P H A M
“Pha m’s Portfolio” collects all fashion work of Hanh Pha m, which has been created in the past three years of undergraduate course; include one year of Fashion Design and two years of Fashion Communication. It focuses on fashion design, photography, styling, layouts, publication, and visual merchandising work. The portfolio represents a new name of a fashion-graduated student and will become a strong document in future career. Knowledge, skills, experiences are creatively and clearly presented with graphics and captions.
Fashion Design The 1960s Streetwear Soft-tailoring
Visual Merchandising Topshop River Island
Exhibition Fashion Exhibition
Publication
Trend book Fashion magazine
Work Experience
Exhibition Trend Reporter
Fashion Design The 1960s Streetwear Soft-tailoring
The 1960s is a first collection of Hanh Pham. The collection was inspired from fashion decade 60. It was a decade featured a number of diverse trends and broke many fashion traditions, mirroring social movements during the period. In this collection, cream and black colour were used with the combination of cotton and galatea fabrics. This Summer 2008 collection focused on Vietnamese customers, who work in the offices and prefer classic style.
Streetwear is the second collection of Hanh Pham. It was designed for young customer . The combination between knit and denim fabric made the look of this new trend of the year 2008 more active and attractive. Also, the Autumn collection was highlighted by particular details in denim skirts with complex cut.
Collection name: Wedding Suit Season: Autumn/ Winter 2009 Fashion Designer: Pham This collection was designed for new Wedding season. The White suit represented for the modern wedding-dress in a new life style.
Visual Merchandising Topshop River Island
Programme: BA (Hons) Fashion Communication Academic year: 2009/10. Semester: 1. Second year. Level 5 Northumbria University. Module title: Events Management & Promotion Module tutor: Joan Johnston Project: Topshop Window Display Concept The window display concept of Topshop got inspired by Fashion and Architecture
River Island is one of Britain’s best known high street fashion brands. It was set up in 1948 by Bernard Lewis under several name changes as Chelsea Girl, Concept Man, before becoming River Island in 1988. The stores can be found in most cities across the Uk, and the brand also has stores in Turkey, Poland, Ireland, the Netherlands and the Middle East. Especially, Singapore becomes the first franchise of River Island in Asia. According to the emerging economy of Asia and an understanding of Asian market, this Western brand projects to launch a flagship store in Vietnam.
Exhibition Fashion Exhibition
The exhibition is called “Origa mi inspired fashion�. This is a place for 4 new fashion brand na mes: David Koma, Iris Van Herpen, Doii Paris and Bodya mr, to introduce their na mes, also to present their Spring/Su mmer 2012 collection. The trend is origa mi-inspired details which require complex cutting, a deftness of using material or making shapes in fabric
Publication
Trend book Fashion magazine
The conceptual trend book covers four fashion trends of women swear Spring/ Summer 2011. There are Origami Inspired Fashion, Floral, Wacky Galaxy Gowns and Tuxedo (Tomboy style). The book effectively interprets identify emerging lifestyles. It is divides into four themes to detect the different consumer attitudes . The trend book allows clients to discover key influencers in art and design, the icons of the season, creative concepts, material samples or the guidance of how to mix the clothes.
Photography Article
Course: BA(hons) Fashion Communication Semester: 1. Second year. Level 5.Northumbria University. Module title: Fashion Promotion &Events Tutor: Stephen Lee Project: Hero (Photoshoots about John Galliano)
Freedom, a high-end fashion magazine, intends to mark its first publication in August 2012. Its target audience varies from 18 to 32 years old who are characterized as young, active and greatly into fashion. With Freedom, readers will find latest styles, images of high fashion and high society but also writings on art and culture. Published only twice a year, Freedom will bring readers high quality articles with in-depth analysis of fashion-related topics. And since it is based on liberal ideas, fashion can be inspired in every aspects of life, even from small, normal objects.
Work Experience
Exhibition Trend Reporter
Participated in an article Contest at www.kenh14.vn
Worked as a trend reporter at: www.thegioidienanh.vn
The project aimed to rebrand a silk village, was very famous in the 17th Century. The La Khe Silk Village produced handmade silk fabric for Vietnamese Royal family.
Today, the women-owned cooperative of La Khe carries on this tradition of fine quality silk making but the silk makers have had difficulty in competing against low cost product in the era of lage, was very famous in the 17th oduced handmade silk globalization, fabric for and the cooperative is now at risk of closing.
oyal family.
students of thetradition SIFE - of Hanoi National Economics helped this village to rebrand of La Khe The carries on this ourcompeting new marketing/PR strategy. The Silk exhibition was ers have had difficulty in duct in the era of designed and new clients from famous fashion companies are invited. tive is now at risk of closing.
The this exhibition wasto sponsored by American Ambassador and two nal Economics helped village strategy. The Silk exhibition wasIt was held at the American Club,19-21 Hai Ba Trung American Club members. us fashion companies are invited. on Monday 26 July 2010.
American Ambassador and two at the American Club,19-21 Hai Ba day 26 JulyThen, 2010. the project was presented
by
Street
in national SIFE competition in Ho Chi Minh city. The team got the highest prize and represented Vietnamese SIFE came to L.A, California (USA)in toHojoinChiSIFE- World Cup Competition in October 2010. ational SIFE competition
rize and represented Vietnamese join SIFE- World Cup Competition r 2010.
lage, was very famous in the 17th oduced handmade silk fabric for oyal family.
of La Khe carries on this tradition of ers have had difficulty in competing duct in the era of tive is now at risk of closing.
nal Economics helped this village to strategy. The Silk exhibition was us fashion companies are invited.
American Ambassador and two at the American Club,19-21 Hai Ba day 26 July 2010.
ational SIFE competition in Ho Chi rize and represented Vietnamese join SIFE- World Cup Competition r 2010.
thuhanhpham@hotmail.com