THISDAY STYLE MAGAZINE 21TH MAY 2023

Page 1

HILDA BASSEY FROM KITCHEN TO RECORD BOOK

SUNDAY, MAY 21, 2023 ...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE Access Pensions, Future Shaping www.accesspensions.ng Yo u r f u tu re , s h a p e i t yo u r w ay.

In a world filled with remarkable achievements, it takes something truly extraordinary to capture the attention of millions. Her achievement is a reminder that greatness is often born from the relentless pursuit of a passion, a message that resonates not only with aspiring Chefs but with anyone striving for excellence. In this exclusive sit down with Funke Babs Kufeji, she lets us in on the preparations and training that went into it and how the actual world record attempt went.

Today, I am PROUDLY Nigerian

Idon’t know if you all have noticed, but lately, it seems like Nigeria is constantly in global news headlines and for all the right reasons. For this, I can’t help but feel an overwhelming sense of pride and optimism. I tell you, it sure feels so good to be a Nigerian right now. Despite the chaos and many challenges we face as a people, this somehow serves as a glimmer of hope shining through. Amid tension and uncertainty, we are witnessing Nigerians rising above the fray and making us proud globally. The other day it was the very talented Tems bringing home a Grammy Award and then the sensational Tiwa Savage making history while performing at the Coronation concert of King Charles III. This week it’s Hilda Baci and her incredible feat in the kitchen. Her yet-to-be-certified record of cooking non-stop for 100 hours received global recognition and garnered immense support from all Nigerians, regardless of age, status and tribe. So beautiful to see. Let’s also not forget Adeju Thompson, the face behind the fashion brand Lagos Space Programme, who recently claimed the prestigious Woolmark Prize with a cash prize of 134,000 USD, cementing his position as an innovator in the fashion world. These victories are not just about one brand; they symbolise the triumph of Nigerian craftsmanship, design, and artistic expression. They also testify to our ability to compete globally and reaffirm our position as a force to be reckoned with.

I have often heard my non-Nigerian friends say Nigerians are usually the loudest people in the room, my response to them? “We never start, una go hear am. “

KONYE NWABOGOR 08111847087

DEPUTY

ASSISTANT

VISUAL/SENIOR

For me, what makes it even better is that don’t believe these incredible achievements are isolated incidents. They indicate a larger narrative - one that speaks to the resilience and unity that define us as Nigerians. In the face of adversity, we have always found ways to rise above and excel. It is in our DNA to persevere, innovate, and overcome obstacles that stand in our way.

So, as we bask in the glory of these accomplishments, let us not lose sight of the bigger picture. Let us channel this energy, this pride, and this unity towards making Nigeria great again. Our country is filled with immense potential - from the richness of our cultural heritage to the brilliance of our people; it is up to every one of us to contribute towards a brighter future. Let us celebrate our diversity and embrace the strength that comes from unity. Let us engage in constructive dialogue, challenge the status quo, and work together to create positive change. Only then can we truly harness our potential and propel Nigeria to new heights. And for today? Let’s all embrace the pride and optimism that currently fills our hearts and continue to showcase the best of Nigeria to the world. Congratulations, everyone and Cheers to the loudest people on Earth.

Love,Konye

CONTENT
60TH BIRTHDAY For the family of Otunba Bimbo Ashiru and children. It was an awesome afternoon and evening of glam and glitz as they celebrated their darling and stunning still fabulous at 60 wife and mother, Olukemi Ashiru. 6 Lifestyle & Fashion 8 11 10 17 21 20 22 18 Glamour Fever: Tips To Turning Heads In Sequins Five Of Lagos’s Best African Fast Food Restaurants Guinnesse Book Record by Nigerians The Glorious Mind of Femi Odugbemi It’s All In Your Shoes Three Times Tiwa Savage Wowed In LDA 5 Classic Bag To Own Ten Things This Week EXECUTIVE EDITOR S
EDITOR’S LETTER
EDITOR
Society KEMI’S
yle COVER NOTE
EXECUTIVE
EXECUTIVE EDITOR OLUFUNKE BABS-KUFEJI 08111847086
EDITOR OROMA JUMBO 08113921062
DESIGNER
MATHIAS ARCHIBONG 07054965500
YOMI OWOPE
OGUJIUBA
ETA AYO LAWAL
AMOBOYE
SALAKO
LEKAN
SALVADOR
PRINT PRODUCTION CHUKS ONWUDINJO 08077092196 @thisdaystyle | @thisdaystyleon www.thisdaystyle.ng
GUEST CORRESPONDENT
CONTRIBUTORS AZUKA
DIDEE
BUKOLA
RUKY
KEJUO
PHOTOGRAPHER LATEEF
DIRECTOR,
10 19 6
@ariseplay Where stars come out to play! Featuring TEMS SUBSCRIBE AND STREAM EXCLUSIVELY ON WWW.ARISEPLAY.COM

kemi's 60th birthday celebration

For the family of Otunba Bimbo Ashiru and children. It was an awesome afternoon and evening of glam and glitz as they celebrated their darling and stunning still fabulous at 60 wife and mother, Olukemi Ashiru.

As expected, the event took off with gratitude to God with praises, thanksgiving and prayers at the All Souls Church Lekki Phase 1 on the Monday May 8th 2023.

Following the church service. The reception which was an evening event that would be very hard to forget in a hurry at the The External Ballroom Federal Palace Hotel on Ahmadu Bello Way Victoria island as Otunba Bimbo Ashiru left no stone unturned in celebrating his beautiful and amiable wife Olukemi Ashiru.

It came as no surprise to the ordinary person that dignitaries and the creme d’la creme in Nigeria would trend a roll call sounded by Otunba Bimbo Ashiru to celebrate his delectable wife Kemi.

Amongst the dignitaries who graced the formidable event was Former President Chief Olusegun Óbasanjò, Governor Dapo Abiodun, Former Governor Kayode Fayemi, Senator Dr Leke and Olanlesi Mamora, Dr John and Sola Momoh, Pastor Tunde and Olayide Bakare, Dr Biodun and Joyce Shobanjo, Chief Mrs Nike Akande and many other dignitaries.

Indeed, it was a wonderful day to behold with the choicest champagne,wine drinks and food in abundance whilst the music played into the night. We again celebrate Mrs Olukemi Ashiru and wish her long life and prosperity in good health. Amen

PHOTO: ABIODUN AJALA ABIMBOLA, KEMI(CELEBRANT), BIMBO AND AROLAKE GOV DAPO ABIODUN OF OGUN STATE FMR GOV KAYODE FAYEMI SEGUN AWOLOWO NIKE AKANDE HE NOIMAT SALAKO OYEDELE JOHN MOMOH
TUNDE OSIBODU
GEN IKE NWACHUKWU ATEDO PETERSIDE BIODUN SHOBANJO FMR PRESIDENT OLUSEGUN ÓBASANJÒ
BIODUN AND MAGGY FARI JANET AND SENI ADETU SEGUN AND YETUNDE SEBANJO ENIOLA
HAJIA ABAH FOLAWIYO CHIKE OGHEA
AND AYOBAMI BELLO
PASTOR TUNDE & OLAYIDE BAKARE VINCENT MADUKA JIBOLA AFOLABI SAM APIAFI BAYO AND DAYO ABDUL MUYIWA AND KOLA OJELABI TOYIN & NIKE ASHIRU MERCY AND SEGUN ADEYINKA
Sunday, May 21, 2023 Vol. 22, No. 10230 Sunday, May 21, 2023 Vol. 22, No. 10230 6 7
YOMI AND OYINKAN BADEJO DOYIN SIJUADE

5 CLASSIC BAG TO OWN

Season in and season out, new designer bags emerge, and we all race to the shops to covet the ones we love the most. But let’s face it, these bags don’t come cheap, and splurging every time a new handbag is released is an expensive habit. None the less, these designers keep fine-tuning existing bags to keep us wanting more. Perhaps now that there is a silent recession worldwide, now is the best time to stick to classic handbags that will last a lifetime and still be fashionable every time you step out. If you don’t know which classic bags to invest in, read on to learn what the top 5 classic bags of all time are.

CHANEL CLASSIC FLAP

Designed in 1955 by Coco Chanel herself, the classic flap bag is an integral part of the Chanel brand. Sleek and elegant, the classic Chanel flap bag is one bag that every woman should splurge on. This bag is in such high demand that the brand has introduced a quota system, limiting their customers to buying only two classic flaps per year. So, if you have yet to own a Chanel classic flap, you are in luck. With the new quota system, you are eligible to purchase your first-ever classic piece that we know will always be a show stopper, come what may.

JULIE PINNICK

FENDI

BAGUETTE

Since it was designed in 1997 by Silvia Venturini, the Fendi baguette has been a fashion favourite. Its elaborate and luxurious Italian craftsmanship exudes luxury in the flawless stitches and attention to detail in the bag. Since the bag was designed, its popularity has been on the rise. To date, it remains one of the most coveted designer bags of all time, and most fashion-conscious women have one. MODEL FOR FENDI

HERMÈRS BIRKIN BAG

Named after Jane Birkin, the Hermès Birkin bag was designed in 1984 by Jean-Louis Hermès, CEO of Hermes, and singer/actress Jane Birkin on a flight from Paris to London. To this day, the bag remains a symbol of luxury and exclusivity in the fashion world. The Hermès Birkin is expertly crafted by trained artisans who spend a minimum of 18 hours crafting one bag. A bag is carefully created and assembled by a single artisan, unlike today’s modern assembly line. The Hermès bag is stylish and classy, and it’s one bag every woman will like to covet.

LOUIS VUITTON NEVERFULL TOTE BAG

Since its introduction in 2007, the Louis Vuitton (LV) Neverfull bag has become every woman’s perfect travel companion. The size and shape make it the perfect dumping ground for loads of stuff you need on your daily or long commute. The LV Neverfull is not only a designer bag from a reputable high-end brand; it is also pretty affordable and one of the best-selling bags from the LV brand.

TOSIN ADEGBITE

LADY DIOR BAG

The Lady Dior bag, named after Princess Diana of Wales, is one of Dior’s most iconic and timeless bags. First introduced in 1994 as the “Chouchou” under the creative direction of Gianfranco Ferre, the bag was later renamed o to “Lady Dior” after the style was seen around the arm of Lady Diana on almost every occasion.

IT’S ALL ABOUT YOUR SHOES

Most times, people are particular about what they wear but forget the goal when getting dressed: looking good. What most people don’t realise is that your shoes are the most important part of an outfit because they’re the first thing most people notice when they meet you for the first time. A pair of shoes says a lot about the wearer. Shoes are the most important foundation of any outfit because they can either make or break your look.

1. It’s all about making a statement.

If you care about how people see you, then matching your outfit to the right pair of shoes should be important to you. Your shoes should speak volumes, and the only way to do that is to buy them from reputable retailers with quality shoes and top-notch designs.

2. Shoes indicate your status.

Shoes, as we already know, can tell a lot about who you are, which is why, throughout history, shoes have always been a status symbol. Wearing good shoes is a given but wearing the right shoes for the right occasion is paramount. Make sure you wear the right shoes with the right outfit to the right place, at every given time because it says a lot about your status symbol.

3. Your shoes represent attention to detail.

Now that we know your shoes say a lot about you and wearing the right shoes with the right outfit is paramount, this only means one thing to those you come across. It shows that you are someone who pays attention to details and who doesn’t love those who put in the extra effort.

4. Expensive doesn’t always mean fashionable. Don’t get it wrong; expensive doesn’t always mean fashionable, and this does not mean buying cheap, low-quality shoes either. Instead, go for shoes that look good and are, of course, of good quality. Most importantly, make sure the shoes are made for walking. Comfortable!

5. Your shoes say a lot about you. Your shoes are often a great way to announce your personality and identity. Most of you might not like the sound of this, but they most often broadcast your aspirations. Many celebs wear uncomfortable designer shoes, but to look the part of being a celeb, they hold up in them for long hours. This applies to men as well. Many men don’t play basketball, yet you see so many of them in trainers worn by stars, which often indicates they aspire to be rich, famous, etc.

Now that you know how shoes play a pivotal role in making you look fashionable, we are sure that when you buy your next pair of shoes, you will choose wisely and remember: quality over quantity

9
MODEL FOR FENDI
JULIE PINNICK LISA FOLAWIYO HERMES TOSIN ADEGBITE
CHANEL CLASSIC FLAP BAG FENDI BAGUETTE HERMES BIRKIN BAG LOUIS VUITTON NEVRFULL BAG LADY DIOR BAG
OWEN OMOGIAFO
Sunday, May 21, 2023 Vol. 22, No. 10230 Sunday, May 21, 2023 Vol. 22, No. 10230 8 9

Netflix has launched the second season of the reality TV series “Young, Famous, and African.”

Following the success of its first season, which provided insights into the lives and loves of African celebrities, the series is back with even more drama and excitement.

In this new season, tensions rise and friendships are put to the ultimate test as new faces, including Bonang Matheba,

SEASON II

US TAKES STEPS TO IMPOSE A VISA BAN ON NIGERIANS WHO DISRUPTED THE 2023 ELECTIONS

join the likes of Swanky Jerry, Annie Macaulay-Idibia, and 2Baba and promise to enthral audiences.

Also newly included in the A-list crew as Director of Hair and Makeup is Africa’s leading and award-winning makeup artist, Joyce Jacob of Joyce Jacob Beauty, who is revamping the glam on the cast this season. We are eagerly anticipating the antics of this season as they unfold.

100 HOURS OF NONSTOP COOKING - HILDA BACI SET NEW GUINNESS WORLD RECORD.

LAGOS SPACE PROGRAMME WINS THE 2023 WOOLMARK PRIZE

The Woolmark International Prize, which celebrates outstanding fashion talents from around the globe, announced Adeju Thompson of Lagos Space Programme as the winner for 2023 on Monday, May 15. 31-year-old Thompson impressed the jury with the brand’s modern use of craftsmanship in his designs earning him the prize money of 200,000 AU$,approximately ₦100,188,000. The money is for the designer to invest in the development of the brand, which is known for its locally-made fabrics and prints.

IS ELON MUSK SET TO LAUNCH ROBOT WIVES?!

Over the weekend, pictures of Elon Musk and a humanoid surfaced online and went viral on various media platforms. The picture shows the tech billionaire and a woman robot in an intimate position, and it was alleged that Musk’s company was on the brink of completing the creation of a robot companion, commonly referred to as a “Robot Wife.” But many news platforms have come out to debunk the news and describe the whole thing as a hoax. Evidently, the picture was designed using artificial intelligence (AI) technology, and this isn’t the first time images of musk have been fabricated in various footage and shared online to deceive people.

In a world of technological advancements and innovative ideas, Elon Musk is a visionary entrepreneur, business magnate, and investor who has continuously pushed the boundaries of what is possible.

Nigerian chef Hilda Effiong Bassey, popularly known as Hilda Baci, has broken the record for the longest cooking hours done by an individual. She cooked for 100 hours to surpass the current record holder, Chef Lata Tondon of India, who held the record at 87 hours and 45 minutes. Chef Baci, in the 100 hours of her cooking marathon, cooked over 100 meals from 4 p.m. Nigerian time on Thursday, May 11th, to 8 p.m. on Monday, May 15th. The cooking sensation received a wave of support from political leaders, celebrities’ clerics, and other well-meaning Nigerians during the time she spent at cooking to break the existing record at Amore Gardens.

SAINT OBI’S DEMISE

It was a shock to fans to hear about the demise of veteran actor Obinna Nwafor, popularly known as Saint Obi. The actor passed away on May 7th after battling with an undisclosed ailment for a while at the age of 57. Obi was famous for his roles in State of Emergency, Candle Light, Sakobi, and many more. He graced our screens for many years with his brilliant acting skills, and we will surely miss him. Rest well, Saint Obi.

The United States of America has announced in a statement posted on the US State Department website that it has taken steps to impose a visa ban on all persons who disrupted the 2023 general election held in February and March in Nigeria. Secretary of State Antony Binken, “the United States is committed to supporting and advancing democracy in Nigeria and around the world. Today, I am announcing that we have taken steps to impose visa restrictions on specific individuals in Nigeria for undermining the democratic process during Nigeria’s 2023 elections cycle.”

According to the statement, these individuals, under the US Immigration and Nationality Act, are subject to restrictions on visas to the United States under a policy covering those believed to be responsible for, or complicit in, undermining democracy. Nigerians earlier this week took to their social media handles to commend the United States on this move and are calling for the Nigerians listed as affected to be named.

SEUN KUTI ARRESTED

Nigerian Afrobeat musician Seun Kuti has been arrested for allegedly assaulting a police officer.

Kuti handed himself in on Monday, the 15th of May, after a video on social media captured him assaulting a police officer in uniform. His actions drew widespread condemnation, with many calling for his arrest. It is still unclear what caused the altercation, which showed an agitated Kuti pushing a uniformed policeman before striking him twice on the face on a busy road in Lagos. Kuti, the son of Afrobeat pioneer Fela Kuti, finally went to the police headquarters on Monday with his lawyer and family to turn himself in and has since been detained for further investigation.

ARISE TV News has been awarded television station of the year 2022 at the maiden edition of The Nigeria Broadcasting Awards (TNBA), which was held on Wednesday, May 17, 2023, at the Eko Convention Centre of the Eko Hotels and Suites in Victoria Island. TNBA, organised by Broadcasting Organisations of Nigeria (BON), is aimed at recognising and rewarding excellence in the broadcast media industry. The board recognised and awarded the television station for its excellence in disseminating local and foreign news from an African perspective to the rest of the world in the areas of politics, business, sports, entertainment, arts, and culture.

YEMI MOBOLADE BECOMES COLORADO SPRINGS FIRST ELECTED BLACK MAYOR

Nigerian-born American businessman Yemi Mobolade has become the new mayor of Colorado Springs in Colorado State, United States of America (USA). Mobolade, who had no prior political experience, became the first elected black mayor of Colorado Springs after he defeated Wayne Williams on Tuesday night in the city’s runoff contest. His victory represents a political change in Colorado Springs, long known as a conservative stronghold. Williams is a Republican, while Mobolade is unaffiliated. He received 57 percent of the vote against Williams 43 percent, which secured him the seat as the 42nd mayor of Colorado.

FG RENAMES THE FEDERAL MINISTRY OF AVIATION

The Federal Government announced on Wednesday, May 15th, that the Federal Ministry of Aviation has been renamed the Ministry of Aviation and Aerospace of Nigeria. The announcement was made by the Minister of aviation, Hadi Sirika, during the Federal Executive Council meeting held in Abuja, led by President Muhammadu Buhari. Sirika emphasised the connection between aviation and aerospace and the importance of aligning Nigeria’s policies with both entities.

Ten Things
BEST TV
ARISE TV NEWS WINS
YOUNG
FAMOUS AND AFRICAN
Sunday, May 21, 2023 Vol. 22, No. 10230 Sunday, May 21, 2023 Vol. 22, No. 10230 10 11

Yo u r f u tu re , s h a p e i t yo u r w ay.

With us, a pension fund account is about investing in a great future for you and your loved ones today.

Acce s s Pe n s i o n s , Fu tu re S h a p i n g www.acce sspe nsio ns.ng

In a world filled with remarkable achievements, it takes something truly extraordinary to capture the attention of millions. That is precisely what 27-year-old Hilda Baci, daughter of a renowned caterer accomplished when she embarked on a daring culinary journey to break the Guinness World Record for longest cooking hours by an individual. A feat that tested her physical and mental resilience when she cooked nonstop for an astonishing 100 hours. While the record is still under review by the Guinness Book, the awe-inspiring support she received from Nigerians throughout this incredible endeavour is a testament to her determination and the potential impact it holds for the culinary industry in Nigeria. Beyond the attention-grabbing headlines, Hilda’s gruelling culinary marathon symbolises something much deeper: the embodiment of discipline and commitment. Her achievement is a reminder that greatness is often born from the relentless pursuit of a passion, a message that resonates not only with aspiring Chefs but with anyone striving for excellence. In this exclusive sit down with Funke Babs Kufeji, she lets us in on the preparations and training that went into it and how the actual world record attempt went.

Congratulations, Hilda! You have done an amazing job. Could you please share with us how you first discovered your passion for cooking and what inspired you to pursue it professionally?

Thank you so much for your kind words. My passion for cooking started at a very young age. have always been fascinated by the sights, sounds, and smells of my mother’s kitchen. Watching her effortlessly prepare delicious meals inspired me to pursue a career as a chef and open a restaurant called My Food by Hilda. This has given me a chance to better hone my cooking skills. The joy of bringing people together through food and the ability to express my creativity in the kitchen fueled my determination to make a career out of it and also teach others to cook.

So why did you decide to break the Guinness World Record for the ‘longest cooking time? Not a lot of people would consider attempting this.

Breaking the Guinness World Record for the longest cooking time was a decision born out of my desire to push the boundaries and showcase the dedication and resilience required in the culinary field. wanted to challenge myself and inspire others to pursue their dreams fearlessly, even if it meant attempting something unconventional or seemingly impossible.

Cooking for 100 hours is not an easy feat. What were the preparations and training you went through before embarking on this journey to break the record?

The preparations and training for such a monumental challenge were crucial. I focused on building my physical stamina through regular exercise, strength and endurance training, and a balanced diet. I also engaged in rigorous meal planning, extensive research, and practice sessions to ensure I could manage my time effectively and handle the demands of continuous cooking for an extended period while following the set guidelines by Guinness World Records.

Could you take me through the process of mentally and operationally preparing yourself for such a monumental cooking challenge?

This was a 5-year dream. I have always been obsessed with Guinness World Records since I was a kid; however, identified the particular record I wanted to break 5 years ago.

I have always been fascinated by the sights, sounds, and smells of my mother’s kitchen. Watching her effortlessly prepare delicious meals inspired me to pursue a career as a chef and open a restaurant called My Food by Hilda. This has given me a chance to better hone my cooking skills.

Mentally preparing for the cooking marathon involved a combination of visualisation, meditation, and positive affirmations.

Operationally, when I conquered my mental preparation and knew I was ready to attempt to break the record, I spoke to my friend Nowe, whom met in 2022 at one of my physical cooking classes.

We became fast friends, and when I told her about it, she saw something bigger; she knew she couldn’t handle it alone. She went ahead and assembled a talented and efficient team and sold them the vision.

Additionally, I broke down the challenge into smaller milestones, staying focused on one step at a time rather than being overwhelmed by the enormity of the task.

What was the experience of the Guinness World Record attempt like? What was it like to cook continuously for such an extended period of

time?

The experience of attempting the Guinness World Record was both exhilarating and demanding. It tested my skills and my willpower. Cooking continuously for such a prolonged period required unwavering concentration and physical endurance. It was a true test of my resilience and determination. The support and motivation from my family and friends, my brother Gilbert, the team, supporters from all over, the performances, the energy, the visits, as well as the belief in my abilities, played a significant role in keeping me going throughout the process.

What were some of the dishes you prepared during this challenge, and did you get to taste any of them? If so, which was your favourite and why?

During the challenge, prepared a wide range of dishes, incorporating both local Nigerian flavours and international influences. Some of my favourites included traditional Nigerian delicacies like jollof rice, egusi soup, and suya, as well as international dishes with a unique Nigerian twist. Unfortunately, due to the nature of the challenge, I couldn’t taste all the dishes. As it got even more difficult, there were many times I couldn’t taste the meals, not because I did not taste them but because I was tired and my body kept telling me to shut down because I needed sleep. I am thankful for my sous chefs, Sunny and Lola, who stepped in when I could not. For the most part, I mostly drank smoothies. However, the aroma and positive feedback from those who did sample them were incredibly rewarding.

How many dishes or meals did you prepare in your attempt to hold the new record for the longest cooking time?

prepared a 40-course menu that covered an average of 300 dishes and fed an average of 5,000 people during the record attempt. It required a coordinated team. This team was spearheaded by the Vice President of CAPA Nigeria, Chef Gibbs Ade, who was the Culinary Director (as required in the Guinness World Record guidelines) for the Cookathon. His expertise ensured meticulous planning, effective time management, and preparation efficiency, which were all crucial to setting the record for the longest cooking time.

The support was overwhelming. How did that make you feel?

The overwhelming support received throughout this journey was truly heartwarming. It filled me with gratitude and a deep sense of responsibility to represent not only myself but also the Nigerian culinary industry. The encouragement and belief from my fellow chefs, food enthusiasts, and the public at large were instrumental in keeping my spirits high and reminding me of the impact could make.

What kind of impact do you believe your record will have on your personal brand as a chef and on the Nigerian culinary industry as a whole?

Achieving the Guinness World Record for the longest cooking marathon in the world will hold immense significance for both my personal brand as a chef and restaurateur and the Nigerian culinary industry as a whole. It showcases the talent and creativity present within our culinary landscape and puts Nigerian cuisine on a global stage. By breaking barriers and highlighting the unique flavours of Nigerian cuisine, I hope to inspire more people to explore and appreciate our rich culinary heritage. From global recognition, media coverage, cultural appreciation, tourism and culinary experiences, to economic opportunities, the impact of the cookathon on the Nigerian culinary industry as a whole is significant and far-reaching.

HILDA BASSEY From Kitchen to Record Book

The experience of attempting the Guinness World Record was both exhilarating and demanding. It tested my skills and my willpower. Cooking continuously for such a prolonged period required unwavering concentration and physical endurance. It was a true test of my resilience and determination.

COVER Sunday, May 21, 2023 Vol. 22, No. 10230 Sunday, May 21, 2023 Vol. 22, No. 10230 14 15

How do you think achieving the Guinness World Record will contribute to raising awareness about Nigerian cuisine and its unique flavours?

I believe achieving the Guinness World Record in the cookathon will have a significant impact on raising awareness about Nigerian cuisine and its unique flavours. This accomplishment will serve as a platform to showcase the richness and diversity of Nigerian culinary traditions to a global audience. Breaking a world record in the culinary field brings tremendous recognition and media coverage, which will draw attention to the distinct ingredients, techniques, and flavours that define Nigerian cuisine.

Did you face any doubts or moments of uncertainty during the record attempt? How did you push through and maintain your focus?

Doubts and moments of uncertainty are inevitable in any challenging endeavour, and I was no exception. However, I firmly believe that with passion, dedication, and a strong support system, we can overcome any obstacle. In those moments, I reminded myself of the purpose behind my pursuit, drew inspiration from the support around me, and found the strength to persevere and stay focused on my goal.

How did you manage to keep your creativity and energy levels high throughout the entire cooking process?

Maintaining high levels of creativity and energy throughout the entire cooking process proved to be quite challenging. To overcome this, made good use of the limited breaks I had, prayed a lot, and used daily affirmations to rejuvenate my mind. The energy and support from everyone involved served as a powerful motivator, with performances, music, games, gifts, and even morning yoga sessions providing a continuous source of inspiration and vitality.

What kind of physical and mental toll did the record attempt take on you? What are your plans for recovery and recharging?

The record attempt took a significant physical and mental toll on me. Enduring such a rigorous cooking marathon required immense stamina and focus. pushed my limits, both physically and mentally, to maintain the pace and quality of my cooking. As for recovery and recharging, have scheduled ample rest and relaxation time to allow my body and mind to rejuvenate. My body has refused to shut down; I guess that’s her way of letting me know I pushed her too far.

This achievement is a symbol of the limitless possibilities that lie within our culinary industry, and I hope it will inspire a new generation of culinary talents to embark on their own extraordinary journeys and understand that their talent is enough to create a sustainable business and build wealth

In your opinion, what impact will your accomplishment have on aspiring chefs and food enthusiasts in Nigeria? Do you hope it will inspire more individuals to pursue their culinary passions? strongly believe that my accomplishment will have a profound impact on aspiring chefs and food enthusiasts in Nigeria. It serves as a testament to what can be achieved through dedication and unwavering commitment. By breaking this record, hope to inspire more individuals to pursue their dreams, not only in the culinary world but in other industries as well. want to encourage aspiring chefs to embrace their creativity, explore their unique culinary heritage, and showcase the diverse flavours of Nigeria to the world. This achievement is a symbol of the limitless possibilities that lie within our culinary industry, and hope it will inspire a new generation of culinary talents to embark on their own extraordinary journeys and understand that their talent is enough to create a sustainable business and build wealth. My Food By Hilda Kitchen did not shut down for the four days I was away, and even now, while I am in recovery, it’s still fully operational.

What advice would you give to someone who is considering taking on a similar challenge or attempting to break a record in their chosen field?

My advice to anyone considering taking on a similar challenge or attempting to break a record in their chosen field would be to believe in yourself and your abilities. Set clear goals, create a well-structured plan, find people who believe in you, and surround yourself with a supportive team. Stay focused, dedicated, and resilient throughout the journey. Embrace the challenges and learn from them, as they will ultimately contribute to your growth and success. Remember to celebrate every milestone along the way, and never underestimate the power of passion and perseverance.

Looking ahead, what are your future goals and aspirations as a chef? Do you have any other record-breaking endeavours in mind?

Looking ahead, my future goals and aspirations as a chef are to continue pushing the boundaries of culinary excellence. aim to explore new culinary frontiers, innovate with flavours and techniques, and create unforgettable dining experiences. While breaking the Guinness World Record was an incredible achievement, it is not the end of my journey. aspire to make a lasting impact on the culinary world by constantly evolving, sharing my knowledge with aspiring chefs and young girls, and contributing to the development of the Nigerian culinary industry. As for record-breaking endeavours, I am open to new challenges and opportunities that allow me to showcase my skills and push my limits further.

Has this experience changed your perspective on cooking or your approach to your culinary career? If so, in what ways?

This experience has indeed changed my perspective on cooking and greatly influenced my approach to my culinary career. It has reinforced my belief in the power of perseverance and the importance of setting ambitious goals. Breaking the Guinness World Record has shown me that with determination and hard work, seemingly impossible achievements can become a reality. This experience has ignited my passion even further and motivated me to continuously push boundaries, innovate, and explore new culinary horizons.

Finally, if you could summarise the impact you hope to make as a chef in just a few words, what would they be?

In just a few words, the impact I hope to make as a chef goes beyond the culinary world. I strive to inspire and uplift others, particularly young black girls, through the art of cooking. By sharing my culinary journey, breaking barriers, and setting new standards, aim to leave a lasting impression on not only the industry but also on individuals who dream of pursuing their passions. I aspire to empower young black girls to believe in their abilities, embrace their unique talents, and strive for excellence in any field they choose. Through my culinary endeavours, hope to foster a sense of representation, inclusivity, and limitless possibilities, inspiring aspiring chefs and individuals from all walks of life to pursue their dreams and make a positive impact on the world.

THREE TIMES TIWA SAVAGE WOWED IN

LDA

Lanre DaSilva-Ajayi(LDA) is one of Nigeria’s biggest fashion exports to the world, and following the show-stopping dress she designed for Tiwa Savage’s performance at the King’s coronation concert in the United Kingdom, it is safe to say the designer and songstress have an affinity for making magic when they come together. Through her eponymous brand, Lanre is telling the African/Nigerian story through her love for the Victorian era with her designs. Her eye for design and her impeccable story-telling have resonated with not only the singer but people all over Africa, resulting in the brand’s latest collection being a big hit. Tiwa Savage truly is the epitome of the LDA woman, and here are three unforgettable looks.

GREEN WITH ENVY

At King Charles III’s coronation concert at Windsor Castle, Tiwa looked elegant and beautiful in a bottle green iridescent flowy dress, which was in some way a nod to the green on the Nigerian flag. This look is one the world will not too quickly forget, as everyone was in awe of how the dress was a match to her Nubian skin. It was stunning; Lanre designed the perfect dress fit for the occasion, and this further solidified Tiwa’s title as Queen of Afrobeats on that night.

PRETTY IN PINK

Didn’t we say LDA and Tiwa always create magic when they come together? On the Jimmy Fallon show in 2019, Tiwa was show-stopping in pink. We love that the designer always seems to create the right dress for Tiwa, and Tiwa shows off the designer’s prowess with the ease with which she gracefully embodies the outfit.

GO FOR GOLD

Tiwa already knows what works for her, which is why for major events where she needs to stand out, she goes to her maestro designer. This gold dress is sexy and fits like a glove, and now we see why the songbird always goes for an LDA fit to standout.

8
TIWA SAVAGE TIWA SAVAGE Sunday, May 21, 2023 Vol. 22, No. 10230 COVER Sunday, May 21, 2023 Vol. 22, No. 10230 16 17

21 NIGERIANS WE BET YOU DIDN’T KNOW WERE IN THE GUINNESS BOOK OF RECORDS

In the  wake of Hilda Baci’s recent successful attempt to break the world record for the longest cooking marathon, Nigeria has once again garnered worldwide attention. This time, thankfully, it is for something positive.

Hilda Bassey Effiong, popularly known as Hilda Baci, an Akwa-Ibom-born chef, initially set out to cook for a long stretch of 96 hours in order to beat the previous record of 87 hours, 45 minutes. As a result of encouragement and support from Nigerians worldwide, she extended it to 100 hours and

WIZKID: Ayo Balogun, popularly referred to as Wizkid, holds a Guinness World Record for being the artist with the first track to reach one billion streams on Spotify. Wizkid achieved this with ‘One Dance’ by Drake, which featured him and Kyla, on December 16, 2016.

STEPHEN KESHI: Nigerian football legend Stephen Keshi holds the Guinness World Record for the youngest person to win the Africa Cup of Nations as a player and a coach.

PAUL KEHINDE: In December 2018, Paul Kehinde set a Guinness World Record for the heaviest para power lift by a male in the -65 kg category 221 kg (487 lb 3.5 oz). He did this after he broke his own world record of 220.5 kg, set at the World Championship in December 2017.

MODE9: British-born, Nigerian rapper Babatunde Olusegun Adewale known as Mode9 has won 9

Headies: Best Rap Album (Malcolm IX – The Lost Sessions, 2006), Best Rap Single (“Cry”, 2007) and seven “Lyricist on the Roll” awards (2006–11 and 2013) this wins puts in the Guinness Book of World Records for the most Headies won.

REMA: Divine Ikubor, popularly known as Rema, made history this May 2023 as the first artist to top the MENA charts, setting a new Guinness Book of Records. His song ‘Calm Down’ secured the first number 1 hit on the world’s first regional streaming chart and firstever official chart in the Middle East and North Africa (MENA), and Guinness World Records has recognised the singer for achieving the historic feat in a statement on its website.

BLESSING OKAGBARE: The most appearances in Diamond League meetings by an athlete is 67, which was achieved by Blessing Okagbare (Nigeria) in the 100 metres, 200 metres, and long jump disciplines between 3 July 3 and August 31, 2018.

CHINONSO ECHE: This 14-year-old is nearly a household name with the Guinness World Records at this point. He achieved his first record in 2019 for most consecutive football touches in one minute while balancing a football on the head with 111 (one hundred and eleven) touches. In 2021, he broke not one but three records.

Fastest time to 1000 (one thousand) football touches while balancing a ball on the head: 7 minutes, 46 seconds

Most football headers in a prone position in one minute: 233 Most football touches in a seated position while balancing a ball on the head in one minute: 197

GRACE ANOZIE: This Nigerian powerlifter set her first record at the 2008 Paralympics in Beijing by lifting a record 165kg in the +82.5 category and went on to top that same record in 2012 in Dubai, lifting 168kg.

BAYO OMOBORIOWO: Now the official photographer to President Muhammad Buhari, the

40 minutes, which she successfully completed on the night of Monday, May 15, 2023. While the Guinness World Record Board is taking its time to review the evidence before declaring her feat, there has been massive celebration and support pouring in for Hilda Baci worldwide. However, this is not the first time a Nigerian has set out to beat a world record. We have put together a list of Nigerians we bet you didn’t know had been and are currently listed as world record holders:

36-year-old holds the world record for creating the world’s largest photo book, measuring 60.84 square metres, in 2021.

HARUNA ABDULAZEEZ: In 2021, Haruna Abdulazeez set a world record in his hometown, Kano State, for the longest time controlling a tennis ball with a racket frame. He did this for 2 hours and 15 minutes.

TUEDON MORGAN: The fastest time to run a half marathon on each continent and the North Pole for a female is 62 days, 12 hours, 58 minutes, and 49 seconds, and was achieved by Tuedon Morgan (Nigeria) from February 8 to April 12, 2015, to hold the Guinness World Record.

GBENGA EZEKIEL: Most recently, in October 2022, Gbenga Ezekiel achieved a world record for doing the most skips in one minute on one leg, amounting to 265 (two hundred and sixtyfive) skips in total.

VICTOR RICHARD KIPO: The most alternating bounces of a football with the shins in one minute was achieved by Victor Richard Kipo in August 2022. He set a new record by bouncing the football 165 (one hundred and sixty-five) times in one minute.

LAURITTA ONYE: In 2016, at the Rio Paralympic Games in Brazil, Lauritta Onye broke the record for the farthest shot put by a female F40 athlete, amounting to 8.40m.

FLORA UGUNWA: The record for the farthest female F54 javelin throw was set in 2016 by Flora Ugunwa, who achieved a whopping 20.25 metres.

VINCENT OKEZIE: The most consecutive backward handsprings with a football in between the legs and this was achieved in 2022 by Vincent Okezie.

TOBI AMUSAN: In 2022, Tobi Amusan set the record for the fastest female 100-metre hurdle at 12.12 seconds at the athletics championships in Oregon.

KAFFY: Kafayat Oluwatoyin Shafau popularly known by the name Kaffy, is a Nigerian dancer, choreographer, dance instructor and fitness coach.She broke the Guinness World Record for “Longest Dance Party” at the Nokia Silverbird Danceathon in 2006 where she and her group danced for 55 hours 40minutes.

FELA ANIKOLAPO-KUTI: The late Nigerian music legend Fela Anilapo-Kuti holds the Guinness World Record for the most studio album recordings released. He achieved this when he recorded 46 albums as a solo artist over the course of a solo career that lasted for 23 years.

DJ YIN: Nigerian Disc Jockey Oyinka Asu-Johnson professionally known as DJ Yin broke the World Record for the longest Dj set on October 2021. She broke the record by operating her set for 243 hours, 30 minutes, at The Grill by Yanna, Ikoyi, Lagos. The record was previously held by a Nigerian, DJ Obi, when he performed for 230 hours at the Sao Cafe in Lagos, Nigeria.

BOSE OMOLAYO became the new Guinness World Record holder in 2021, when she made the heaviest Para power lift by a female in the -79 kg category at 144 kg.

4 5
WIZKID KESHI
KEHINDE MODE9 REMA
OKAGBARE CHINONSO ANOZIE OMOBORIOWO ABDULAZEEZ MORGAN EZEKIEL KIPO
KAFFY  FELA  DJ
ONYE UGUNWA OKEZIE
AMUSAN
YIN
Sunday, May 21, 2023 Vol. 22, No. 10230 Sunday, May 21, 2023 Vol. 22, No. 10230 18 19
OMOLAYO

GLAMOUR FEVER: TIPS TO TURNING HEADS IN SEQUINS

Simplicity is key

The saying “less is often more” is very applicable to sequins. If you’re new to wearing sequins, start with the basics by incorporating small sequin details into your outfit. In other words, don’t just suddenly wear an avant-garde sequin gown; take things slow. You could opt for a sequin clutch or a pair of sequin heels to add a touch of sparkle to your look without going overboard. CHIO-

MA IKOKWU

The Colourful side of life

Silver and gold are the first colours that come to mind whenever the word sequins is mentioned. However, these classic colours should not make you scared about experimenting with different shades and hues. Sequins come in all sorts of colours, from pastels to neons, so consider trying out a unique colour to stand out from the crowd.

The best of both worlds

To avoid looking too flashy, it’s essential to balance your sequin outfit with more subdued pieces. For example, if you’re wearing a sequin dress, opt for simple accessories and shoes to keep the focus on your dress. On the other hand, if you’re wearing a sequin jacket or top, pair it with neutral pants or a skirt to tone down your look.

Choose the right occasion.

Sequins are match-made in the fashion world for special occasions like weddings, parties, and other formal events. However, they may not be suitable for more casual occasions like a day at the office or a trip to the grocery store. When deciding where and when to wear sequins, consider the occasion and dress code to ensure you’re appropriately dressed.

For your consideration...

…Try layering. It’s no secret that sequin pieces can add depth and texture to your look. Layering pieces like a blazer or fur coat elevates the sophistication level of a sequin dress or top.

Explore different types of sequins.

Sequins come in all sorts of shapes and sizes, from large and chunky to tiny and delicate. Rather than joining the thousand ladies around the world who opt for the common round sequins, consider trying out other types of sequins; square, teardrop, flower-shaped, holographic, matte to add variety and interest to your wardrobe.

All about silhouettes

Who said sequins always have to be in the form of a gown? Push the envelope further by incorporating sequins into a variety of silhouettes, from fitted and body-hugging to loose and flowy. A sequin jumpsuit or a sequin skirt with a high slit is enough to give your style the much-needed boost it needs.

Picture this: you are invited to a dinner party where the dress code is “dress to impress.” Obviously, this makes you anxious because you know a simple black dress or that floral print maxi dress in your wardrobe lacks the full potential to impress. So, you spend the entire day searching for the perfect dress, but your wardrobe is becoming a dead end.

Call us your fairy godmother because your worries are over as we present you with arguably the most glamorous fabric on earth: sequins! Whether you’re looking to add a touch of sparkle to your everyday wardrobe or want to turn heads on a special occasion, sequins are the perfect way to add a little glitz and glamour to your look. But with so many options out there, it can be challenging to know how to wear sequins without looking over the top. Here are some tips to help you master the art of wearing sequins and turning heads wherever you go.

FIVE OF LAGOS’S BEST AFRICAN FAST FOOD RESTAURANTS

It comes as no surprise that Lagos is filled with so much variety of food to choose from, and this is due to the fact that it’s a metropolitan city filled with diverse cultures that cut across different tribes in Nigeria and other neighbouring African countries that have in one way or another had a huge influence on the food found in the city of Lagos. With so many restaurants in Lagos, we can agree that some stand out when it comes to serving traditional Nigerian and African meals. This week we pay homage to five leading fast food restaurants in Lagos that have made it a point of duty to serve predominantly Africaninspired delicacies that are bound to keep you going through their doors daily.

JEVINIK RESTAURANT

Jevinik is an African-themed restaurant that was established in 1991 and, over the years, has expanded to several locations in the Lagos metropolis. Known for serving African delicacies that cut across cultures and traditions. Their menu boasts a variety of mouth-watering meals prepared by well-trained chefs who make meals that have people reminiscing about their hearty traditional delicacies in an atmosphere that takes you back to being home. Meals from various tribes and regions of Africa are served to you at the snap of a finger.

BUKKA HUT

Buka Hut specializes in Nigerian cusine and draws inspiration from traditional Nigerian cooking. The restaurant opened its doors in 2011 and has since maintained a standard of serving delicious Nigerian meals that are worth every penny charged. The menu boasts meals like the traditional Ofada rice and Ofada sauce, bean Pottage (ewa tiro), native rice, vegetable soup, and much more. These meals are served in a space that depicts Nigerian culture, which is what attracts many who come through their doors. They have over 14 outlets nationwide, and though a little pricey, they are a household name when it comes to delicious Nigerian fast food in Lagos.

NATIVES RESTAURANT

Natives Restaurant is the place to go when looking for a taste of rare Nigerian cuisine. They serve perhaps the widest variety of food options from all over the country and are consistent in quality. Located in the

heart of Lekki, this express meal restaurant serves traditional meals like nkwobi, pepper soup, siewu, abacha , and jollofrice, just to mention a few. Their service is fast and seamless, and no matter the time of day, the food is always hot and tasty for those who walk in to eat. Value for money is guaranteed at Natives.

OFADABOY

Ofadaboy is a name that cannot but be mentioned when talking about the very best of Nigerian fast food restaurants in Lagos. If it isn’t the best, it ranks almost at the top of this list. It is a top-notch traditional restaurant that provides the best quality of Ofada rice and sauce. Located in Surulere on the mainland, the Ofadaboy Hut Space is an Afrocentric indoor and outdoor restaurant that immediately transports you to the heart of Africa with palms and animal graffiti boldly painted on the walls while seated on locally crafted tables and chairs. You can expect warm and delicious meals accompanied by the finest chilled palm wine in a calabash.

CALABAR KITCHEN

Calabar Kitchen is the restaurant to visit in Lagos when you long for a taste of calabar and other south-eastern traditional dishes. Located in the heart of Ikeja, their healthy portions and delicious meals make them a choice for all those who have a palate for meals known to the southern and eastern regions of Nigeria. From afang soup to edikiakong (aka edikang ikong) soup to atama soup (abak atama), their pot is your oyster. Their service is second to none, and their meal delivery is as inviting as their portions.

BUKKA HUT OFADA BOY NATIVES CALABAR KITCHEN JEVENIK DIANA ENEJE LISA FOLAWIYO FRANCES THEODORE
Sunday, May 21, 2023 Vol. 22, No. 10230 Sunday, May 21, 2023 Vol. 22, No. 10230 20 21
LISA FOLAWIYO

The Glorious Mind of Femi Odugbemi

With a remarkable career spanning decades, Femi Odugbemi has captivated audiences with his thought-provoking narratives that delve deep into the human experience.

From award-winning documentaries to compelling TV series, his work resonates with authenticity and pushes boundaries, leaving an indelible mark on the industry. Vanessa Obioha writes about his extraordinary mind and unwavering commitment to his craft as he turns 60.

To be remotely acquainted with the cerebral filmmaker Femi Odugbemi is a desire pursued by many. Not necessarily because of his enviable success in the creative field, but rather because of the indomitable spirit and profound impact he leaves in his wake. With a career that spans decades across media, photography, advertising, filmmaking, and education, Odugbemi has established himself as a true visionary and a guiding light in the industry. Given his high status, one might assume that the man behind some of the intriguing TV drama series, such as ‘Battleground,’ had a silver spoon glued to his mouth. This is not the case. Odugbemi came from a humble background, and his early exposure to life’s intricacies tells a different story. Growing up in a modest home and helping his disciplinarian mother, whom he loves dearly, with her trade, sometimes hawking on the streets of Lagos, and encountering people from different walks of life, prepared him for the future. If one is privileged to be regaled with his childhood stories, one would understand why he is called the master storyteller. Was it when his mother seized the football during a game with peers? Or the elderly akara seller whose hot akara served with a stew made his hawking days eventful? Oh, was it the days spent in his mum’s kiosk where he had to multitask between watching over his mother’s goods and doing his homework?

As these stories spilled from his mouth, one can easily tell of the admiration he has for his mother and how her guidance and discipline moulded him into the man he is today.

While the Odugbemis may not have had the luxury of a wealthy life, education was highly prioritised. So when the time came for university, Odugbemi had to travel across the ocean. He attended Montana State University in the United States, where he studied film and TV production. Sitting in his office on a recent afternoon and reminiscing about those days, Odugbemi talked about his decision to return to Nigeria.

“It would have taken me nine months to get a green card and become a United States citizen, but I always knew didn’t want to stay in America. My mother tried and tried, but I didn’t budge. The Nigeria I grew up in has clarity; there were things think learned in school that made me have clarity that think is missing now. The only God in Nigeria right now is money. The only thing anybody thinks of is money. The only person to honour is money. The only person to listen to is money. If we can’t see you with money, we can’t see you at all.

“Now that kind of society is going down the drain at a fast speed. It has nothing to do with anyone. The only way to change that is for the moral and ethical gatekeepers, which are the churches, mosques, and the judiciary, to do their work properly.”

Odugbemi’s career picked up in advertising after a stint

at the Nigerian Television Authority. With his dreads and earrings, he cut the perfect picture of an Americana, a colloquial term used to describe a returnee from the States. On his first encounter with Christopher Doghudje, who helmed the affairs at Lowe-Lintas at the time, he was given six months of probation because, according to him, the elderly Doghudje had problems with his looks.

“He said to me that it was people who looked like me that hid our talents.”

By the third month, he was called to Doghudje’s office and was praised for his impressive work.

“In all honesty, I didn’t know my work was impressive. All knew was that I was using my mum’s car to do my advertising work.”

Odugbemi would serve as an agency producer for different advertising companies before becoming his own boss at DVWorx Studios, a platform that enabled him to serve as President of the Independent Television Producers Association of Nigeria between 2002 and 2006. Alongside his friends Jahman Anikulapo and Makin Soyinka, he founded the iREP Documentary Film Festival, which has become a rarefied environment for art enthusiasts and intellectuals to have conversations about Africa and the role documentary films play in the development of the continent.

A renowned storyteller, Odugbemi runs Zuri24 Media, a content and media creation company responsible for his latest works.

“His work ethic is phenomenal,” said the actress Shaffy Bello, who featured in his 2017 production ‘Battleground.’ “He is a master at his craft. He doesn’t second guess.”

A stickler for professionalism, during a visit to his ‘Battleground’ set in 2017 with a former editor of THISDAY newspaper, his work ethic was clearly evident. First, he acquired a property in Lekki to ensure that work flowed seamlessly. To maintain punctuality, every weekday, a bus filled with the crew and cast departed from the Maryland Bus Stop in Lagos on the mainland promptly at 5 a.m., destined for the Lekki Phase 1 location. Odugbemi strictly enforced a zero-tolerance policy for tardiness, regardless of the circumstances. At 7 a.m., breakfast was served, followed by shooting, which began at 8 a.m. and continued until late afternoon with a scheduled lunch break. The entire operation ran like a well-oiled machine, with meticulous attention to detail.

As a documentary filmmaker, he is known for works such as the 2016 ‘Makoko: Futures Afloat,’ which captured the young dreams trapped in the riverine slum in Lagos. That same year, he did a feature film, ‘Gidi Blues: A Lagos Love Story,” which tells about two young lovers whose love story is set in Makoko. The film was, in a way, a clarion call to appreciate the uniqueness of where we were born. Other documentary works from him include the award-winning ‘Bariga Boy’ as well as ‘Unmasked’, a 2021 documentary that explored Nigeria’s response to the COVID-19 pandemic.

On TV, he is known for being the pioneer producer of the longest-running TV series ‘Tinsel’, as well as other titles such as ‘Movement-Japa,’ ‘Brethren’ and his most current political drama series ‘Covenant.’

Beyond filmmaking, Odugbemi is a seasoned and cerebral writer, delivering thought-provoking papers on the art and business of storytelling. His expertise has been sought after at various conferences and events, where he shares insights on topics such as “Promoting a Learning Culture in Nollywood” during the inaugural graduation ceremony of KAP Film/TV Academy last year; and “Authenticity in African Storytelling,” at the 2020 Creative Producers INdaba held in South Africa.

Due to his brilliance and flair for grooming the next generation of filmmakers, he was the best choice to usher in the first set of students to go through the MultiChoice Talent Factory in Nigeria. To date, his time as the academy director is still sung in high praise. He also serves as the Provost of the Orange Academy and is a visiting academic at various schools both in Nigeria and abroad.

His influence extends to international film and TV award organisations, as he is a voting member of both the Academy of Motion Pictures Arts and Sciences (AMPAS) and the Academy of Television Arts and Sciences. He has served as a juror and head of the jury at various film festivals. This year, he returned for the fifth time

Now that kind of society is going down the drain at a fast speed. It has nothing to do with anyone. The only way to change that is for the moral and ethical gatekeepers, which are the churches, mosques, and the judiciary, to do their work properly.

as the head of the jury for the Africa Magic Viewers’ Choice Awards (AMVCA).

One cannot discuss Odugbemi without encountering a multitude of individuals whose lives he has touched and transformed, myself included. Whether through his captivating films, his inspiring mentorship, or his unwavering commitment to artistic excellence, Odugbemi has left an indelible mark on those fortunate enough to cross his path.

When friends, colleagues, and mentees talk about him, their voices reverberate with admiration and respect.

Mr. Jahman Anikulapo, a long-time friend and renowned cultural critic, beautifully encapsulates Odugbemi’s essence, saying, “Femi Odugbemi is an octopus of influences. An Instigator. A Motivator. An Inspirer. A catalyst for progressive visioning and actions—these are the essences of the man, and you see them manifest in all his interventions.”

But it is not only Mr. Anikulapo who sings Odugbemi’s praises. Across the creative landscape, individuals like Bello, who said he was “one of the people God used to change my life” have been captivated by his extraordinary talent.

“Femi directed the very first TV commercial I wrote while I was at Rosabel,” said Fabian Adeoye Lojede, an actor, writer, filmmaker and creative entrepreneur. “We bonded for life shortly afterwards when he directed a car commercial I wrote for Toyota. This project took us around Nigeria as we searched for landscapes and rural settings.His love for this industry is as immense as his expertise.”

What people admire most about Odugbemi is his humanity and kindness. This has remarkably set him apart from his contemporaries. Regardless of social class or talent, he extends a helping hand and offers support to those in need.

Despite his serious look, Odugbemi has a good sense of humour and can be mischievous.

Sunday, May 21, 2023 Vol. 22, No. 10230 Sunday, May 21, 2023 Vol. 22, No. 10230 22 23

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.