CELINE
Brand identity Sophisticated Minimal Clean Comfort Monochromatic
TARGET CUSTOMER Celine primary target customer is female in late20 - late 50 Secondary customer is male and will be in their late20 - early 40. They will be a working men and women that income of above 70,000$ live in big metropolitan cities. Overall they are going to be confident, sophisticated , successful and driven
80
50
70
30
Silhouette / Proportion V
A
X
I
T
100
100
50
10 90
Item Analysis SHORT ALLUR! TUX JACKET IN VELVET 99,000 DETAILS 75% COTTON 25% VISCOSE 100% POLYESTER SATIN COLLAR 54% CUPRO 46% VISCOSE LINING
Price (approximately)
Jacket 28,500 – 530,000 T
Shirt & Blouses 22,500 – 115,000 Shirt & Sweatshirt 12,000 – 195,000 Dress & Skirt 39,500 – 115,000 Pants 24,500 – 99,000 Knitwear 37,000 – 91,000 SHORTS IN VELVET Denim 19,500 – 32,500 BERMUDA TUX
28,500
100% POLYESTER SATIN BANDS CLASSIC FIT DETAILS COLOR BLACK 75% COTTON 25% VISCOSE
20
BLOUSE WITH DOUBLE JABOT IN SILK CREPE 47,500 DETAILS COLOR VANILLA 67% ACETATE 33% SILK
40
80
60 20
Virgin wool
Denim
Wool
Silk Groegette
Linen
Silk
Cotton
75% COTTON 25% VISCOSE 100% POLYESTER SATIN COLLAR54% CUPRO 46% VISCOSE LINING
Elegance Sophistication BRAND IDENTITY Quality Distinction Creativity Glamour
TARGET GROUP
Female teenagers and adults (17-40 years) Creative Premium publications and fashion High incomes Modern Professional Cosmopolitan Magazine reader Few reaction to price Brand Loyalty
20 80
100 Silhouette / Proportion I
X
TRIANGLE
A
EMPIRE
30 70
100
Item Analysis! Nina Ricci creased floral maxi dress 125,424 DETAILS
white silk Outer: Silk 100% Viscose 100!
60
Nina Ricci textured single-breasted coat 99,000
DETAILS
40
30
60
70
Fabric 100% cream textured finish notched lapels chest welt pocket long sleeves two front flap pockets
Silk
Cotton
Satin
Lambskin
Polyamide
Wool
Cupro
57% Acetate, 43% Ramie, Cotton
apersonaluniform
Cotton
Wool
Nylon
70% Cotton / 27% Nylon / 3% Polyurethane
TRAPEZE
I
X
40
60
30 40
70
60
100
60
Y
V
100 40
H
A
LELONG WOOL SKIRT
9,000 Baht
GRECO WORK PANTS N! 001
(Lightweight, non—stretchy fabric) Dry clean only
6,840 Baht
69% Cotton / 25% Polyester / 6% Nylon (Lightweight, non—stretchy fabric) Machine wash
100% Wool
PALOMA TULIP DRESS
5,040 Baht
70% Cotton / 30% Nylon (Mid-weight, non fabric) Dry clean only
-
FASHION STUDIO EXPERIMENT โครงการพัฒนากระดาษสาและหนอนไหมรวมกัน สูเคร�่องแตงกายกึ่ง Lounge wear ในรูปแบบ Ready to wear
THAI WISDOM
MULBERRY PAPER จ.เชียงใหม อ.สันกำแพง
หัตถกรรมกระดาษสาจากชาวเชียงใหมที่นำเปลือกสา มา แช ตม โม กระจายเยื่อสาบนตะแกรงบนผ�วน้ำ และยกขึ้นมาตากแดดจึงเปนแผน แตทางเราไดนำมา พัฒนาตอโดยการใชใยไหมเปนวัสดุเเทนเยื่อสา
SILK WORM อ.หนองหาน จ.อุดรธานี
การเลี้ยงรังไหมเพ�่อนำมาทอเปนเสนดาย แตเราไดหยิบมาพัฒนาตอโดยการตม ในน้ำดางฟอกไหม แลวมายีบนตะแกรง แยกใหเปนชิ้นบางๆ จากนั้นตากแหง และนำรังไหมมารองระหวางลูกไมเปนการ ใชเทคนิคการทำผาแบบnon woven
MATERial DEVELOPMENT
MATERial DEVELOPMENT
Inspiration
The Intern is a film about a busy woman who has to run her own business while also being responsible for her family as a leader. If this film is about a pandemic, such as Covid-19, the protagonist will act differently than usual in order to handle other existing responsibilities. And what kind of clothes suit her the most in order to not waste her time?
concept
IDEA
CREATIVE PROCESS AND PRESENTATION
TARGET GROUP working women work from home taking care family organic food characteristic : successful and sophisticated
IDENTITY BRAND minimal clean comfort sophisticated
TREND
Torero
lace
pajamas
thai wisdom
materials
jersey
wool cashmere
FITTING