Advertising Supplement September 3, 2010
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September 3, 2010 THISWEEK NEWSPAPERS ADVERTISING SUPPLEMENT
Economy affects event, but the staples of Fire Muster are intact Kidz Korner, Sunday concert are among additions this year by John Gessner THISWEEK NEWSPAPERS
Even the Burnsville Fire Muster, an annual tradition since 1980, can’t escape the effects of a weak economy. The absence of Fridaynight fireworks is the most visible sign of a downturn in business sponsorships for the event, to be held Sept. 8 through 12. “It’s a challenging year for sponsorships, to say the least,� said Tom Taylor, who co-chairs the Fire Muster executive board with Jim Marchessault. But Fire Muster’s staple events – including Saturday’s Fire Truck Parade, firefighting displays, carnival rides, kids’ events, live music and Sunday’s Community Parade – are all back, along with new features designed to make Fire
Muster more family-friendly. New this year is the Fire Muster dalmatian – a stuffed dog available for $15 at several Burnsville locations, including Walser Mazda Cafe, Walser Nissan, Walser Subaru, Walser Honda, both Cub Foods stores, Jo Jo’s Rise and Wine, The Buzz Coffee & Cafe, City Hall and the Chamber of Commerce. A contest to name the mascot is being held through the Fire Muster website (www.burnsvillefiremuster.com). The winner, to be announced on Friday, Sept. 10, will receive $100 in carnival tickets and a spot in Sunday’s Community Parade, riding alongside an oversized version of the mascot. “We have received scores
of entries, and a lot of them are very interesting,� said Taylor, president of Shippers Resource Center in Burnsville. “We’re asking people not just to name it, but explain why you named it. There were some very interesting stories, some that really tug at our heart, others that are whimsical.� A “Kidz Korner� sponsored by Sun Newspapers is being added this year. It’s located just inside the main gate in Civic Center Park, where most Fire Muster events are held. Events such as Saturday’s pony rides and baby crawl will be held there. “We’ve done some of these things before, but we’re bringing it all into one area, which makes it a lot more oriented toward little kids,� Taylor said.
A Sunday concert is being added at the Burnsville Performing Arts Center in the Heart of the City. The 3 p.m. free concert will feature the Dakota Valley Symphony’s Summer Pops Orchestra and Chorale, with special guest Billy McLaughlin. The five-time Minnesota Music Award winner will perform selections from “Into the Light,� his new CD for acoustic guitar and orchestra. Free tickets must be obtained in advance and are available at the same locations where the Fire Muster dalmatian is sold. Taylor expects a capacity crowd in the 1,000-seat main theater at the Performing Arts Center. A battle of the bands sponsored by the GARAGE, Burnsville’s teen
center, and Pawn America is also new this year. Bands battled on Aug. 20 and 21. The winning band will open for the main-stage headline bands on Friday and Saturday nights at Civic Center Park. Casablanca Orchestra headlines Friday night, with High Noon on Saturday night. The main stage will feature runners-up from the battle of the bands on Sunday afternoon, Marchessault said. The 1 p.m. Community Parade on Sunday will include standouts from Burnsville High School. The state-champion softball team, state runner-up baseball team and state-champion drumline will be in the parade, along with BHS student Connor Wood, the Minnesota Council of Ex-
ceptional Children’s Special Student of the Year. “The Community Parade will be bigger than ever,� Taylor said, adding that the Fire Muster is working to bring more community groups into the event. “Every year we’ve been increasing it a little bit, and next year we’ll have more of it, hopefully,� he said. Saturday’s fireworks will begin bursting at 9:45 p.m. This isn’t the first time Fire Muster has had only one fireworks show – that had been the norm until several years ago, Taylor said. “Given the economy and sponsorships this year, we’ve had to make some hard decisions,� he said. John Gessner is at burnsville. thisweek@ecm-inc.com.
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September 3, 2010 THISWEEK NEWSPAPERS ADVERTISING SUPPLEMENT
Here’s a complete schedule of events to be held during this year’s Burnsville Fire Muster Sept. 8 through 12. Most events are at Civic Center Park, Nicollet Avenue and 130th Street. Others are at locations around Burnsville. Wine Tasting by Chateau Lamothe, Wednesday, Sept. 8, 4:30 to 6:30 p.m. Taste six different house wines at Chateau Lamothe, 14351 Nicollet Court. The open house-style tasting costs $10. Stay for dinner in the Chateau’s restaurant and receive a free signature appetizer for the table with your Fire Muster. Car Show, Thursday, Sept. 9, 5 to 8 p.m., in the parking ramp at the Burnsville Performing Arts Center, 12600 Nicollet Ave. Beer Tasting by Red Lion Liquors, Thursday, Sept. 9, 6 to 8 p.m. at Red Lion, 12400 Nicollet Ave. No Fire Muster button is required for the free sampling of beers from Left Hand Brewery, Brau Brothers, Fat Tire, Summit Boulevard and Schells. Kidz Korner, sponsored by Sun Newspaper, Friday and Saturday at noon, on the right inside the main gate. New location this year will feature events including the Baby Crawl, Big Wheel Race, Robin’s Reading Corner, Pony Rides and the Home Depot Build It Workshop. Food and merchandise will also be available. Face Painting by Karen, Friday, Sept. 10, 5 to 7:30 p.m. at Kidz Korner, on the right inside the main gate. Pony Rides, Friday, Sept. 10, 5 to 8 p.m. at Kidz corner, on the right inside the main gate. $5 per ride.
Fire Truck Water Display, Friday, Sept. 10, 6 to 9:30 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Mechanical Bull, sponsored by Anchor Bank, Friday, Sept. 10, 7 to 10:30 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Carnival rides, sponsored by Rasmussen College, Friday, Sept. 10, 7 to 11 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Carnival ride tickets can be purchased at Cub Foods. Live music by Casablanca Orchestra, sponsored by Sams Club, Friday, Sept. 10, 7 to 11 p.m., Civic Center Park, Nicollet Avenue and 130th Street. 5 Mile Fun Run, sponsored by Safe Haven, Saturday, Sept. 11, 7:30 a.m. T-shirts are available to participants registered before Sept. 3. Pick up at registration table on race day. T-shirts are not guaranteed on race day registration. Registration is at 6:30 a.m. at Burnsville City Hall, 100 Civic Center Parkway. More information and registration at www.burnsvillefiremuster.com/events.cfm. Fire Muster Bingo Fitness Walk, sponsored by city of Burnsville, Saturday, Sept. 11, 9 a.m., 122nd Street and Nicollet Avenue. Call (952) 895-4514 for information and registration. Burnsville Jaycees Punt, Pass, & Kick, Saturday, Sept. 11, 9 to 11 a.m., on the football field next to Civic Center Park. New ages groups this year are 8-9, 1011, 12-13 and 14-15. Register at www.nflppk.com. E-mail burnsvillejaycees@ gmail.com with questions. Blood Bank, sponsored by American Red Cross, Saturday, Sept. 11, 9:30 a.m. to 2:30 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Visit www.redcrossblood.org to
make an appointment or call 1-800-GIVELIFE (800448-3543). Disc Golf Clinic, sponsored by Burnsville Disc Golf Club, Saturday, Sept. 11, Red Oak Disc Park, 12100 River Hills Drive. Local experts will be on the course answering questions, playing along with anyone
ride tickets can be purchased at Cub Foods. Disc Golf Tournament, sponsored by Burnsville Disc Golf Club, Saturday, Sept. 11, 12:15 p.m. registration, 1 p.m. shotgun start, Red Oak Disc Park, 12100 River Hills Drive. There’s a $25 entry fee for and two levels of competition, intermediate and pro.
who comes out, and providing tips and techniques. No discs of your own? The club will provide drivers putters to use for the day. Fire Truck Parade, sponsored by Ames Construction Inc., Saturday, Sept. 11, 11 a.m. to 12:30 p.m. Line-up is at 10 a.m. Fire Demonstrations, Saturday, Sept. 11, noon to 3 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Carnival Rides, sponsored by Rasmussen College, Saturday, Sept. 11, Noon to 11 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Carnival
All proceeds go to the Burnsville Fire Department. ISD 191 Early Childhood Programs, Saturday, Sept. 11, 12:30 to 3:30 p.m. at Kidz Corner, on the right inside the main gate. Activities include creative arts projects, Bean Bag Toss and information for parents. Robin’s Reading Corner, Saturday, Sept. 11, 1 and 3 p.m., Kidz Korner, on the right inside the main gate. Sit and relax while Robin reads a story. Auto Extrication Demonstration, Saturday, Sept. 11, 1 p.m., Civic Center Park, Nicollet Avenue and 130th Street.
Pony Rides, Saturday, Sept. 11, 1 to 8 p.m., Kidz Korner, on right inside main gate. $5 per ride. Home Depot Children’s Build-It Workshop, sponsored by Home Depot, Saturday, Sept. 11, 1 to 4 p.m., Kidz Korner, on the right inside the main gate. Ages 3 and up. Children must register in advance. Baby Crawl, Saturday, Sept. 11, 1:30 p.m., Kidz Korner, on the right inside main gate. Bingo, Saturday, Sept. 11, 1:30 to 6:30 p.m., at beer tent in Civic Center Park. Proceeds benefit Burnsville Youth Wrestling and the Burnsville Blazettes. Car Fire Demonstration, Saturday, Sept. 11, 2 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Big Wheel Races, Saturday, Sept. 11, registration at 2:15 p.m., races at 2:30 p.m.., Kidz Korner, on the right inside main gate. Do not bring your own Big Wheel. They will be provided. Big Wheels will be provided. Please do NOT bring your own. Register in advance by e-mailing your child’s name and age to mollyaweller@gmail.com. Guitar Hero, Saturday, Sept. 11, 2:30 to 5 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Police Canine Demonstration, Saturday, Sept. 11, 3 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Ladder Ball, Saturday, Sept. 11, 3 to 4 p.m., Civic Center Park, Nicollet Avenue and 130th Strett. Fire Muster Dog Show for Kids, Saturday, Sept. 11 4 p.m., for children ages 5 to 12, Kidz Korner, on the right inside main gate. Registration begins at 3 p.m. Face Painting by Karen, Saturday, Sept. 11, 4 to 7:30 p.m., Kidz Korner, on the right inside the main gate.
Fire Truck Water Display, Saturday, Sept. 11, 6 to 9:30 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Mechanical Bull, sponsored by Anchor Bank, Saturday, Sept. 11, 7 to 10:30 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Live Music by High Noon, sponsored by Walser, Saturday, Sept. 11, 7 to 11 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Fireworks, sponsored by EFH Co. and Buck Hill, Saturday, Sept. 11, 9:45 p.m., Civic Center Park, Nicollet Avenue and 130th Street. Community Worship Service, Sunday, Sept. 12, 10:30 a.m., Civic Center Park, Nicollet Avenue and 130th Street. Community Parade, sponsored by Coordinated Business Systems, Sunday, Sept. 12, 1 to 2 p.m. Parade starts at Parkwood Drive and 130th Street. Only parade vehicles may park in the staging area. Non-parade vehicles need to park on various side streets. Parking, restrooms and refreshments will be available after noon at Presbyterian Church of the Apostles, 701 E. 130th St. Carnival rides, Sunday, Sept. 12, after parade, Civic Center Park, Nicollet Avenue and 130th Street. Live Music by Billy McLaughlin and the Dakota Valley Symphony, Sunday, Sept. 12, 3 p.m., Burnsville Performing Arts Center, 12600 Nicollet Ave. Bingo, Sunday, Sept. 12, for 90 minutes after the parade in the beer tent in Civic Center Park. Burnsville Medallion Winner Presentation, Sunday, Sept. 12, 4 p.m., Civic Center Park, Nicollet Avenue and 130th Street.
THISWEEK NEWSPAPERS ADVERTISING SUPPLEMENT September 3, 2010
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Fire Muster celebrates firefighting and community
File photos by Rick Orndorf
The annual Fire Truck Parade on Saturday is a Fire Muster highlight, featuring antique, horse-drawn fire vehicles to the most modern trucks. These photos are from the 2009 parade.
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The Burnsville Fire Muster, a post-Labor Day tradition in Burnsville since 1980, returns Sept. 8 to 12. It’s a full community festival with roots in the traditional fire musters popular in New England. The Burnsville Fire Muster mixes carnival rides, music, food, fireworks and other attractions with an impressive display of firefighting equipment, from horse-drawn hand pumpers circa 1900 to the latest and sleekest fire trucks. The Fire Muster evolved from a neighborhood activity in the late 1970s. Burnsville resident and fire-equipment collector Roger Jackson and some of his friends would entertain children each summer with a display at what was then known as Diamondhead Mall. The one-day event was capped with a short equipment parade down Nicollet Avenue. When civic leaders considered an annual citywide festival, Jackson suggested an event fashioned after New England-style fire musters. The Burnsville Fire Muster and Community Celebration was born, along with a nonprofit corporation of volunteer organizers. Business donations, button sales and
income from concessions have been vital to keeping the event going since 1980. Evening block parties on Friday and Saturday have become Fire Muster traditions, along with fireworks displays. The Fire Truck Parade, which typically features more than 100 units of firefighting equipment from throughout the Midwest, is Saturday from 11 a.m. to 12:30 p.m. The 2004 Fire Truck Parade, with more than 120 trucks, earned a spot in the Guinness Book of World Records as the world’s longest fire truck parade. The Burnsville Fire Department is in charge of the Fire Truck Parade and the annual firefighting demonstrations Saturday afternoon on the Fire Muster grounds in Civic Center Park. The Community Parade, with more traditional parade fare, will be held Sunday from 1 to 2 p.m. Most Fire Muster events are held Friday through Sunday in Civic Center Park. The Heart of the City and other locations throughout Burnsville also host events. A full schedule of events appears on page 4B of this newspaper.
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September 3, 2010 THISWEEK NEWSPAPERS ADVERTISING SUPPLEMENT
High Noon, CBO to rock the park
ary 2005. CBO has performed at such local venues as Bogart’s Place in Apple Valley during its years of rocking the Twin Cities club scene. The group covers a wide range of musical styles and touts itself having “over 1 million souled.� The party-like atmosphere of
its shows will incite plenty of dancing, grooving and shaking on the dance floor. Among the musical acts you might hear being paid homage to during a CBO show are Marvin Gaye, Stevie Wonder, Abba, Dave Mathews and Peter Gabriel. No matter where your
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musical tastes range, itâ&#x20AC;&#x2122;s likely CBO has one of your favorites on their set list. To read and hear more from Casablanca Orchestra, go to www.cbomusic. com. High Noonâ&#x20AC;&#x2122;s show includes country songs from Rascal Flatts to Toby Keith, Keith Urban to Diercks Bentley, and all the other top names in country, with a few classics and originals thrown in. Itâ&#x20AC;&#x2122;s a party when High Noon takes the stage when performing rock â&#x20AC;&#x2122;nâ&#x20AC;&#x2122; roll music from the past four decades, too. To hear some of High Noonâ&#x20AC;&#x2122;s music, log on to the Web site www.myspace. com/highnoonlive. The CBO performance is sponsored by Sams Club. High Noonâ&#x20AC;&#x2122;s appearance is sponsored by Walser.
The Burnsville Fire Muster will bring two different musical styles to the stage on Friday, Sept. 10 and Saturday, Sept. 11. Casablanca Orchestra, known for its funk-rock fusion, will perform Friday, and High Noon, one of the Twin Citiesâ&#x20AC;&#x2122; most popular country cover bands, will play Saturday. The headline acts will play from 7 to 11 p.m. in Civic Center Park. CBO is known for its high-energy, audience participation shows. The 11-member band includes a horn section, four main vocalists and loads of musical talent. The group, which has been together for the past 10 years, caught an especially lucky break when it performed at one of the many U.S. Presidential Inaugural Ball events in Janu-
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THISWEEK NEWSPAPERS ADVERTISING SUPPLEMENT September 3, 2010
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winner with 12 CD releases. His stage experience including 15 years of national touring as well as stops in Asia and Europe. Recently diagnosed with an incurable muscular disorder, focal dystonia, he has launched a remarkable comeback as a left-handed performer. The Dakota Valley Symphony will feature its Summer Pops Orchestra and Chorale at the concert. Free tickets can be obtained by buying a Burns-
ville Fire Muster button in advance (information at www.burnsvillefiremuster.com) or at the festival. When you buy your button, be sure to ask for your ticket voucher for this concert and exchange it at the Performing Arts Center box office for a general admission ticket. Tickets are limited and available on a first-come, first-served basis at the box office until they run out.
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The Dakota Valley Symphony and acoustic guitarist Billy McLaughlin will provide the musical finale to the Fire Muster with a free concert on Sunday, Sept. 12, at 3 p.m. at the Burnsville Performing Arts Center in the Heart of the City. McLaughlinâ&#x20AC;&#x2122;s performance will feature selections from his new CD, â&#x20AC;&#x153;Into the Light,â&#x20AC;? for acoustic guitar and orchestra. McLaughlin is a five-time Minnesota Music Award
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Free concert Sunday at PAC features Billy McLaughlin
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September 3, 2010 THISWEEK NEWSPAPERS ADVERTISING SUPPLEMENT