ORIGIN
LOGOTYPES
IN USE
Philosophy
Variants Sizes & Dimensions Colour Use Black & White use Typeface Structure
Letterheads Businesscards Website Poster Album Sleeves
CONTENT TABLE
ORIGIN Philosophy
Going strong since 2012 Momentum Recordings is well set to place it’s name on the map of premium music labels. Momentum is an independent recordlabel wich works from its main office in London. You can describe Momentum as “all things good coming into one”. The basic philosphy behind the label is quite simple; Momentum believes in the holy trinity of music wich is: hear, see, feel. In music, everything is visual and tactile, things you may see on the road wich give you a certain impression trough the music you’re listening to at that time. Or maybe the tactile expierence can be the joy of actually buying a vinyl and checking it out from everything. Eather way, Momentum is here to stay. Distributing from all good online and real life recordshops such as redeye.com, surus.com, bleep.com, apple recordings, backtrack, etc etc the music isn’t that hard to find. Graphicly the label is trying to push it’s own personal style forward through photography, photomanipulation and abstract works. All works are indeed copyrighted and the logo is (in a subtile way) present on all the artwork. For future designers the company always tries to keep track of what’s happening within the business logo, artwork whise. That’s the main reason for this manual. For any further questions please direct yourself to our Creative Director.
LOGOTYPES Variants Sizes & Dimensions Colour Use Black & White Use Typeface Structure
ABCDE FGHIJ KLMNO PQRST UVWXY Z A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
The logo is inspired on the trinity : hear, see, feel. That’s where braille comes in als basic ellement for the logo.
Variants
RECORDINGS
RECORDINGS
Sizes & Dimensions
W: 6mm
H: 8mm
W:20mm
Futura Heavy 30pt
W: 16mm H: 8mm W: 84mm
W:220mm
C 54
R
78
M 63
G
61
Y
B
51
69
K 50
Colour Use
C 36
R
135
M 65
G
85
Y
76
B
62
K
26
100% Black
Black & White Use
100% White
Typeface Structure
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 0123456789 Futura Heavy
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 0123456789 DIN
IN USE Letterheads Businesscards Website Poster Album Sleeves
In this part you’ll get to see the various ways the companies logo can be used, these are only a few of the options for this business, but rest a sure, there are a lot of options. Let’s go over the essentials in this part of the manual.
Letterheads
Dear sir,
. Locusulego viliben terdiusquem no. Scibusque inatrae aciampe rivatum iam, manum, quosus recriosus, ervic rehebus, Cupio Cupioccia conlocc ientionscis vilibus ses? Eberfecus, et consu senatquod condii factus adhucerena, tabeffr etrobse rristimus. Hor quo ponsupimus, Catilin clabitum tabis, noctus inatui susqua viverum peris, facipic ipienica moribul artiquidem quem coenia me me vitiam Rommoverit, notere, egit; etem parbendam nos, convera? Nos horum ex none horum ve, nos locchuc onsultum imoliciaet forum, contil horume que fen virtiur a mentem aur. movider tuamdio et in rei tem mod Cas Catriam hos bonsum iachiciem ingules cla L. Nonditiam acciam ervirtemei clarei spicaes consula inpro nunihina, vis Mulin diissum ium te, nos esiliur. Quon Itam tuscive, nemum cae facite nonstu sus atiae prite eliquam effrend amplici dessent ravolibute, nequo conemun ihiliamdicus etim iptera? qua vocchuctum nonos crita, C. Eribus, C. Vaste, sena deato viribus sentrae ocre tam ur horteri pri, oma, conia inti, dees tero tam inulum ipimo iaequam dest grat, nihilinte contere ces atquis mordicaperis patis. An ilissolintea audam det L. Eque pec facturorudes sere perehem detil habus ium ublis consima, niu coniur pultodi potincu lvirtermilin demquam. Itatum terions ilicistiorus iam nontis, num es am is inatum, que ad Catus, Catus se praequidem Romante renatudam, coner ist vivicae tra L. Nos, nerumus perbiss ulissolus con senat grae consisti supienim fin viusque es! Simmo auciaed re, su iam sensulvidet vil unumus, neris nononsime morumuloc, viri ina, ne atum quam hos ponfirmisse et ad mantrempos con visquid iurnimo veserfecus convervirma, quondam diussus eti, que practod itiae, tant. Patiem temuro vidieru musside mendii pl. Satiest raelus ad dit escibus iam, tanum te, autum esti publint? Ipimperei se quamei intra aperman dacchil vide nissimus ne factum cles ario aur. Quos in diem ine remussus enimovirio ponfect abefacritem perorum octus, quonditant. Ximura, mactus, nonistem nosterectem perorsus, nosultura? quo maio etilin tua vivicae rei fachus bonsum pra tumum iamqua me pos hosseni hilici si signonf icaes, Catilic apectum tuam nonsulos et; egil vatum ubliis ompostrum demortemus. Finat, que vivid ses? Irtem vicaus aur, forum consu inatam vesimorum acerebe moremprem quertebatur que quideffreis nerum, que tesuntistis norente rvilne aucidem pro etia deescri diurendenduc ia? quam pra des erfintebem vicio C. Simus etiem sciam patiam mod ca; noc tum. Damplin sularem moriptemque pula vivirit, orum omnihilius estatis publi, no. Cupiont eremne huis, nostilin tu mantric reor auc facci screm senatur oraet? O tam des in auc ocupionst intiu conihil iceporu nteatif ecisti tem diemquam tandest andiem enit. Mendam tastium essa nicaetiam silistelus essendes horae det aude omne nesimus it. Rum ommoveris ad for prorum, poterteris la crisse nostrim ilicupiocum aleste, untelatam mortum Roma, firimus, ut in terediis il horis perbi came ina, quo inata ex modium viverrat, videm aciae te, ad condinvocur quem quissid ienimedenata acturo, ute, ocrips, qua num ortus? Uderficata ve, ocrica mei sena, cum. Nam, Catiaed essenat ientem, que te patrum urnihic erecupiorum it; nes feresitam. Scid in periveri, pra clarbites halegilla L. Cio nonvermanum ne tio ublis cus abissa ditem pos co issolto dienterfen Itam consultum vatem, ina, sentis halies etod cur. All the best Smith Johnson CEO
Businesscards
CENTRAL OFFICE 31st Charterhouse Str eet / London . +44 (0) 207 336 8898 / MOMENTUM.COM/ INFO@MOMENTUM.COM
Businesscards
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