Designer_ Tuan Bui
Client_ Sherwin-Williams
primary
secondary
primary palette corporate identity
spot
identityrefinement // 2
70%
30%
pms
Client_ Sherwin-Williams
Designer_ Tuan Bui
PALETTE
primary
secondary
pms
primary
01
04
Sky Blue
Orange Citrus protective
aerospace finishes
&
marine
02
05
Grass Green
Sunset Red
oem product finishes
automotive finishes
03
06
Spring Mix
Royal Grape
homeowner paints
&
secondary
professional
supplies
spot
70%
30%
identityrefinement // 3
&
commercial
spot
70%
30%
pms
Designer_ Tuan Bui
Client_ Sherwin-Williams
corporate identity
identityrefinement // 4
Designer_ Tuan Bui
Client_ Sherwin-Williams
identityrefinement // 5
FLOWER 1
Designer_ Tuan Bui
Client_ Sherwin-Williams
corporate identity
identityrefinement // 6
Designer_ Tuan Bui
Client_ Sherwin-Williams
sub-branding
identityrefinement // 7
FLOWER 2
Designer_ Tuan Bui
Client_ Sherwin-Williams
identityrefinement // 8
Designer_ Tuan Bui
Client_ Sherwin-Williams
sub-branding
identityrefinement // 9
PAINT LINE
Designer_ Tuan Bui
Client_ Sherwin-Williams
corporate identity
identityrefinement // 10
Designer_ Tuan Bui
Client_ Sherwin-Williams
sub-branding
identityrefinement // 11
PAINT DROPS
Designer_ Tuan Bui
Client_ Sherwin-Williams
A
VARIATION
B
identityrefinement // 12
Client_ Sherwin-Williams
STATIONERY e_
christ@sherwin-williams.com
ceo_
Christopher Connor color your world. p_
216.566.2000
f_
216.566.2947 101 W. Prospect Ave. Cleveland, OH 44115
To Whom It May Concerns,
color your world.
color your world.
sherwin-williams.com
sherwin-williams.com
Through our 3,346 company-operated stores, we serve a diverse customer base that includes architectural andindustrial painting contractors, residential and commercial builders, property owners and managers, OEM product finishers and do-it-yourself homeowners. Our stores platform gives us a distinct competitive advantage by providing more opportunities to interact directly with the end users of our products. Ongoing customer dialog is both a powerful feedback loop, enabling us to respond immediately to customer needs and complaints, and a wellspring for new product and service ideas. Our goal is to be the outlet of choice for professional painting contractors. To that end, we offer a broad range of professional services and support programs to complement our broad line of quality products. Painters Advantage is a complete collection of business building tools, including marketing materials, training programs, customized quote forms, stationery and more that contractors can use to promote their business. Unique services such as spray equipment repair help make us the ideal sole source supplier to professional painters. Most of our new product development efforts focus on enhancing the finished appearance of our products, improving durability and shortening application time and effort. We offer the broadest line of high-performance, low-VOC and zero-VOC architectural paints in the industry to help our customers comply with increasingly stringent air quality regulations. Sherwin Williams is a leading supplier of protective and marine coating systems formulated to protect steel and masonry infrastructures in the harshest of corrosive environments. Once dominated by solvent-based technology, this market is moving rapidly toward environmentally favorable waterborne systems that deliver equal or better performance than their solvent-based predecessors. We are at the forefront of that movement, with industry-leading technology brought to market through our more than 3,000 stores, 140 dedicated Protective & Marine coatings sales reps and a staff of experienced corrosion specification specialists.
color your world.
Designer_ Tuan Bui
101 W. Prospect Ave. Cleveland, OH 44115
Christopher Connor, Ceo
p_
216.566.2000
f_
216.566.2947 sherwin-williams.com
identityrefinement // 1
Designer_ Tuan Bui
Client_ Sherwin-Williams
identityrefinement // 13
APPLICATIONS
Designer_ Tuan Bui
Client_ Sherwin-Williams
identityrefinement // 14
Designer_ Tuan Bui
Client_ Sherwin-Williams
identityrefinement // 15
Designer_ Tuan Bui
Client_ Sherwin-Williams
identityrefinement // 17
Designer_ Tuan Bui
Client_ Sherwin-Williams
identityrefinement // 16
Designer_ Tuan Bui
Client_ Sherwin-Williams
identityrefinement // 18
Designer_ Tuan Bui
Client_ Sherwin-Williams
01
Introduction .Company background .Objective .Competition & Current identity
02
The Identity .identity elements .legal mark & sub-branding .identity integrity/clearspace .Usage Guide (acceptable and unacceptable usage)
03
Color Guide .Palettes (primary, secondary, accent & neutral) .color breakdown (cmyk, pms, rgb & web) .single color usage .incorrect color usage .identity on colored background .identity on photograph
04
Supporting elements .Tagline usage (hangline & sizes) .secondary graphic .Typography .Photography usage
identityrefinement // 19
BOOK TOC
05
Collateral and applications .Stationery _letterhead _business card _envelope .website .consumer items _keychain _sample booklet _individual color swatch cards _promotional paper caps/hat _swatch booklet .industry specific _store environment & signage _staff uniform (tshirt/apron) _paint bucket label _paint can label _brushes packaging _roller packaging .outdoor advertisements _posters series _billboards