WELCOME TO THE FALL 2022 MARKETING AT A GLANCE Campus Dining by Thompson Hospitality™
THE FUTURE The future is here. HAS BEGUN. Campus Dining by Thompson Hospitality™
At Thompson Hospitality, we don’t take our partnerships lightly. We count it an honor to serve Historically Black Colleges and Universities across the country and are committed to executing campus dining programs that contribute to the progress of your institution Our contribution to your institution’s vision and strategic goals extends beyond the kitchen We are committed to a partnership that supports recruiting, retention, post graduate career success, and community development Together we can achieve more.
Forward.
Penned in our Marketing and Communications strategy is our pathway to the next dimension of campus dining We have developed a robust program and have empowered each hospitality leader to execute this program with the support of their campus community We look forward to the creativity, ingenuity, and teamwork that will bring this year’s campus dining program to the forefront
As we enter a new academic year, we would like to thank you once again for choosing Campus Dining by Thompson Hospitality as your campus dining partner. It is an honor and privilege to serve your campus community and we plan to continue doing so in excellence and with integrity.
Together We Thrived. Together We Move Forward.
GOING THE EXTRA MILE YOU ARE WORTH
LUXE LIFE Campus Dining by Thompson Hospitality is excited to formally introduce our campus communities to the Luxe Life by Campus Dining! The Luxe Life is a term crafted by our team of college student interns to convey the attention to detail, commitment to excellence, and exceptional customer service that will be felt and experienced by each guest. This is where we set the standard for a luxurious dining experience where every guest knows… You’re worth going the extramile.
DrivenResearchRelatableRelevant... GET INTO THE
Campus Dining will kick off the new academic year with an outdoor luxury picnic and end the year with an outdoor summer block party. Outdoor events will take center stage in easing back into our campus dining “new normal.”
Outdoor Events
In addition to our traditional events, this year we welcome our on-campus event, Wellness Fest, a one day festival filled with mindful menus and self care activities that will pour into personal growth and development. Guests will find an array of opportunities to relax, refuel, and relieve stress.
LUXE
LIFE
This year, on delivering a robust campus programdining that infuses our programmingonline and social media with live in-person opportunities for engagement.student
Themed Meals
Thompson Hospitality hosts a minimum of 3-5 student engagement programs and events
One-Day Festival & Town Hall
Monthlymonthly.Themes
This year’s Residential Dining calendar includes over thirty +stay & enjoy themed events that can easily be converted to +take & enjoy in case of changes in public safety precautions.
The programming calendar is built around monthly themes that honor cultural celebrations, food holidays, and the most popular food trends. The themes encompass programming and promotions for both retail and residential dining and target promotions that align with the theme.
HospitalityThompsonwillfocus
Our programming strategy infuses traditional events with content marketing to drive sales, build tenured meal plan customers, and add value to the on-campus college experience.
*Initiatives may vary from year to year.
This year, campusHospitalityThompsonpartnerswithcommunitiesto lend a hand, raise a voice, and awarenessbuild in efforts to combat some of society’s most pressing social issues. Our initiatives are designed with both in-person, volunteer, and online activities to build a better environment for the generation.next
The Garden Give-Back Campus Dining accounts will work with a small group of students and campus community members to go out and plant something with the students. Immediately following the planting session, the team would have an outdoor garden dinner in honor of Earth Day. The College Connection Campus Dining will partner with the student body of the institution to adopt thirty highschool juniors from a local lower income high school for a one day campus experience. Each high school student will be paired with a college student to enjoy a meal on campus, learn about the college or university experience, and get connected with resources for being college ready.
The Good Fight: Food Insecurity Challenge Campus Dining and students join forces to raise awareness about food insecurity among college students with a thirty day interactive challenge. With three ways to participate, students get points for donating to our campus food drive, posting our food insecurity awareness social media posts and volunteering at local food banks.
food activismand awareness
LUXE LIFE
Reduce The Waste: Food Waste Challenge Campus Dining accounts will educate, empower, and inspire new habits regarding food waste and sustainability. Much like The Good Fight, this one week interactive challenge gives students three ways to participate, get points, and win prizes.
The success of our students is highly important to us at Thompson and, as a result, we host expos to feature the small businesses of our campus communities. In addition to those expos, we offer mentorship and business development opportunities to support their growth. student success
In efforts to support the communities that we serve, Thompson Hospitality partners with HBCU alumniowned, minority owned, and woman owned small businesses to highlight their success and enterprise in the marketplace.
BRIDGE ExchangeBusiness
LUXE LIFE
BRIDGE Student Business Exchange Campus Dining will host an annual student business expo where students can showcase their business endeavors. Blacks In Enterprise and SymposiumEntrepreneurship
This year, HospitalityThompsonwillemphasize the importance of mitigating economic disparity through education, enterprise, and entrepreneurship. We will leverage our resources to elevate the platforms of alumni-owned, minorityowned, woman owned, and community oriented small businesses. Build up rising and aspiring entrepreneurs and create opportunities to activate education with hands on experience.
This year, Thompson Hospitality is prioritizing the importance of cultivating community both on campus and in the local Communitycommunity. is one of the top reasons students choose to attend HBCUs. It is important that we are aligned in meaningfulcreatingrelationships, curating safe spaces, and giving back in the communities we serve. It is an honor and privilege to be a part of this sacred community and we take that responsibility seriously.
Lunch and Learn Series
We believe in the education that the students on our campus are receiving. Thompson Hospitality offers three types of paid work opportunities that include work experience and professional development. Students attending your institution have priority for these positions.
Virtual SGA Symposium Series
This program gives us opportunity to build meaningful relationships on campus to foster collaboration and seamless integration to the campus community. community outreach
LUXE LIFE
This year we have rolled out a national program for all our SGA leaders in the Thompson Hospitality family. These quarterly meetings create opportunities for networking, elevatesafePowerenterprisecollaborationdevelopment,leadershipcampusdiningandexposuretoleaders.Themed,“TheofLeadership”itcreatesaspaceforyoungleaderstoandgrow.
Student WorkersInternshipsInfluencers,MarketingSummerandStudent
TH Cares Volunteerism
We value the relationships that we get to foster on the campus community. Our Random Acts of Kindness allows us to show appreciation for our guests across campus.
LUXE LIFE
Food Inclusivity Program Food Inclusivity is a term coined by Thompson Hospitality to express our emphasis on creating an inclusive dining experience. No matter what your dietary preference, our goal is to ensure there’s always, Food For You Too! communityoutreach
Random Acts of Kindness
We believe that a strong dining leadership team needs to know the community it serves. Our monthly game night events allow our guests to get to know the leaders that serve them in a fun, interactive, and lighthearted way.
Giving back is at the core of our campus dining program. TH Cares is the outreach organization that fosters opportunities for our dining teams to volunteer and give back both on campus and in the surrounding areas.
Game Night with the Directors
DELUXE VIP MEMBERSHIP Membership has its benefits! We will have a blast giving our Deluxe Squad members a VIP dining experience. • Invitations to private dining events at their HBCU hosted by Campus Dining • Premium sections and priority access to giveaways • Monthly previews of exclusive content from Campus Dining • Virtual meetups like BINGO, game night, speed networking and more LAUNCHES MID FALL 2022
August
As students begin to return to campus, we are introducing to some and re introducing to others a bigger, brighter, and bolder Luxe Life experience. theme for the month is, “Welcome to the Luxe Life!” This is where we set the standard for a luxurious dining experience where every guest knows, they’re worth going the extra mile. In addition, we will celebrate national Black business month.
Welcome to the Luxe Life
Our
Welcome students back to campus with a luxury outdoor event, creating community and opportunities to meet and greet in style!
LUXEnic
LuxeNic 2022 is a collaborative outdoor event that should be held within the few weeks of classes.
WELCOME BACK LUXURY PICNIC
LUNCH and learn CAMPUS HOUSING AND RESIDENT ASSISTANTS
Campuses are available to host these for additional departments on campus as well.
As we prepare for the return of the campus community, we want to ensure that the right people have all the right information about our campus dining program. The Lunch and Learn Series allows local campus dining teams to review campus meal plans, dining locations, what’s new in campus dining, and introduce them to all the programming that makes our dining premiere.
September
FALL INTO Self - Care September
Self-care is more than a bath and a face mask. Self-care is about what you do for yourself everyday and the main thing we do is eat. Self-care is making sure that your body is getting everything that it needs to stay healthy. So, into yourself this September and learn how to eat better for a clear mind and heart.
FALL
INCLUSIVITYFOOD
Healthy eating is a priority at campus dining by Thompson Hospitality. As students and guests return to the campus community, we want everyone to know that no matter what your eating preference, there’s food for you too!
Healthy Eating Tours will be available for guests each day at 12pm. This 15 minute chef guided tour will guide you though a variety of options for different dietary preferences, teach you how to access menus online, and give you an opportunity to ask any specific questions about your dining lifestyle. are breaking out the games for a night of old school Game Night with the Directors is an opportunity to enjoy “getting to know you” games that will allow guests and our Campus Dining leadership to connect on a personable level. The food service director, managers, and supervisors (when available) will all participate in game night.
GAME NIGHT With the Directors FeaturedWe’reGames:NotReally Strangers Giant Uno Giant Checkers We
fun!
WELLNESSFest ONE DAY WELLNESS AND SELF CARE FESTIVAL Today is YOUR day! Join campus dining for a day filled with mindful menus and self care activities that will pour into your personal growth and development. You'll find an array of opportunities to relax, refuel, and relieve stress. Breakfast Morning Meditation & Yoga Session Lunch Create Your Own Face Mask & Body AdultAffirmationScrubStationColoringStation Dinner Wellness Townhall featuring Eating Disorders Specialist, Male Therapist, Registered Dietician and Journaling Expert with journal activities
ODE TO OUTDOOR ADVENTURE Got a hankerin’ for some sticky, finger lickin’ ribs? Give your campus community an opportunity to bond and create college memories over fall off of the bone ribs, bibs, and upbeat music. The ode to all of the 2022 summer fun will help everyone transition to a great fall! The history of BBQ ribs is as diverse as BBQ itself. It's a path that began in the Caribbean, traveled north by Spanish Conquistadors, moved overseas to the Americas, and then seasoned with flavors that we now experience across the states. Based on region, ribs can be dry rubbed, smoked, doused in sauce and more.
BBQBlues
BIRTHDAYBash Ice Cream CupcakesCone
UMES at Hawk’s Nest
Lincoln University
Tuskegee University at AGX and MM in the Mary Washington Hall
Florida Memorial at Lion’s Den NorfolkPGCCState Shaw University at BRB Coahoma Community College at TalladegaBRBat BRB Tougaloo at CO OP Tuskegee University VUU at Panther Grill
SeptemberRETAIL PROMOTIONS
PGCC at the Grill
Lincoln University
Florida Memorial at Lion’s Den NSU at OTG Spartan Café, Admin Building, 300 and Spartan Station ShawPGCCatBRB
Lincoln at BRB Coahoma at BRB Coppin at Tawes Center
Lincoln at MM Coppin at Tawes Center
UMES at OTG at the Shore, Hawk's Nest, and Café Grande VSU at OTG at Gateway and at OTG at Jones Dining Hall VUU at OTG at Panther Brew and Cafe Tuskegee at OTG Red Tail Landings and OTG MM in the Mary Washington Hall Talladega at OTG at BRB Tougaloo at CO OP
LEADERSHIPMATTERS Series SGA Symposium GROWTH ACCELRATION FOR STUDENT LEADERS Exclusively by Campus Dining by Thompson Hospitality™
October
Living a luxe life is not just about the luxuries you have in life, but it is having the luxury to pay time and resources forward to those in the world around you. Our theme, “Sharing is Caring” is all about instilling the art of community service through volunteerism, activism, and philanthropy . This month we will focus on activism around food insecurity with our month long The Good Fight: Food Insecurity Challenge which includes a campus wide food drive. In addition, we will celebrate National Hispanic Heritage Month with Fiesta! A Celebration of Hispanic Culture In America.
Sharing Is Caring October
FIESTA! is an opportunity to celebrate the contributions of Hispanic influences around amazing food from Hispanic & Latin countries.
Hispanic influences are tightly knitted in the fabric of American life. Think music, food, art, cinema, politics, literature, and so much more. Founded in 1988, National Hispanic Heritage Month is the period from September 15 to October 15 in the United States, when people recognize the contributions of Hispanic and Latin Americans to the country's history, heritage, and culture. Around one fifth of the U.S. population is Hispanic and/or Latin. The state with the largest Hispanic and Latin population overall is California with over 14 million.
Fiesta! BIRTHDAYBash Flan
GAME NIGHTWith Directorsthe FeaturedGiantGiantCultureGames:TagsJengaUno Break out your games for a night of old school fun! Game Night with the Directors is an opportunity to set up “getting to know you” games connect with guests on a personable level. The food service director, managers, and supervisors (when available) will all participate in Game Night.
Get ready…Wing Fest just got FRESH! Break out your eating pants, Wing Fest is back just in time for Homecoming season! Old school meets new school as this year’s theme features Fresh Prince vs Bel Air. With themed wing menus, all the fixings, a contest for the best Fresh Prince or Bel Air outfit, and photo booths featuring both sets, this event is sure to go down in pop culture history.
Wing Fest
Tuskegee University at AGX and MM in the Mary Washington Hall
OctoberRETAIL
PGCC at the Grill UMES at Hawk’s Nest
Lincoln at MM Coppin at Tawes Center
ShawPGCCatBRB
Lincoln University
Florida Memorial at Lion’s Den NSU at OTG Spartan Café, Admin Building, 300 and Spartan Station
Florida Memorial at Lion’s Den NorfolkPGCCState Shaw University at BRB VUU at Panther Grill
UMES at OTG at the Shore, Hawk's Nest, and Café Grande VSU at OTG at Gateway and at OTG at Jones Dining Hall VUU at OTG at Panther Brew and Cafe Tuskegee at OTG Red Tail Landings and OTG MM in the Mary Washington Hall Talladega at OTG at BRB Tougaloo at CO OP PROMOTIONS
Lincoln at BRB Coahoma at BRB Coppin at Tawes Center
Coahoma Community College at TalladegaBRBat BRB Tougaloo at CO OP Tuskegee University
Lincoln University
November
Gratitude is in the air as we stop to be thankful for all of the small things that make our lives special. From the art of gratitude to appreciating the special people in our lives, this month is all about shining a light on what we love! Each week we will have a gratitude spotlight where guests will be able to appreciate different categories of people across campus. We will “shine a light on ‘em” to remind them how much they mean to others.
In addition, we will celebrate Thanksgiving with our annual Friendsgiving celebration and honor National Native American Heritage Month with a special episode of THTV.
Shine A Light On Em ’ November
GIVE THE COLLEGE CONNECTION A
With the dining locations decorated in school spirit, step shows hosted in the dining hall, and tours of the campus it is sure to be a hit. High school students will leave with an advice card from their college connection partner. KIDa Meal
Campus Dining will partner with the student body of the institution to adopt thirty high school juniors from a local lower income high school for a one-day campus experience. Each high school student will be paired with a college student to enjoy a meal on campus, learn about the college or university experience, and get connected with resources for being college ready.
BIRTHDAYBash Cake Pops Shine a light on ‘em! We want to celebrate and appreciate your favorite people on campus. For three weeks, we will feature a category and students will get to submit a photo and short description of why they’re grateful for that person. A special edition of Forward Magazine will be published with all the Gratitude Spotlight entries. Category One: Shine A Light On A Student Category Two: Shine A Light On A Faculty, Staff or Administration member Category Three: Shine A Light On A Campus Dining Team Member Gratitude SPOTLIGHT
The mindset of gratitude continues with our annual Thanksgiving celebration. Join us for a family and friends style celebration of gratitude in honor of Thanksgiving. This year's Giving Table will center around a special table to give thanks, appreciation, and homage to those that make your life meaningful. At the Giving Table you’ll be able to hand-write encouraging messages for others and take one for your own Ourinspiration.special meal will feature your favorite traditional Thanksgiving menu.
The Giving Table Friendsgiving
Celebration of Gratitude
NovemberRETAIL PROMOTIONS
Lincoln University
Lincoln at MM Coppin at Tawes Center
Tuskegee University at AGX and MM in the Mary Washington Hall
Tuskegee University
Lincoln at BRB Coahoma at BRB Coppin at Tawes Center
Florida Memorial at Lion’s Den NorfolkPGCCState
LincolnPGCCUniversity UMES at Hawk’s Nest
ShawPGCCatBRB UMES at OTG at the Shore, Hawk's Nest, and Café Grande VSU at OTG at Gateway and at OTG at Jones Dining Hall VUU at OTG at Panther Brew and Cafe Tuskegee at OTG Red Tail Landings and OTG MM in the Mary Washington Hall Talladega at OTG at BRB Tougaloo at CO OP
Shaw University at BRB VUU at Panther Grill Talladega at BRB Tougaloo at CO OP
Florida Memorial at Lion’s Den NSU at OTG Spartan Café, Admin Building, 300 and Spartan Station
December
Cheers to New Beginnings
December and January are such a pivotal time in the campus experience. For some, its the end of a semester and beginning of winter break. For others, it’s the end of college and the beginning of a career. No matter where you find yourself in the transition landscape, this is a time of new beginnings. It’s an opportunity to reflect, recoup, and re engage in a fresh start. During the start and end of a new year (and semester), we will focus on celebrating the future and cheering you on as you embrace a new season!
Winter Break
Leave your mark on campus one last time with this DRIP OR DROWN midnight breakfast Weevent!hate to say goodbye, but as we close another incredible semester, we’re going out with a bang. Whether you’re celebrating finishing finals or finishing your degree, this year’s midnight breakfast will be a star studded night to remember. Come to the dining hall in your best winter fit or swim with the fishes. Walk the runway, take pictures with your friends, and dance until your heart is content. This is your day to shine! DROWN MIDNIGHT BREAKFAST DRIPor
