M ARKE TI N G PROPOSA L
CO MPA N Y | SHA R E D V I SI O N
OUR VISION T H E R I GH T R E S O URC E S TO S E LL YO UR HO ME Founded in 2000 by Carolynn Ozar-Diakon, Resources Real Estate has grown to become the premier independent residential brokerage in northeastern Monmouth County. With offices in Rumson, Red Bank, Monmouth Beach and Atlantic Highlands, and a shared vision of Exceptional Service, Exceptional Homes, Exceptional Agents, the Resources Team has earned an excellent reputation for professionalism with a passion for market knowledge, technological advances and hard work. We understand your concerns about selling your home. We answer all questions you may have, communicating with you throughout the home selling process. We offer the right resources to make selling your home a simple and successful experience. re s ou rc e s re a l e st ate.c om
CO MPA N Y | M I SSI O N
OUR MISSION T E L L I N G YO U R HO ME’S S P EC IA L S TO RY Our mission at Resources Real Estate is simple. We are the preeminent marketer of luxury and fine real estate in Monmouth County, upholding an exceptional standard of professionalism and service that surpasses all other firms in our marketplace. Through a combination of traditional media and new technologies we market your home to an extensive audience of potential home buyers. We believe every home has a special story to tell and we’d be honored to tell your’s.
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CO MPA N Y | BR AN D
OUR BRAND P RO U D TO BE IN DEP EN DE N T We are proud to be independent. Proud to be locally owned, and believe the strongest choice for real estate representation is the local one. We believe in the power of hyperlocal marketing. We do not answer to a corporate parent. We understand that all homes are XQLTXH UHTXLULQJ D VSHFLࣇF DSSURDFK DQG PHVVDJH RU VWUDWHJ\ IRU WKDW SDUWLFXODU SURSHUW\ The Resources Real Estate brand is synonymous with excellence and identified with a high-end clientele and a passion for customer service. We are the best choice for selling your home.
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CO MPA N Y | CO M M U N I T Y
COMMUNITY PARTNERS L O CA L A LLIA N C ES
Hyperlocal marketing requires strong relationships within the community. Resources Real Estate believes that partnering with local organizations benefits our clients and demonstrates we are active members of our community. Contributing to its betterment, not simply profitting from it. է Prevention First է Monmouth County Historical Association է Mental Health Association է Count Basie Foundation է Clean Ocean Action է Monmouth County Arts Council է National Trust for Historic Preservation
է Rumson Fair Haven Performing Arts Society
է Monmouth Conservation Foundation
է American Red Cross
է Sandy Hook Foundation
է Holy Cross School PTO - Rumson
է Meridian Health’s Paint the Town Pink
է Rumson PTO
է Move For Hunger
է The Community YMCA
է Monmouth Beach PTO
է Monmouth/Ocean County Food Pantry
է Two River Antique & Art Show
է Holiday Express
է Jacqueline M. Wilentz Comprehensive
է Red Bank River Center
%UHDVWb&HQWHU է Monmouth Beach Board of Education է 180 Turning Lives Around է Rumson Recreation & Rumson First Aid է Lunch Break է The Reading Center in Poricy Park re s ou rc e s re a l e st ate.c om
է Court Appointed Special Advocates for Children of Monmouth County (CASA) է Rumson Education Foundation
CO MPA N Y | SAL E S 1
WATERFRONT
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EQUESTRIAN 3
NEW CONSTRUCTION
4
LUXURY HOMES 5
LAND
6
HISTORIC
SIGNIFICANT PROPERTIES S P E C I A L H OMES. UNIQUE STORIES. The character of a home is personified by the people who reside there. Over the years, our agency has developed innovative marketing tools and contacts with some of the most qualified clients in the New York Metro area and the world. Above are just a few of the special homes our company has sold.
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CO MPA N Y | N E T WO R K
GLOBAL PRESENCE AN I N D E P E N D E N T S P IR IT S HA R ED WO R LDWIDE The independent spirit that energizes Resources Real Estate is shared by thousands independent luxury brokers worldwide. Through our strategic global partners, such as LRE, we have access to thousands of agents throughout the world. We’ve been pleased to service clients from many countries including Canada, Sweden, Hong Kong, France, China and the United Kingdom. The international market is increasingly important to our local market and as our global relationships grow so will the benefits to our clients.
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CO MPA N Y | T R ACK R E C O R D
OUR TRACK RECORD A N A F F L U EN T C LIEN T DATA BA S E Resources Real Estate’s marketing continues to draw the most affluent buyers to our marketplace and offers this benefit to our listing clients. In 2013, Resources Real Estate’s median sale price for our single-family home listing clients was 36% higher than that of Monmouth County as a whole and significantly higher than most of our competitors. Our network of past and current clients is a key factor in our success and we welcome you to join us.
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MA R K ET I NG | P L AN
T E L L I N G  T H E  S TO RY  O F  YO UR  HO ME Resources Real Estate is proud of the level of service we provide. We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves. PRE-MARKETING Ő§ Design a market price positioning strategy. Ő§ Assist in home staging and refer you to staging professionals, if desired. Ő§ Install a “Coming Soonâ€? sign on your property to foster awareness. Ő§ Professionally photograph your home. Ő§ Produce a professional marketing brochure and features sheet. Ő§ Create a unique online website and mobile
է Immediately notify our private network of clients of your home’s availability. է %URDGFDVW DQ HPDLO DOHUW WR RXU DࣉOLDWHV extensive database, key real estate agents in the local area and international brokers (if appropriate). է Host a public Open House to increase public awareness. է Advertise your home in select media (online and/or print)
site for your property. է Initiate your home’s inclusion to resourcesrealestate.com as well as dozens of websites and online partners. է Distribute your property brochure to our DJHQWV DW DOO RࣉFH ORFDWLRQV է Devise a dynamic direct mail campaign. է Notify our agents regarding your property’s impending market launch.
ONGOING SERVICES Ő§ Inform you of inquiries and responses relating to your home. Ő§ Tracking scheduled showings. Ő§ Provide you with a copy of all advertising as part of your property report. Ő§ Provide regular updates on comparable homes in your area (both recent sales & new listings.)
Ő§ Preview your property to select agents in your Ő§ Provide you with an online report with a marketplace.
comprehensive summary of all marketing, advertising and other activities for your home.
MARKET LAUNCH Ő§ Announce your home to members of our Multiple Listing Service. Ő§ Host a special event for agents to preview your home. re s ou rc e s re a l e st ate.c om
Ő§ Champagne at closing!
MA RK ET I N G | PO S I T I O N I NG
PA RTN E RSHIP H E L P I N G U S TO HE LP YO U S UC C E ED Your home needs to be uniquely positioned in order to create maximum interest and produce the highest possible financial return. Although the listing price we arrive at together for your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Within your Control
Not within your Control
է Listing price & terms of sale
է Your property’s location
է Your property’s distinctive & compelling
է Recent property market values
attributes է Physical condition of your property (home & grounds) է Ready access to your property for showing է Selection of the real estate sales professional you choose to represent you
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է Economic & housing market conditions է Absorption rate (a market indicator: how long it will take for the available inventory to sell at the current monthly sales pace.) է Mortgage Interest rates
MA RK ET I N G | T R A N SACT IO N MA NAGE M E N T
TRANSACTION MANAGEMENT W E B -BA SED C LIE N T P O RTA L Communication is critical to helping our clients make informed decisions based on current market trends. We have created our own proprietary transaction management system to ensure clear communication between you and your agent. With a unique log-in and password you can view your property report at any time. Our clients deserve nothing less than complete knowledge of their file. Your client report contains: է Showing Scheduling է Customer Showing Feedback է Copies of print advertising է Links to website & online marketing է Reports on market trends է And more re s ou rc e s re a l e st ate.c om
It also provides an up-to-the-minute report of your property’s direct competition.
MA RK ET I N G | BR O C H U R E
PROPERTY BROCHURE TE LL I N G YO U R H O ME’S S TO RY THRO UGH P IC TUR ES We understand the unique value of your property and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure. By combining professional photography and attention-getting narrative details, your home’s brochure acts as an essential tool in attracting qualified buyers locally, nationally and globally.
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PRINT  ADVERTISING QUA L I T Y  M A R K E T ING  IN  SELECT  PUBLICATIONS  The role of printed advertising in real estate marketing has diminished greatly with the rise of internet marketing but remains a component of our campaign to build local awareness of our clients’ properties. Our local advertising partners have been carefully selected
because of their specific market reach and quality. Our advertisements are
printed in full color and feature each property’s mobile website address for easy consumer interaction. Some of our preferred local media partners include The Navesink Journal, The Holmdel Journal, The Colts Neck Journal, Two River Times, Red Hot Red Bank, The Link, Currents Magazine, Tri-City News and others.
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MA RK ET I N G | O N L I N E
A TRULY UNIQUE EXPERIENCE R E S O U RC ES R E A LE S TATE.C O M ResourcesRealEstate.com has been meticulously designed to provide an exceptional real estate website experience for the homebuyer. As the leader in the luxury online space, we will showcase your property in a light consistent with the beauty and distinction it deserves. Superior photography, state of the art functionality and enhanced property profiles make this a premier luxury real estate experience for visitors seeking extraordinary homes around the corner or around the world. Advanced Search: Featured Homes, Open Houses, Waterfront Homes, Historic Residences, New Construction, Equestrian Properties, International Estates, Summer Rentals Market Reports: Town-by-Town Market Reports re s ou rc e s re a l e st ate.c om
Area Information: Local schools, Town Information, Beach Directory, Marina Listing, Tennis & Golf, Social Calendar
MA RK ET I N G | O N L I N E
INDIVIDUAL PROPERTY WEBSITES A U NI QU E O N L I N E A DDR E S S FO R YO UR UN IQUE HO ME We believe in the power of creating an online identity for each of our listed properties and creating a unique website for each one of them. Each website features: է Photo Gallery է Open House Schedule է Virtual Tour է Local Information է Live Chat Feature է Appointment Scheduling է City Demographics է School and Community Information re s ou rc e s re a l e st ate.c om
In addition, each site features links to social networking sites like: Facebook Twitter Pinterest Google+ where viewers may easily share your home with friends and family.
MA RK ET I N G | O N L I N E
ONLINE MEDIA PARTNERS W H O ’ S W H O IN LUXURY REAL ESTATE & L U X U RY R EA LE S TATE.C O M
Resources Real Estate is a proud member of Who’s Who In Luxury Real Estate an international network of real estate professionals in more than 80 countries representing the finest residential luxury estates and property brokerages in the world. To be eligible for membership, firms and brokers must list and sell in the top 10 percent of their market and demonstrate expertise in the marketing and sale of luxury properties. With a referral network of thousands of luxury agents worldwide, Resources Real Estate is able to engage with global buyers while focusing on the local market.
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MA RK ET I N G | O N L I N E
ONLINE Â MEDIA Â PARTNERS R EA LTO R .C O M Ő§ Realtor.com is a key partner in our
appointment scheduling.
PDUNHWLQJ HࣆRUWV EHFDXVH LW LV WKH UHDO է Your home’s Featured Home Tour will estate portal on the internet.
be included on Realtor.com, as well as on
է Buyers and sellers spend 3 times longer on Realtor.com than any other real estate site. է Realtor.com receives nearly 6 million unique visitors each month, making it the most visited real estate site online. է Realtor.com displays more homes for sale than any other site. է Through Resources Real Estate’s partnership with Realtor.com’s Featured Home Program, select listings are also featured on more than 100 additional websites as part of Realtor.com’s
syndication
providing
exponentially higher exposure. Ő§ All of our listings are subscribed to Realtor.com’s Showcase Home marketing program which allows for more photos with customized description, scrolling WH[W KHDGOLQHV SULQWDEOH ŕŁˆ\HU RQOLQH
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our MLS and company websites.
MA RK ET I N G | O N L I N E
ONLINE MEDIA PARTNERS D O Z E N S O F S I TE S TO FIN D YO UR BUY E R
With 90% of all home buyers starting their home search online, it’s critical that your home receive maximum internet exposure. Resources Real Estate distributes our clients’ listings to dozens of real estate & media websites WR ࣇQG WKH ULJKW EX\HU IRU your home.
Trulia displays more than 4 million real estate listings and rental listings nationwide. With 24 million monthly unique users and more than 500,000 registered real estate professionals contributing to the Trulia Voices community, Trulia is a hub for home buyers. Zillow is a home and real estate marketplace dedicated to helping homeowners, buyers, sellers, renters, real estate agents, mortgage professionals, landlords and property managers find and share vital information about homes, real estate and mortgages.
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CO MPA N Y | AWAR DS
resourcesre alestate.com
ESOU CES R E A L E S TAT E B R O K E R
112 East River Road RUMSON
36 Beach Road ~ Suite 3 MONMOU TH BEACH
4A West Front Street RED BANK
65 First Avenue AT L A N T I C H I G H L A N D S
732-212-0440 resourcesrealestate.com