“ Embrace your inner child ”
WHAT DO WE DO? We give the opportunity for people to let off steam through tactical obstacle course events held at a number of festivals throughout the year. It is suitable for people of all ages willing to take up the challenge! We will set up our obstacle course at renowned local festivals as stall holders, for the attendees of the event to dive in for a great team building and exhilarating experience.
WHERE DO WE DO IT? We plan to initiate our events at local UK festivals and Cheshire farm events, with the vision of evolving our service to cover more areas, grow our obstacle course and even host our own festival in future years!
WHO IS OUR AUDIENCE? Our activity is suitable for all ages (with age restrictions for certain festivals) and we are aiming at field-based setups like local festivals and Cheshire farm events. Our physical events are great for team building exercises for corporate days out, as well as special occasions such as stag and hen parties, birthdays and weddings.
WHY ARE WE DIFFERENT? We are the only company of its kind in the UK, as we provide an epic scale competition event that travels across the North West. We are flexible in our ability to travel to various events to be more accessible to a larger audience. Anybody can join in and it is a cheap and fun addition for the attendees of the main event.
OUR TEAM
Alex
Events Management
Matt
Accounting & Legal Executive
Jordan
Communications & Marketing Director
Stefan
Creative Consultant
OUR SUMMER EVENT
• Hosted at UK festivals and farm events • Consists of a hay bale obstacle course / battlefield • Two teams of 12 battle it out in various game modes •
15 minute matches with a 5 minute intermission
•
Winning team receives mini branded water pistols to take with them around the festival and spread the word
EQUIPMENT
Competitor Gear for use during the game only •
Waterproof Safety Goggles
•
Branded Poncho (optional, for extra fee)
•
Red or Blue armband, representative of team colours
•
Pre-filled Water Gun (Standard, Special or Heavy…)
THE WEAPONRY
£6/game
NERF Thunder Storm Standard
£8/game
NERF Arctic Shock Special
£12/game
NERF Lightning Storm Heavy
THE BATTLEFIELD •
Use the hay bales for cover
•
Work in teams to complete objectives
•
Utilise the waterslides for fast travel
•
Locate resupply points and refill your weapon when empty
•
Random game changers may appear such as water bomb drops or an ice bucket refill point…
Entrance/Exit blue team
Entrance/Exit red team
Refill Point
Water Bomb pickup point
Hay Bale single
Hay Bale double
Ice Bucket refill point
Water Slide
GAME MODES
We will want every game to be different, spontaneous and exciting so we will host a series of game modes such as Ring Defence and VIP Hunt, in which team players will have to work together to complete the objectives.
OUR WINTER EVENT
•
Follows the same structure as Water Wars
•
The waterfight will be replaced with a snowball fight
•
Snow machines will cover the land in snow, with more machines creating a falling/blizzard atmosphere
MARKETING - PRINT Printed Media
Posters and flyers for distribution We will aim to distribute posters and flyers designed by ourselves around surrounding towns, as well as within the event we are set up at to gain recognition as to our presence there. The festivals we join are already well established and thus a lot of their audience will in turn be ours as they notice us around the event.
MARKETING - ONLINE Social Media
the online connection to our audience We will utilise the power of social media, predominantly platforms like Facebook and Twitter to fuel our online presence and spread the word of our website.
Our Website
for background details like dates, events etc. As a collective of creatives involved in graphics and web design, we can create and host a website between us. This is where more of the background details like which events we are attending, the game types and more are hosted - we will still use social media as our front-end presence.
www.
SOCIAL MEDIA CAMPAIGN Marketing Plan involving social media trends
A group of friends involved in the event will take a picture of themselves before or after the game and upload it to Facebook or Twitter‌ Using the tag #OfficialBigKid, they will then enter a competition to win a free game package including free guns to keep and various merchandise!
FORECAST FOR YEAR 1 Gross Profit
Expenditure
Net Profit
BREAK EVEN POINT Our Break Even Point. We would have replenished our initial startup budget by Day 4.
FUTURE ASPIRATIONS Year 1: Commit to small time festivals, and local Cheshire farm events. Year 2: Increase our presence by expanding our event to new regions. Year 3: Set up at larger UK festivals
(e.g. summer music events like Glastonbury‌)
Year 4: Host our own festival.
as we gain increased renown and funding.
Year 5: Expand to host many of our own festivals throughout the country.
Thank You Any Questions?