JTB CONSULTING: Example Business Plan (Copyright Protected) by Thommie Burger

Contact Person:

Thommie Burger

Address:

South Africa

Telephone:

+27 12 480 4112

Email:

info@jtbconsulting.co.za

Website:

www.jtbconsulting.co.za

Industry:

Management Consulting

Type of Funding:

Business Loan

Collateral Offered:

Yes

Own Cash Contribution:

Yes

Number of Jobs Created:

BUSINESS PLAN Just in Time Business Consulting

TABLE OF CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY ........................................................................................................................................................ 3 BUSINESS CONCEPT .......................................................................................................................................................... 3 CURRENT BUSINESS POSITION.......................................................................................................................................... 3 MAJOR ACHIEVEMENTS.................................................................................................................................................... 4 MANAGEMENT TEAM....................................................................................................................................................... 4 OWNERSHIP AND SHAREHOLDING ................................................................................................................................... 5 CAPITAL REQUIREMENTS.................................................................................................................................................. 5 EXIT STRATEGY | RETURN ON INVESTMENT (ROI)............................................................................................................. 6 13-POINT FINANCIAL VIABILITY TEST™.............................................................................................................................. 7 FINANCIAL RATIO FORECASTS........................................................................................................................................... 7 FINANCIAL ANALYSIS FORECAST ....................................................................................................................................... 7 FINANCIAL HIGHLIGHTS....................................................................................................................................................... 8 USE OF CAPITAL FUNDING ................................................................................................................................................ 8 FINANCIAL ASSUMPTIONS ................................................................................................................................................ 9 CASH FLOW....................................................................................................................................................................... 9 PROFIT AND LOSS.............................................................................................................................................................. 9 BALANCE SHEET................................................................................................................................................................ 9 PAST PERFORMANCE SYNOPSIS........................................................................................................................................ 9 BREAK-EVEN POINT OF SALES ........................................................................................................................................... 9 SENSITIVITY ANALYSIS....................................................................................................................................................... 9 COMPANY OVERVIEW ....................................................................................................................................................... 10 MISSION ......................................................................................................................................................................... 10 GOALS AND OBJECTIVES ................................................................................................................................................. 10 KEYS TO SUCCESS............................................................................................................................................................ 10 SWOT ANALYSIS.............................................................................................................................................................. 11 360° INTERNAL STRATEGY ANALYSIS™............................................................................................................................ 14 VALUE PROPOSITION ...................................................................................................................................................... 16 FUNDAMENTAL VALUES ................................................................................................................................................. 16 MARKETING PLAN ............................................................................................................................................................. 18 MARKETING BUDGET...................................................................................................................................................... 18 ADVERTISING AND PROMOTION..................................................................................................................................... 22 PUBLICITY/PUBLIC RELATIONS ........................................................................................................................................ 23 ONLINE MARKETING ....................................................................................................................................................... 24 POSITIONING .................................................................................................................................................................. 24 MARKETING MIX ............................................................................................................................................................. 24 BRAND DEVELOPMENT................................................................................................................................................... 24 BRANDING ...................................................................................................................................................................... 25 STRATEGIC ALLIANCES .................................................................................................................................................... 26 2014 © All rights reserved. Business plan prepared by JTB Consulting™ on behalf of Company Name Page 1

DIGITAL MARKETING STRATEGY...................................................................................................................................... 26 PRODUCTS LAUNCH........................................................................................................................................................ 27 THE MARKET AND INDUSTRY ............................................................................................................................................ 29 THE INDUSTRY ................................................................................................................................................................ 29 THE MARKET ................................................................................................................................................................... 29 COMPETITOR PROFILING ................................................................................................................................................ 30 COMPETITIVE ANALYSIS.................................................................................................................................................. 32 MACRO ENVIRONMENTAL ANALYSIS (PESTEL ANALYSIS)................................................................................................ 35 BUSINESS MODEL .............................................................................................................................................................. 39 DELIVERY AND FULFILLMENT .......................................................................................................................................... 39 TECHNOLOGY ................................................................................................................................................................. 41 DISTRIBUTION................................................................................................................................................................. 42 CUSTOMER SERVICE ....................................................................................................................................................... 42 PERSONNEL PLAN ........................................................................................................................................................... 43 ORGANOGRAM............................................................................................................................................................... 44 ANNEXURE A: FINANCIAL MODEL...................................................................................................................................... 45 ANNEXURE B: SUPPORTING RESEARCH ............................................................................................................................. 46 AFRICA’S YOUTH CONSUMERS | A PROFILE .................................................................................................................... 46 CHARACTERISTICS OF AFRICA’S YOUTH CONSUMERS ..................................................................................................... 47 STRATEGIES FOR WINNING THE AFRICAN YOUTH CONSUMER ....................................................................................... 48 THE SOUTH AFRICAN ECONOMY..................................................................................................................................... 49 A PROFILE OF SOUTH AFRICA’S FACEBOOK USERS .......................................................................................................... 50 A PROFILE OF SOUTH AFRICA’S LINKEDIN USERS............................................................................................................. 52 THE SOCIAL MEDIA MARKET IN SOUTH AFRICA............................................................................................................... 53 INTERNET CONSUMER PROFILES .................................................................................................................................... 53 SOUTH AFRICAN CONSUMERS’ E-COMMERCE BEHAVIOUR............................................................................................ 54 ANNEXURE C: OUR METHODOLOGY .................................................................................................................................. 56 ANNEXURE D: OTHER ........................................................................................................................................................ 57 STATEMENT OF CONFIDENTIALITY.................................................................................................................................. 57 DISCLAIMER .................................................................................................................................................................... 58 SUPPORTING DOCUMENTATION REQUIRED BY INVESTORS ........................................................................................... 59