The Modern Corset For The Vietnamese Market
Pham, Thi Thu Hanh University Of Leeds School Of Design August, 2012
Abstract More than 400 years ago, the corset, once called “stay”, is a tight piece of underwear worn on the middle part of a woman’s body to make her waist appear smaller. In the ancient society, a slender waist became a fashion statement. It is said that the reign of corsetry had created the fashion history. The use of corsetry illustrated its benefits and support for women’s waists to achieve prevailing figures in the past. In the sixteenth century, corset was clearly characterized into two types: the fashionable corset and the orthopedic corset. However, the corset was a controversial garment in the phenomenon of its history. In fact, the corsets had been blamed for causing many diseases such as cancer, curvature of the spine, deformities of the ribs, displacements of the internal organs, birth defects etc. “The modern corset for Vietnamese” is a project, which aims to investigate the phenom enon history of the Western corset, to discover its beauty functions and its negative connotation for designing modern corsets for Vietnamese market. This main design is significantly developed and its medical problems are completely solved. The modern corsets will be launched in to Vietnamese high fashion – a brand new market - and target Vietnamese customers. The progress of this study will show clearly two main parts: Secondary Research and Primary Research. The Secondary Research includes reading text and reports a literature review. The primary research includes focus group, interviews, questionnaires, sketches, a journal etc. Based on the findings, the new collection was designed and one main design was created and the outcomes were assessed by Fashion Experts and Vietnamese customers. This study is concluded with the results of the evaluation and suggestions.