Live Bold.

Life is meant to be lived loudly, and so are its flavors.

Be Bold.

It is our boldness to speak up, stand up, say something, and do something that changes the world.

Explore Bold.

Don't settle for boring or bland; try new, adventurous flavors and discover what life has to offer.

Objectives

To inspire and empower guests to embrace bold flavors and live life to the fullest.

Social Experiences

Guests will enjoy a series of challenges that encourage consumers to try new, bold flavors and share their experiences on Instagram using a branded hashtag. For example, a ”Hot & Spicy Challenge" could encourage consumers to try different spicy foods and rate their heat levels, while a "Sweet and Savory Challenge" could encourage them to mix sweet and savory flavors in unexpected ways.

MONTHLY IN-UNIT EXPERIENCES

Local team hosts monthly sampling events to allow consumers to discover new flavors. Encourage them to share their experiences on social media using a branded hashtag.

Digital Experiences

Guests will enjoy eye-catching ads showcasing the campaign's bold flavors and adventurous spirit in Forward Magazine and THTV shows.

Hybrid Experiences

The Bold Flavors of Life recipes create a library of menu items guests can easily make at home using the campaign's products. We will share these recipes on social media, the campaign website, and in-store displays to inspire consumers to try new flavors and experiment with their cooking.

IT’S GOING TO BE