NORIBACHI INDIRECT MARKET WELCOME GUIDE
SHOEBOX.L Subaru of Glendale Visit noribachi.com to read how Subaru of Glendale upgraded its show lots with NORIBACHI LEDs and became a beacon for car shoppers with its superior white light.
TABLE OF CONTENTS WELCOME KIT
PAGE
WELCOME 3 WHAT IS NORIBACHI? 5 LED FIXTURES 10 HOW TO CHOOSE A NORIBACHI LIGHT 13 SALES PROCESS 15 RESOURCES LED MARKET 17 TECHNOLOGY 18 GLOSSARY 20 INDIRECT MARKET TEAM 22 HISTORY 23
WELCOME Welcome to Noribachi! We are excited to have you on board and we look forward to seeing everything we can accomplish together. When you combine a great product with a stellar sales team, you have the ingredients to create a whole lot of magic. Noribachi is an industry-leading LED lighting manufacturer and with that comes a bit of a learning curve. We are committed to helping you hit the ground running as fast as possible so we’ve put together a welcome kit and your guide to selling the best custom LED lights in the industry. After you’ve had some time to review this guide we would like to schedule a call to go over everything. During this meeting we can answer any questions you may have as well as go over a couple of real-life examples. Once again, thank you for representing Noribachi. We look forward to a very profitable relationship!
-Noribachi Indirect Market Team
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140.LIN Light Engine Š2013
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What is NORIBACHI?
NORIBACHI is a leading, United States-based*, custom LED manufacturer for high output commercial and industrial applications!
But, we’re more than that... Š2013
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*Yes, we actually build our lights in the United States.
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WE’RE SCALABLE.
25W
2,200W
REPLACEMENTS
REPLACEMENTS
WE’RE WORLDWIDE.
1,200
installations
and counting ©2013
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WE’RE PROUD.
MADE IN AMERICA WE’RE QUICK.
week
4-6 LEAD TIME ©2013
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WE’RE LOVED.
92%
CUSTOMER SATISFACTION In an independent survey conducted by Dun & Bradstreet.
WE’RE QUALIFIED AND THIRD PARTY TESTED.
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WE’RE AHEAD OF THE PACK. 1000W LED REPLACEMENT* NORIBACHI HIGHBAY.M
GE EVOLVE LED
LITHONIA CSX2 LED
CREE THE EDGE
HOLOPHANE HMAO-LED
COOPER VST VENTUS
LSI STERLING XSB
SIZE (L x W x H)
24.5” x 24” x 10.25”
24” x 16.9” x 4.7”
35.4” x 18.5” x 5.9”
35.5” x 16.5” x 4.25”
25” x 23” x 17”
22.4” x 25.9” x 5.25”
23.4” x 23.4” x 8.4”
WEIGHT
22 LBS
47 LBS
59 LBS
n/a
80 LBS
39 LBS
65 LBS
LEDs
210
n/a
120
240
14
252
224
WATTAGE
352 W
285 W
292 W
557 W
551 W
285 W
487 W
LUMENS
44,259 LM
25,500 LM
25,059 LM
44,924 LM
41,934 LM
28,576 LM
42,200 LM
EFFICACY
125 LPW
89 LPW
86 LPW
81 LPW
76 LPW
100 LPW
88 LPW
CRI
>70
70
67
70
65
>70
70
LIFETIME HOURS
100,000+ hrs
50,000+ hrs
100,000+ hrs
50,000+ hrs
100,000+ hrs
50,000+ hrs
60,000+ hrs
WARRANTY
5 Years / 10 Year option
5 Years
5 Years
5 Years
5 Years
5 Years
5 Years
DLC QUALIFIED
YES
YES
YES
NO
NO
YES
YES
FORM FACTOR
SHOEBOX, HIGHBAY, FLOOD, AREA
AREA
AREA
AREA
AREA
AREA
AREA
*BASED ON 480V, TYPE V (5) DISTRIBUTION, AND COOL WHITE COLOR TEMPERATURE (5000K ±700K). FOR A COMPLETE LIST OF SOURCES, VISIT WWW.NORIBACHI.COM/1000W-REPLACEMENT-WHAT-COMPETITION.
AND WE SUPPORT THEM TOO.
3 year
5 year
10 year
WARRANTIES FOR FULL NORIBACHI STANDARD AND OPTIONAL LIMITED WARRANTIES, VISIT WWW.NORIBACHI.COM/PRODUCTS/WARRANTY.
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LED FIXTURES
A SAMPLE OF OUR COMPLETE RANGE FOR ALL APPLICATIONS
The following are a few of the complete LED light fixtures we offer. To select an appropriate Noribachi light engine for a retrofit or complete light fixture, refer to our comprehensive product catalog available at http://noribachi.com/catalog.
AREA LIGHTING AREALIGHT.L Length: 31.75” Width: 18” Height: 9” Weight: 22 lbs.
UP TO
168 282 1,000W 35,407 LEDS
WATTAGE
REPLACES
LUMENS
CANOPY LIGHTING CANOPY.S Length: 12.3” Width: 12.3” Height: 8.6” Weight: 4 lbs.
UP TO
105 176 LEDS
WATTAGE
650W 22,129 REPLACES
LUMENS
CANOPY.Y Length: 18” Width: 18” Height: 13.5”
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UP TO
210 352 1,100W 44,259 LEDS
10
WATTAGE
REPLACES
LUMENS
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STREET LIGHTING COBRAHEAD.X Length: 18” Width: 18” Height: 13.5”
UP TO
140 235 1,000W 29,505 LEDS
WATTAGE
REPLACES
LUMENS
DOWNLIGHT.X Length: 18” Width: 18” Height: 13.5”
UP TO
84 141 525W LEDS
WATTAGE
REPLACES
17,703 LUMENS
FLOOD LIGHTING FLOODLIGHT.L Length: 9.75” Width: 10.5” Height: 15 Weight: 10.4 lbs.
UP TO
84 141
525W 17,703 REPLACES
LUMENS
24 40
200W
5,058
LEDS
WATTAGE
FLOODLIGHT.S Length: 9” Width: 7.5” Height: 7” Weight: 8.5 lbs.
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UP TO
LEDS
11
WATTAGE
REPLACES
LUMENS
noribachi.com 855.283.1100
HIGHBAY LIGHTING HIGHBAY.M Length: 15.75” Width: 15.75” Height: 10” Weight: 22 lbs.
UP TO
140 235 1,000W 29,505 LEDS
WATTAGE
REPLACES
LUMENS
LOWBAY LIGHTING LOWBAY.8 Length: 102” Width: 6” Height: 8”
UP TO
192 322 1,400W 40,465 LEDS
WATTAGE
REPLACES
LUMENS
PARKING LOT LIGHTING SHOEBOX.L Length: 24.5” Width: 24” Height: 10.25” Weight: 40 lbs.
UP TO
252 423 1,200W 53,110 LEDS
WATTAGE
REPLACES
LUMENS
WALL PACK LIGHTING WALLPACK.X Length: 14.25” Width: 7.25 Height: 9” Weight: 9 lbs.
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UP TO
63 106 400W LEDS
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WATTAGE
REPLACES
23,277 LUMENS
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HOW TO CHOOSE A NORIBACHI LIGHT USE THIS AS AN AID TO REPLACE TRADITIONAL LIGHTING Below is a list of our most popular light engines with the existing wattages they replace and the input wattage they require. For example, a 042.HEX light engine, driven medium (500mA) replaces a 250W metal halide bulb and only requires 70W of electricity. To select an appropriate Noribachi light engine for a retrofit or complete light fixture, see our comprehensive product catalog available at http://noribachi.com/catalog.
USE THIS TO REPLACE THIS WATTAGE LIGHT ENGINE DRIVE CURRENT
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NORIBACHI LED WATTAGE
OUTPUT LUMENS (COOL WHITE)
100W
021.HEX
A
23W
3,135
150W
021.HEX
B
35W
4,426
250W
042.HEX
B
70W
8,852
250W
063.HEX
B
106W
13,277
400W
072.LIN
B
121W
15,174
400W
084.HEX
B
141W
17,703
400W
096.LIN
B
161W
20,232
750W
140.LIN
B
235W
29,505
1000W
192.LIN
B
322W
40,465
1200W
216.LIN
B
362W
45,523
1500W
252.HEX
B
423W
53,110
+2000W
378.HEX
B
634W
79,665
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SHOEBOX.L Long Beach Airport Visit noribachi.com to read how Long Beach Airport’s new terminal earned a LEED Silver certification with the help of NORIBACHI LED Lighting.
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SALES PROCESS CONGRATULATIONS! You sold your first Noribachi light...now what do you do? We have a process for this:
1 SUBMIT PURCHASE ORDER SKIP TO 3 IF A COMPLETE LIGHT (FIXTURE + LIGHT ENGINE) WAS SOLD.
2
1. SEND COMPLETED PO 2. SEND CHECK/CREDIT CARD INFO FOR DEPOSIT
SEND REFLECTOR
1. COMPLETE & PRINT CUSTOMER RECEIVING FORM (ONLINE) 2. SHIP REFLECTOR OR FIXTURE WITH FORM 3. SEND TRACKING NUMBER TO NORIBACHI.
(IF SELLING A CUSTOM RETROFIT)
3
ORDER CONFIRMATION
4
START PRODUCTION
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1. A CONFIRMATION AND TIMELINE WILL BE EMAILED TO YOU UPON COMPLETED PAYMENT. 2. THE ORDER IS FINALIZED AND PRODUCTION BEGINS.
1. THAT WAS EASY, RIGHT? 2. REPEAT
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CUSTOM REROFIT Old Town Albuquerque Visit noribachi.com to read how the City of Albuquerque brought their gaslamps into the present day while preserving history with the help of NORIBACHI LED Lighting.
Š2013
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LED MARKET penetration rate
80% 60% 40% 20%
2013
2014
2015
2016
2017
year
2018
2019
2020
source: Goldman Sachs
Light emitting diodes (LEDs) are predicted to penetrate the global lighting market with a 61% share by 2020. Lighting is a $115 billion global industry. General lighting, defined as anything other than automotive or backlighting, accounts for 75% of the total lighting market. Lighting accounts for 27% of all energy consumption. Until roughly five years ago, LED technology had not reached a level of light output that could rival traditional light sources. Recent advancements in the phosphor coating on LEDs have allowed for the development of high-lumen output diodes. LED technology is rapidly advancing, contributing to constantly decreasing component prices. Upstream component manufacturers are already becoming commodotized and consolidated. The lighting marketplace is shifting from analog lighting (incandescent/fluorescent) to digital (LED) much in the same way photography and television has made the leap from film to solid-state media. Lighting equipment used to be a disposable commodity--if a bulb burned out, it was thrown away. When used in the right conditions, LEDs may very well outlive their owners. Midstream manufacturers, like Noribachi, are in a priviledged position--by focusing on applications rather than base technology, we have greater product flexibility, increased value added, and a sharper competitive edge.
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TECHNOLOGY A diode is a one-way electrical valve. A light emitting diode (LED) is a valve that lights up when electricity is applied to it. LEDs illuminate with DC current; they require a power supply to regulate and convert current from the AC grid. The power supply is also instrumental in controling light output. Because LED light output is directly related to the amount of current passing through them, LEDs can be made brighter with simply more current. However this also negatively affects an LED’s lifetime. High lumen output white LEDs, such as those that Noribachi uses, are actually a blue LED that is covered with phosphorous coatings to achieve a white hue. Warm white LED, like those that match traditional incandescents, are made in the same way with different coatings. LEDs produce directional light. This means that they have a specific beam angle outside of which illumination decreases almost completely. This is helpful for reducing light pollution and is a factor to consider when lighting large areas evenly. LED illumination is scotopic, meaning that it is received by different receptors in the human eye than other forms of artifical lighting, which are termed photopic. This allows the human eye to percieve LED illumination as brighter, when in fact the measured lumen output may be lower.
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HIGHBAY.DM Mercedes-Benz of Billings Visit noribachi.com to read how Mercedes-Benz incorporated the brilliance of LED light into a the stateof-the-art automobile dealership in Montana with NORIBACHI.
Š2013
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GLOSSARY ALTERNATING CURRENT (AC) The term AC refers to the flow of electric charge that periodically reverses direction. AC is the form of electricity that is delivered to homes and businesses.
AMPERE (AMP) An ampere, or “amp” as it is commonly shortened to, is the metric measure of the constant amount of electric charge passing a point in an electric circuit during a given point in time (usually second). Household circuit breakers normally provide 15-20 A of current to a set of standard wall outlets.
COLOR-RENDERING INDEX (CRI) CRI or color-rendering index, refers to the quality of color perception that a light source provides. Scaled from 0-100, daylight is considered to be 100 CRI and the standard against all artifical lamps. LEDs have a high CRI, usually in the range of 75-95. Lights with high CRIs producing “white” illumination.
COMMISSION
A percentage or the “cut” you earn from the total sale you close. This is when you start making the big bucks.
CURRENT
A current is the flow of electric charge through an electrical conductor. A current is measured in amps.
DIMMING Controling the brightness of light, usually to reduce the amount of brightness a light is emitting.
DIRECT CURRENT (DC) The term DC refers to the flow of electric charge that is unidirectional. DC is the form of electricity that is produced by sources such as batteries, solar cells, and is usually converted from AC to power electrical devices in the home through a driver or power supply.
DLC & ENERGY STAR You are probably familiar with Energy Star, a government organization that qualifies energy efficient products for rebates. DLC stands for Design Lights Consortium. They are a private group that qualifies solid-state lighting products. Currently the DLC is the de-facto standard for commercial and industrial lighting. Products listed with the DLC are qualified to receive rebates from a network of utilities across the country.
DRIVER (POWER SUPPLY) A driver or power supply is a device that supplies electrical power to an electrical load so that it may convert the power from one form of energy to another. Power supplies obtain energy from either an AC or DC line, batteries, fuel cells, generators, or converted from a solar panel.
EFFICACY Efficacy refers to the ratio of light output to power consumed. It is measured in lumens per watt. LEDs generally have a high efficacy, meaning they produce the most light as in relations to the amount of power they use.
ELECTRICITY The physical phenomena associated with the presence and flow of electric charge.
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ENERGY
Electrical energy refers to potential energy before it is delivered to the end-use/customer.
ETL, UL, & CSA These are acronyms of three different NRTLs (Nationally Recognized Testing Labratory). CSA is a Canadian alternative. These labs test products to verify manufacturer claims. When certified by one, it is recognized as meeting the others’ standards. Noribachi uses Intertek, which is ETL (Edison Testing Laboratory) for our testing.
FOOTCANDLES Footcandles are the Imperial unit of measurement use to calculate adequate lighting levels of workspaces in buildings or out doors. It is the illuminace cast on a surface by a one-candela (the metric unit of luminous intensity) or the rough equivalent of a lit candle.
JUNCTION TEMPERATURE The junction temperature is the temperature of the LED at the junction with its physical pad. For LEDs to work properly they must conduct heat through the metal surfaces they are mounted on. Junction temperatures affect the lifetime of LEDs and the cooler it is, the longer LEDs will last.
KELVIN (COLOR TEMPERATURE)
COLOR TEMPERATURE
Color temperature is measured in degrees Kelvin, a metric unit of temperature. The higher the number, the cooler or bluer the light is. Warm White (WW) is 2500k, Cool White (CW) is 4000k, and Natural White (NW) is 6500k.
2500k (WW) 4000k (CW)
5000k
6500k (NW)
LM-79 & LM-80 These are tests for solid-state lighting products administered by a Nationally Recognized Testing Labratory. LM-79 relates to general specifications such as luminous flux and power consumption. LM-80 measures light depreciation over time.
LUMENS Lumens are the metric units derived from luminous flux or the amount of visible light emitted by a source. A lumen is one lux per square meter.
LUX The metric unit of illuminance or the intensity of light. It is equivalent to one lumen per square meter.
NORIBACHI
Not Japanese. A portmanteau of “noor,” which is Arabic for light, and “Dibachi,” the last name of our founders. A synonym for “awesome.”
POWER
Power refers to the the rate at which an electric current flows through a circuit. Power is measured in Watts.
VOLTAGE The voltage between two ends of a path is the total energy required to move a charge along that path, divided by the magnitude of the charge. This is the potential for an electric charge. A current can flow from lower voltage to higher voltage, only if an energy source is powerful enought to push it to the opposing electric field.
WATTAGE The rate of energy transfer is measured in watts, which are equal to one joule per second. Wattage describes the amount of power an electrical device requires to function. A 40W incandescant bulb can be easily replaced with a 9W LED bulb that offers exponentially more lumens and lifetime hours.
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INDIRECT MARKET TEAM GEOFF SOUDER DIRECTOR OF INDRECT SALES E-MAIL: GEOFF@NORIBACHI.COM MOBILE: 310.940.7900 OFFICE: 310.644.8976
DAN MURPHY DIRECTOR OF INDIRECT SALES E-MAIL: DAN@NORIBACHI.COM MOBILE: 310.803.0072 OFFICE: 310.644.8982
NORIBACHI ADDRESS: E-MAIL: MAIN: FAX:
©2013
4928 WEST ROSECRANS AVENUE HAWTHORNE, CA 90250 SALES@NORIBACHI.COM 855.283.1100 310.644.8980
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HISTORY Noribachi was founded in 2008 by Silicon Valley entreperneurs Farzad and Rhonda Dibachi. Early notables in the burgeoning software technology industry, Farzad and Rhonda worked together to create Niku, an internet sofware company, as well as Diba, which pioneered the concept of internet appliances. Noribachi was founded as a clean-energy incubator. After experimenting with various technologies in the flourishing clean-tech world, such as solar and thermo-electric elements, the Dibachis realized that a small new area of light emitting diodes (LED) lighting promised to deliver real value and an attractive return on investment. One fateful afternoon, Farzad decided to take down a light pole in Noribachi’s parking lot and retrofit it with LED. The result was a new direction for the company. Noribachi’s earliest lights were built with single LEDs soldered into a chain. Today, Noribachi has an expansive product line of high-output LED lights built with modular light engines scalable from as little as six diodes to as many as 378 in one light. With the rising cost of living, the use of energy has moved from the last thing people think about to being a top priority. Customers are beginning to realize what it truly costs to live today by having the ability to price every consumable down to the last kilowatt/hour, text message or grape. By switching to Noribachi’s modular LEDs, our customers are able to say they can calculate how much money they’re saving with each light down to the last cent.
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