Creative strategy Product
Sea buckthorn skincare products
Target Audience
Divya is a 29-year-old woman, working at an event management firm. Her husband runs his own business and he travels quite frequently. She has a 9-5 job and it requires her to commute within the city to meet clients. She spends a lot of time outdoor and she is worried that it might affect her skin in the long run. She doesn’t have time during the day to take care of her skin but she makes it a point to follow a regime in the night. As her skin type is sensitive, she chooses her products carefully based on the ingredients. She tries to stick to chemical free products as much as possible and is yet to start using age-defying creams. She doesn’t think that she’s old enough to start age-defying creams as it makes her feel older than she actually is. She’s willing to try out new products only when her friends recommend it to her.
Unique Insight
Women in this target group do not want to admit that they’re old enough to start age defying skin treatments.
Challenge
To make people try out an ingredient that is unheard of.
Advertising promise
Our organic range of age-defying products does not make you feel old.
Expected reaction from the target group
“Finally, age is just a number for me!”
Tone of voice
Optimistic, Organic, young
Creative units
Branding, Packaging, Posters, Print ads, Hoardings, collaterals, Social Media, PR