Seller's Guide S M A R T D E N V E R R E A L E S TA T E . C O M
Move to your Better Life. PLAN > MARKET
> N E G O T I AT E
> CLOSE
PRESENTED BY
T H R I V E R E A L E S T AT E G R O U P #1 Rated for Client Experience
INTRODUCTION Excellence in Reputation
5
Our Distinct Process
6
PROFESSIONAL MARKETING Staging Consultation
7
Professional Cleaning
8
HDR Professional Photography
9
3D Virtual Tour
10
Video Tour
11
Beautiful Signage
12
Feature Cards
13
Property Website
14
Portal Marketing
15
Targeted Social Media Campaigns
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Print Marketing
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Agent Marketing
18
Brokerage Marketing
19
Intra-Office Promotion
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Lifecycle Ads
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Open Houses
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ROBUST RESOURCES Robust Pricing Analytics
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Market Monitoring
24
Nationwide Network
25
Repairs & Updates
26
FIRST CLASS SERVICE 27
Transaction Concierge Showing App
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Moving Coordination
29
Communication Guarantee
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Nobody does more to sell your home.
There are many considerations when choosing who to work with to sell your home. At the top of the list should be “what you get” from the agent you choose. In addition to an impeccable reputation, consistent Five-Star Reviews, top ratings from the largest portals on the web (Zillow, Yelp, Google) and an abundance of real life case studies, nobody does more to get your home sold. 04 | SELLER OFFERINGS
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Excellence in Reputation Reputation is everything. Buyer agents want to know that the sale of your home will be professionally managed. Thrive is rated the #1 brokerage in the country for client experience. We’re also top rated on Zillow, Yelp, and Google.
1,000+ Five-Star Reviews & Counting
400+ Five-Star Reviews & Counting
500+ Five-Star Reviews & Counting
Thrive is rated the #1 brokerage in the country for client experience. Check out our reviews on Zillow.
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Our Distinct Seller Process
01
PRICING It is critical to allow the market to dictate the price of your home rather than you dictating the price to the market. To do that, Thrive Advisors use four main tools: trend data, macro data, micro data, and our knowledge and understanding of how buyers make decisions.
02
PREPARING
03
MARKETING
04
N E G O T I AT I N G
05 06
Thrive Advisors engage a robust 34-step process, with the help of our Listings Team, to get your your home prepared to sell — from tradespeople to staging consultants to cleaners. We get your property looking its very best, and all set to go “on stage” for the market.
Even if a home is priced correctly and professionally prepared, if it is not marketed to the right people at the right time, you run the risk of leaving money on the table. Thrive Advisors leverage both online and offline marketing strategies to ensure your home is promoted to the right people at the right time.
More goes into negotiation than is commonly understood. Unfortunately, many sellers (and agents) focus too heavily on negotiating the price. Through the years we’ve developed negotiation tactics that not only net you the most for your home, but also shift some of the risk back to the buyer.
DUE DILIGENCE There is much to overcome during the Due Diligence phase: title work, HOA documentation (if applicable), inspections, property history documents, repairs, and appraisals are the most common hurdles to navigate. Thrive Advisors are trained on how to successfully navigate all aspects of this delicate phase of the process.
CLOSING The closing is the final step in the process. To prepare, we gather and coordinate all the necessary financial documents in advance of your closing so that you have plenty of time to ask questions, understand each document, and consult with your Advisor. That way, you can walk into your closing with confidence and clarity.
Thrive
Staging Consultation We hire professional home stagers to consult with you about the contents and arrangement of your home. More often than not, our staging consultants can work with your current furniture and belongings to make your home as visually appealing as possible. Or if vacant, we can guide you in arranging full staging.
83% of Buyer’s Agents report that staging a home property makes it easier for their buyers to envision themselves living there.
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Professional Cleaning To prepare your home for the initial marketing launch, we will have it professionally cleaned so that it is in the best showing condition. It’s also one less thing for you to have to worry about. We want your home to gleam to ensure the greatest impact when it hits the market for the first time. We’ll take care of the cleaning, you go relax!
We want your home to gleam.
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HDR Professional Photography When it comes to showcasing your home online, photography
is
paramount.
According
to
Virtuance, 86% of buyers say images are the most important feature when deciding to visit a home. In addition,
listings
with professional
photography get 61% more views, resulting in more showings and more offers. We commission the best photographers, to capture compelling details of your home to invoke an emotional response from buyers.
We even take into
consideration the time of day and the N/S/W/E direction of your home to ensure we accentuate your home’s most notable features.
86% of buyers say images are the most important feature when deciding to visit a home.
Listings with professional photography get 61% more views.
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3D Virtual Tour In addition to still photography, we engage 3D technology to create a three-dimensional tour of your home, allowing both agents and prospective buyers from anywhere to walk through your home virtually. We also create a ”dollhouse,” or top-down, view for each level of your home, allowing agents and buyers a clear view of the property layout and floorplan. Prospective buyers can even digitally measure rooms right on their laptop, tablet or mobile device.
*Optional and based on price point and location
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Video Tour To compliment the 3D Virtual Tour, we will also create a commentated video walk-through of your home. This gives your Advisor the opportunity to highlight some of your homes most compelling features. In addition, homes with video walkthroughs rank higher on some of the worlds most popular home search sites like Zillow, giving you a boost in exposure to a wide audience of potential buyers.
We also have the resources to capture high definition
Reach a much wider audience through video tours. S M A R T D E N V E R R E A L E S TA T E . C O M
drone footage of dramatic views of the house exterior and property.* *Optional and based on price point and location
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Beautiful Signage Attract buyers with our professionally designed signs. Your home will be marketed 24/7 with a premier yard-arm sign, professionally designed by Luxury Marketing Specialists. Our distinguished signs say more than “this house is for sale” – they also show the public and agent community that you have selected a best-in-class broker to represent you – a Thrive Advisor.
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Feature Cards Your home has many compelling features – some are self-evident, but others are hidden, like “heated floors", "whole house water filtration", or "in-ceiling speakers” for example. We place Feature Cards in strategic points throughout your home to call out unique attributes that may otherwise go unnoticed by buyers and agents.
It’s the little details that can really help a house stand out in the market. S M A R T D E N V E R R E A L E S TA T E . C O M
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S E M I - C U S TO M
Property Website We will create and publish a semi-custom website to promote and market your home online. This site will be unique to your home only and will contain all the information a prospective buyer wants to access including descriptions, photos, virtual tours, and downloadable addenda. Our sites are mobile optimized, search engine friendly, and will feature area information such as schools and restaurants. View an example at: 1828Tiverton.com
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Portal Marketing 95% of buyers start their search online and 80% of buyers use Zillow to search for homes. But Zillow isn’t the only online resource buyers use – there’s also Trulia, Realtor.com, Redfin, and a host of others. Your home will be on ALL of them and updated regularly. In addition, on Zillow your home will be promoted at the top of the search results since we do video walkthroughs on all of our listings.
YOUR HOME
95%
of buyers start their search online.
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S o c i a l Me d i a
Targeted Social Media Campaigns
According to Brandwatch, 68% of US adults use Facebook. Over 50% of them use it several times a day. Over 50% of Instagram users access the platform daily, and over 35% say they look at their account several times per day. We hire professional, full-time digital marketers to leverage the power of Facebook and Instagram by targeting the most likely buyer for your home, and placing strategic, engaging ads with tailored messaging in their news feeds.
68% of US adults use Facebook and 51% of them use it several times a day.*
51% of Instagram users access the platform daily, and 35% say they look at their
*Brandwatch
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account several times per day.*
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Print Marketing We design, create and print full-color, eye-catching flyers and brochures for buyers and their agents to take with them after seeing your home. These pieces not only highlight the best features of your home, but also the compelling aspects of the surrounding area and neighborhood. For luxury homes, we also advertise your property in Luxury Home Magazine, and buy a digital ad spot on their website as well.
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Age n t Marketing With over 20,000 agents in our MLS, it is critical to educate them about your home and ensure they are armed with the right information to share with their buyer clients. We leverage proprietary lists to distribute pictures, descriptions, and links to those key buyer agents. In addition, we also call the most active agents in the area to directly engage them with information about your home, and to see if there is a possible match with a buyer.
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Active Agents OVER
20k
Agents in our MLS
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Brokerage Marketing Did you know there are more than 16,000 agent websites,
OVER
16k A g en t Web si tes
and over 1,200 brokerage websites on the front range that buyers use to find homes? The good news is that your home will be displayed on every one of these, giving you massive exposure to buyers using those sites. That way, you can rest assured that no matter which agent a buyer is working with, and no matter which brokerage that agent works for, your home will be advertised to ALL of them.
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OVER
1.2k B rok er a g e Web si tes
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Intra-Office P ro m o t i o n Thrive Real Estate Advisors meet regularly to share best practices, study market trends, and share coming soon listings as well as active listings.
your home directly to their clients.
By working together we gain valuable insights to best serve our clients.
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In this way, your home will get promoted to our entire company of Advisors, who in turn share
PRELISTING
LAUNCH
OPEN HOUSE
Lifecycle Ads Strategic Marketing through the entire Lifecycle Unlike most agents, we don’t just market your property in the beginning when we initially list it, we continue to market your property with multiple (and varying) ad campaigns throughout the lifecycle of the entire process. From pre-listing to initial launch to first open house to
UNDER CO N T R A C T
under contract and all the way to closing, your home will continue to be marketed in a fresh and relevant way. After all, the best way to ensure a clear path to your better life is with a back-up offer just in case the first buyer is unable to close.
CLOSING
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Open House
Every listing deserves a “grand opening!” Although many agents will tell you that open houses don’t sell homes, we disagree. Open houses done poorly don’t sell homes. But open houses executed strategically with the right timing and purpose absolutely sell homes, and usually for more. That’s why we prepare, promote, and host an open house designed to generate interest, competition, and multiple offers.
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Robust Pricing Analytics The single most important thing in selling your home is pricing it correctly relative to current market conditions and buyer demand. To determine the most accurate reflection of both factors, we will take into account both the macro and micro data. The macro data is the market conditions overall, and the micro data is the market conditions in your specific neighborhood or local area. Paired with our deep experience and market knowledge, we will collaboratively determine a price that will sell your home in an acceptable time frame, but that will also maximize your “cash in pocket.” You will have access to all of the data and reports along the way, as well as after your home is on the market.
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Market Monitoring Stay informed and empowered throughout the process of selling your home by having visibility into the market trends in your specific neighborhood. Whenever a new listing comes on or off the market you will know. Together, we will use this information to make marketing, pricing, and showing adjustments to help sell your home faster.
We follow market trends to make informed and strategic steps to sell your home.
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Nationwide Network There’s a lot of stress involved in moving, especially if you’re moving out of the area to a new city where you may not have the contacts you need. Through the years, we have developed a nation-wide network of full-time, professional real estate agents who we’ve already vetted (who better to vet an agent than another agent) and who we trust.
Get connected with vetted and trusted real estate agents nationwide.
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Ac c e s s o u r w i d e network of qualified vendors for all your re p a i r s a n d u p d a t e s .
Re p a i r s & Updates Over the past 15+ years we’ve developed the A-List of trusted vendors in the area. You’ll have access to any trade, service provider and contractor that you need throughout the process. We also provide our seller clients with access to our REJuvenate Program. Homes that are updated through the REjuvenate offering sell for $50k more and 50% faster, on average.
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Transaction C o n c i e rge We employ full-time, licensed Transaction Specialists that will assist with making sure everything happens smoothly. They are available to you Monday-Friday, 9am-5pm MST. Even if you do not have a need to contact them, they are constantly working behind the scenes to schedule vendors, inspectors and agents as well as coordinate your lender, title representative, documents, disclosures, and contracts on your behalf.
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Our licensed Transaction Specialists ensure that the whole process runs smoothly. SE LLER OFFERINGS | 27
Showing A PP
Download the
App
Selling a home usually involves a lot of showing appointments, which can be difficult to confirm and track. We provide an app that empowers you to be in full control of when showings occur. We also ensure via the app that ALL showings are done by licensed real estate professionals. You can accept showings, decline showings, and even reschedule showings all with a few taps. We can even facilitate multiple users and give you the option of requiring just one user to approve showings or all users. This way you’ll always know who’s at your home and when, plus you’ll always maintain control – all from the palm of your hand.
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Keep all of your showing appointments organized in the palm of your hand.
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Moving Coordination We provide you with a centralized platform called Updater that reduces the pain points of moving: selecting a moving company, connecting utilities, choosing and activating internet or phone services, mailing address updates, subscriptions updates, DMV updates, setting up home security services, and more.
We focus on the details so you can focus o n t h e t h i n g s t h a t t r u ly m a t t e r m o s t .
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Communication Guarantee We guarantee same-day responses to anything you may need throughout the selling process. If for some reason your Thrive Advisor cannot respond to you on the same day, another Advisor will be available to assist you. We also schedule a weekly
what’s happening or what’s next.
Communication is key & we’re here to guide you every step of the way.
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update call with you to ensure we have clear, routine communication. You’ll never be wondering
Writing Your Story We love what we do and the clients we get to work with. Whether you’re upsizing, downsizing, moving out of the State or just across the street. We’d love to be part of that journey and part of your Better Life Story.
BECAUSE THESE ARE THE S TO R I E S W O R T H T E L L I N G .
Our Mission W H AT W E D O We simplify and clarify home buying and selling.
Our Vision WHY WE DO IT We move people to their better life.
Our Values H OW W E D O I T We advocate selflessly, execute tightly and live lightly.
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Mission What we do We simplify and clarify home buying and selling.
Vision Why we do it We help people move to their better life.
Core Values How We Do It We advocate selflessly, execute tightly, and live lightly.
1 4 0 1 S B R O A D W A Y S T R E E T , D E N V E R CO 8 0 2 1 0
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