#OH
HI!
LOOK HERE!
IT’S MY DESIGN FOLIO! #DIGITAL #BRANDING #EDITORIAL #VISUALS #PHOTOGRAPHY
I AM...
THOMAS!
It's #DIGITAL #BRANDING #EDITORIAL #VISUALS #PHOTOGRAPHY
#DESIGNTHINKING
that matters.
#0 ME!
4
THOMAS NG Typical HK 90s teen who is ambitious and curious about happenings around him; Addicted to discovering and recording bits of his life; Aiming to be someone he wants to be, but not who the world wants him to be. / 5139 9429
ALL IN HIS...
/ nnh813@gmail.com
/ behance.net/thomas_ng
#WORK EXPERIENCE Blue Lemon Digital (Graphic Designer) / Responsible for designing graphics and motion graphics for different e-commerce platforms / Responsible for conducting livestreams / Responsible for video shooting and corresponding content creation GURU Online (Digital Designer) / Responsible for designing visual materials for different digital marketing campaigns / Responsible for conducting visual audits for pitch decks 9010 Academy (Designer) / Responsible for branding, rebranding and corresponding visual design / Responsible for social media graphic design
# E D U C AT I O N International English Language Testing System (IELTS) / Overall 7.5 | Listening 9 | Reading 8 | Writing 6.5 | Speaking 6.5
5
The University of Hong Kong (Bachelor of Arts) / Second Class Honour (Division I) | GPA: 3.19 out of 4.3 / Majors: Fine Arts + English Studies | Minor : Journalism and Media Studies Hong Kong Diploma of Secondary Education / Chinese Language 5 | English Language 5* | Mathematics 5 | Mathematics (Extended Module I) 4 / Liberal Studies 5 | Chemistry 4 | Information and Communication Technology 5 | Physics 5 HKTA Tang Hin Memorial Secondary School
#SKILLS Microsoft
Adobe Animate
Adobe Photoshop
OBS Studio
Adobe Illustrator
Photography
Adobe InDesign
Videography
Adobe Lightroom
Whatever you want me to learn (yeah)
Adobe Premiere Pro Adobe After Effects
THINKING BIG HEAD
#1 DIGITAL
TYPE
Social media/Print/Livestreaming
NATURE Works at Blue Lemon Digital
YEAR 2020
Positioning themselves as an online platform for young parents and the client expect a more vibrant and
6
refreshing image in order to differentiate themselves from their traditional retail chain. Illustrations and wide range of pastel colour are adopted.
/ animation for instagram stories /
ALL IN HIS...
7 / animation for instagram feeds /
/ social media feeds /
THINKING BIG HEAD
#1 DIGITAL
8
/ social media feeds /
CAMPAIGN A 3rd year anniversary sales campaign
ALL IN HIS...
/ print ad for skincare products /
9
This e-commerce team of Eugene Group provides some print ads on magazines of Eugene Publishing.
/ print ad for top 10 sales items and utensils set /
THINKING BIG HEAD
#1 DIGITAL
/ pre-heat video /
10
LIVESTREAMING This is the first time I get in touch with livestreaming. Learning how to connect cameras as well as to use broadcasting software, I at the same time designed the visual identity and corresponding motion infographics. The livestream turned out to be pretty clean and consistent, and it definitely marks an important milestone in my career.
ALL IN HIS...
/ pre-heat social media feeds /
11
/ recap video /
THINKING BIG HEAD
#1 DIGITAL
TYPE
Social media/Product
12
NATURE Works at Blue Lemon Digital
YEAR 2020
As an uprising sports apparels brand, the client looks for niches among the competitive sports apparels market. Collaborations with gyms and athletes are made, and are visually presented in a dope and trendy manner. A sharp brand image is being maintained.
ALL IN HIS...
13
/ social media feeds /
THINKING BIG HEAD
#1 DIGITAL
14 / athlete tee /
PRODUCT
I designed serveral styles of tees. In the manufacturing process, I helped with making neck tags, fabric icons for product launching on their website, and planning marketing promotional strategies.
ALL IN HIS...
15 / icons for fabric on website /
THINKING BIG HEAD
#1 DIGITAL
16
/ website for online BB expo /
ALL IN HIS...
TYPE Campaign
NATURE
Being the first of its kind for the client, the campaign transforms the renowned Baby Expo online. A brand-new image is provided by not using the highly
Works at Blue Lemon Digital
contrasting look-and-feel like what the
YEAR
client used to do.
2020
17
/ promotion video /
THINKING BIG HEAD
#1 DIGITAL
18
/ social media feeds /
ALL IN HIS...
TYPE
Social media/Campaign
NATURE Works at GURU Online
YEAR
19
2018-2019
Avoiding hard-selling their products, I visualise selling points of their air-conditioners with a large amount of colourful visual elements. They are then metaphorically presented in a more down-to-earth, easy-to-approach manner.
THINKING BIG HEAD
#1 DIGITAL
CAMPAIGN
Annual Global Strategic Partner Conference (Pitching)
20
This is the 20th conference they have held. I made use of two “X” signs which mean 20 in Roman numbering system. The contrast between translucent and solid “X”s indicates progression.
ALL IN HIS...
/ stationery set /
21
/ paper bags /
/ nametag /
THINKING BIG HEAD
#1 DIGITAL
22
ALL IN HIS...
23
/ full set GDN /
TYPE GDN
NATURE Freelance
Providing Japanese-style beauty service in Hong Kong, I relate their brand-scape to the overwhelming Japan metro ads with heavy visual impact and different colourful visual elements.
YEAR 2019-2020
THINKING BIG HEAD
#1 DIGITAL
24
ALL IN HIS...
/ webpage banner and its adaptations /
25
/ facebook sponsored ad adaptations /
THINKING BIG HEAD
#2 BRANDING
26 T Y P E
NATURE
YEAR
Brand Positioning Freelance 2020
The Client is promoting their new retail banking product - Private Banking. They aim to position the brand as the only choice for the well-off to live a prestige and shiny life by providing all-rounded luxurious lifestyle and wealth management service.
BRAND ASSET I help coordinate with photo retoucher for the KV selection. I give advice on the color grading, composition, mood building and typography. I am also involved in soft and hard proofing - it has been a brand new experience for me to try something not digital, and I have known more about the output procedure and how to coordinate with different parties on such a building-block segment of the whole branding project.
ALL IN HIS...
/ KV for magazines /
27
/ letterhead and envelope /
THINKING BIG HEAD
#2 BRANDING
28
WEBSITE Handling their website is not an easy task because all photos have to be selected matching the mood of being prestige and decent. I also spend a lot of time on revising the layout in order to coordinate with the programer - a rewarding experience to work with programmers since I can know more about their field and how a team of website design works.
ALL IN HIS...
29
THINKING BIG HEAD
#2 BRANDING
EDM The Client writes articles to project the trend of the stock market and possible investment possibilities in the form of e-newsletter.
30
/ edm on mobile /
ALL IN HIS...
DIGITAL BANNER Different digital banners for various platforms
31
ADVERTORIAL An advertorial for the magazine Prestige Hong Kong
THINKING BIG HEAD
#2 BRANDING
32
TYPE
Corporate Branding
NATURE Works at 9010 Academy
YEAR 2017
ALL IN HIS...
I want to bring freshness and cuteness to the brand. Hence circular approach is adopted in designing the logo, while a colourful manner is used in designing DMs and its social media.
33
/ logos and brand-scape /
THINKING BIG HEAD
#2 BRANDING
34
/ social media campaign and its visual identity
ALL IN HIS...
/ cash vouchers and folders /
35
/ stationery set /
THINKING BIG HEAD
#2 BRANDING
36
ALL IN HIS...
37
/ social media feeds /
THINKING BIG HEAD
#2 BRANDING
38
/ logos and brand-scape /
ALL IN HIS...
TYPE
Corporate Branding
NATURE
39
Works at 9010 Academy
YEAR 2017
The shop aims at providing a homecoming-like dining experience to its customers. While conducting visual audit on its existing brand identity, I think they are lacking a sense of localness, which means that people won’t relate the shop to a local restaurant that can provide a sense of homeliness.
THINKING BIG HEAD
#2 BRANDING
40
/ stamp card /
/ food boxes /
ALL IN HIS...
/ staff apron /
41
/ product tag /
THINKING BIG HEAD
#2 BRANDING
TYPE Event Branding
NATURE Freelance
YEAR 2019
42
In the key visual, I give up on using paintings, instead I design geometry patterns imitating buildings and street scenes. I hope to imply my understanding to the curator’s intention - to me, a city should be composed of buildings, cityscapes, as well as connections between people.
ALL IN HIS...
43
/ key visual /
THINKING BIG HEAD
#2 BRANDING
44
/ invitation card /
ALL IN HIS...
/ flag /
45
/ signposting /
THINKING BIG HEAD
#2 BRANDING
46
ALL IN HIS...
/ key visual /
47
TYPE
Event Re-branding
NATURE
I used a colourful and joyful manner in designing posters of previous version. In the redevelopment process, I try to differentiate the tone presented in the event in order to give our members a fresh image.
Practice
By using the form of exclamation mark and bold
YEAR
typography, I enhance the visual impact of the event
2019
identity. A greyish tonality facilitates the visual unity of different materials needed in the event.
THINKING BIG HEAD
#2 BRANDING
BEFORE
A colorful and frutiful approach was adopted as I wanted to create a joyful and welcoming atmosphere.
48
/ KV / / banner /
ALL IN HIS...
/ banner /
49
/ leaflets /
/ bags for welfare /
AFTER
A more modern and sharper event identity is portraited by using grey scale coloring and hard edge geometry. The result is unexpectedly surprising because the event seems to be more lively.
THINKING BIG HEAD
#3 EDITORIAL
50 TYPE School Editorial
NATURE
Works at Undergrad, H.K.U.S.U.
YEAR 2016
I adopt a black-and-white approach and took photos from seemingly trivial angles around our city to highlight and remind readers the absurdity behind the long-upheld “justice and liberal� election system, as well as Hong Kong itself.
ALL IN HIS...
51
THINKING BIG HEAD
#3 EDITORIAL
52
ALL IN HIS...
53
THINKING BIG HEAD
#3 EDITORIAL
54
ALL IN HIS...
Cross Cultural Learners Magazine
TYPE School Editorial
55
NATURE Freelance
YEAR 2018
The editorial board adopts a magazine-like approach in order to ease students’ stress in reading Chinese, and to make them feel like they are reading a magazine instead of a textbook. Having a total of 3 issues, 1 colour is used for each issue. Issue 1 and Issue 2 is mocked up.
THINKING BIG HEAD
#3 EDITORIAL
56
ALL IN HIS...
57
THINKING BIG HEAD
#3 EDITORIAL
58
ALL IN HIS...
59 TYPE Tourism Editorial
NATURE Works at GURU Online
YEAR 2018
A series of official editorial is designed for tourists who visit Beijing. Tourist attractions and delicacies are introduced. The editorial also provides information on up-to-date hot topics in town.
THINKING BIG HEAD
#3 EDITORIAL
60
ALL IN HIS...
61
THINKING BIG HEAD
#4 VISUALS
62
/ superimposition in motion designed for a dog medicine brand /
ALL IN HIS...
T Y P E
NATURE
YEAR
Video Superimposition Freelance 2020
63
THINKING BIG HEAD
#4 VISUALS
64
/ posters of events for a local art group /
T Y P E
NATURE
YEAR
Print Freelance 2019
ALL IN HIS...
T Y P E
NATURE
YEAR
Print Practice 2018
65
/ posters for members recruitment of school editorial board /
THINKING BIG HEAD
#4 VISUALS
66 / leaflet for local tile retail brand /
T Y P E
NATURE
YEAR
Print Freelance 2018
ALL IN HIS...
T Y P E
NATURE
YEAR
Print Freelance 2018
67 / leaflet for NGO /
THINKING BIG HEAD
#5 PHOTOGRAPHY
68
/ nothing special, just trying to curate film photos of places that are somehow remarkable in my life /
ALL IN HIS...
T Y P E
NATURE
YEAR
Film photography Practice 2019
69
THINKING BIG HEAD
#5 PHOTOGRAPHY
70
/ my solo graduation trip to Turkey /
ALL IN HIS...
T Y P E
NATURE
YEAR
Photography Practice 2018
71
THINKING BIG HEAD
#5 PHOTOGRAPHY
72
/ photo collection featuring people who still work at night /
ALL IN HIS...
T Y P E
NATURE
YEAR
Photography Practice 2017
73
THINKING BIG HEAD
SNAP!
LET’S GIVE US A SHOT (SMIRK)