THISDAY STYLE MAGAZINE 17TH SEPTEMBER 2023

OONI OF IFE

OBA ENITAN

Ooni Adeyeye Babatunde Enitan Akande Ogunwunsi is the 51st Ooni of the third dynasty of Ile Ife. Ooni Adeyeye Ogunwusi ascended the throne of Oduduwa in December 2015. Before his ascension, Ooni Adeyeye was and is a serial businessman with vested interests in mining, construction, hospitality, education, sports, banking, real estate, and cultural development. Ooni Adeyeye Ogunwusi has empowered over 750,000 youth in different vocations and is still empowering them.

EXECUTIVE EDITOR

The Currency of Beauty

The adage “beauty is only skin deep” may still ring true in literature and philosophy, but trust me, the reality paints a more complicated picture. The article Pretty Privilege: The Unspoken Advantage We Need to Talk About is a gentle reminder. Please check it out on page 18.

You know, the idea that life seems to roll out the red carpet for people considered ‘beautiful’ according to societal standards. Can we just take a moment to acknowledge how big of a deal this is, and yet, strangely, no one really talks about it?

EXECUTIVE EDITOR

KONYE NWABOGOR 08111847087

DEPUTY EXECUTIVE EDITOR OLUFUNKE BABS-KUFEJI 08111847086

ASSISTANT EDITOR OROMA JUMBO 08113921062

VISUAL/SENIOR DESIGNER MATHIAS ARCHIBONG 07054965500

GUEST CORRESPONDENT YOMI OWOPE

Beauty, in many ways, has become a social currency deeply woven into the fabric of our culture. Yes, initiatives like body positivity movements are trying their best to disrupt the narrative, but we can’t pretend that “pretty privilege” doesn’t exist. Now, this isn’t to say that those without it are doomed to a life of mediocrity and hardship. Of course not. But it does signify a life with fewer barriers, a smoother ride, so to speak. By conventional standards, “pretty” makes some doors swing open more easily. Now, this conversation is not about condemning those who possess this privilege but acknowledging the undeniable fact that sometimes life often has fewer barriers for them. If I’m being 100% honest with myself and you, I’ve also benefited from this form of privilege, and yes, sometimes it leaves me pondering the merit of my own accomplishments and how society might view them differently if I looked different. And you know what? I have recently spoken to quite a few people who feel the same way about this. Perhaps you, too, have felt the weight of this privilege, even if you never consciously recognised it. Maybe not, as sometimes it’s really so subtle it can almost go unnoticed. So, who’s to blame for all of this? The media? Society as a whole? Our subconscious bias, perhaps? While it’s tempting to point fingers, the issue is more complex than that. You might not know it, but the consequences of “pretty privilege” are two-sided; it’s not just a blessing but can also be a curse, adding layers of expectation and objectification.

The conversation is still evolving and complex, and there’s no easy solution. But ignoring it definitely won’t make it go away. However, recognising its existence might be the first step toward creating a society that values individuals for their capability and character, not just appearance. It’s a gradual process. Hopefully, we get there someday soon. Meanwhile, can we be part of that change? Sending you all the positive vibes and best wishes for the week ahead.

DIRECTOR, PRINT PRODUCTION CHUKS ONWUDINJO 08077092196

NIGERIAN MUSIC STAR MOHBAD DIES AT AGE 27

MohBad, born Ilerioluwa Oladimeji Alabama, a rising sensation in the Nigerian music scene, has died at the young age of 27. The cause remains undisclosed. Confirmed by his management on social media, MohBad was celebrated for hit singles like “Ponmo,” “Feel Good,” and “Ko Por Ke” and had captivated audiences with his electric live performances. His passing has sent shockwaves throughout Nigeria, prompting a deluge of tributes from both fans and celebrities alike.

UGOCHI IHEZUE CROWNED MISS UNIVERSE NIGERIA 2023

Tajudeen Abbas has emerged as the Speaker of the House of Representatives. Abbas, who polled 353 votes, emerged as Speaker after a roll call of members-elect, 359 out of 360 members that participated in the process of the inauguration of the 10th National Assembly. While the immediate past spokesman of the House, Benjamin Kalu, emerged unopposed as Deputy Speaker of the House of Representatives.

THE REAL HOUSEWIVES OF LAGOS: SEASON TWO PREMIERES ON SHOWMAX

Coming September 29, 2023, The Real Housewives of Lagos will return on Showmax with new episodes every Friday. Following a record-breaking first season, the series added fashion entrepreneur Tania Omotayo and former model Faith Morey to its star-studded cast. The show recently won Best Costume Designer at the 2023 Africa Magic Viewers’ Choice Awards and is set to bring even more flair and drama in the upcoming season.

UAE RESCINDS VISA BAN ON NIGERIANS

President Bola Tinubu of Nigeria and UAE’s Mohamed bin Zayed Al Nahyan met to finalize an agreement that lifts the UAE’s visa ban on Nigerian travellers. However, the official statement from the UAE did not specifically mention this development, focusing instead on future bilateral opportunities.

But, in a statement on its website on the diplomatic meeting, Emirates News Agency, UAE’s official news agency, did not mention anything about lifting the visa ban on Nigerians and flight resumption. The agency only noted that the UAE president and Tinubu explored opportunities for further bilateral collaboration in areas that served both countries’ sustainable economic growth, including the economic, development, energy, and climate action fields.UAE had in October 2023 banned nationals of some 20 African countries, including Nigeria, from entering its city, Dubai.

FLUTTERWAVE EXPANDS TO INDIA THROUGH INDUSIND BANK PARTNERSHIP

INIOLUWA RAJI JOINS TIME’S

Inioluwa Raji, a Mozilla Foundation fellow, was named one of Time Magazine’s 100 most influential people in AI. She joins a distinguished list of thinkers, artists, and executives shaping this pivotal technology’s future.

MTV VMAS: REMA CLINCHES

INAUGURAL BEST AFROBEATS AWARD

The song “Calm Down,” a collaboration between Rema and Selena Gomez, earned the first-ever Best Afrobeats award at the 2023 MTV VMAs. The win was historical, marking the inauguration of the award category. Rema’s ‘Calm Down,’ was nominated alongside Burna Boy’s ‘It’s Plenty,’ Davido feat Musa Key’s ‘Unavailable,’ Ayra Starr’s ‘Rush,’ Libianca’s ‘People,’ Wizkid feat Ayrra Starr’s ‘2 Sugar,’ and Fireboy DML’s ‘Bandana. The track ‘Calm Down,’ which was initially released on August 25, 2022, garnered attention for its unique fusion of Afrobeats and pop elements.

NIGERIA CLEARS

60,000 PASSPORT BACKLOGS IN RECORD TIME

In an efficient move, Nigeria’s Ministry of Interior cleared a backlog of approximately 60,000 pending passport applications within just four days, as confirmed by Minister Dr. Olubunmi Tunji-Ojo. The ministry aims to resolve all outstanding applications within the next two weeks.

ZACCH ADEDEJI IS THE NEW ACTING EXECUTIVE CHAIRMAN OF THE FEDERAL INLAND REVENUE SERVICE (FIRS).

Africa’s most valuable startup, Flutterwave, is extending its Send App product to India in collaboration with IndusInd, India’s 6th largest bank. CEO Olugbenga Agboola revealed that this expansion would enable swift and straightforward remittances between India and Africa. This move comes as Flutterwave gears up for its impending IPO.

President Bola Tinubu has approved the appointment of Zacch Adedeji as the new Acting Executive Chairman of the Federal Inland Revenue Service (FIRS). He is appointed in an acting capacity for 90 days before his subsequent confirmation as the substantive Executive Chairman of the Federal Inland Revenue Service for a term of four (4) years in the first instance. Mr Adedeji is a first-class graduate in accounting from the Obafemi Awolowo University. He most recently served the nation as the Special Adviser to the President on Revenue, following meritorious service terms as the Oyo State Commissioner of Finance and as the Executive Secretary / CEO of the National Sugar Development Council (NSDC).

100 MOST INFLUENTIAL IN AI

Akintola Williams, a trailblazer in Nigeria’s accounting industry, has passed away at the age of 104. He was a founding member of ICAN and received numerous awards, leaving an indelible mark on Nigeria’s financial sector.

AKINTOLA WILLIAMS, NIGERIA’S PIONEER CHARTERED ACCOUNTANT, DIES AT 104

Are Fashion Weeks still relevant in the Age of Social Media ?

The rise of social media has cast a long, quizzical shadow over the traditional fashion industry, igniting fervent debates about the relevance of once-unquestionable institutions. Perhaps none is more scrutinised than the ritualistic gatherings of designers, models, celebrities, and fashion editors at Fashion Weeks around the globe. These events, held primarily in fashion capitals such as New York, Paris, Milan, London, and Lagos, have been the crucible of sartorial innovation for decades. However, as the fashion world becomes increasingly democratised by digital platforms like Instagram, TikTok, and YouTube, the question arises: Are Fashion Weeks still relevant in the age of social media?

To begin, it’s crucial to understand the roles that both Fashion Weeks and social media platforms play in shaping our understanding of style. Traditionally, Fashion Weeks have been exclusive events where industry insiders and tastemakers congregate to determine the season’s upcoming trends. Through catwalks and collections, designers get an opportunity to showcase their creativity, journalists uncover stories, and buyers decide what to stock in retail stores. These events have long been the lifeblood of the fashion calendar, generating media buzz and consumer interest in a cyclical manner.

Contrast this with the landscape of social media, where fashion has become an ever-present, borderless conversation. Here, style isn’t dictated by a select few but emerges organically from the collective expression of millions. Online influencers often command more attention than established designers, and with a quick scroll, anyone can become a fashion critic, trendsetter, or even a selfmade designer. User-generated content, live streams, and instant sharing capabilities have made it possible for fashion moments to happen anywhere, anytime.

In this context, one might argue that the hierarchical, somewhat elitist structure of Fashion Weeks is increasingly at odds with the equitable principle of social media. After all, why wait for a biannual event to discern trends when Instagram offers a perpetual parade of style? Isn’t the exclusive nature of Fashion Weeks antiquated when a 16-year-old with a keen fashion sense can amass followers that rival the readership of legacy fashion magazines?

It’s essential to consider that the platforms serve different aspects of our fashion appetites. Social media may offer an immediate, democratised view of fashion but often lacks the curatorial finesse and storytelling power inherent to a meticulously planned runway show. Fashion Weeks provide a context, a narrative, and a thematic cohesiveness that the fragmented snippets on social media often can’t capture. They are the novels in a world increasingly content with tweets.

“PRETTY PRIVILEGE’’: THE UNSPOKEN ADVANTAGE WE NEED TO TALK ABOUT”

The concept of “pretty privilege” isn’t new, but it has increasingly become a subject of discourse in academic circles, social media, and everyday conversations. At its core, pretty privilege represents the unspoken but powerful advantages bestowed upon individuals who fit society’s standards of physical attractiveness. Like many other forms of privilege, it is unearned, pervasive, and impactful on various life outcomes ranging from personal relationships to professional success. However, this concept tends to be a bit more insidious because its effects are often less explicit, less easily quantified, and less frequently challenged than other forms of systemic inequality.

If you’ve ever walked into a room and felt eyes gravitate toward you, or if people seem unusually eager to assist you in stores or strike up conversations with you at parties, there’s a chance that you’ve experienced pretty privilege. In a world where first impressions often hinge on appearance, beauty can serve as a golden ticket, easing one’s journey through many social interactions and opportunities. Whether getting a free drink at a bar, landing a job interview, or simply receiving a smile from a stranger, these seemingly minor benefits accumulate over time to form a substantial advantage.

To understand pretty privilege, it’s important to recognise that standards of beauty are not universal but are shaped by cultural, historical, and media influences. This makes it a complex and often controversial subject because not everyone agrees on what constitutes attractiveness. Beauty norms can differ dramatically between cultures and even between social groups within the same culture. Yet despite these complexities, certain physical traits, often perpetuated by mass media and societal narratives, become accepted as universally desirable, furthering the advantage for those who possess them.

Moreover, the value of tactile experience—touching fabrics, seeing garments in motion, hearing the soundtrack of a runway show—simply can’t be replicated online. Fashion is not just visual; it’s experiential, an amalgamation of all senses coming together to create a moment, a feeling, or a statement. The energy in the room when a groundbreaking collection is debuted, the camaraderie among industry professionals and the business deals that occur behind the scenes are intangible elements that make Fashion Weeks indispensable.

And let’s not overlook the crucial point that Fashion Weeks are not static; they, too, have evolved in the age of social media. Hybrid models incorporating digital presentations along with physical shows, the involvement of more diverse voices, and immediate consumer access to collections are some of the ways Fashion Weeks has adapted. Far from being relics, they have learned to integrate the strengths of social media to reach broader audiences while maintaining their unique value propositions.

The ultimate irony, perhaps, is that social media and Fashion Weeks are not mutually exclusive but mutually beneficial entities. The catwalks feed the social media frenzy, while online platforms create heightened anticipation and dialogue around Fashion Week events. One sets the agenda, and the other disseminates it in a symbiotic relationship that neither can fully replace.

Questioning the relevance of Fashion Weeks in the age of social media might be a provocative starting point for debate, but it ultimately suggests a false division. Rather than rendering Fashion Weeks obsolete, social media has transformed them into a part of a larger, more dynamic conversation—one that continues to captivate, influence, and inspire us all. So, are Fashion Weeks still relevant? Absolutely. Just like a timeless piece of couture, they adapt, endure, and never go out of style.

If you’ve ever walked into a room and felt eyes gravitate toward you, or if people seem unusually eager to assist you in stores or strike up conversations with you at parties, there’s a chance that you’ve experienced pretty privilege.

People who benefit from pretty privilege often find doors opened for them that remain closed or less accessible to others. Studies have shown that attractive individuals are more likely to be hired, receive higher salaries, and be evaluated more positively in the workplace. In the legal system, they are more likely to receive lighter sentences. In education, teachers often hold more favourable expectations for attractive students, which can become a self-fulfilling prophecy, impacting these students’ academic performance and future opportunities.

Interestingly, pretty privilege isn’t confined to interactions with the opposite sex; it’s also prevalent in same-sex interactions. For instance, research shows that women, not just men, exhibit preferential treatment towards attractive women. Likewise, attractive men benefit from the biases of other men. This makes the issue not just a consequence of sexual or romantic attraction but a more deeply rooted aspect of human psychology and social dynamics.

One of the criticisms against discussing pretty privilege is the perception that it undermines personal achievements. The notion that one’s success could be even partially attributed to physical attractiveness can feel like an invalidation of hard work, talent, and merit. But acknowledging the existence of pretty privilege doesn’t negate merit; it merely provides a fuller understanding of the complex factors contributing to success or failure. Moreover, acknowledging this form of privilege can help us confront it, much like acknowledging racial or economic privilege allows for more equitable policies and social practices.

At this time, it’s crucial to remember that pretty privilege, while conferring advantages, is not an impenetrable shield against other forms of discrimination or hardship. One can benefit from pretty privilege while simultaneously being disadvantaged by racial, economic, or gender biases. Privileges and disadvantages often coexist in a complex web, making any single individual’s experience multi-faceted and unique.

The term ‘privilege’ often elicits defensive reactions, as people tend to interpret it as an accusation or a diminishment of their struggles and achievements.

The aim of discussing pretty privilege isn’t to accuse or belittle but to illuminate an often-overlooked aspect of social inequality. By understanding how systemic biases favour certain physical traits, we can start to challenge these prejudices both within ourselves and within our institutions. The conversation surrounding pretty privilege is still evolving. As we become increasingly aware of the different forces shaping our lives, there is value in scrutinising how something as arbitrary as physical attractiveness can significantly impact our experiences and opportunities. Ignoring it won’t make it go away; rather, conscious recognition is the first step towards creating a more equitable society where worth is not measured in beauty but in authenticity, capability, and character.

User-generated content, live streams, and instant sharing capabilities have made it possible for fashion moments to happen anywhere, anytime

The conversation surrounding pretty privilege is still evolving. As we become increasingly aware of the different forces shaping our lives, there is value in scrutinising how something as arbitrary as physical attractiveness can significantly impact our experiences and opportunities.

How to Keep Up with Fashion Trends

Fashion is a fickle friend. One moment, you’re in, and the next, you’re out—so goes the sage wisdom of Heidi Klum on “Project Runway.” But for those of us who aren’t fashion designers or runway models, how can we keep up with the ever-changing world of style without pulling our hair out? If you’ve ever felt overwhelmed by the fashion cycle, then read on, darlings. Here’s your guide to staying ahead of the game without losing your sense of self (or sanity).

GET THE MAG

Don’t underestimate the power of a good ol’ fashion magazine. THISDAY

Style is not just your Sunday reading material; we curate capsules of what’s high and mighty in the fashion stratosphere. You can scroll through the website, www.thisdaystyle.ng or pick up a physical copy to flip through for inspiration.

WHEN IN DOUBT, PINTEREST IT OUT

Pinterest is the digital equivalent of a personal stylist. Create boards for different seasons, events, or even parts of your wardrobe (like shoes, bags, etc.). The more you pin, the better Pinterest gets at recommending new pins that align with your taste. It’s like having a fashion-forward fairy godmother!

FASHION WEEKS

Watching live streams of fashion shows during the Fashion Week season is like taking a peek into the fashion crystal ball. While some of the couture may be too extravagant for daily wear, they often set the tone for high-street fashion for months to come.

GET THE 411 FROM FRIENDS

Sometimes, the best style tips come from your inner circle. Friends can provide a fresh perspective on your look, especially if they have their finger on the pulse of what’s hot. Next time you’re hanging out, make it a fashion date: Swap clothes, have a mini runway show, or go on a shopping spree together.

YOUR STYLE, YOUR RULES

Remember, trends are merely suggestions, not mandates. Incorporate what you love and leave behind what doesn’t resonate with you. Your style is a unique blend of what’s in vogue and what makes you, well, you!

SOCIAL MEDIA

The first stop on your trend-train should be Instagram, where your favourite fashionistas and influencers are just a click away. Follow trendsetters who resonate with your style, and don’t forget to browse hashtags like #OOTD (Outfit Of The Day) or #FashionTrends for a quick overview of what’s hot. TikTok is also a goldmine for style tips; the platform’s algorithm does an amazing job of showing you what’s relevant.

Pro Tip: Use a dedicated Instagram collection to save looks or pieces that you love. This can serve as your personal mood board!

RETAIL THERAPY

Online stores and websites are excellent indicators of what’s in and what’s passé. Websites like Ozinna.com and zephansandco.com constantly update their “New Arrivals” section, offering an instant look at current trends. Meanwhile, high-end fashion houses showcase upcoming trends a season in advance, giving you a chance to prepare for what’s coming next.

Shop Smart: While it’s tempting to overhaul your closet, you don’t have to break the bank. Invest in key, timeless pieces and blend them with more affordable, trendy items.

THE BILLION-DOLLAR LEAGUE: 5 NIGERIAN STARTUPS DOMINATING THE GLOBAL TECH SPACE.

From the buzzing streets of Lagos to the heart of Silicon Valley, Nigerian entrepreneurs are making waves, and their impact is resonating on a global scale. Over the past decade, we’ve witnessed a seismic shift: a generation of Nigerian tech innovators rising to meet challenges and redefine the game. In fact, a handful of these start-ups are doing so well that they’ve punched their way into the exclusive billion-dollar club. Yes, you heard it right— billion with a ‘B.’ Let’s delve into the five remarkable Nigerian-owned start-ups that are not just riding the waves but actually making them.

1FLUTTERWAVE: The Digital Maestro

Imagine launching a business in 2016 and achieving a billion-dollar valuation just a few years later. Well, that’s precisely what Iyinoluwa Aboyeji and Olugbenga Agboola did when they founded Flutterwave. This fintech marvel has rewritten the rules of the game, simplifying payment solutions for businesses across the African continent. No longer just an underdog, Flutterwave is now a frontrunner in Africa’s surging digital economy.

2

INTERSWITCH: The Fintech Pioneer Picture this: It’s 2002, and Nigeria’s fintech space is a vast, untapped frontier. Enter Mitchell Elegbe, the visionary behind Interswitch. Nearly two decades later, this fintech behemoth has evolved into a multi-layered empire with subsidiaries like Quickteller and Verve. From ATMs to e-commerce, Interswitch isn’t just part of the Nigerian financial landscape—it is the landscape. With over 11,000 ATMs on its network and a valu-

ation that’s sky-rocketed past $1 billion, it’s clear that Interswitch is here to stay. 3

ANDELA The Talent Magnet

Imagine a start-up that uses AI to sift through Africa’s brightest minds and match them with global tech giants. Sounds like science fiction, right? But it’s not. Co-founded in 2014 by a team of six visionaries - Iyinoluwa Aboyeji (also of Flutterwave fame), Jeremy Johnson, Christina Sass, Ian Carnevale, Nadayar Enegesi, and Brice Nkengsa, Andela is making this dream a reality. The company is doing more than bridging continents; it’s proving that African tech talent is second to none.

4

PAYSTACK: The Payment Powerhouse

In 2015, a fresh face emerged in Nigeria’s fintech arena. Co-founded by Shola Akinlade and Ezra Olubi, Paystack quickly became the go-to solution for secure, hassle-free online payments. Fast forward to 2020, and this Nigerian

powerhouse was snapped up by Stripe for a cool $200 million. Though its reins may now be held from afar, its heartbeat is still very much Nigerian, with its headquarters proudly situated in Lagos.

5

CALENDLY The Scheduling Maestro

Ever thought scheduling could be sexy?

Tope Awotona did. This US-based Nigerian entrepreneur launched Calendly in 2013, and it’s far more than just another digital calendar. With a valuation hovering around $3 billion, Calendly has become the ultimate personal assistant for global businesses, effortlessly integrating with platforms like Zoom and Microsoft Teams.

Nigeria is churning out some of the world’s most exciting start-ups, and these five are the cream of the crop. With valuations north of a billion dollars, they are setting new standards, breaking barriers, and putting Nigeria firmly on the global tech map. Watch this space because these giants are only getting started.

MITCHELL ELEGBE

SHOLA AKINLADE AND EZRA OLUBI THE ANDELA TEAM

TOPE AWOTONA

GBENGA AGBOOLA

OYINDA OLASHOJU

EKU EDEWOR

OONI OF IFE

Ooni Adeyeye Babatunde Enitan Akande Ogunwunsi is the 51st Ooni of the third dynasty of Ile Ife. Ooni Adeyeye Ogunwusi ascended the throne of Oduduwa in December 2015. Before his ascension, Ooni Adeyeye was and is a serial businessman with vested interests in mining, construction, hospitality, education, sports, banking, real estate, and cultural development. Ooni Adeyeye Ogunwusi has empowered over 750,000 youth in different vocations and is still empowering them.

He established Adire-Oodua under the management of the elegant Olori Aderonke Ademiluyi Adewusi to train women and youth in the act of tie and dye. Ooni’s passion for education led to the establishment of Ojaja University in Ilorin, Kwara State, and his giving scholarships to over 10,000 students. His love for hospitality led to the establishing of two of the biggest resorts in Nigeria: Inage Resorts in Lagos and Ife Grand Resorts in Ile-Ife.

Ooni Ogunwusi is the permanent chairman of the Osun State Council of Obas, the permanent chairman of the South-West Council of Obas, and the co-chairman of the Nigerian Traditional Council. He is the chancellor of the University of Nigeria, Nsuka, Enugu State. He was recently honoured by the federal government for his philanthropic gestures to the less privileged with the honorary title ‘Commander of the Federal Republic, ‘CFR’. In this interview with Funke Babs-Kufeji, the Ooni of Ife speaks about his ascension to the throne, the rich cultural heritage of the Adire Textile, his work in promoting it, and more.

Before you became the Ooni of Ife, what did you do? What was life like for you?

Before I became the Ooni of Ife, was a serial entrepreneur. I had investments in banking, specifically mortgage banking, and a couple of microfinance banks. am a huge investor in real estate, tourism, construction, and land dredging, including building one of the largest resorts in Nigeria, known as Inagbe Resort.

To be crowned king, you must be from a ruling house, but many ruling houses exist in one kingdom. `Growing up, did you ever imagine that one day you would be a king? Have you always wanted to be a king, and why?

Kings are born and not made; my life was foretold long before my birth, and my growing up has been very peculiar, particularly my elderly and mature ways of doing things. So, have been friends with many kings, while I have many others as business partners and associates. When destiny suddenly called, it was easy for me to plug in.

My father, too, Ooni Sijuwade, of blessed memory, was a mentor and father who awarded some of the last projects did before I ascended the throne. I built a mini-estate for him in Lagos.

These days, the race to the throne has been very competitive, with many ruling families laying claim to the throne simultaneously. What was your experience, or how would you describe your ascension to the throne as Ooni of Ife?

Very divinely, our ruling house (Giesi) emerged in 1930; unfortunately, we lost it as it was given to Osinkola, and also, in 1980, when we were next in line, it was taken from us and given to the Ogbooru family. In 2015, the gazette had already been made, though some thought we would not be able to present capable princes, but we did, and what eluded us about 100 years ago is back to our ruling house, Giesi. This is not without other ruling houses contesting, but we thank God. am a direct descendant of Ojaja 1, who ruled between 1877 and 1880 (3 years). That was my greatgreat-grandfather.

Kings are born and not made; my life was foretold long before my birth, and my growing up has been very peculiar, particularly my elderly and mature ways of doing things

After you were pronounced king, what were the things you could do before that you couldn’t do anymore?

Many things, because Ife is the citadel of culture and tradition, where we have a lot of dos and don’ts. I like taking on new challenges and moving around the world, which involves mobility, and love driving and horseback riding, which I can’t do anymore. There are also strict cultural rules, which I have to follow very well.

How easy has it been to lead the people of Ife since you ascended the throne in 2015, and what are your roles as King?

It has been good but challenging because a king leads the good, the bad, and the ugly in society, but a king should always do his best for his people and let them see his focus. I personally have made youth development and capacity building the centre of my work on the throne, and I thank God for the journey so far.

What have you been able to achieve so far as Ooni of Ife?

To the glory of God, I have achieved so much in so many ways that there won’t be space to cover it all if I start counting. We achieved a lot in the areas of agriculture, tourism, humanitarian aid, youth development, and emancipation, which made the centre of my work on the throne.

am on the board of over 50 non-governmental organisations (NGOs), and we are very impactful in what we do, particularly youthoriented initiatives and others geared towards making life better for all.

There cannot be achievements without challenges; what are the challenges you have experienced?

The main challenge is our people’s orientation and mindset about the cause and narratives we are working to change. You know that is not easy, but God has been very helpful.

Since you ascended the throne, you have married many wives, typical for a king, but recently, you have married at least seven wives in a short period. Why, and is there significance behind it?

The institution is so huge that no single woman can successfully handle the throne’s domestic and other core affairs, where we feed over one thousand people in a day. The throne is designed for one king but not one queen. I have struggled against it, but have to

succumb to the requirements of the throne, and that is when I am getting better.

Were these wives chosen for you, or what was the selection process? Also, why weren’t you present at some of the ceremonies? Was there a reason why?

That is the tradition; I am not allowed to attend such a function.

You have been a firm promoter of the Adire textile; what is the relation of this fabric to the Ife Kingdom? Does it signify anything?

Absolutely, tie and dye originated on the throne here in the kingdom of Ife before spreading to all parts of the world. Orunmila came up with the pattern, and Osun, who was nicknamed “Iya Alaro,” came up with the designs and concepts.

The institution is so huge that no single woman can successfully handle the throne’s domestic and other core affairs, where we feed over one thousand people in a day. The throne is designed for one king but not one queen.

REVIEW;

NIGHTBLOOM BY PEACE ADZO MEDIE: A JOURNEY INTO THE HEART OF FAMILY, PRIVILEGE, AND RACISM

By Oroma Jumbo

Peace Adzo Medie, a Liberian-born Ghanaian academic and writer, returns with her second novel, “Nightbloom,” following the success of her critically acclaimed fictional debut, “His Only Wife”. Released in June, the book explores the complexities of familial relationships, privilege, education, and racism. It delves into themes of secrets, revenge and reconciliation, which are expertly woven into the narrative.

RECIPE TO TRY; OVEN BAKED POTATO CRISPS

By Oroma Jumbo

One of the advantages of preparing these at home is the level of control you have over the ingredients used, resulting in a healthier alternative to the store-bought kind. This recipe is fairly simple and direct, although it requires time and effort.

We all know the role of Osun, the palace, and her connection with other deities. Adire Oodua is one of our success stories, and we are promoting heritage through textiles and opening it to the world.

We have a huge Adire factory where we train a lot of women, including widows, youth, and students, in the art and business opportunities embedded in this beautiful craft. I am proud to say that Olori Aderonke is doing so well in this regard with numerous innovations, including Africa Fashion Week London, Africa Fashion Week Brazil, and other initiatives structured towards taking Adire Oodua to the global stage and recognition.

You are the Chairman of the Oodua Textile Hub,

which just launched its Adire mobile boutique. Tell us what this is about and how it benefits the people of Ife and Nigeria as a whole?

The Adire Mobile Boutique is designed to spread the value chain via mobility and get Adire textiles to our people across the country and across the world. I like to describe it as “Adire on Wheels,” and I am confident of its success.

The only challenge we are facing is the adulterated foreign products, which we are campaigning against. They are dangerous to our economy, especially the GDP, and they do not help the local experts, so we are saying no to them.

For those who do not know, there are six types of Adire: Adire Oniko, Adire Eleko, Adire Alabela, Adire Alabere, Adire Onimachine, and Adire Printing. Which is your favourite, and why?

Well, the meaning of Adire is to tie and dye to suit human needs and promote our heritage. I do not have a particular favourite; I love all types of Adire.

Since Adire is proudly Nigerian, why would you say it’s important to uphold it?

am very proud of the Adire textile because it is a huge part of our heritage. Every country has its own national heritage that some call patriotism, which they don’t joke with. Adire is our national asset in Nigeria, and it should be treated as such. would like to call on the government to support us in the promotion of this national asset in order to take it to the next level, as we have in Ogun State, where the government has designated a day in the week for the wearing of Adire. Even in the north, like Kano, they make and wear Adire textiles there.

Akorfa and Selasi are cousins and best friends born on the same day in Ghana. Raised in the same neighbourhood and inseparable as children, they drift apart following the death of Selasi’s mother. Akorfa moves to Accra with her parents, while Selasi, orphaned by loss and abandonment, remains in Ho and moves in with her grandmother. The two cousins eventually find themselves attending the same secondary school, but their differences only create more distance between them. Akorfa, with the aspiration of becoming a doctor, heads to the United States, where she encounters subtle acts of discrimination. Selasi works hard to establish a catering business and grapples with the political corruption prevalent in Ghana. Years later, their paths reconnect after a tragic incident.

The novel begins by narrating Akorfa’s point of view, followed by Selasi’s, allowing readers to delve into the experiences and memories that shaped their lives. The repetition of the story from different perspectives may feel unnecessary to some, but the contrasting viewpoints challenge the readers to question their biases and offer a deeper understanding of the character’s motivations and actions. It all climaxes with the revelation of a shared experience that unites the cousins, highlighting the strength of female bonds in the face of adversity.

Medie’s fiction is heavily influenced by her academic research on gender-based violence and African political conflict. ‘Nightbloom” sheds light on topics often hushed and overlooked in African communities. Overall, it is a compelling and thought-provoking novel that deserves a place on readers’ lists.

Feel free to play around with spices and herbs like chilli powder, garlic powder, rosemary, or grated Parmesan cheese for added flavour. The latter should be sprinkled over the crisps right after they leave the oven. It’s very important to keep an eye on the potatoes once they’re in the oven. The cooking time may differ based on the thickness of your slices. Store any leftovers in an airtight container to maintain their crispiness. They should stay fresh for a few days, but they are best enjoyed immediately.

Ingredients

• 5 small Irish potatoes

• 1 tbsp cooking oil

• ¾ teaspoon salt

• ½ cup vinegar (optional)

• Seasoning (optional)

Instructions

1. Preheat your oven to 375°F (190°C) and line two oven trays with parchment paper.

2. Wash the potatoes thoroughly, removing any dirt or impurities. You can either peel them or leave the skin intact for added nutritional value and texture.

3. Slice the potatoes into thin, even rounds using a sharp knife or a mandoline. Aim for uniform thickness to ensure even baking.

Optional Step:

- To add some tang to your crisps, transfer the slices to a bowl, immerse in vinegar, and leave to rest for 15-30 minutes, depending on your preference. A longer time will yield a more robust vinegar flavour.

- Drain the potatoes, lay slices flat,

and pat to dry.

4. In a large bowl, toss the slices with olive oil, salt and seasonings – if using – until they are evenly coated.

5. Arrange the potato slices in a single layer on the prepared parchment paper, ensuring they don’t overlap.

6. Put the trays in the oven and cook for 8 minutes. Take them out to turn them over. Cook for an additional 5 minutes or until the chips become crispy. Monitor them closely towards the end to avoid overcooking. Remove any chips that appear to be fully cooked or on the verge of burning.

7. Once baked, remove the baking sheet from the oven and let the crisps cool for a few minutes. They will continue to crisp up as they cool down.

8. Transfer the homemade potato crisps to a serving bowl or plate, and they’re ready to be enjoyed! Serve them as a standalone snack or pair them with your favourite dips.

OLORI ADERONKE OGUNWUSI COVER

Olori Aderonke Ademiluyi-Ogunwusi is the great granddaughter of the late Ooni Ajagun Ademiluyi, the 48th King of the Ile-Ife Kingdom. She is now the 4th wife of the 51st Ooni of Ile Ife, Ooni Adeyeye Enitan Ogunwusi, and the CEO of the Adire Hub, an indigenous handmade hub that empowers women and youth and trains them in the vocational skill of Adire making to enable them to earn a sustainable living for themselves. A lawyer by profession who chose the part of fashion, Olori Aderonke has many successful fashion projects under her belt, which include Africa Fashion Week in Lagos, London, and Brazil, the Moremi Cultural and Leadership Pageant, and the Oodua Adire Hub. Aderonke is also an author; she co-authored the book ‘African Fashion Book: The Eyes of Originality and Creativity’. In this `interview with Funke Babs-kufeji, the softspoken Olori speaks about her love for the Adire fabric and why she decided to promote this indigenous textile, among many other things.

You are the CEO of the Adire Oduah Hub and the wife of Ooni Adeyeye Enitan Ogunwusi. Tell us what the Adire Oduah Hub is all about and why it was established?

Preserving our heritage and empowering our artisans, Adire Oodua Textile Hub was established in 2021 as an empowerment project to develop and build the capability of our artisans and act as a skills acquisition centre for women and youth within Ile-Ife and its environs. To use our heritage textile Adire as an instrument of youth employment and wealth creation for women in rural areas.

We have directly and indirectly trained up to 1000 youths and women in adire making; some of them we retain to work with us while others go and set up their own small-scale Adire business.

We are all aware of the situation in the country at the moment, particularly in the area of youth unemployment. We have so many youths who graduate every year without the possibility of getting white-collar jobs. Learning a vocational skill like adire making is very important to us at the Adire Hub, and this is why we partner with universities like Obafemi Awolowo University (OAU), King’s University, and Ode-Omu, to mention a few. We offer free training to youths in adire making, and we train them in different types of adire making, ranging from adire eleko to adire oniko to adire alabere to adire alabela.

Before you established the hub with the Ooni as chairman, you must have conducted extensive research on this textile and its history. Also, as Princess and Queen of Ife Kingdom, you must have been familiar with the Adire textile. With your wealth of knowledge, tell us what the history of the Adire textile and its relation to the Ile Ife Kingdom is?

According to my research and what know, in the Ifa corpus, the textile technology of Adire, which involves putting patterns on cloth using various resistant methods, was first developed by Orunmila, the patron deity of Ifa. The book of Ifa, which is also

a book of knowledge, teaches us that Adire was actually developed as a wealth creation process because, according to what the book of Ifa says, “Orunmila went crying to God for an enterprise, and Olodumare showed him how to put different patterns on cloth using different types of beautiful birds to draw those patterns on clothes and how to use the ancient dyes like Indigo dye, which is known as the ‘Elu’’ History tells us that he was the first person who was inspired by God to start this type of textile technology, which he passed on to women thousands of years ago. According to this history and based on the origin of adire, we learned that anyone who goes into the business of adire making will always be successful. We all know that Orunmila was an indigene of Ile-Ife, so there’s a connection between Adire and Ile-Ife.

You have many fashion projects under your belt, like the African Fashion Week in London and Nigeria, the Queen Moremi Cultural and Leadership Pageant, to mention a few, and now the Adire Oduah Hub, but you are particularly passionate about the Adire hub. Tell us how you have successfully managed all these projects without one outdoing the other, and also what makes the Adire Ooduah Hub truly special to you?

I’m an African fashion expert, a textile entrepreneur, an ambassador for African culture, and an advocate for the education of girls and women in leadership in Nigeria. I’m also an author, but all of these projects are connected to one another. They are woven into each other because they are all centred around our heritage and culture.

My Africa Fashion Weeks (AFWs) have been around for 13 years in London, Nigeria, and recently Brazil, and they allow me to tell the African story through fashion because what African designers do is linked to their heritage and to their collections, and this allows for story-telling of the African heritage through fashion.

The fashion week also allows me to link the creative side of fashion to business, creating a market for African fashion to thrive. Africa Fashion Week Lagos (AFWL), founded in 2011, emerged as an event that showcased the richness of African fashion, from traditional attire to contemporary designs. It has become more than a fashion event; it has evolved into a platform that spotlights the talents and aspirations of African designers and a space to celebrate the diversity of African culture. It also has a focus on education. It’s educating the world about our fashion because if we don’t tell our stories ourselves, no one will tell them for us.

We have also worked with some of the universities around the world with regards to African fashion.

University of Northampton (Fashion Department): Mentoring Scheme

Henley Business School (School of Entrepreneurship)

Parsons School of Design and Technology’s Fashion Futures online learning programme

Ravensbourne University (Fashion Department)

London College of Fashion (Centre of Sustainable Fashion)

University of West London (Fashion Department)

So, all my projects, including the Queen Moremi Cultural and Leadership Pageant, are centered around women, culture, and sustainability.

So far, what have you been able to achieve since you established this hub in 2019?

The Adire Oodua Textile Hub is something that is very close to my heart because, if we look at the uniqueness of Adire fabrics and the fact that it’s an indigenous handmade fabric, the craftmanship and dedication that the artisans put into making these designs is something that melts my heart. And even if an artisan makes the same design over and over again, there is always a variation in design. This is similar to a signed signature; if you sign your signature a million times, there will always be a difference. This is the same with Adire; each design has its own uniqueness, and therein lies the beauty.

Right now, Adire is gaining so much traction globally. And it’s no longer a fabric worn by Yorubas or Nigerians; the global market is now accepting Adire, and this is very visible in Brazil. At our recent Africa Fashion Week Brazil Expo and at the Africa Fashion Week London 2022 Expo, Adire was centre stage.

The Adire Oodua Textile Training Hub, which is under the chairmanship of the Ooni of Ife, has impacted the lives of so many women and youths. Through the grants offered by His Imperial Majesty the Ooni of Ife, we have been able to train so many young people in Adire making, which has enabled them to earn a sustainable living for themselves.

Like I mentioned earlier, the lack of employment in Nigeria is so huge, and according to statistics, in the year 2035, Africa will need 450 million new jobs for its youth, and learning vocational skills like adire making is really advisable. Adire is in such huge demand right now, both in Nigeria and outside of Nigeria, that sometimes we cannot even meet the demands.

If we are able to do this, Adire will continuously create jobs and wealth and be positioned as a non-oil export that can help us grow our GDP tremendously.

Adire has so many benefits. It helps us promote not only the history behind the fabric itself but our history because when our global audience sees a beautiful Adire fabric on the catwalk and they want to know the history behind the fabric’s signs, symbols, colours, and everything it represents, it becomes a form of storytelling for us, but again, it can also be used to grow our GDP tremendously.

You recently married your husband, the Ooni of Ife. How did you meet him?

I actually met him when brought Africa Fashion Week to Nigeria in 2014, nearly a decade ago, and he pledged his support then, and he has been supporting the growth of the brand ever since. Our relationship started as a business relationship, turned into a friendship, and then into a relationship that involved marriage.

MUST HAVE SHOE TRENDS TO BUY NOW

If you want to spice up your shoe rack, look no further. We’ve got a round-up of the hottest trends right now. From glamorous sculptural wedges to re-imagined Mary Janes, there’s something for everyone. Ahead, the footwear styles you should be rocking!

By Oroma Jumbo

Loafers

Ah, loafers—once the cornerstone of grandpa’s wardrobe, now a style sensation that everyone’s raving about. Masculine yet versatile loafers have broken through gender barriers to announce themselves as a universally stylish choice. From classic leather designs to daring prints and sumptuous textures, loafers have got you covered, whether you’re going for a laid-back weekend vibe or a sharply tailored work ensemble.

Mary Jane

Is it just us, or are Mary Janes the epitome of nostalgia and modernity wrapped into one cute package? This year, the age-old classic has been given a fresh makeover, with options ranging from adorably preppy to edgy punk. Whatever your style, a Mary Jane is out there calling your name.

Ballet Flats

If comfort is your forte, ballet flats are your go-to performers. These effortlessly chic shoes are as versatile as they come, perfect for everything from a grocery run to a hot date. Spice up your collection with delicate pastels, shiny metallics, or even bold animal prints. Ballet flats are the comfort-food equivalent in the world of footwear, and we’re absolutely here for it.

The Ever-Classic Pointed Toe Shoes

They say classics never die, and pointed-toe shoes are the living proof. Their elegant silhouette and elongated design are a timeless testament to style and sophistication. Strut into your next business meeting or glam event with pointed-toe pumps, and trust us, you’ll have everyone’s attention, from the boardroom to the ballroom.

If you’re someone who believes that fashion is a form of wearable art, sculptural wedges are your canvas. With their avant-garde geometric shapes and jaw-dropping designs, these wedges are so much more than just a way to add height. Cutouts, architectural heels, and intricate detailing? Yes, please! Your feet will thank you for making them the centrepiece of your look.

Sneakers

Who said you can’t run the world in a great pair of sneakers? Gone are the days when these rubber-soled kicks were just for the gym. Nowadays, sneakers are the epitome of chic and casual sophistication. Whether you pair them with a tailored suit or a floaty sundress, these versatile staples are sure to make you stand out from the crowd. Get ready to elevate your shoe game, one casual yet stylish step at a time.

Sculptural Wedges

SKIN CARE FOR MEN: MASTERING THE DOS AND DON’TS FOR A REFRESHED, YOUTHFUL GLOW

Gentlemen, it’s 2023 and the days of “splash some water, rub some soap, and you’re good to go” are long gone. If the word ‘toner’ still makes you think of your printer, it’s high time you familiarise yourself with the dos and don’ts of men’s skincare. Gone are the days when moisturisers and serums were stashed in the ‘For Her’ aisle. Today, skincare is for everyone, and it’s about time we clear the air (and your pores) about what men should—and shouldn’t—do in their daily skincare regimen.

FUN WAYS TO UPDATE YOUR WARDROBE WITHOUT SPENDING A DIME

Let’s be honest: the idea of updating your wardrobe can often feel as draining as your bank account after a shopping spree. But what if I told you you can create a fresh, Instagram-worthy wardrobe without spending a dime? Cue collective gasp! Put away your credit cards, darlings, because it’s time to roll up your sleeves and dive into the endless possibilities your closet has to offer. Here are some foolproof ways to give your wardrobe a glow-up that’s not just thrifty but also fabulously sustainable!

Shop Your Closet

Before you roll your eyes, hear me out. Most of us overlook the treasures hidden in the dark corners of our closets. Spend a day taking out every piece of clothing you own and evaluate. You’ll be surprised at the forgotten favourites you’ll rediscover. Mix and match these pieces with your current go-to items. Even the simplest shift can breathe new life into your look.

Clothing Swap Party

Want something truly ‘new to you’? Host a clothing swap party! Invite your fashionable friends over, and ask them to bring clothes they no longer want. Everyone gets to walk away with something ‘new,’ and the only thing you’ve spent is time with good company. Plus, it’s an excellent way to keep clothes out of landfills. Eco-friendly and chic—what’s not to love?

The Dos

1. Cleanse Regularly but Wisely Washing your face is Skincare 101, but doing it correctly is a whole other ballgame. Opt for a gentle cleanser that removes dirt and oil without stripping your skin of its essential oils. It’s not just about how strong the cleanser is; it’s about how well it matches your skin type.

2. Exfoliate, but Not Too Much

An exfoliant is your best friend to get rid of dead skin cells and uncover a fresh layer of skin. But be warned—over-exfoliation can make your face a battlefield of dryness and irritation. Stick to once or twice a week, and choose products with natural exfoliating agents like walnut shells or sugar crystals.

3. Moisturise, Moisturise, Moisturise

Even if you have oily skin, don’t skip the moisturiser. A light, oil-free formula can keep your skin balanced. Consider a richer cream with ingredients like hyaluronic acid for dry or ageing skin to lock in moisture.

4. Don’t Forget the SPF

Yes, even on cloudy days and even when you’re indoors. UV rays are notorious for their skin-damaging prowess. A daily moisturiser with SPF 30 or higher is a no-brainer for everyday protection.

5. Be Consistent

You can’t hit the gym once and expect a six-pack. Similarly, using a face mask once a month isn’t going to resolve longterm issues. Consistency is key. Stick to a routine for at least a month to start seeing noticeable changes.

The Don’ts

1. Don’t Overlook Your Neck and Hands

Most men rigorously apply skincare products on their face but neglect the neck and hands, which are tell-tale areas that can reveal your age. Extend your routine beyond your jawline, gentlemen.

2. Don’t Use Body Soap on Your Face

Seriously, stop. The skin on your face is different from the rest of your body. Body soap is often too harsh and can strip your face of essential oils, leaving it dry and irritated.

3. Don’t Pop That Zit

Yes, it’s tempting, but unless you want a permanent scar, step away from the mirror. Popping a pimple pushes bacteria further into the skin, leading to more redness and swelling.

4. Don’t Forget the Eye Cream

You may think it’s unnecessary, but the skin around your eyes is thinner and more sensitive, requiring special care. An eye cream can help reduce puffiness and dark circles, making you look more awake and youthful.

5. Don’t Underestimate a Good Night’s Sleep

No amount of expensive serums will replace the benefits of good old-fashioned rest. Aim for 7-8 hours of quality sleep for the best natural skin rejuvenation.

The Final Touch: Grooming

Now that we’ve covered the basics let’s not forget facial hair. If you sport a beard or a moustache, invest in a good trimmer and use beard oils to keep the hair soft and manageable. If you’re a clean-shaven guy, always use a fresh blade and quality shaving cream to reduce skin irritation.

Whoever said skincare is just for women never felt the soothing embrace of a nourishing aftershave balm or the refreshing tingle of a minty face wash. So go ahead, walk down that skincare aisle with confidence, pick up that charcoal face mask, and let’s make ‘self-care’ your new mantra. After all, your skin is the largest organ you’ve got—treat it with the respect it deserves.

Up-cycling is the New Black

That faded jean jacket in your closet can become a personalised masterpiece with a bit of creativity. Embroider some vibrant threadwork or stitch-on patches for an updated, edgy look. Got an old pair of jeans? Cut them into chic shorts or distress them for that trendy, lived-in look. You can even use fabric paint to add a splash of design. Trust us; your DIY project will become your new staple!

Mix and Layer Like a Pro

Remember that old floral skirt you always thought was too garish? Layer it over a pair of skinny jeans or wear it with an oversized shirt to create a balanced look. Don’t shy away from layering dresses over turtlenecks or button-ups, either. This trick not only makes your outfit more dynamic but also extends your wardrobe to all seasons.

Accessorise Smartly

Accessories can make or break an outfit. Go through your jewellery, scarves, and even belts to see how you can re-purpose them to elevate your look. Wrap a silky scarf around your wrist to serve as a makeshift bracelet. Take an old chain and string it through the belt loops of your jeans for an instant boho vibe. The possibilities are endless!

Mend and Tend

Perhaps the most underrated trick is learning basic sewing skills. A missing button should not relegate your shirt to the ‘never-to-beworn-again’ pile. Repair it! Got a pair of pants that fit perfectly but are too long? Hem them! These simple fixes can significantly expand the life and wearability of your clothes.

Capture the Versatility

Create a fashion lookbook by capturing your newly styled outfits. Take photos of each unique look you come up with and store them in an album on your phone. On days when you’re in a rush or need some fashion inspiration, this digital lookbook will be your saviour.

Declutter for Clarity

You can also decide to keep only the pieces that truly “spark joy.” This doesn’t mean throwing away the rest. Sell or donate the items you don’t need. You’ll feel lighter and find it easier to combine outfits when you’re not drowning in options.

Monochrome Magic

Dive into the deep end of your closet and pull out all the clothes of a single colour. Try creating a monochrome outfit. This look isn’t just eye-catching; it also adds a dash of sophistication to your style.

Reinvent with Reversibles

Do you have reversible clothing items you’ve only worn on one side?

Flip it! These pieces are designed for variety and can offer a completely new look without spending anything extra.

TEMI OTEDOLA CHINYERE ADOGU AND EZINNE ALFA