Compiled by Thompson Hospitality, LLC. Marketing Department
Thompson Hospitality Services is committed to delivering dynamic contract dining services that are in alignment with the communities they serve. Each year THS Marketing conducts research to identify, predict and align with the trends in the hospitalityTHEindustry.FUTURE HAS BEGUN.
THE FUTURE IS HERE.
As a key industry leader, our goal is to provide newsworthy and award winning services that keep Thompson Hospitality a leader in the industry. The following pages summarize our findings. This trends guide has become both a measuring tool and resource in continuing to innovate our dining services. May it be a vital resource for your success as well.
THE FUTURE HAS BEGUN.
Contents MARKETING, CATERING & DINING HALL TRENDS 1 Marketing 2 Catering 7 Dining Hall 12 RETAIL DINING AND CONVENIENCE TRENDS 14 Retail Dining 15 Convenience 27 GEN Z & HBCU TRENDS 28 Gen Z Trends 29 HBCU Trends 32
FOOD TRENDS 33 College Food Trends 34 Lean & Green 36 Beverages & Co. 39 Sustainability 42 TECHNOLOGY TRENDS 44 Technology Impact 46 Higher Education 52 Contents
Epe pratia quia nullacia volorrovidel eum ex eos quosam, quo doluptu recturem eos est eaque ommolorecto cor a cullum simus exercim DININGMARKETING,CATERING&HALLTRENDS FRESH FOOD | GREAT PEOPLE | CELEBRATING DIVERSITY
MARKETING
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A recent survey shows that 84% of customers buy products or services after watching a video.
More than five billion videos are watched on YouTube every day and other social media platforms are adapting to include video creation options.
Video Marketing
Conversational marketing connects businesses and clients via chats, text, personalized videos and emails with the intention of making the consumer a priority and ultimately enhancing their experience.
In today’s climate, consumers want a quick response on their preferred platforms, in a timely manner and in a tone that they can relate to.
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An Epsilon study in 2018 showed that 80% of consumers were more likely to do business with a brand that offered personalized experiences.
Conversational Marketing
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Sustainable/Green Marketing
As climate change continues to be a major concern, customers will choose brands that are committed to sustainability.
90% of Millennials say that they’re willing to spend more money on sustainable and environmentally conscious brands.
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Inclusivity and Diversity
Today’s marketing campaigns should reflect real people across demographics including race, age, ethnicity, gender, disabilities, socio‑economic status etc. Customers seek brands that are relatable and emphasize the importance of inclusivity.
In 2021, retailers ranging from Walmart to Saks experimented with social commerce on platforms like TikTok and Instagram. This too, will continue in 2022 as brands seek to shorten the distance from discovery to conversion. Social commerce and online shopping are changing the way people browse, shop, review and recommend. This recent trend makes the consumer/shopping process easier, intuitive and with less obstacles. Social commerce ensures that customers can make purchases or enquiries directly through social posts or connected TVs.
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Shoppable Content/ Social Commerce
Instead of large‑scale events, companies are planning more intimate and more intricate events for smaller groups, departments and divisions within their organizations.
While not necessarily a new trend, food safety, from preparation to presentation, will continue to be a top priority and concern following the COVID‑19 pandemic.
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Safety is Key
CATERING
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Sustainability
Catering is no exception to recent sustainability trends. Customers are prioritizing sustainability and are demanding plastic‑free events, opting to work with companies that don’t produce a lot of waste, use reusable plates, glasses and utensils, and compost waste and recycle.
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Healthy Eating and Specialty Diets
Also, there have been increased accommodation for specialty diets including vegan, vegetarian or gluten‑freeVegetarianoptions.alternates were historically 10% of event attendees and now are sometimes as much as nearly half of an event’s attendees.
There has also been an increased focus on healthier trends and food offerings which are now commonly found at catered events.
As a result, becomeingredientslocally‑sourcedandvendorshavemoreofatrendaswell.
Supply Chain Issues May Affect Menu Items
As the foodservice industry continues to experience outsourcing and procurement issues, the cost of food is going to really start changing food selections. Companies are looking for alternatives to the things we’ve always had, because it is so expensive or so hard to get.
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In‑Person Events Returns
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Given the recent pandemic, people are excited to get out and have missed the social aspect of their lives. Unless any major setbacks or government mandates occur, in‑person events are beginning to occur more frequently.
Before the pandemic, students were accustomed to build‑your‑own or interactive dining hall stations.As students return with the expectation of a more open dining experience, the model of dining on campus is changing. Gen Z students report a higher interest in more individualized restaurant dining as opposed to the all‑you‑ care ‑to‑ eat model in existent.
The future of campus dining halls is shifting and food hall concepts with made to order and build your own items will become the preferred style of dining.Long gone are the days of closed off dining halls with institutionalized furniture and decor. Students are looking for interactive dining experiences with “Instagrammable” plating, diversity of cuisine and customization.
DINING HALL A New Approach To Campus Dining Halls
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Meal Kits
Colleges and universities throughout the country are now offering meal‑kit delivery services where students can pick up meals (or have them delivered) for easy‑to‑make dorm room meals.
Meal kits, stocked with ingredients and recipes have also been a trending takeout option provided by dining halls.
MORE THAN 300 COLLEGES AND UNIVERSITIES WILL OFFER MAKE‑AT‑HOME MEAL KITS THROUGH A PARTNERSHIP BETWEEN SODEXO AND HELLOFRESH
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1,102% INCREASE IN AVERAGE DAILY MOBILE ORDER SALES ONCE A CONVENIENCECASHIER‑LESSITEMPICKUP WAS INTRODUCED AT WESTMINSTER COLLEGE IN FULTON, MO.
NEARLY 70% OF HIGHER‑EDUCATION INSTITUTIONS POLLED ARE LOOKING TO REOPEN RESIDENT DINING HALLS, WHILE CONTINUING TO OFFER TAKEAWAY IN‑RESIDENT DINING
MORE THAN 50% OF INSTITUTIONS POLLED ARE INTERESTED IN MOBILE ORDERING AND CASHIER‑LESS PICKUP
Epe pratia quia nullacia volorrovidel eum ex eos quosam, quo doluptu recturem eos est eaque ommolorecto cor a cullum simus exercim CONVENIENCEDININGRETAILANDTRENDS FRESH FOOD | GREAT PEOPLE | CELEBRATING DIVERSITY
Contactless ordering and delivery are here to stay
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QR codes are more popular with helping the contactless ordering process for people dining in and makes it quicker to order if just picking up.
RETAIL DINING
From fine dining to fast food, contactless food pickup and delivery is continuing to be key investments in 2022.
Mobile pay through QR codes and/or apps – more than 3 out of 4 restaurants say they take mobile wallet apps and half take QR payments.
Over half of these restaurants are planning to keep this as a permanent thing moving forward, instead of temporary.
Some links and apps even give access to later”, or to pay part of the bill now and some later, which
“pay
payment methods as a way to keep people safe, but also collect revenue at a faster and more convenient pace.
is TOP FIVE: 1. Apple Pay 4. PayPal 2. Google Pay 5. Venmo 3. Samsung Pay 16 // RETAILDININGANDCONVENIENCETRENDS THS // Marketing & Hospitality Trends Report 2022–2023 ININGETAILRD
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Many restaurants are finding they want to deliver the food themselves, controlling the end‑to‑end restaurant experience and cut out the middle person/ apps (apps such as Door Dash).
This would benefit the restaurant directly and avoid any middle party troubles with handing off the food. This also allows access to centralized costumer data which helps them deliver better marketing and loyalty programs.
More direct food orders
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About 90% of restauranteurs plan to implement customer engagement initiatives to keep customers coming back throughout 2022.
experiencesRethinking and meeting expectationsevolving
Owners are keeping pandemic spurred strategies and coming up with more ways of adapting.
Community still means everything
Strong community ties mean stronger connections with patrons, which is why restaurants plan to invest in more community service initiatives.
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Branded merchandise capitalizes on the loyalty of your customers. If your customers buy merchandise with your logo on it, they’ll be reminded of your restaurant every time they see it, which will persuade them to visit.
‑WebstaurantStore blog.
Restaurants are finding they can no longer rely on a single revenue stream, so they are finding alternatives like merchandise and other products.
Rise in restaurant merch
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The pandemic will eventually be behind us, but anxieties around cleanliness and sanitation will remain.
Continued focus on safety sanitationand
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The pandemic raised awareness around health and wellness, and current food trends are embracing this lifestyle change.
Wellness Increase
With people wanting to more “functional food” pairings that have a positive impact on their physical and mental health, it is important that restaurants adapt to these trends and retain their customers loyalty.
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Meals prepped and ready to go are useful and another source of revenue for people not wanting to wait for their orders or sit and dine.
Airport dining strategies are becoming popular in regular retail restaurants.
On‑the‑Go Meals
Automation Technology
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Switching to automation technology has helped solve labor shortages inside and outside of restaurant kitchens. Contactless checkout systems have been implemented to impove the efficiency of restaurant functionality.
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This allows for more food to be made to accommodate for the rise of incoming orders from the many different ordering methods that have evolved.
What used to be a 70/30 split, with more front‑of‑the‑house dining space and a limited back‑of‑the‑house kitchen area, will flip to 30/70, with more back‑of‑the‑house space, by 2025.
Kitchen Restaurantto Ratio
CONVENIENCE Convenience Stores
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—MEALS
ONLINE ORDERING / CURBSIDE PICKUP
RAISED REVENUE
These stores are always essential, so they never took a hit during the pandemic and raised their revenue. This path is certain to continue for them because of their importance.
83% of global consumers are influenced in their purchase by how well a product or service aligns with their time and money constraints.
Many customers are sticking to online ordering
— 91% of global consumers are interested in products that save them time and effort.
• High demand of convenience and contactless service, vending machines are evolving into a new type of ordering on‑the‑go.
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Vending Machines
• Convenience of card payments also make it even faster of a process.
MACHINES ARE DIVERSIFYING
CARD PAYMENTS
• Vending machines have expanded from the usual snack stations and workplaces to anywhere from high‑end to direct‑to‑consumer locations.
• Vending machines that allow card payments as well as cash payments are being used much more than machines that only take cash.
• Machines now sell healthy snacks, vegan and gluten‑free products, umbrellas and cosmetics, even eggs, milk, and meat ‑ i.e., fresh products that would never have been previously thought possible before the pandemic.
Epe pratia quia nullacia volorrovidel eum ex eos quosam, quo doluptu recturem eos est eaque ommolorecto cor a cullum simus exercim GEN Z & TRENDSHBCU FRESH FOOD | GREAT PEOPLE | CELEBRATING DIVERSITY
Gen Z’s shopping habits could change a lot of traditional retail practices. The rise in secondhand shopping has introduced the “Thrift Finds,” trend. By avoiding labels and focusing on low price, this generation cuts down on overconsumption.
Points of interest
ELECTRONICS & EDUCATIONBUSINESSESSMALLWELLNESSHEALTHGOODSDISCOUNTEDTECHNOLOGY& WILLZGENTHINGSFIVE ONMONEYSPEND 29 // GEN Z & HBCU TRENDS THS // Marketing & Hospitality Trends Report 2022–2023
In general, Instagram and YouTube dominate Gen Z’s Social Media usage, with more than 60% saying they use them every day.
One in three Gen Zers knows someone who prefers to use gender neutral pronouns.
GEN Z TRENDS
GAMING 01 WATCH TV / NETFLIX 06 DANCING 11 SPORTS 03 CRAFTING 08 SWIMMING 13 ART / DRAWING / PAINTING 04 READING 05 COOKING / BAKING 09 SINGING 10 TRAVELING 15 WRITING JOURNALING/ 14 MUSIC / PLAYING AN INSTRUMENT 02 FITNESS 07 GAMBLING 12 13‑39‑year old’s most popular hobbies as of 2021 30 // GEN Z & HBCU TRENDS THS // Marketing & Hospitality Trends Report 2022–2023 GENZTRENDS
engages them in relevant conversations.
INSTAGRAMYOUTUBETIKTOK 31 // TIK TOK THS // Marketing & Hospitality Trends Report 2022–2023 GENZTRENDS
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UMES | #UMES
PRINCE | #PGCC
SHAW | #ShawU
VIRGINIA | #VSU
The rise of Tik Tok has garnered a widespread of student interation and activity.
TALLADEGA | #talladegacollege #degaprouddegastrong
COAHOMA | #CCC
LINCOLNMEMORIAL | #LUPR1DE
TUSKEGEE | #Tuskegee
VIRGINIASTATE | #VUU
PAINE | #PC
COPPIN | #Coppinproud
TOUGALOO | #Tougaloo
FLORIDA | #FMU
UNION
Fans are following suit in pursuit of education after rapper Meg the Stallion Graduated from Texas A&M.
HBCU TRENDS Analytics
MISSISSIPPI | #MVSU1950
NORFOLKVALLEY | #NSU #Spartanpride
GEORGE’S
More top athletes are switching to HBCU’s, thus generating more attention for their ball games and events.
Contract management companies have used celebrity partnership to support and promote healthy eating programs and initiatives in Historically Black Colleges & Universities (HBCUs).
#
Epe pratia quia nullacia volorrovidel eum ex eos quosam, quo doluptu recturem eos est eaque ommolorecto cor a cullum simus exercim TRENDS
FOOD
FRESH FOOD | GREAT PEOPLE | CELEBRATING DIVERSITY
PURPOSEFUL SNACKING
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5 You Should Be Considering Now
2
3
While this group is more open to trying plant‑based foods than previous generations, they aren’t’t looking to cut it out altogether. What’s more important to them? Being able to customize dishes to suit evolving dietary needs and desires. It’s not so much about having a meat‑alternatives, but rather the choice to include it or not and how much of it they want. Also, ensuring that your dining options provide options for students with allergies so they don’t feel singled out is a growing priority in college/university dining as well.
CONSCIOUS CONSUMERISM
CUSTOMIZABLE CUISINE
According to Y‑Pulse’s research, current trends reveal that students are much more aware and eager to eat healthier and responsibly than prior generations, and 55% of respondents said that they would be willing to pay more for organic and ethical snacks and meals.
1
COLLEGE FOOD TRENDS
Many of today’s young consumers consider themselves advocates for ethical and sustainable food practices. Not only did 64% percent of the students say that there were not enough ethically‑produced snacks available, but that the majority of them said that they would pay more for such snacks. In order to attract this group, it’s going to become increasingly important for campus food service teams to ensure they are openly communicating about their ethical practices and efforts.
5
HEALTHY FAST FOOD
5 You Should Be Considering Now (cont.)
4
ADVENTUROUS FLAVORS
For Gen Z, the ideal food is healthy, quick and delicious. This is where healthy grab‑and‑go snacks stand out from the crowd. With 81% of respondents that believe they shouldn’t have to try too hard to eat better, making sure that they have healthy options that suit their on‑the‑go lifestyle is going to be increasingly where it’s at.
Authenticity is crucial with this group of young foodies. The growing demand for multicultural food is most likely directly correlated from a growing exposure to diverse cultures and interaction between people of different backgrounds. The culinary trend to experiment with adventurous flavors is also due to the popularity of food fueled by social media, culture and television. Experiences are everything to Gen Z and 79% of those surveyed said that a restaurant’s ethnic food should be authentic.
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Plant‑Based Diets Growing Like Weeds
Driving this trend are Millennials who are acutely aware of the impact meat consumption is having on the environment and how animals are treated in the process.
LEAN
& GREEN
What many thought was a fad is now mainstream. People are reducing meat consumption, embracing plant‑based diets, and going vegan. In fact, those identifying themselves as “vegan” in the U.S. has increased by 600% in the last three years.
The result? Restaurants are recognizing the need to cater to this growing market and are updating their menus to offer tasty vegan and vegetarian options.
PLANT‑BASED TRENDS TO TRY ON YOUR MENU: • Meat‑free burgers • Vegan ice creams • Cauliflower buffalo wings 36 // FOOD TRENDS THS // Marketing & Hospitality Trends Report 2022–2023
Food That’s Good For Your Gut
As awareness grows of the benefits of maintaining gut health, expect gut‑friendly foods – pickling, fermenting, prebiotics, and probiotics – to become more and more popular with customers.
A growing body of research is finding links between gut bacteria and neurodegenerative diseases like Parkinson’s. A healthy gut is crucial for weight management and combating some diseases.
GOOD FOR YOUR GUT TRENDS TO TRY ON YOUR MENU: • Kimchi • Salads with raw onions, garlic, or jicama • Garnishes with dandelion greens • Sides sauerkrautof 37 // FOOD TRENDS THS // Marketing & Hospitality Trends Report 2022–2023 G&EANLREEN
The Growth of Superfood Powders
The latest craze? Superfood powders, like maca root (the ancient South American superfood), cacao, ground turmeric, and mushroom powder.
GOOD FOR YOUR GUT TRENDS TO TRY ON YOUR MENU: • Breakfast power bowl with banana and cacao • Almond, cinnamon, and maca smoothie • Turmeric latte • Omelet mushroomwithpowder 38 // FOOD TRENDS THS // Marketing & Hospitality Trends Report 2022–2023 G&EANLREEN
Although the superfood trend dates back to the early 80s, it was only in the 2000s that it really exploded among the health conscious. This trend is ever‑evolving, with new superfoods added every year.
GOOD FOR YOUR GUT TRENDS TO TRY ON YOUR MENU: • Cold brew old fashioned • Cold brew smoothie • Cold brew ice cream 39 // FOOD TRENDS THS // Marketing & Hospitality Trends Report 2022–2023
The popularity has already captured the attention of giants like Starbucks and Dunkin’ Donuts who now heavily promote their cold brew drinks.
Cold Brew Coffee Set to Explode
According to Statista, cold brew coffee sales rose to $38.1 million in 2017, a whopping 370% increase from the $8.1 million sales in 2015.
BEVERAGES & CO.
While iced coffee is brewed hot and then poured over ice, cold brew uses time instead of heat, letting the drink steep for about half a day at room temperature.
But how is cold brew different than iced coffee?
As Generation Z and late Millennials begin to better understand the health risks of over‑indulging in booze, many are choosing to put down the bottle. Believe it or not, alcohol free drinks are a new trend that’s about to explode.
Breweries are experimenting and producing more alcohol‑free beers in response to growing demand. It’s only a matter of time before you find a non alcoholic beer you want to drink!
Non‑Alcoholic Beers: A New, Exciting Drink?
NON‑ALCOHOLIC (NA) DRINK TRENDS TO TRY ON YOUR MENU: • Non‑alcoholic IPA like Brewdog Nanny State • Mikkeller Drink’in the Snow non‑alcoholic wheat beer • Fancy mocktails 40 // FOOD TRENDS THS // Marketing & Hospitality Trends Report 2022–2023 OC&EVERAGESB.
Restaurants are already starting to cater to this demand, especially within the non alcoholic beer category. In fact, according to a report by Research and Research, “The global non‑alcoholic beer market is expected to provide sustainable growth opportunities during the forecast period from 2017 to 2025.”
Non‑alcoholic beer hasn’t been as popular in the U.S. as it has Europe. But that’s mostly due to limited options and flavor profiles which, quite frankly, haven’t been that appealing. This is changing.
Drinking habits are changing.
Modern coffee is evolving.
ALTERNATIVE COFFEE BREWING TRENDS TO TRY ON YOUR MENU: • Pour over coffee • Batch brew • Syphon • Aeropress • Chemex • French Press • v60 Dripper 41 // FOOD TRENDS THS // Marketing & Hospitality Trends Report 2022–2023 OC&EVERAGESB.
To satisfy this evolution, coffee shops, roasteries, and restaurants are focusing on craftsmanship and alternative coffee brewing methods. They’re also drawing customers fully into the coffee world by showing them how to make these carefully crafted brews.
Alternative Coffee Brewing Is In
Across the board, people want amazing experiences, have more discerning tastes, and are looking to build their knowledge – especially in the world of coffee.
SUSTAINABILITY
• Local maps that highlight your main food sources
FOOD ORIGIN TRENDS YOU CAN TRY ON YOUR MENU:
Customers increasingly care about sustainability and how animals are treated in the production of food. They want to know what’s in their food, how it was made, and where it’s from.
We also see more restaurants updating their menus to reflect this, with menu descriptions that include “grass‑fed” and “free range.” This growing awareness means restaurants need to make these changes or possibly face a backlash from customers who won’t frequent their establishments.
SUSTAINABILITY 42 // FOOD TRENDS THS // Marketing & Hospitality Trends Report 2022–2023
As a result, we’re seeing restaurants become more discerning about the vendors they work with. They want to partner with suppliers who support sustainability, care about the environment, and share the same values.
• Vendors’ stories, so people know where the ingredients come from
Understanding a Food’s Origin
MORE ALTERNATIVE MILKS.
With sugar, dairy, and gluten replacements everywhere, expect more unhealthy dishes to be re invented. Examples include cauliflower base pizzas instead of wheat and dates as a replacement for sugar in ice cream, cakes, and other tasty treats.
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4
The umami flavors of the versatile mushroom will become prominent in more dishes. Expect experimentation with shiitake, enoki, and portobello, as well as the lesser known maitake and eryngii.
1
2
Food Trends
People are already drinking less milk and opting for alternatives like soy and almond milk. This evolution will continue, but with an expansion of new milks, like those made from oats and macadamia nuts.
SPARKLING COLD BREW.
Because there are always new trends popping up that you could potentially benefit from, here are five predictions we think are going to be big.
PLASTIC‑FREE RESTAURANTS.
Restaurants will give a hard pass to plastic, saying “no” to plastic straws and offering compostable coffee cups.
5
3
UNHEALTHY DISHES, RE‑INVENTED.
This one’s currently popular in Istanbul and certain parts of the U.S., but we see it becoming mainstream real soon.
MUSHROOMS EVERYWHERE.
SMALLER MENUS
We’ve already seen Impossible Foods and Beyond Meat infiltrate the menus of fast food chains, and maybe you’ve even seen them at your fave local burger joint. Recently, some brands have made serious strides in creating seafood made of plants, too. Some developments we’re intrigued when Zeastar came out with an uncanny “salmon” and “tuna” sashimi, MyEats released a mushroom bacon that looks too real, and Good Foods launched a plant-based buffalo dip. We even saw Gordon Ramsey make vegan bacon on TikTok. 2022 should bring even more plant-based “meat” and “seafood” products to life (so to speak), making a vegetarian diet ever more attainable and exciting.
NON‑ALCOHOLIC BEVERAGES
We aren’t just talking about an uninspired mocktail (we are looking at your vodka soda, minus the vodka), but delicious drinks that were fully designed to have no ABV. Loads of people are abstaining from alcohol permanently or just trying it on for weekdays, and 2022 is the year for them. We’ve already seen companies like Betty Buzz market towards this very crowd, and with the pandemic happy hour finding its end, people are spending less time drinking and more time searching for an alternative.
We all know and love the peanut butter alternatives, like cashew butter and almond butter, but one substitute is really staking a claim these days, particularly within the world of ice cream. Ben & Jerry’s released four non-dairy flavors this year made with sunflower seed butter: Creme Brulée Cookie, Change the Whirled, “Milk” & Cookies, and Mint Chocolate Cookie. And we know they have more non-dairy options with the sunflower butter on the way. Whole Foods is also on the sunflower butter train, with a Fix & Fogg Oaty Nut Butter they think will be all the 2022 rage, according to their 2022 trend reports. We couldn’t’t agree more. More sunflower butter!
SUNFLOWER BUTTER
Because of supply chain issues and just general pandemic madness, we’ve seen restaurants really pare down their menus, and we think the trend this is here to stay for a while longer. Honestly, we love when a restaurant’s menu has fewer options that are done really well. Give me less choices, and better food!
PLANT‑BASED EVERYTHING
44 // FOOD TRENDS THS // Marketing & Hospitality Trends Report 2022–2023 TRENDSFOOD
Food Trends (Cont.)
a cullum
Epe pratia quia nullacia volorrovidel eum ex eos quosam, quo doluptu recturem eos est eaque ommolorecto cor simus
exercim TECHNOLOGYTRENDS FRESH FOOD | GREAT PEOPLE | CELEBRATING DIVERSITY
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Ordering meals through Alexa and Siri technology.
Menu of the day being available in the Alexa and Siri technology. Food lockers and robot delivery.
TECHNOLOGY IMPACT
Smart Home
Over the past few years, smart home products made major progress. Examples include internet‑ connected thermostats, door locks and robotic vacuum cleaners.
In App ordering.
The increase of Smart Home technology puts a demand on integrating services with these systems, as it will become the norm.
No need for paper and pen.
Tracks meal delivery times and monitors inventory. Notifies you when a product is out of stock.
47 // TECHNOLOGY TRENDS THS // Marketing & Hospitality Trends Report 2022–2023 MPACTECHNOLOGYTI
Easier to order and pay online.
Perfect for this “non‑touch” era.
Digital Kitchen Boards
QR Codes
Reduces printing of menus.
Kitchen Display Systems are digital menu boards for kitchen staff. Helps restaurants streamline back of house operations.
Allows for better communication, accuracy, and better workflow.
Investors have noticed a surge of gaming interest. Possibly due to the pandemic forcing people to stay indoors.
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In 2021, it is estimated that the global games market topped $180.3 billion of revenues.
With mobile games at $93.2 billion, followed by console games at $50.4 billion and PC games at $36.7 billion.
Gaming is a way of people to interact and socialize together without actually having to be together.
The Hot Gaming Market
Implementing gamification in education is the best way to increase a learner’s engagement and motivation. Including interesting game elements and designs in educational environments can make learning fun, immersive, and addictive.
Gamifications in Education
49 // TECHNOLOGY TRENDS THS // Marketing & Hospitality Trends Report 2022–2023 MPACTECHNOLOGYTI
Which is reportedly costing the hospitality industry $100 billion annually.
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Automated Inventory Management.
This means taking food and beverage stocks and anticipating quantities, which can reduce food waste.
There may be a movement for virtual reality space in the learning environment.
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HIGHER EDUCATION
Continue to Expect Disruption and More Innovation.
Many hands‑ on classes, like lab‑based courses, are less than ideal when taught online.
Because of this, classrooms have evolved and need to continue evolving.
In 2022, we should expect more disruption, mainly due to the new COVID variants.
Get used to online education becoming the norm in 2022.
In the future, lecture halls may look like professional TV studios to meet growing quality and usability expectations.
In 2022, universities and colleges around the world will continue evolving their hybrid learning environments. Which many of these schools had to quickly create from scratch.
There will be a main focus on refining the way these learning environments are used.
Hybrid Learning Will Step Up.
These schools should look to close the gap between remote and in‑ class students to make both parties comfortable working with each other and being engaged.
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Offering students access to an online class option and/or digital course components is a trend that will be seen throughout 2022.
Due to an unexpected switch to online learning, course quality, pedagogy, and equitable access was not great.
Simply put, learners will now expect a choice between in‑ person, hybrid, and online.
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There is a degree of convenience and flexibility that online learning offers that a large percentage of students will now expect.
Students Will Expect Convenience and Flexibility.
There is a critical need to move beyond Zoom format classrooms for online education.
The virtual ecosystem is expanding and moving outside the confines of a computer to interact.
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Moving Beyond Zoom Classrooms
There will most likely be a better alternative that allows students to not only understand abstract education concepts easily but also provide a way to express their learning outcomes more efficiently.
Pandemic educational environment continues to evolve as new technology tools are being introduced.
For example, using virtual reality in education is not a new concept.
Continual boom to MOOC platforms.
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In the past few years, we have seen an incredible increase of Coursera users, one of the biggest MOOC platforms.
In 2019 there were about 46 million users, up to 77 million in 2020, and now about 97 million users.
MOOC (Massive Open Online Courses)
Some of the biggest MOOC platforms are EdX, Coursera, Khan Academy and Udemy.
Continual boom to MOOC platforms.
Some(Cont.)analysts are doubting that these numbers will continue growing. However, companies are confident that people’s interest in online education and alternative credentials will last beyond the pandemic. These companies are now seen competing with traditional higher education providers. But colleges are seen working with these platforms to offer credentials, including degrees for cheaper prices.
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Continual boom to MOOC platforms.
Some analysts are doubting that these numbers will continue growing. However, companies are confident that people’s interest in online education and alternative credentials will last beyond the pandemic.
MOOC stands for Massive Open Online Courses. Some of the biggest MOOC platforms are EdX, Coursera, Khan Academy and Udemy.
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These companies are now seen competing with traditional higher education providers. But colleges are seen working with these platforms to offer credentials, including degrees for cheaper prices.
Marketing Contacts Daniela‑Gabrielle Smallwood, Director of Marketing and Communications Cindy(571)daniela.smallwood@thompsonhospitality.com444–7430Horstman,DirectorofMarketingchorstman@thompsonhospitality.com(804)640–4136
