My name is Tom Busath and I’m an ad student from BYU. I’m planting my foot in art direction and I love to create.
Napkin Idea
Whitelines Non-traditional
I wanted to have a unique campaign that no one else did, so I did this one solo. Whitelines® is a light grey paper with white lines – a patented design that makes your writing stand out.
Sold at the front of the restaurant.
All great ideas are written on napkins. Whitelines ® napkins would be put in restaurants like Denny’s, and our notebooks would be sold in the front of the restaurant. Break through the clutter.
www.whitelines.se
Full Page Ad
Whitelines Print
We do things opposite, too. Opposite other notebooks, Whitelines® paper has patented white supporting lines, which bring out your writing.
www.whitelines.se
I thought about how Whitelines paper was different than other paper and it dawned on me– It’s completely opposite. So I came up with these ads. I also set up the photoshoot and took the pictures.
80 Sec Commercial
Raisinets Pintrest
Nestle Raisinets hired us to develop a Pinterest campaign for them. I was responsible for concepting, storyboarding, and helping set-up/film on this Rube-Goldberg type of commercial.
http://youtu.be/CkmHoRRyFlQ
Media Buying
Nascar Mock Campaign
Two years ago, with the Daytona 500 approaching, I was given the assignment to make some ways to advertise it. Here were a few of my ideas.
Gas Station / Pit Stop Conversion
Google Home Page
Bus Wrap
Klickn Website
Website Design
I helped concept and design a social networking site called Klickn. My main contribution was the design of the business pages on the site.
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Welcome back, J-Dawgs!
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J-Dawgs in the Park [print +1 myAdd stats] Friend
Daniel Sam
[Upload new identity]
My Events/Deals
Last Interests: Road Biking Cooking BBQ Law Last Event Attended: Sam Reunion at Powell! Total Events Attended: 34 more info...
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In a Nutshell
From: Provo, Utah
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Event Page Views by Day (147,499 total) | Projected Views
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www.klickn.com
Raisinets Pintrest
Print Ad
I was responsible for concepting, storyboarding, and helping set-up/film on this Rube-Goldberg type of commercial.
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Strengthen your consumer relationships. Increase your brand awareness. Hit your target market. All right here.
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Provided Ads
Swedish Fish Print + TV
In a media-buying class I had a couple of years ago, my group was given these ads and told to supplement and place them.
http://youtu.be/HtCzO7hq_9U
Non-Traditional Advertising
Swedish Fish Guerilla
I was responsible for concepting, storyboarding, and helping set-up/film on this Rube-Goldberg type of commercial.
All children embrace a fun aspect to riding the escalator. It never really leaves as an adult. Why not hit our target market with a little bit of fun?
15 Theaters: $896,400 Movie theatersMovie are unique because they(6% of Budget) house a captive audience that’s looking Movie theatres are an effective way to reach a captive for entertainment. Before previews, audience. We decided that we could influence our target audience because 18-29 year-old males we would show our (especially ads and entice attend high quantities of movies) through advertising people to visitduring thetheconcession stand. pre-previews. Since this medium is relatively cheap, we can run a heavy amount of advertising here throughout the year. We will run one 30 second ad before every movie for the year. CPM is impossible to calculate.
“A friend you can” eat has literal meaning in Web Banner Ads: $2,509,573 this creative Point-of-Purchase advertisement. (17% of Budget) Grocery stores rarely have eye-catching displays, 62% of all men ages 18-25 are onhook. Youtube. Consebut this one would catch and quently, this is one of the main sites that we will display
http://youtu.be/hpbihmqkNYc http://youtu.be/CkmHoRRyFlQ
dish Fish
banner ads. We will advertise on youtube.com, ticketmaster.com, spotify.com, and pandora.com. We are going to pay on a cost-per-click basis. It will cost $2.00 per thousand clicks . We will allot 2 million dollars, and when the budget total has been reached, the ads will cease.
Html Email
Bombay House Push Email
For about a year, I’ve been the marketing manager for a local Indian Cuisine chain. This is an example of a design I made to be sent to their email list.
bombayhouse.com
Newspaper Print Banner Ad
Bombay Raisinets House Newspaper Pintrest
The I wasowner responsible of the restaurant for concepting, needed storyboarding, a newspaper banner and helping ad theset-up/film day he gave on me thisthe Rube-Goldberg assignment. I turned type ofthese commercial. around in half an hour.
Ever been to India?
We’ll take you there. 7726 S Campus View Dr #120, West Jordan, UT | bombayhouse.com
West Jordan, India?
That has a nice ring to it. Introducing our newest location–7726 S Campus View Dr #120, West Jordan, UT
India has relocated–
West Jordan. 7726 S Campus View Dr #120, West Jordan, UT | bombayhouse.com
http://youtu.be/CkmHoRRyFlQ
Newspaper Ads
Daily Universe Print
1/289th Actual Size
the VILLAGE
As a designer for my University’s newspaper, I had the opportunity to learn a lot of design skills as I made ads for our clients. These are a few of the ads I’ve created.
AT SOUTH CAMPUS
1/40,986th Actual Size
602 E 600 N, Provo / 888.808.6960 / thevillageatsouthcampus.com Stop by or check us out on the web for more specs and deals!
Every apartment has a 46" Toshiba LED High Definition TV.
7 $3 t a n t S e t a g r t in R
ass, p m y g e h t DITCH rters, a u q y r d n u la
5!
Our indoor pool is heated and skylit, as well as accompanied by an enormous hot tub.
We’ve got all the solutions. the VILLAGE
ights. n y l e n o l d n a
Rent starting at $375!
AT SOUTH CAMPUS
602 E 600 N, Provo 888.808.6960 thevillageatsouthcampus.com
INTRODUCING Printed on Tuesdays. Online always.
universe.byu.edu
universe.byu.edu/life
For the week of April 24,
universe.byu.edu/sports For the week of April 24, 2012
2012
Life, etc. Sports & RECREATION
ersity Brigham Young Univ Provo, Utah
u.edu universe.by April 24, 2012 For the week of
mmunity Young University Co Serving the Brigham
http://designoftheuniverse.com/?p=70
Raisinets Pintrest
Print Ad
I was responsible for concepting, storyboarding, and helping set-up/film on this Rube-Goldberg type of commercial.
GETTING INTO YOUR MAJOR WON’T REALLY MATTER
IF YOU DON’T HAVE A PLACE TO SLEEP AT NIGHT.
Don’t get caught without a contract. Sign up for fall housing now.
A reminder from the BYU Off-Campus Housing Office housing.byu.edu/off-campus
http://youtu.be/CkmHoRRyFlQ
Newspaper Ads
Daily Universe Print
As a designer for my University’s newspaper, I had the opportunity to learn a lot of design skills as I made ads for our clients. This is one of the ads I’ve created.
Scan the code above to download The Universe app to your smartphone or visit universe.byu.edu
http://designoftheuniverse.com/?p=70
Burns & McBride Raisinets Pintrest B&W Print
Newspaper Print Ad Ads
Car. Paid. Tuition. Paid. Apartment. Paid. Engagement Ring. Paid. Just call me a no-debt sales machine.
At Burns & McBride, our main goal is to provide Delaware residents with hassle-free, low-cost, dependable trash and recycling services; and luckily for you, we’re currently hiring our sales team and field management for this summer. You could realistically earn $25,000 – $45,000. Compensation and Skills Needed:
Guaranteed base plus commission. Pre-summer bonuses: $2000 Hiring Bonus ($500 paid at 3/30 interview) Completion of initial training Referral bonus (for referral of other selected team members) Airfare, use of company vehicle, free gas, and upscale furnished housing. Need ability to attain personal goals. Prior successful experience in direct field sales to residential customers a plus!
Want to learn more?
Info. Session & Interviews on 3/30 in Provo. Call for details: Terry McBride 302-467-4161 terry.mcbride@burnsandmcbride.com
http://youtu.be/CkmHoRRyFlQ http://www.burnsandmcbride.com/
I was approached responsible for by concepting, Burns & McBride storyboarding, to make an andfor ad helping their start-up set-up/film company on thisinRube-Goldberg order to attract type of commercial. door-to-door salesmen. I created this ad which was so successful that they filled their staff and continued using my headline the next year.
Daily Universe Housing Guide
Construction & Design
I was responsible for helping brainstorm, build, and design the 2012 Housing Guide that informs the student body of 30,000 of housing options. All of the models in the guide were built from scratch in doll size. I took some of the photography as well.
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N council ca roommate apartment any consid within an e m e ac ar pl re he ng kly si ee oo w ch hen monthly or erations w lead ent t some point du ommate to ring the college ent. A stud ro e tm ar on t ap ec an experience, it is tion • El on. likely students price, loca si es us in sc di am e ve th ha wi e to ll liv on ed usually ex , e wi er ne th ev str angers who have mates ities. How • All room e attitude and different opinions on clean and amen ion stuiv liness. To addre considerat a cooperat ss n r an this problem, the following he fo important w n te et lis rg to list gives three reasons to keep etimes fo be willing ho the dents som w l. ap is art ci ment clean: un sion co ci e de tiv is ec th eff or blam 1. Go making be. ngling out od roommate mates will • Avoid si ates. relations their room ific roomm ility of room ec tib sp pa g l zabeth He in om unciEli “C co a in ywood, a senior in er t geth rtan to po studying k or im is W Am erican studies, • mates iness said there is mo y issues. g one’s happ ce, chtention du re con to solve an ing ea w determinin Pa lo rin al hn g cle Jo by aning checks if ace t,” said the dapartment isn’t clean • Find pe an k r as a studen fo ea r sp te . to One roommate the Cen may end up cle roommate huge a director of t’s an . “I ing ns n. the er mess the others esolutio voice conc Conflict R goalscreated all month, which lea up on the ds to a hostile envir - onment. This om es sit • Follow ro at decision.” m ch ea can om at ro be avoided if ts roommates estab established Pace sugges other. an e lish on a l. cle ci to an ing system and listen open com mate coun - munication. out down and scussion ab 1 Do your own dishes. ere is a room “Have a di metimes th t and ve So en Whether you liv ha tm to ar g 2. ap in e Health ill th w e wi t n th no ru str is an to ger 2 If you have guests over, do the s or friends, how a lot of cleanlin rent mate who gs. ess problems sta ir dishes too. hat the diffe elilty ent meetin Evcu . rt in the a Am id find out w tm , kit sa ad ar ch or, he en ap a ” . Pe cle e, ffi op an le grow up with ing specialist at is di ew ar different address th Meatrry If you make a Ma er points of vi ho exp To ids ag w ect , e an sai 3 ati d m on he , m lar s r wh gs main reason for ge meal with en it comes to the the roomkeepingith several kitchen items Garry Brig dishes – some are used to ousing , wash those Briggs said hip w an apartment clean is to kee assigning each ASAP. Campus H lations p herselfsian person to of the Offbe in charge of md her roommate t s the best re co ha re ld If so you ou al the use the only s healthy. “A dir 4 he dishes; others com apartment pot or all fou ing one sh ty homes where the Office, said e from get your apartme r spoons the unwill on-one. is just not a safe environment, ir parents did all nt owns, hand roommates artlk oneAm wash those ador ” the dishes. right away. Do sai mends that d. ns t ap W wn and ta ha io ou tev do ct ab er n’t je the let lk ob cas ta them sit in the d e may be, nobo her an or s or er wa hi th sink t it ge for dy wants to do eve to the dishwashe See wha t th ryone else’s dishe r to be empty d leCl an3. dards. eaening check . s. Find a dish-washing sys ment stan eeting are ate go m ea m rs se to Lig he om htl ot y ro tem e us 5 ed that works best dishes are oka ow th “Have each your apartment, y to set in for the sink if you r clean ommate kn Sparacihing ything out he ou ro er t or the ev s t wh r dis eth pu ings during the hwasher is ful d er that’s a dish-d s to he don’t let them l, but schedule, hand will maintain a month uty through an about are anxiou pile up. -washing your pleasant environ e, then talk own dishes or ment, only using pape both in terurms on the tabl eof clean artment oughts. ag ap th e r Re th co go ally od es en s. lin dir ng 6 ess and roomm ty dishes shou ue en relto ations. nships ld be hand ate sity AIfvyo what challe help A great way u don’t have a dis washed or rin sed right after and how to gs h-duty schedule . Univer mate relatio you use them. Letting 1425 N T 84604set up in your apart might have althy room ” Brig he y, om pp ro dir me ty U ha od nt, dis , ay hes sit for da be a go makes them Provo on how to u t.com here are a few tips ys p everyone st also encourage e rta 999 sho much harder th is to try to -4 ck o 2 yo id c 4 ur e sa roo -3 g to ce ld mm wash later. ates and win 801 mbrid self. Pa com enu dsh said. “I wou e to talk about pt. ip po for a ED int ger@ca gefri rta mate your T es a Wh s: C ut n o en A ib a c the tr R at m 7 T dis at m hwasher is ful rtant CON ambrid e, l, empty it. each room ve.” Then fill it wit most impo OT BYU www.c h all the dirty are toleranc 27 that they ha SING…..N ing Guide dishes you ate to have can. any quirks 2013 Hous ILY HOU ing. roomm40 M nd A ta F rs l 201 ci de 3 Housing Guid d un e ate coun patience an a roomm Holding cil, the family coun a to r ila Sim
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Dishes
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TODAY!
http://designoftheuniverse.com/?p=70
Raisinets Daily Universe Pintrest Bridal Guide
Print Design Ad
I was I was responsible responsible forfor concepting, helping brainstorm, storyboarding, build, and and design helping theset-up/film 2012 Housing on Guide this Rube-Goldberg that informs the type student of commercial. body of 30,000 of housing options. All of the models in the guide were built from scratch in doll size. I took some of the photography as well.
ys a D e h t n w o D Counting edding for Your W A ChecklETisHtHO S LLINGHAU BY ELIZAB
d get engage When you e
4 Months Be fore
te and tim ple Take engagement Set wedding da photos ent with the tem ling and endowm m Decide on appar roo g lin sea el for bridesmaid the Schedule the sea fit in n ca le op s and groomsmen pe ny Book the luncheo Find out how ma n venue etok the rec dgBo budget bu ur yo the t of ou rt ep ure pa tio Fig n venue te to each Gather guest list o will contribu s and addresses Determine wh eme sch De lor cid co e wh on e o is invited to the Decid party sealing, receptio of the wedding Discuss finances n and luncheon , education and Select members future life plans Vis e it do on ctor for a prema with fiancee dy) ea alr Tell every n’t ve rita ha l checkup Schedule living nt ring (if you ordinance recom Get engageme me er ss nd an ph cla int d gra sta erv ion ke president iew with bishop parat Choose photo d marriage pre preparation an meet with Take a temple gagement and en the t ou ab 3 p Months Befo Tell your bisho re it’s sts sukretw makeAs him as he reque o people to be wi ns and fitting , tio era alt tnesses for the sea ule ed Register for gifts ling (usually fathe Find dress, sch rs) dy rea M CO ple Or TT. de tem LAun r an KIPno Y • MIK cem PH en RA ts OG and thank-you car TT PHOT PLA KI MIK Or ds der wedding cak URTESY PHOTO CO e ore Choose caterer ke, 2 Weeks Bef otographer, ca ons: florist, ph Meet with floris t Follow up on reservati omodations acc n oo ym ne Pick out decor for tures music and ho rec rec epep your desired pic tiotio nn pher to discuss Arrange rental ite with photogra msM neee edt ed Make honeymoo t haircut n plaHa nsve groom ge d guest book Choose wedding , cake ser ver an bands Buy cake knife Schedule receptio n music
Weddineakfag stDay
PHOTO COUR TES
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your
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BRIDAL NTElleR CE nce Years of Exce 49
plus
1 Month Befo re
www.fredmey erjew
Get marriage lice nse (no more tha n 30 days before wedding date; lice nses and/or Socia etplace & mo need ca l Security cards : ll or st ING ed vis ma it web for the jor )malls. FEATUR may be sto re fredmeyerjewe nearestSch yoed u ule ma lers.com • 1-8 keu o er p ap tt 00 po -D So int IAM ment or experime on D • Maggie yo u wa nt with how nt to do your ma keup rewards Dr y clean dress Earn Rewards Points on ablanca • Smith’s Mark
fresh values
Find us inside
elers.com
Cas Bonny • Allure • Venus
Jewelry Purch ases!
•
THER
TOGE
http://youtu.be/CkmHoRRyFlQ http://housingguide.byu.edu/housingguide/
WITH
THEIR
S
FAMILIE
“A Dress for Ev
ery Bride” are
Thanks for looking. tbusath@gmail.com 210.501.8700