Spring 2023 Marketing At A Glance

SPRING 2023

MARKETING AT A GLANCE Campus Dining Campus Dining by Thompson Hospitality

THE FUTURE The future is here. HAS BEGUN. Campus Dining

by Thompson Hospitality™

Forward.

As we enter a new academic year, we would like to thank you once again for choosing Campus Dining by Thompson Hospitality as your campus dining partner. It is an honor and privilege to serve your campus community and we plan to continue doing so in excellence and with integrity.

At Thompson Hospitality, we don’t take our partnerships lightly We count it an honor to serve Historically Black Colleges and Universities across the country and are committed to executing campus dining programs that contribute to the progress of your institution. Our contribution to your institution’s vision and strategic goals extends beyond the kitchen. We are committed to a partnership that supports recruiting, retention, post-graduate career success, and community development.

Together we can achieve more.

Penned in our Marketing and Communications strategy is our pathway to the next dimension of campus dining We have developed a robust program and have empowered each hospitality leader to execute this program with the support of their campus community. We look forward to the creativity, ingenuity, and teamwork that will bring this year’s campus dining program to the forefront.

GOING THE EXTRA MILE YOU ARE WORTH

The Luxe Life is a term crafted by our team of college student interns to convey the attention to detail, commitment to excellence, and exceptional customer service that will be felt and experienced by each guest.

This is where we set the standard for a luxurious dining experience where every guest knows…

LUXE LIFE

You’re worth going the extra mile.

Relevant. Relatable. Research Driven.

OUR SPRING THEME Reclaiming my time!

No more powerful three words have gone viral than those of the culture's auntie, U.S. Representative for California, Maxine Waters. As you walk into a new year, new month and new semester, Campus Dining is curating a culture of reclamation. As you stand at a new beginning, this is the perfect time to commit to excellence, refocus, and redirect to unleash your highest self. Let's reclaim your Luxe Life!

RECLAIMING MY

VIP

Thompson Hospitality hosts a minimum of 3-5 student engagement programs and events monthly.

Monthly Themes

The programming calendar is built around monthly themes that honor cultural celebrations, food holidays, and the most popular food trends. The themes encompass programming and promotions for both retail and residential dining and target promotions that align with the theme.

Themed Meals

This year’s Residential Dining calendar includes over thirty +stay & enjoy themed events that can easily be converted to +take & enjoy in case of changes in public safety precautions.

Outdoor Events

Campus Dining will kick off the new academic year with an outdoor luxury picnic and end the year with an outdoor summer block party. Outdoor events will take center stage in easing back into our campus dining “new normal.”

One-Day Festival & Town Hall

In addition to our traditional events, this year we welcome our on-campus event, Wellness Fest, a one-day festival filled with mindful menus and self-care activities that will pour into personal growth and development. Guests will find an array of opportunities to relax, refuel, and relieve stress.

This

year, Thompson

Hospitality will focus on delivering a robust campus dining program that infuses our online programming and social media with live in-person opportunities for student engagement.

Our programming strategy infuses traditional events with content marketing to drive sales, build tenured meal plan customers, and add value to the on-campus college experience.

The Good Fight: Food Insecurity Challenge

Campus Dining and students join forces to raise awareness about food insecurity among college students with a thirty-day interactive challenge. With three ways to participate, students get points for donating to our campus food drive, posting our food insecurity awareness social media posts and volunteering at local food banks.

Reduce The Waste: Food Waste Challenge

Campus Dining accounts will educate, empower, and inspire new habits regarding food waste and sustainability. Much like The Good Fight, this one-week interactive challenge gives students three ways to participate, get points, and win prizes.

The Garden Give-Back

Campus Dining accounts will work with a small group of students and campus community members to go out and plant something with the students. Immediately following the planting session, the team would have an outdoor garden dinner in honor of Earth Day.

The College Connection

Campus Dining will partner with the student body of the institution to adopt thirty highschool juniors from a local lower income high school for a one-day campus experience. Each high school student will be paired with a college student to enjoy a meal on campus, learn about the college or university experience, and get connected with resources for being college ready.

food activismand awareness

This year, Thompson Hospitality partners with campus communities to lend a hand, raise a voice, and build awareness in efforts to combat some of society’s most pressing social issues.

Our initiatives are designed with both in-person, volunteer, and online activities to build a better environment for the next generation.

*Initiatives may vary from year to year.

LUXE LIFE

BRIDGE Business Exchange

In efforts to support the communities that we serve, Thompson Hospitality partners with HBCU alumniowned, minority-owned, and woman-owned small businesses to highlight their success and enterprise in the marketplace.

BRIDGE Student Business Exchange

Campus Dining will host an annual student business expo where students can showcase their business endeavors.

Blacks In Enterprise and Entrepreneurship Symposium

The success of our students is highly important to us at Thompson and, as a result, we host expos to feature the small businesses of our campus communities. In addition to those expos, we offer mentorship and business development opportunities to support their growth.

student success

This year, Thompson Hospitality will emphasize the importance of mitigating economic disparity through education, enterprise, and entrepreneurship. We will leverage our resources to elevate the platforms of alumni-owned, minorityowned, woman-owned, and community oriented small businesses. Build up rising and aspiring entrepreneurs and create opportunities to activate education with hands on experience.

LUXE LIFE

Student Marketing

Influencers, Summer Internships and Student Workers

We believe in the education that the students on our campus are receiving. Thompson Hospitality offers three types of paid work opportunities that include work experience and professional development. Students attending your institution have priority for these positions.

Virtual SGA Symposium Series

This year we have rolled out a national program for all our SGA leaders in the Thompson Hospitality family. These quarterly meetings create opportunities for networking, leadership development, campus dining collaboration and exposure to enterprise leaders. Themed, “The Power of Leadership” it creates a safe space for young leaders to elevate and grow.

Lunch and Learn Series

This program gives us opportunity to build meaningful relationships on campus to foster collaboration and seamless integration to the campus community.

community outreach

This year, Thompson Hospitality is prioritizing the importance of cultivating community both on campus and in the local community.

Community is one of the top reasons students choose to attend HBCUs. It is important that we are aligned in creating meaningful relationships, curating safe spaces, and giving back in the communities we serve.

It is an honor and privilege to be a part of this sacred community and we take that responsibility seriously.

LUXE LIFE

community outreach

Random Acts of Kindness

We value the relationships that we get to foster on the campus community. Our Random Acts of Kindness allows us to show appreciation for our guests across campus.

TH Cares Volunteerism

Giving back is at the core of our campus dining program. TH Cares is the outreach organization that fosters opportunities for our dining teams to volunteer and give back both on campus and in the surrounding areas.

Game Night with the Directors

We believe that a strong dining leadership team needs to know the community it serves. Our monthly game night events allow our guests to get to know the leaders that serve them in a fun, interactive, and lighthearted way.

Food Inclusivity Program

Food Inclusivity is a term coined by Thompson Hospitality to express our emphasis on creating an inclusive dining experience. No matter what your dietary preference, our goal is to ensure there’s always, Food For You Too!

Reclaiming My Luxe Life

Reclaiming your Luxe Life is all about getting a fresh take on how to adjust your life for optimal success. From healthy eating regimens to new study habits and setting good boundaries we look forward to helping you usher in your best year yet. While we celebrate the start of a new calendar year and academic semester, we will also commemorate MLK Jr. Day and National Be Kind to Food Server’s month.

EXCLUSIVE Valentine's Black

Break out your best suit, put on your favorite dress! Campus Dining will be transforming the dining hall into an upscale restaurant called Exclusive for Valentine's Day. You are cordially invited to a formal Valentine's Day event.

Soul CHELLA

Campus Dining is transforming the dining hall into the Mecca of art, music, and fashion for our annual celebration of culture, Soulchella, in honor of Black History month. Sign up display your music, art, and fashion talent as a featured “For the Culture” artist or sit back and enjoy this celebration of excellence. Let’s close Black History month with an epic experience.

Series SGA Symposium

LEADERSHIP MATTERS

GAME NIGHT With the Directors

LADIES Night

In honor of Women's History Month we will hit the streets to find the best recipes from the women in leadership on campus. If you are a female leader that can cook-cook, join in by submitting your recipe. The recipes will be featured at Ladies Night: Campus Edition and each leader will be honored.

A pril

Life in Motion

BAYOU Bash REDUCE THE WASTE Week

This month’s Bayou Bash sets a scene with the vibrant sounds of Zydeco, Louisiana swamp music, second line and New Orleans bounce, the fragrant smells of seafood and beignets, and the beauty found in bayou culture. Unlike a Mardi Gras themed event, the Bayou Bash focuses on the diverse culture nestled beyond the Mardi Gras season.

Let's make a difference in the world around us! Reduce The Waste Week is a campus wide initiative that spans from on-campus to online to promote responsible eating and waste reduction. Guests will have the opportunity to opt into up to three challenges that will help educate others about food waste, take personal responsibility for minimizing food waste and connecting with others passionate about sustainability. Partnerships for additional volunteerism and weighing the waste are available as well.

GARDEN Giveback

In Honor of Earth Day

Campus Dining welcomes back our beloved annual Garden Giveback. This celebration of mother earth starts with an up-closeand-personal planting session with our Campus Dining leadership, immediately followed by a beautiful garden dinner party. Backdropped with a light and airy vibe, this plated dinner and planting experience is one to remember. Reserve your seat now. This event is limited to 20 students per campus.

GAME NIGHT With the Directors OUTDOOR EDITION

RUN IT BACK!

Y2K Midnight Breakfast

"I wish I had a time machine!"

As the academic year comes to a close and with finals approaching, what better way to let loose than "leaning back" in time.

Come dressed in your favorite track sweatsuits, baggy clothes, fitted caps, and air force ones to our Run it Back Year 2000 (Y2K) Midnight Brunch celebration. Come and let your hair down for our last event of the semester done the luxe way.

FESTGrad

As we look back over the semester, this month is dedicated to celebrating the growth milestones that we have made in our Luxe Life as a campus dining program, as a campus community, and as individuals. Take the time to celebrate your wins both big and small as we share in your successes. In addition to celebrating growth, we will celebrate Asian American and Pacific Islander's Month and use our voices to amplify National High Blood Pressure Education Month and National Mental Health Month.

BIRTHDAY Bash

Friends don’t let friends celebrate birthdays alone!

Celebrate this month’s birthday in style with our Birthday Bash featuring a specialty desert, birthday themed music and a photo backdrop to capture this moment for years to come.

WORTH the extra mile! YOU’RE