Ebullient Trade Events Going Virtual SMT Prospects & Perspectives
Feature Column by Dr. Jennie S. Hwang, CEO, H-TECHNOLOGIES GROUP In the first quarter of recent years, we have looked to two information-rich events in the electronics industry arena—IPC APEX EXPO and CES (formerly Consumer Electronics Show)—to learn, observe, contribute, and enjoy. I have attended and participated in both events for several years, something I have relished. This year, both events will be unprecedentedly different as they go virtual. We have been on this virtual platform for the past 10 months, and by now, perhaps we are all “trained” to conduct business virtually. IPC officials have indicated that IPC is committed to providing a digital platform that will allow the attendees to easily navigate more than 100 technical conference sessions and to view product demonstrations, as well as to advance by attending professional development courses.
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SMT007 MAGAZINE I FEBRUARY 2021
As stated in the CES official si te, CE S is owned and produced by the Consumer Technology Association (CTA), and is the most influential tech event in the world. It is the proving ground for breakthrough technologies and global innovators. This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage. CES features every aspect of the tech sector. Indeed, CES has been the venue for leading electronics companies to showcase their cutting-edge products and services, as well as a platform for business leaders and innovators to share their vision and views on prevailing issues. Certainly, there is nothing short of innovation in products and of inspiring and informative presentations and speeches. I recall that