Pantone Names Color of 2023

Style & Beauty Pantone Names the Color of 2023 Viva Magenta!

Viva Magenta will be the shade that shapes the year of 2023, according to the experts at Pantone. Described as a color that is rich, regal and full of life, it is an “animated red that encourages experimentation and self-expression without restraint, an electrifying, boundaryless shade that is manifesting as a stand-out statement.” The shade strikes a mix between warm and cold tones, appearing occasionally more red and other times leaning more toward fuchsia.

“In this age of technology, we look to draw inspiration from nature and what is real,” said Pantone Color Institute’s Executive Director, Leatrice Eiseman. “PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”