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Cover Photographer/Stylist: Hanh Pham Model: Katie Dobson
Fashion Design
10
Visual Merchandising
46
Exhibition
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Publication
80
The 1960s Streetwear Soft-tailoring Topshop River Island
Fashion Exhibition Trend book Fashion magazine
Work Experience
Exhibition Trend Reporter
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fashion design
The 1960s
Streetwear
Soft-tailoring
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Streetwear is the second collection of Hanh Pham. It was designed for young customer . The combination between knit and denim fabric made the look of this new trend of the year 2008 more active and attractive. Also, the Autumn collection was highlighted by particular details in denim skirts with complex cut.
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Line up of the collection
One design of the collection
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Name: Thi Thu Hanh Pham Course: Fashion Design & Technology Term 3. Academic year: 2007/08 London Centre Fashion For Study (Hanoi) - Northumbria University. Project: Soft- Tailoring.
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Collection name: Wedding Suit Season: Autumn/ Winter 2009 Fashion Designer: Pham This collection was designed for new Wedding season. The White suit represented for the modern wedding-dress in a new life style.
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O t h e r This design is for the bride in her wedding party
D e s i g n
Other design
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fashion communication
Topshop Window display concept
River Island Vietnam Concept Store
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Name: Thi Thu Hanh Pham Programme: BA (Hons) Fashion Communication Academic year: 2009/10. Semester: 1. Second year. Level 5 Northumbria University. Module title: Events Management & Promotion Module tutor: Joan Johnston Project: Topshop Window Display Concept
Final Visual
Programme: BA (hons) Fashion Communication Academic year: 2010/11 Semester: 2. Level: 6. Final year. Module: Concept Realisation and Promotion - DE0931 Module Tutors: Sarah McDonnell,Stephen Lee, Joan Johnston Project: River Island Vietnam concept store
River Island is one of Britain’s best known high street fashion brands. It was set up in 1948 by Bernard Lewis under several name changes as Chelsea Girl, Concept Man, before becoming River Island in 1988. The stores can be found in most cities across the Uk, and the brand also has stores in Turkey, Poland, Ireland, the Netherlands and the Middle East. Especially, Singapore becomes the first franchise of River Island in Asia. According to the emerging economy of Asia and an understanding of Asian market, this Western brand projects to launch a flagship store in Vietnam. River Island Vietnam represents the Western brand and a new wind will be blown into Vietnamese fashion market. River Island Vietnam aims to reach a high class level and keep designing new flagship stores to introduce its image all over the world.
Floor plan
Simulation
Window display
Window display
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Final visual: Menwear area
Final visual: Womensear area
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Final visual: Dressing room & Customer Area
Exhib fashion communication
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The exhibition is called “Origami inspired fashion�. This is a place for 4 new fashion brand names: David Koma, Iris Van Herpen, Doii Paris and Bodyamr, to introduce their names, also to present their Spring/Summer 2012 collection. The trend is origami-inspired details which require complex cutting, a deftness of using material or making shapes in fabric
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VISUAL
Brochure
Flyer
Business card/ Contact number
fashion communication fashion communication
Trend Book
Fashion Magazine
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Programme: BA (Hons) Fashion Communication Academic year: 2009/10. Semester: 2. Second year. Level 5 Northumbria University. Module title: Digital Image Application Module tutor: Stephen Lee Project: Trend Book
The conceptual trend book covers four fashion trends of women swear Spring/ Summer 2011. There are Origami Inspired Fashion, Floral, Wacky Galaxy Gowns and Tuxedo (Tomboy style). The book effectively interprets identify emerging lifestyles. It is divides into four themes to detect the different consumer attitudes . The trend book allows clients to discover key influencers in art and design, the icons of the season, creative concepts, material samples or the guidance of how to mix the clothes.
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Tuxedo Trend As a quick glance at the recent runway shows will demonstrate, menswear is back, in a big, big way.
For those of us who may not want to invest in a three-piece suit just yet, the tuxedo jacket offers a quick, chic way to update any look instantly.
alexander mcqueen
ARTICLES PHOTOSHOOTS LAYOUT
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Freedom
Hero Magazines
Name: Thi Thu Hanh Pham Course: BA(hons) Fashion Communication Semester: 1. Second year. Level 5. Northumbria University. Module title: Fashion Promotion &Events Tutor: Stephen Lee Project: Hero
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John Galliano’s Makeup Artist Style
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Programme: BA (Hons) Fashion Communication Academic year: 2010/11. Semester: 1. Final year - level 6. Northumbria University. Module title: How to start a fashion magazine. Module tutor: Stephen Lee Project: fashion magazine
Freedom, a high-end fashion magazine, intends to mark its first publication in August 2012. Its target audience varies from 18 to 32 years old who are characterized as young, active and greatly into fashion. With Freedom, readers will find latest styles, images of high fashion and high society but also writings on art and culture. Published only twice a year, Freedom will bring readers high quality articles with in-depth analysis of fashion-related topics. And since it is based on liberal ideas, fashion can be inspired in every aspects of life, even from small, normal objects.
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FREEDOM talk
The Accidential Fashion Stylist
Backstage
The second issue is comming soon The second issue of Freedom magazine is comming soon. It will be published for new season Spring/Summer 2013. There will be more attractive photo-shoots and articles in this new issue. Freedom will bring new ideas, new inspirations and directly influences to customer’s sense.
Exhibition Trend Reporter
WORK EXPERIENCE
Visual Merchandiser Event Planning Advisor
EXHibition
Project: La Khe - Tradition And Modernity Organiser: SIFE- Hanoi, National Economics University Team. Address: Room 6, Building 9, No. 207, Giai Phong, Hai Ba Trung, Hanoi, Vietnam. Website: www.sife-neu.org or www.neu.edu.vn Email: contact@sife-neu.org.
EXHibition
The project aimed to rebrand a silk village, was very famous in the 17th Century. The La Khe Silk Village produced handmade silk fabric for Vietnamese Royal family. Today, the women-owned cooperative of La Khe carries on this tradition of fine quality silk making but the silk makers have had difficulty in competing against low cost product in the era of globalization, and the cooperative is now at risk of closing. The students of the SIFE - Hanoi National Economics helped this village to rebrand by our new marketing/PR strategy. The Silk exhibition was designed and new clients from famous fashion companies are invited. The exhibition was sponsored by American Ambassador and two American Club members. It was held at the American Club,19-21 Hai Ba Trung Street on Monday 26 July 2010. Then, the project was presented in national SIFE competition in Ho Chi Minh city. The team got the highest prize and represented Vietnamese SIFE came to L.A, California (USA) to join SIFE- World Cup Competition in October 2010.
Online magazines www.kenh14.vn www.thegioidienanh.vn
Trend Reporter
Participated in an article contest at www.kenh14.vn
www.thegioidienanh.vn (Movie World Magazine)
CONTACT MISS. Hanh Pham Mobile: (0044) 7584258765/ 7545145810 (0084) 983170789 Email: thuhanhpham@hotmail.com/ mitpham@yahoo.co.uk/ www.hanh-pham.blogspots.co.uk mit_blue@yahoo.com www.hanhpham.com
By Pham
Thi Thu Hanh Pham
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By Pham