for the Environment spoke [on January 22nd], and we’ve had representatives from the Manufacturers Association of Nigeria, food and restaurant operators, distributors, supermarkets, and all the rest, talking about what they have in stock. So he agreed that, okay, there’s no going back on the ban,” Adeshina detailed while explaining the classifications of the ban. “Is it the nylon for making sachet water or PET bottles? No. For now, the emphasis of the ban is just on styrofoam. So this present ban now is only about styrofoam [food containers].”

Adeshina explained that the extension given by the Commissioner is sufficient to help producers, importers, distributors, and sellers exhaust their existing stock: “Three weeks is enough. Some people said, ‘Give us two years, but you had three years from when the pronouncement was made. It’s just about the manufacturers not being ready to be responsible. If indeed they were committed or intentional about looking for sources or thinking of, okay, the government has made this pronouncement, what do do to support the government? And from all indicators, health-wise – as citizens and even for the environment itself – it is a no-no for this product.”

“The manufacturers are not on the side of the law,” he explained further. “If you’re going to produce any material such as styrofoam, because of its constituents, you’re supposed to obtain an EIA – Environmental Impact Assessment approval before you start manufacturing, but none has approached us for that. Ordinarily, if you approach and seek approval for that, you can’t get the approval because of what the styrofoam consists of. Any manufacturer who hasn’t gotten an EIA approval has no right to even manufacture it at all in Lagos. That’s what the

law says. So, if you have no cover of the law, there’s no basis that you will come and seek remediation on something.”

also questioned Adeshina on how he suggests Nigerians best approach the transition in their dayto-day lives, to which he said, “Most people don’t use styrofoam to take their food to work. They use small flasks. So why don’t you imbibe that culture?”

On the government’s plan to enforce the ban, Adeshina said, “Some of the manufacturers we met with were asking that they hope we won’t come in the ‘commando’ style. No –we will be civil, but we will be firm.” “Commissioner even told them that let’s even have a figure to all this. That, okay, our members who are manufacturers, our members who are distributors, this is the quantum of what they have in stock. Give us figures. I don’t think they’ve brought figures up till now. So you have three weeks…but if you feel you are insistent on still using it, you can take it to some other states that

said, “There is definitely a difference in price, but the value proposition stands out. The paper is available, but the cost is high due to the foreign exchange rate. We employ the government to revitalise Nigeria’s three national paper mills to work to full capacity. We all import paper, but if our national mills were working optimally, it would help to reduce paper cost and boost consistent availability.”

Paper-based packaging offers several advantages over traditional plastic and styrofoam containers.

Paper is a renewable and biodegradable material, making it an ideal choice for reducing environmental impact. Additionally, advancements in technology and manufacturing processes have allowed for the creation of sturdy and water-resistant paper packaging options, ensuring that they meet the requirements of various food products.

The government recognises the detrimental effects of plastic and styrofoam on the environment, particularly on human life and the overall ecosystem.

have not banned them. It’s as simple as that. But in Lagos, we don’t want it anymore.”

Adeshina also said that the ban, which originated from the National Council on Environment, is a nationwide ban. “It was decided by the umbrella body, but Lagos, we felt we can’t be giving the short end of the stick to our own residents. That was why we took the bold step, and you can see that some days after we did, Abia State followed suit. So

you know, guess it’s the lack of the political will that was missing for the other states, waiting for someone to bell the cat.”

asked Adeshina which other items we can expect to be banned, to which he said, “The Commissioner told [the stakeholders] that we shouldn’t look at it that we have the latitude that it’s only styrofoam, then keep on producing all the other single-use plastics. He made it a matter of fact that by the end of [2024], all the other single-use items will not be allowed in Lagos.

“One thing has been very constant from all the comments that we’ve had. No one has outrightly condemned the ban, saying that it’s wrong. It’s only ‘you should have given them notice,’ but which notice are we talking about? Whatever is bad is bad.”

The Role of Paper Packaging Manufacturers

The Paper Cup and Packaging Company has been at the forefront of developing eco-friendly alternatives to single-use plastic and styrofoam containers since 2014. Oghoma – who said they were the first to manufacture branded paper cups in Nigeria – explained that the industry has seen increased demand since the recent enforcement of the ban was announced.

“We have experienced a market surge already, like we all anticipated,” said Oghoma, whose business saw a 740% increase in weekly sales of some products.

Oghoma said his company also issued discounts to help food vendors make the pricing transition. On the availability and affordability of paper-based packaging options, he

“We have a variety of paper packaging solutions ranging from bags and cups to food packaging boxes and packs,” said Oghoma. “From our inception, it has been our core practice to follow all environmental safety practices. Right from our design process, we reduce, recycle and reuse where necessary.”

Challenges and Solutions

While the ban is a commendable step towards sustainability, it does present its challenges. The consistent availability and affordability of paper-based packaging options can be a concern, especially for small businesses. It is the hope of paper packaging manufacturers like Oghoma that the government will work closely with them to ensure a smooth transition and address any obstacles that may arise.

“We believe the government will achieve its goal, especially if it partners with the private sector by giving the needed support and backing to ensure the ease of production and distribution of various forms of eco-friendly packaging. The government should also engage in proper sensitisation to the public on the importance of the ban in order to create a culture of sustainability,” Oghoma said.

What are your thoughts on the ban? If you run a food business or are a food packaging manufacturer, are you affected by the ban? I’d love to hear from you.

If you have any food related questions you would like me to answer, or stories you would like shared in this column, please send them to food.column@biscuitboneblog.com.

Sincerely,

FASHION NTIMESOFCRISIS

A NECESSARY LUXURY OR A DISPENSABLE EXPENSE?

By Konye Chelsea Nwabogor

As Nigeria grapples with one of its most severe recessions in recent history, the ripples are felt across all sectors, including the dynamic world of fashion.

The current economic downturn, characterised by soaring prices of essentials and a general increase in the cost of living, is challenging the conventional approach to fashion and consumerism. With each aspect of our lives, from housing to clothing, under the microscope of financial constraints, the Nigerian fashion industry stands at a crossroads.

“The most impactful problem Nigerian fashion brands are facing today is the very fast decline of the Naira- it’s hard to keep up! We have seen basic items shoot up in price within hours! As most components required for successful garment production are imported, items are constantly increasing in the market, making it very difficult for brands to set their prices and restock. The increasing price of diesel is also a problem as it increases the cost of production. As wear the shoes, I know where they hurt.” says luxury fashion designer Banke Kuku

This is why some argue that fashion is an unaffordable luxury in times like this. Others, however, see it as an evolving entity, adaptable and resilient. Regardless of perspectives, one thing is certain: change is inevitable. And this change will affect everyone connected to fashion – from designers to retailers and stylists to models and consumers.

Fashion Spending in Recession

Nigeria is no stranger to economic crises. This isn’t the first rodeo, though the current situation seems to be biting harder than previous ones.

As incomes shrink, many argue that fashion has become an unaffordable luxury. However, others, like renowned stylist Moses Ebite, see it differently.

“Fashion is more than clothing. It’s a form of self-expression. It’s not disposable; it’s adaptable,” he asserts. This perspective echoes through the corridors of the industry, suggesting a need for a strategic pivot rather than a complete shutdown.

Understanding the Economic Impact

Learning from the past, we can anticipate certain shifts. The rise in unemployment and inflation will inevitably lead to decreased consumer spending, hitting retail sales hard, including clothing and accessories. While luxury brands may retain their footing due to their affluent target audience, many companies will struggle with production and distribution, leading to a notable decline in the business landscape.

Consequently, consumers are revising their fashion budgets. For the average Nigerian, fashion spending is under scrutiny. Torn between essential expenses and the desire to express themselves through fashion, many are reevaluating their priorities. They’re either investing in fewer, higher-quality items or turning towards more affordable options. Nowadays, the choice between necessities like rent and a new pair of trousers has become stark, with essentials taking precedence.

“Nigerians love to shop regardless.

But these days, it’s different. I would say it’s now more about finding a balance between affordability and maintaining personal style,” shares Ozinna Anumudu, online fashion retailer and founder of Ozinna.com

Do We Still Need Fashion During an Economic Crisis?

For fashion industry players, this presents loads of challenges. They must

While opinions vary, the consensus leans towards the affirmativefashion isn’t fading into obscurity.

It remains a significant economic contributor and a large employer.

The rise in unemployment and inflation will inevitably lead to decreased consumer spending, hitting retail sales hard, including clothing and accessories.

align with shifting consumer expectations while staying afloat in a turbulent market. This again leads us to a crucial question: In an economic crisis, do we still need fashion? While opinions vary, the consensus leans towards the affirmative - fashion isn’t fading into obscurity. It remains a significant economic contributor and a large employer. More importantly, the desire to look good and express personal style doesn’t wane even in hard times. People will adapt and find new ways to express themselves within their means.

The Shift in Consumer Behaviour.

Understanding the shift in consumer behaviour is crucial. With limited budgets, customers are becoming more conscious and selective. There’s a growing trend

towards sustainable and versatile fashion – pieces that offer longevity, both in style and durability. This shift isn’t just a survival tactic but a conscious choice reflecting global concerns about sustainability and ethical fashion. “The future of Nigerian fashion lies in its ability to adapt, innovate, and resonate with the changing times,” says designer Lanre da Silva

Adapting to New Realities

As the industry navigates these troubled waters, several strategies emerge. Emphasis on sustainable, versatile fashion, investment in online platforms, and fostering a culture of local craftsmanship are among the top approaches.

The economic downturn is an opportunity to turn inwards – to local resources.

NIGERIANS LOVE TO SHOP REGARDLESS. BUT THESE DAYS, IT’S DIFFERENT

THE MOST IMPACTFUL PROBLEM NIGERIAN FASHION BRANDS ARE FACING TODAY IS THE VERY FAST DECLINE OF THE NAIRA SAYS BANKE KUKU

OZINNA ANUMUDU, ONLINE FASHION RETAILER AND FOUNDER OF OZINNA.COM CONFIRMS THERE IS A SIGNIFICANT CHANGE IN SHOPPING PATTERNS

LUXURY BRANDS MAY RETAIN THEIR FOOTING DUE TO THEIR AFFLUENT TARGET AUDIENCE

AS INCOMES SHRINK, MANY ARGUE THAT FASHION HAS BECOME AN UNAFFORDABLE LUXURY

There’s a burgeoning appreciation for homegrown indigenous fabrics. This not only supports the economy but also helps carve a unique identity for Nigerian fashion on the global stage.

Technology will also be a game-changer. From virtual fashion shows to online retail platforms, technology offers innovative ways to keep the industry alive. Social media will play an even more pivotal role in marketing and customer engagement, offering a cost-effective alternative to traditional advertising.

Interestingly, the luxury segment of the Nigerian fashion industry continues to hold its ground. This sector caters to a niche market less affected by economic fluctuations. However, even luxury brands need to adapt, focusing on exclusivity and personalisation to maintain their appeal.

As clothing becomes more expensive, fast fashion, thrift and second-hand markets and fashion rentals will experience a surge. These markets offer affordable fashion choices while also aligning with sustainable practices. It’s a win-win situation in a recession-hit economy.

For professionals in the industry, this period is an opportunity for skill development. Diversifying skills, understanding market trends, and adapting to new technologies are essential for survival and growth.

The Way Forward

The future of the Nigerian fashion industry in these tough times hinges on adaptability and innovation. Brands and designers need to think out of the box, creating fashion that is affordable, sustainable, and reflective of the changing societal norms. The way

Nowadays, the choice between necessities like rent and a new pair of trousers has become stark, with essentials taking precedence.

forward involves a collective effort from designers, retailers, and consumers. Adversity breeds creativity. We are a nation of resilient people, and this is the time to innovate and redefine our fashion narrative.

AFFORDABLE

FASHION BRANDS THAT WON’T BREAK THE BANK 4

Keeping up with the latest trends can often feel like a pricey endeavour. However, looking stylish doesn’t always have to come with a hefty price tag. With the rise of affordable fashion brands, staying on-trend has become more accessible than ever. Whether you’re looking for chic everyday wear or standout pieces for special occasions, these four brands offer both style and affordability without compromising quality.

Zephans & Co @zephansandco

Established in 2016, Zephans & Co is redefining the landscape of women’s fashion in Nigeria. This brand is a sanctuary for those seeking trendy, durable, and affordable clothing. Whether it’s a daytime event or a night out, the brand offers an array of choices for women of all shapes and sizes. The brand’s ethos revolves around the idea that style shouldn’t break the bank. It’s a go-to destination for fashion-forward individuals who crave standout pieces without compromising on quality.

Twenty-Six @twentysix.co

TwentySix is not just a brand; it’s a fashion philosophy that champions simplicity, functionality, and style. It appeals to women who seek practical, uncomplicated, yet stylish clothing. The brand’s focus on thoughtful design, meticulous detailing, and selective fabric choices ensures that every piece empowers women to feel their best - unrestricted, effortless, and free.

M.O.T the Label @motthelabel

Since its inception in 2019, M.O.T the Label has been a game-changer in the Nigerian fashion scene. The brand caters to the need for affordable, functional, and fabulous fashion.

M.O.T. is synonymous with vibrant colours, unique designs, and a minimalist approach. It’s a celebration of style, comfort, and functionality, catering to women who desire to make a statement in any room they walk into.

Fashion influencer Derin’s brainchild, Isaleko by Derin, is definitely having a moment. Derin’s personal style shines through each piece, blending oversized elegance with neutrals, prints, and a touch of sophistication. The brand is for those who adore making bold fashion statements with effortless chic.

FASHION IS MORE THAN CLOTHING. IT’S A FORM OF SELFEXPRESSION. IT’S NOT DISPOSABLE; IT’S ADAPTABLE, SAYS STYLIST, MOSES EBITE ODIO MIMONET

AS CLOTHING BECOMES MORE EXPENSIVE, FAST FASHION, THRIFT/SECOND-HAND MARKETS AND FASHION RENTALS WILL EXPERIENCE A SURGE

Isaleeko from Derin @isaleekofromderin

REVAMP YOUR LOOK WITH THESE SIMPLE YET EFFECTIVE FASHION RULES

Fashion isn’t just about wearing clothes; it’s an art form, a personal statement, and a way to express yourself. When you step out, your outfit speaks volumes before you even say a word. So, how do you ensure you always look your best and stay abreast of the ever-evolving fashion trends? The key lies in understanding and applying some fundamental fashion principles. Let’s get into some of them.

By Funke Babs Kufeji

Dress for Your Body Type

First and foremost, fashion is about celebrating your unique shape and showcasing your best features. It’s essential to recognise your body type – be it pear, apple, hourglass, or rectangle – and choose clothes that flatter your specific shape. For instance, if you have an hourglass figure, clothes that cinch at the waist will accentuate your curves. On the other hand, if you’re more of a pear shape, Aline skirts and dresses can be incredibly flattering. This approach ensures that whatever you wear, you wear it with confidence.

Invest in Basics

Think of your wardrobe as a house; before you add the decorations, you need a solid foundation. This foundation is built with timeless basics – a crisp white button-down, sleek black trousers, an elegant little black dress, and versatile jeans. These pieces are like the loyal friends in your fashion circle; they’re reliable, adaptable, and never go out of style. You can pair them with seasonal trends or statement pieces to create looks that are both chic and personal.

Accentuate with Accessories

Accessories are the exclamation points of your outfit! They can elevate a simple look into something spectacular. A bold necklace, a vibrant scarf, a sleek belt, or a statement bag – these are the tools in your fashion arsenal that can add personality to your ensemble. And let’s not forget shoes – the right pair can turn an outfit from ordinary to extraordinary. Remember, accessories are not just additions; they are essential chapters in your style story.

Mixing and Matching

Fashion is not about the price tag but how you wear it. Combining high-end pieces with affordable high-street brands is a skill that can give your style a unique edge. This approach al-

lows you to blend luxury with accessibility, creating sophisticated and grounded outfits.

Express Your Personality

Your wardrobe is a palette, and you’re the artist. Don’t shy away from experimenting with different colours and patterns. Mix and match to find combinations that reflect your personality and mood. Pairing a bright yellow top with navy blue pants or a floral skirt with a striped shirt can create eye-catching and memorable outfits. Fashion is about taking risks and enjoying the process of creating something uniquely you.

Quality Over Quantity

Never underestimate the power of details. The stitch of a hem, the quality of a zipper, the line of a button – these minor elements can make a significant difference. Choose clothes that are well-made and fit you perfectly. Quality should always trump quantity in your wardrobe. Well-crafted clothes not only last longer but also have a way of making you feel more confident and put-together.

5 APPS TO BOOST YOUR PRODUCTIVITY IN 2024

By Bukola Amoboye

Whether you’re a busy professional, a student juggling multiple responsibilities, or someone simply looking to make the most out of each day, there are apps that can help you do just that. These apps help you plan, manage your time and maximise your potential, generally enhancing your lifestyle.

1. Todoist

Todoist is a versatile task management app that allows users to easily create and organise to-do lists, set deadlines, and prioritise tasks. Whether you’re tackling a complex project or simply keeping track of daily errands, Todoist’s amazing features make it a valuable tool for staying organised and on track. With features such as reminders, recurring tasks, and collaboration options, Todoist helps users stay focused and is considered one of the best for task management.

2. Doodle

Doodle is a scheduling management app that helps you keep track of meetings and coordinate them. It allows users to schedule meetings and make plans collaboratively, especially when you have to fix multiple people with varying schedules into one meeting.

3. Trello

Trello is a popular project management app that uses a visual, card-based system to help users organise tasks, collaborate with team members, and track real-time progress. Whether you’re planning a team project, organising a personal event, or managing your workflow, Trello’s customisable boards, lists, and cards make it easy to visualise your tasks and stay organised. The app empowers users to work smarter and more efficiently and includes features such as due dates, checklists, and file attachments.

4. Notion

Notion is an all-in-one collaborative workspace that anyone can use. With thousands of free and paid templates, you can employ Notion for personal, study, work, or business purposes. It effectively combines task management, AI writing, note-taking, planners, project management and much more, simplifying usage for everyone. It also has a feature that can help set reminders for tasks ahead and label them in terms of priority.

5. Evernote

Evernote is a versatile note-taking app that allows users to capture ideas, organise thoughts, and collaborate with others across multiple devices. With Evernote, you can create notes, sketches, voice memos, and checklists and sync them seamlessly across your computer, tablet, and smartphone. Whether you’re brainstorming creative ideas, taking meeting notes, or planning your next big project, Evernote’s powerful search capabilities and organisational tools make it easy to stay productive and keep all your important information in one place.

UCHE UKPAKA

OYIN OLUFEKO

MAYA FAMODU

OLODE AND THREAD. LAGOS’S BEST-KEPT SECRET

By Oroma Jumbo

I recently had a sit down with Igunma Osa-Jean, affectionately known as “Jay” by his inner circle. He is the visionary behind “Olode and Thread”, a celebrated fashion brand that seamlessly intertwines tradition and modernity. Our meeting commenced over a delightful meal at The Lobby Bar of The Borough, followed by a tour of his store and office within Lekki Phase I. Here, I had the privilege of personally engaging with the pieces from his upcoming traditional wedding collection, “Forever”. I was impressed by the impeccable craftsmanship and attention to detail that permeated each creation.

Jay’s effortless charm and affability fostered an environment where conversation flowed seamlessly. We delved into his earlier days, unravelling the threads of his journey into the fashion industry and discovering the fusion of passion and purpose that propelled him to the forefront of Lagos’s fashion landscape.

Despite being a well-kept secret for a substantial period, Jay expressed his readiness to embrace the limelight, affirming his resolve to share his creative prowess with the world. Having had the opportunity to dress famous personalities like Bovi, RMD, 2Face Idibia and more, he is just beginning his journey, and we are excited to see where he goes next.

What sparked your interest in fashion design, and how did your journey as a designer begin?

There were plenty of things dreamt of becoming as a kid, but a fashion designer wasn’t one of them. I would say I inherited my love for fashion from my parents. My mother loves clothes, and I recall my father hanging a shoe rack on the wall with rolls of shoes that went around the length and breadth of his room, maybe twice—those early days inadvertently made an impression on me. Professionally, the decision to become a fashion designer was a clear case of necessity, being the mother of inventions. When I was about 9, I recall my mother taking me to tailors to make me gabardine outfits because that was in at the time. I haven’t gotten over the memories from that Christmas, and it wouldn’t be until decades later that I realised what had happened to me; fashion had adopted me without my consent. In my late teens, needed an outfit made, and it was at the point when, as a young boy, you had managed to convince your mother that she didn’t need to buy your clothes anymore. If she was nice enough to hand you the money, you could do your thing. Probably because she had recently given me a belt that was twice the length of my waist. It was my first time getting traditional outfits made by myself, and unfortunately, it wasn’t as easy as imagined. I spent weeks scouting tailors and finally settled for some dude who made me this horrible outfit. At that point, realised how difficult it was to access proper tailoring services, although didn’t delve into the business at that time for that reason. still wanted to become a doctor, and I thank God that idea didn’t work out. I was a huge music lover, and collected Ameri-

can music and fashion magazines a lot. Vogue, GQ, Vibe, Source, Complex—you name it. That gave me massive exposure to what was going on in the fashion industry, which, at the time, was closely associated with American hip-hop culture. followed the brands keenly, and at some point, was so fascinated with the sneaker culture that started sketching sneakers. Considering it was next to impossible to design sneakers locally, I mean, back then, the world wasn’t as connected as it is today. Now, you can go on Instagram, speak with some guy on the other side of the planet, and have a prototype of your merchandise shipped to you in a week and a half. Then we didn’t even use the internet like that. I had to settle for what was doable at the the time and that was designing and making leather slippers. That was how my journey began as a fashion designer.

What motivates and drives your passion for creating fashion?

People. soak up a lot of energy from interacting with people, and I don’t force things. I don’t try to create hit pieces. I try as much as possible to attend to what’s in front of me as best as I can. like to go to stores A LOT— you know, malls and convenience stores. think commerce is one of the purest forms of human interaction, and enjoy watching people relate on that level. like to think am quite customer-centric. mean, you can’t please everybody in the world, but as a designer, trying to do that with your customers will get you very far. It’s the reason why word of mouth was my biggest advertisement for years, to the point that it almost felt like I was the best-kept secret in Lagos. People take my work very seriously, and it’s my duty to out-

I got bored making menswear. I noticed a lot of things I could do differently with women’s clothing while I was making menswear. Many of the details I noticed were tacky, and I wondered why people didn’t approach it with the same level of attention to detail as did for men’s clothing. You can’t tell if a meal is sweet by watching others eat it, so I had to dig in. It was what inspired the idea of getting into womenswear. You have more opportunities to showcase your creative prowess with womenswear.

work. Every experience is registered inside of you brick by brick, almost like you’re building a house you never finish. It’s the reason you find more old designers at work than singers or athletes. The work we put out doesn’t diminish us; rather, it enriches us and equips us to be better at it. This collection is the culmination of everything I have done so far. A summation of all of my experiences, my fingerprint, and everything that makes me special.

You can’t marry every day, but you can be a part of people’s love stories as many times as you wish if you design the clothes they marry in.

perform their expectations. That is one of my biggest motivations.

How would you describe your design aesthetic in three words? Simple. Sophisticated. I’d say “Timeless”, but Davido beat me to that one.

What inspired the name “Olode and Thread”?

Olode is an Edo word for ‘needle. Essentially, my brand is called ‘Needle and Thread’. When I started out, due to the influence of hip-hop at the time, there were a lot of graphic t-shirts and the like. People called themselves designers just because they came up with some fancy phrase and printed it on a blank t-shirt. Personally, I thought those were trying times for fashion as a whole because there wasn’t much attention to detail, and the craft suffered immensely. What we did was different. It required more artisanship and depth, and I needed a name that captured the essence of that since I didn’t want to create an eponymous label. Before that, I had come up with some really horrendous names, which I will not mention today, not even under duress. ‘Olode and Thread’ felt and sounded right, and I was particularly enthusiastic about the fact that it had an Edo word in it.

Which would you say you enjoy more, crafting clothes for men or women?

Working on women’s clothing is, of course, more challenging. With men, it’s straight to the point: good fabric, a pristine cut, clean seams, and you’re almost home and dry. You know all that stuff they teach you in fashion school? You need every last bit of it when you make women’s clothing—you gotta clap, sing, and dance, so to speak. At some point, I would say

What inspired your latest collection? Why did you decide to go with traditional wear? Love. You can’t marry every day, but you can be a part of people’s love stories as many times as you wish if you design the clothes they marry in. We had our last womenswear collection a while ago, the ‘One of One Collection’. I thought I’d up the ante by doing something different and more intense. It had to be a traditional wedding collection. My money says it beats suits and white dresses any day. I think you have more untold stories in that space. Culturally, we are very diverse, and I did what I could to reflect that in my collection. Why would anyone pass on the opportunity to show off an Edo bride? Hopefully, a Western wedding collection is on the horizon, but home is where the heart is, and charity begins there, I hear. Plus, there’s already a deluge of Westernstyle wedding collections worldwide. There are plenty of people telling that story, but it’s just us telling ours. I like to take my time; doing both in this collection would’ve taken forever.

How would you say this collection reflects your personal journey as a designer?

It’s been 20 years since started out. The thing with being a fashion designer is this: every day, you learn and build yourself as you

What do you hope people feel when wearing your designs?

For starters, hope they feel comfortable. As a designer, have heard people repeatedly say there’s this thing about my work—that even when they look remarkably simple, there’s something they can’t put their finger on that does it for them. I tell them it is the fact that I have a piece of my soul in all of my work. The ability to anticipate the needs of the people we serve before they know they have such needs is what makes us the greatest servants. If you really want to see how confident people can get, dress them up very well. It’s not just something I hope people feel, but something I have seen happen often.

I hope I can help people express themselves. That is extremely important to me—to make clothes that, if they were songs, would be the soundtrack to people’s lives.

What do you hope to achieve with your designs on a broader scale?

Hmmm… how about we start with a few billion dollars? Lol. I mean, considering this is my day job, that wouldn’t be a bad idea at all. There’s a lot of work to be done. Fashion is a very prominent, albeit small, part of design. In the time I’ve been a designer, I have been able to make the switch from being a leatherworker to a menswear designer, and then I combined womenswear with that.

As diverse as that sounds, it’s still all within a subset of fashion in itself. Ultimately, we would like to go the long haul and spread our offering across the entire stretch of fashion, be it menswear, womenswear, childrenswear, footwear, accessories, and all of that.

Lastly, what legacy do you hope to leave through your contributions to the fashion industry?

It’s been 20 years since I started out.

The thing with being a fashion designer is this: every day, you learn and build yourself as you work.

It’s still early to talk about legacy, but I hope to leave this place more organised than found it. Take footballers or musicians, for example. Some 20-odd years ago, people wouldn’t let their kids aspire to be footballers or singers. Those dreams were for the dregs of society. Fashion in Africa is very similar. Then great minds like Jay Jay Okocha and 2baba happened, and now you have rich people scrambling to send their kids to soccer academies and music auditions. Our industry is still some sort of diamond in the rough. It has all the potential to shine, but we have to be willing to put in the work to polish it. am very conscious of this and believe it is my responsibility to ensure the ultimate outcome is achieved.

IGUNMA OSA- JEAN

EXPLORING THE GIFT THAT IS NIGERIAN STREET FOOD

Whether you’re craving savoury or sweet, there’s something to satisfy every palate on the bustling streets across Nigeria; from the North or the South, East and West, there’s always something for everyone. Nigerian Street food is basically an adventure for the senses that should not be missed. Join us as we explore the irresistible delights that define street food culture in Nigeria

By Bukola Amoboye

Suya

No mention of Nigerian street foods would be complete without mentioning suya. This popular grilled meat delicacy, typically made from skewered beef, chicken, gizzard, liver and other kinds of meat, is seasoned with a blend of spices such as ground peanuts, ginger, garlic, and cayenne pepper.

Suya is often served with sliced onions, tomatoes, cucumber, yaji (suya pepper), etc., creating a perfect balance of heat and flavour. While it is more popular in the North, it can be found everywhere else and is mainly sold at night.

Akara

Although it’s also a savoury meal in Nigerian homes, it likewise serves as a savoury snack on the go. These deep-fried bean cakes, made from ground beans, are crispy on the outside and soft on the inside. Akara is commonly enjoyed for breakfast or as a midday snack and pairs perfectly with bread or pap (a Nigerian porridge made from fermented maize).

Puff - Puff

Sweet, fluffy, and irresistible puff-puff is a classic street food that satisfies any sweet tooth. They are deep-fried dough balls made from a simple batter of flour, sugar, yeast, and water and are enjoyed plain or with a sprinkle of powdered sugar. Puff puff is a staple at celebrations, street corners, and roadside stalls nationwide.

Bole and Fish

In Port Harcourt, bole and fish reign supreme as a beloved street food combination. Bole refers to roasted plantains grilled over an open flame until tender, imparting a smoky flavour, and it’s typically served with grilled fish and a side of spicy pepper sauce with optional pumpkin leaves (ugwu) or plain with groundnuts. Although this hearty and flavorful dish is most popular in Port Harcourt, it is sold in most other places.

Fries

Mainly consisting of fried potatoes, yam and plantain, these fries are common on the streets and are sold any time of the day. So whether you want it as an early breakfast on your way to work or late dinner to call it a day, it is available to you.

Ewa Agoyin

This is a popular street food, especially in the South. It is basically beans cooked till really soft and then mashed. The magic of it all is the delicious pepper sauce it is typically served with. It pairs greatly with either yam or bread.

DISCOVER THE LATEST BEAUTY OBSESSIONS: TOP 5 MAKEUP

PRODUCTS SWEEPING TIKTOK

TikTok is shaking up the makeup game! Yes, you heard that right. This platform, buzzing with short, captivating videos, is where makeup lovers flock for the hottest tips, tricks, and must-have products. For those of you not yet up to speed, keep reading to discover five makeup treasures that TikTok users can’t stop raving about right now!

Rhode Lip Tint

Aside from the fact that this brand is owned and creatively marketed by top model Hailey Bieber, Tiktokers have also been testifying to its quality. This cult-favourite lip tint provides the perfect amount of tint with that extra shiny gloss we all love. Not to mention how moisturising it is on the lips! More exciting is the teased Rhode phone case, which is expected to drop anytime soon. The phone case has a unique pouch in the back specially for your lip tint.

Rare Beauty Liquid Blush

The Selena Gomez-led line has had massive success recently, especially with the launch of its blushes. The blushes come in varying shades, from pinkish to reddish to purple, peach, etc., all with unique names. The blushes boast a smooth finish and that extra dose of pigment your glam needs to pop! It glides on seamlessly and can take your glam from Wow to Wowwwwww! Best part? They suit any skin tone!

Skin tint became a fave in the beauty world only recently, and multiple brands have since dipped their hands into the plough. However, one stands out. The Yummy Skin Tint by Danessa Myricks stands out as it gives the right amount of tint, coverage and shine to give you the perfect no-makeup makeup look. It is weightless and gives off a most natural finish.

Weightless, full coverage, versatile, blendable, and skin-like are just a few words to describe this foundation. Tiktok beauty world swears by

Now let’s talk about Tiktok’s Favorite concealer. Nearly every beauty influencer and creator on TikTok uses this concealer. Surely, there must be a reason. The Vanish Airbrush Concealer by Hourglass is a full-coverage, weightless, waterproof concealer with an airbrushed finish, as indicated in its name. It is also said to be crease-proof and helps conceal dark circles, blemishes, discolouration, etc.

Danessa Myricks Yummy Skin Tint

Pat McGrath Sublime Foundation

it and we are inclined to agree.

Hourglass Vanish Airbrush Concealer

Suya

Akara

Puff-Puff

Bole and Fish

Fries

Ewa Agoyin