A P RI L 2017
TH UR STON C OUN TY C H AMBE R OF C OMME R C E
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Adapting to Change
IN UNCERTAIN TIMES Featuring Kaufman Construction & Development, Inc., Print NW and Concrete Recyclers.
Public Policy
Timing is everything, page 11
Kaufman Construction page 12
Print NW page 20
Concrete recyclers page 16
B U I L D I N G C O M MU N I T Y P R OS P E R I T Y F OR OV E R 1 4 0 YEAR S
EXPERIENCE THE CAPITAL ADVANTAGE
Robotic-Guided Spine Surgery capitalmedical.com
Capital Medical Center is partly owned by some of the physicians who serve our patients.
©2017 BCI
Featuring...
CONTENT & CALENDAR
Every month, the Thurston County Chamber offers several networking events, forums & workshops to the community. Here are some highlights you won't want to miss.
In this issue...
6 Caught in the Lens
April 4
Morning Mixxer at Abstract Bodyworks JJoin Abstract Bodyworks on Tue., April 4 at 7:30 a.m. for the Thurston Chamber’s Morning Mixxer. Abstract Bodyworks will provide coffee and breakfast treats! Where? 4331 Lacey Blvd, Ste B, Lacey.
YPN at Hawk's Prairie Casino Y The Thurston Chamber Young Professionals Network (YPN) is a great place to interact with younger business professionals in a low-pressure environment. Join us for after hours on April 6 at 5:30 p.m. at Hawk's Prairie Casino, 8318 Quinault Dr. NW, Lacey. There is no cover charge to attend.
April 12
11 Advocacy Update Doug Mah's Public Policy Column: Timing is Everything.
Morning Mixxer is free to attend.
April 6
Photos from Chamber events.
Forum: Thurston Green Business
12 Kaufman Construction & Development, Inc. Defying the odds, this family firm is three generations strong.
On Wed., April 12, we're celebrating sustainability at the annual Thurston Green Business Forum. We're recognizing Thurston Green businesses, as well as the small, medium and large Green Businesses of the Year. We'll have a Green EXPO & keynote address by Providence St. Peter's Keith Edgerton.
BAH at SafePlace Olympia
April 20
JJoin us for Business After Hours at SafePlace Olympia, on Thursday, April 20 at 5:30 p.m. Enjoy drinks, appetizers and the chance to learn more about this incredible organization.
16 Closing the Loop Concrete Recyclers changed waste disposal regulations and developed a market for a formerly hard to dispose of product.
SafePlace is located at 521 Legion Way SE Olympia. BAH is free to attend.
Ma ay 24
20
Annual Meeting
Print NW
This year, the Thurston Chamber's Annual Meeting is on Wed., May 24 at 11:30 a.m. at the Hotel RL Olympia We have a few surprises in store, so stay tuned! We encourage advance registration for individual seats and tables.
For more event information, please visit www.thurstonchamber.com
www.thurstonchamber.com
South Sound printer adapts to a changing market by listening to their customers and investing in new technology.
Thurston County Chamber VOICE April 2017 3
Adapting to change in uncertain times
H
By, Marny Bright, THURSTON COUNTY CHAMBER VICE PRESIDENT, MEMBER SERVICES PUBLISHER Thurston County Chamber of Commerce
EDITORIAL Editor: David Schaffert Phone: (360) 357-3362 Email: dschaffert@thurstonchamber.com
CONTRIBUTORS Natasha Ashenhurst Marny Bright Doug Mah
ow do you adapt
commercial space for Thurston County’s
to change in
manufacturers and businesses for three
an uncertain
generations. Those spaces have changed
marketplace and
drastically since the 1960s. Today, vacancy
economy? What
rates are down—thanks in part to the cannabis
systems do you use to
industry—and businesses need versatile spaces
stimulate new ideas?
to accommodate their needs. Kaufman adapted
This issue of the VOICE is examining these
Greg Raines
questions by talking to three companies: Print ADVERTISING Sales and Marketing: Marny Bright, Beth Johnson or Blake Knoblauch Phone: (360) 357-3362 Email: info@thurstonchamber.com
NW, Kaufman Construction & Development, Inc. and Concrete Recyclers. Each business responded to a change and each emerged at the end of the process a stronger company.
SUBSCRIPTIONS Phone: (360) 357-3362 Email: info@thurstonchamber.com
Print NW is one of the largest printers in the South Sound. Demand for newspapers,
DESIGN Mosaic Marketing Studio
COVER PHOTOGRAPHY Inside the embroidery shop at Print NW. Photo by Greg Raines of Liondenpro Photography.
letterhead, envelopes and brochures may have slowed, but businesses need signs, car wraps and custom murals. Print NW asked their sales team to really talk to their customers and learn what their clients need. And they adapted.
PRINTING
They adapted by listening to customers and
Print NW
paying attention to industry trends.
809 Legion Way SE Olympia, WA 98507
to changes in public policy.
How about Concrete Recycling? Before 1994, we buried old concrete—often in wetlands. But what if you could recycle it and give it a second life? That is just what this company did. The old Fourth Avenue Bridge was recycled into the new Fourth Avenue Bridge. Concrete Recyclers helped change solid waste regulation and found markets for their product.
At the beginning of this letter, I asked what systems you use to stimulate new ideas. At the Chamber, we learn from you—business and the community. One one of the ways we learn from you is by hearing your stories and
CONTACT THE CHAMBER PO Box 1427
by listening to customers and paying attention
Kaufman Construction & Development, Inc. is a long-standing family business, building
sharing them through the VOICE. Thank you for sharing your stories. ●
Phone: (360) 357-3362 Email: info@thurstonchamber.com Website: www.thurstonchamber.com
COPYRIGHT
THANK YOU TO OUR COMMUNITY INVESTORS DIAMOND INVESTORS:
All material appearing in the VOICE
information is correct at time of
Anchor Bank Capital Medical Center Heritage Bank Phillips Burgess Washington Port of Olympia Xerox Services
printing, but the publisher accepts no
PLATINUM INVESTORS
responsibility or liability for the accuracy
America's Credit Union - Lacey Lucky Eagle Casino & Hotel Mills & Mills Funeral Home & Memorial Park
Magazine is copyright unless otherwise stated or it may rest with the provider of the supplied material. The VOICE Magazine takes all care to ensure
of any information contained in the text or advertisements.
4 • April 2017 Thurston County Chamber VOICE
Morningside Olympia Federal Savings Olympia Orthopaedic Associates Print NW Providence St. Peters Saint Martin's University TwinStar Credit Union Washington Business Bank
GOLD INVESTORS First Citizens Bank Cabinets by Trivonna Columbia Bank The Creative Office GHB Insurance Great Wolf Lodge Hometown Property Management
Jessica Jensen Law PS Nicholson & Associates Nisqually Red Wind Casino Olympia Furniture Company Pardiman Productions Puget Sound Energy RHD Enterprises Hotel RL Olympia Saint Martin’s University SCJ Alliance TAGS Wells Fargo-
www.thurstonchamber.com
In March, the Hilton Garden Inn in Olympia celebrated their grand opening with a ribbon cutting ceremony.
Welcome, New Members A Beautiful Face & Skin Care Coleen Larrett (360) 402-9129 www.skincareolympia.com Skin Care All Ways Chiropractic, PLLC Kat Fox (360) 352-8896 www.allwayschiro.com Chiropractors, D.C. ASAP Business Solutions, LLC Diana Murphy (360) 491-4405 www.ASAPBiz.com Consultants - Employment Services Beyond The Brand Media Josh Eastman (603) 738-3174 Internet Web Development Dispute Resolution Center, Thurston County Jody Suhrbier (360) 956-1155 www.mediatethurston.org Mediation Service Encore Chocolates & Teas Dean Jones (360) 350-0833 www.chocolatesandteas.com Food & Beverage – Retail Fanny's House Cleaning Fanny Lobato (360) 712-9041 Cleaners – Residential www.thurstonchamber.com
Fitness Vision Media Isaac Hodukavich (971) 645-0997 www.fitnessvisionmedia.com Internet Marketing
Market Blvd. Insurance
Free Them Investments Stacey Rodgers (253) 204-6497 Real Estate - Agents & Companies – Commercial
Minuteman Press Mark Merklin (360) 491-8195 Lacey-Wa.MinutemanPress.com Printers
Green Home Solutions Ana Ramirez (360) 790-7180
Offutt Lake Resort Rebecca Pogue (360) 264-2438 Resorts
www.greenhomesolutions.com/Olympia-WA
Environmental Management & Consultants HDR Engineering, Inc. Josh Metcalf (360) 570-4400 www.hdrinc.com Engineers – Civil JBR Insurance Rebecca Marsten (360) 705-4228 www.jbrinsurance.com Insurance Joby Glass Joby Shimomura (206) 390-1659 Glass Products Live Nation Premium Seats Colin Guarrity (206) 802-3123 Outdoor Concerts
Agency
Margaret Dine (248) 860-7479 Insurance
Olympia Film Society Audrey Henley (360) 754-6670 www.olympiafilmsociety.org Entertainment Our Community Credit Union Susanna Samuelson 360-432-5209 www.ourcu.com Banks/Mortgage Companies Quality Rock Products Peter Battuello (805) 743-6360 www.euconcorp.com Sand & Gravel Rescon Alaska, LLC Zack Kirk (360) 761-4269 www.resconalaska.com Environmental Management & Consultants
Shocking Difference LLC Winona Furgison (360) 956 0232 www.shocking-difference.com Contractors – Electrical St Julien Home Loans Wendy St. Julien (360) 352-2101 Banks/Mortgage Companies Sugar Canvas Boutique Bakery, The Colleen Head (360) 970-0211 Bakeries Uniforms Plus Tracy Brown (360) 459-1219 Uniforms UW Neighborhood Olympia Clinic Shelly Wardell (360) 507-9100 www.uwmedicine.org/olympia Clinics – Medical Vancouver Energy Dan Riley (360) 984-2110 www.vancouverenergyusa.com Oils – Fuel Welcome Wagon Abby Gorder (512) 545-0592 Marketing Programs & Services Zoe Juice Bar Jason Phillips (360) 259-4074 Restaurant - Delicatessens
Thurston County Chamber VOICE April 2017 5
Caught in the Lens...
6 • April 2017 Thurston County Chamber VOICE
A collection of photos taken at Chamber events during March 2017
www.thurstonchamber.com
www.thurstonchamber.com
Thurston County Chamber VOICE April 2017 7
community honors green businesses Thurston Green Business is a partnership program between the Thurston County Chamber, the City of Lacey, the City of Olympia, the City of Tumwater and Thurston County. The committee includes these partners as well as a number of sponsors, including Puget Sound Energy, Intercity Transit and LeMay, Inc. The program is also supported by Thurston Energy and Thurston Climate Action Team (TCAT).
Thurston County businesses will receive recognition for their sustainability efforts at the Thurston Green Forum on Wed., April 12 at 11:30 a.m. at the Hotel RL Olympia. The Thurston Green Forum will include an EXPO of Thurston Green Businesses showcasing their 'green' goods and services and a keynote by Providence St. Peter's sustainability coordinator, Keith Edgerton. Make your reservation at www.thurstonchamber.com
N
ow in its tenth year, the Thurston Green Business program has become one of the Chamber’s most popular programs, and for good reason—businesses that take steps to be green save money while protecting and preserving resources. Saving energy and water, while reducing waste, are good steps that benefit our environment. The savings that result from conservation boost the bottom-line.
At this event, all Thurston Green Business designees will receive recognition and one business in the small, medium and large categories will receive special recognition for their sustainability efforts. Forum includes lunch and is $35 for general admission, $25 for prepaid (online) Chamber members and $30 for members at the door. Reservations are encouraged. Visit thurstonchamber.com or call 360.357.3362 today! ●
8 • April 2017 Thurston County Chamber VOICE
www.thurstonchamber.com
Love, hope, success, family, security. Melanie M Bakala, Agent 2539 Marvin Road NE Suite D Lacey, WA 98516 Bus: 360-972-7905 www.mylaceyagent.com
Some things we all have in common. There’s nobody like me to protect the things we all value. Like a good neighbor, State Farm is there. CALL ME TODAY. ®
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www.thurstonchamber.com
Thurston County Chamber VOICE April 2017 9
ONLINE, ANYTIME! for Flexible Loan Solutions or to Grow Your Business. Plus, Everyday Banking and Mobile Banking.
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ADVOCACY UPDATE
The State Capitol building over Capitol Lake at sunset. The Public Policy Division is involved in discussions about why an Environmental Impact Statement for Capitol Lake is good for the community. Photo by Chris Boswell, Dreamstime.com
Timing is everything By Doug Mah, Doug Mah & Associates, director Thurston Chamber Public Policy
P
ublic Policy – The words create an image of stuffy meetings, heated
• Why an Environmental Impact Statement for
public hearings and debates over
Capitol Lake is good for the community.
the intent of “may” and “can.” But
• How the “Levy Cliff” would be bad for area
public policy is about being at the right place at the right time. It
is about actively listening and participating in ongoing conversations about how government impacts our lives on a daily, even hourly basis.
The Chamber’s Public Policy Division finds opportunities to remind decision makers about the needs, abilities, and the capacity of the private sector to help create vibrant communities. Some of the opportunities are formal engagements. Sometimes they are “spur of the moment” encounters. Just like a great marketing firm, Public Policy Division of the Thurston Chamber is always looking to advocate and advance our shared interests. For example, recently the Public Policy Division found itself involved in discussions about: www.thurstonchamber.com
Public policy. The words create an image of stuffy meetings, heated public hearings and debates over the intent of "may" and "can."
school districts. • When standardizing approaches to habitat conservation can help property owners. • How a new business will benefit existing businesses in Lacey’s Woodland district. • Why a corridor study of I-5 is needed for state and regional economic vitality. • How state commute trip reduction programs benefit employers. The Chamber is working to improve and sustain positive relationships with federal, state, and local government by constructively sharing the perspective and experience of the private sector. You can help by becoming informed and joining us in “spur of the moment” discussions. Of course, the Public Policy Division will always advocate on your behalf at meetings, hearings, and community debates over the intent of “may” and “can.” ●
Thurston County Chamber VOICE April 2017 11
John Kaufman and Theresa Kaufman-Wall discussing blueprints in Kaufman Construction & Development, Inc.'s offices on Martin Way in Olympia. The Kaufman headquarters will move to Tumwater in 2017. Photo by Greg Raines of Lionsdenpro.com
Three Generations Strong
Kaufman family firm is defying the odds By Natasha Ashenhurst
Only 30 percent of all family-owned businesses survive into the 2nd generation & only 12 percent into the 3rd.
F
amily-owned businesses are the backbone of the American economy, comprising 80 to 90 percent of all business enterprises in North America, according to research compiled by the Conway Center for Family Business. However, only 30 percent of family-owned businesses survive
and they’ll tell you that the
into the second generation, 12 percent into the third generation
decision to work for the
and only 3 percent into the fourth generation and beyond,
family was easy—love for the
according to the Conway Center.
business is in their DNA.
The Kaufman family-owned business, Kaufman Construction
History: From Kaufman Brothers to Kaufman Construction & Development, Inc.
& Development, Inc., which began 52 years ago, counts itself among the 12 percent of family firms with third generation employees. And while statistics show most children aren’t interested in working for the family firm, talk to a Kaufman
12 • April 2017 Thurston County Chamber VOICE
www.thurstonchamber.com
Brothers and company founders Vic and
John. “There are unique dynamics with
Kaufman Construction & Development is
Marvin Kaufman were born and raised
family run businesses. We had to work
thriving, posting roughly $15 million in
in South Dakota.
with advisors in Seattle who specialize in
annual sales, employing between 30 and
family-owned businesses, to successfully
35 people, managing 108 properties with
make the transition,” he said.
120 leases and have four new projects
Both Vic and Marvin enlisted in the
under construction to add to their
Navy when they turned 17 and found their way to Washington State when
Theresa added, “We enjoyed being
building portfolio. They currently have a
they ended up working in the Bremerton
mentored by dad and Uncle Marvin
vacancy rate of only 1.3 percent.
shipyards. Once their service ended,
for all these years, but the burden
they traveled back to South Dakota, but
of transitioning the business fell on
And while the company continues to
in 1961 decided to move to Olympia.
our shoulders, and it was a long and
buy and develop property located in the
complicated process.”
‘path of progress,’ their business model includes design-build construction
Soon after arriving, they went to work
Kaufman projects, from left to right: Deschutes building in Tumwater. Volkswagen of Olympia and Woodshed Furniture. for a neighbor in the construction industry. The brothers were industrious and bought their neighbor out. The year was 1965 and Kaufman Brothers Construction was born. The brothers' business model was simple: buy land located in the ‘path of progress’ and hold or develop those parcels. They continued this strategy for almost 50 years. It worked, and the company prospered.
“We develop relationships before we build a project. For us, our business model is about the relationship, not bidding,” said John.
services in addition to leasing and development. “We develop relationships before we build a project. For us, our business model is about the relationship, not bidding. Ninety-five percent of our work is private-sector commercial work,” said John. Kaufman Construction & Development has a reputation for building highquality pre-engineered metal buildings,
Eventually, Vic and Marvin decided it
Today, John, Theresa and Jeff run the
but John explains that their construction
was time to turn the company over to
day to day operations and a seven-
services also include conventional wood-
their children and retire and, in 2012,
member board of directors oversees
framing, concrete tilt-up and tenant
Vic’s son John became President of
the corporation, meeting quarterly.
improvements. Recent projects include
Kaufman Construction & Development,
In addition, there is a family council
Olympia Volkswagen, Spa Depot, I-5
Inc. Vic’s daughter Theresa became
that helps make decisions affecting the
Toyota, the Olympia Veterinary Clinic,
Sr. Vice president, and Marvin’s son
future of the company and sets strict
Steamboat Tennis and Athletic Club,
Jeff became vice president. Theresa’s
employment policies for family members
Northwest Helicopter and Setina’s.
son Riley Wall is a third-generation
who want to work for Kaufman.
employee, as is nephew Jake Homann. “It took five years to complete the process of transferring ownership,” said
Kaufman also has 120 active leases,
Remaining Relevant in Today’s Economic Landscape
meaning they must maintain landlordtenant relationships as well.
Continued on page 14 www.thurstonchamber.com
Thurston County Chamber VOICE April 2017 13
Continued from page 13 “We try and provide good service and are responsive when there is a building or lease issue. We have kept our portfolio within a small proximity so we can be on-site within a short amount of time,” said Theresa. Relationship building and listening to customers helped Kaufman identify a need in the marketplace. One of their new projects, the Deschutes Landing project, is a good example of filling a niche. “Our warehouses are typically in the 10,000 square-foot range and up,” said Theresa. “We identified customers looking for 1,800 to 5,000 square feet, and so we designed the Deschutes building to contain smaller spaces,” she said. A bakery and a specialty foods company will go into two of the spaces, and two brewing companies will go into the building. “The City of Tumwater is interested in expanding the beer industry locally and that is bringing in tenants interested in these smaller sized spaces near the Olympia Airport,” said John. Build-to-suit spaces for tenants like Matchless Brewing and 8 Arms Bakery are great for the community, but getting new projects off the ground in Thurston County often presents a
Theresa Kaufman-Wall. Photo by Greg Raines. the local building industry that forced developers like Kaufman to put projects on hold for years. “We are one of the few developers in Thurston County that has a Habitat Conservation Permit (HCP.) Until we had the HCP [for Mazama Pocket Gopher mitigation] we had no certainty. If someone wanted to build, we could not provide them with a timeline. Now we have more certainty and we know how to
regulatory challenge for developers.
move forward on projects,” explained John.
John and Theresa describe an “atmosphere of uncertainty” in
“Properties like the building for Matchless Brewing and 8
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Continued from page 14
In 2017 Kaufman Construction & Development, Inc. will move into their new headquarter in Tumwater. Arms Bakery would not have been able to be built had we not
This year, the Kaufman’s will complete a more personal project
proceeded with obtaining the HCP,” said Theresa.
that has been on hold for the past 10 years due to regulatory issues—they are moving out of the offices opened by Vic and
The Kaufman family is hopeful that new local government
Marvin Kaufman in 1965, into new company headquarters in
leadership will help create more certainty in the building
Tumwater. It is the culmination of 52 years of company—and
process and streamline the land-use regulatory issues Thurston
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Thurston County Chamber VOICE April 2017 15
CONCRETE RECYCLERS asphalt debris a regulated product. Prior to these changes, old asphalt and concrete were most often buried and often ended up in low spots of wetlands. Once the County created an ordinance making it regulated debris, that changed,” said Wall. In 1994, she launched Concrete Recyclers, located along Black Lake Boulevard. Diana Wall
Diana Wall is president of Concrete Recyclers and her husband, John Specht, is vice president. Concrete Recyclers is president and her husband, is located on Black Lake Boulevard in Tumwater. John Specht, is vice president.
Closing the Loop By Natasha Ashenhurst
Concrete Recyclers have taken what was old and useless and made it new again & they are a local company, working hard to close the sustainability loop.
I
n 2001, the Nisqually earthquake damaged Olympia’s Fourth
Avenue Bridge beyond repair. The City demolished the bridge and replaced it, but what happened to the 12,000 tons of concrete from the old bridge? Prior to 1994, the debris
Using recycled asphalt and concrete in local building projects was not always an option. “For decades European countries have recycled their concrete and asphalt as an important part of overall sustainability and waste reduction efforts. These countries were not burying their concrete—they were reusing it. I read about Europe’s success recycling concrete and asphalt and saw a business model and income base, as well as a way to promote environmental responsibility at a local level,” said Diana Wall.
From Old to New Today, demolition contractors tearing out an old building, road or sidewalk, or homeowners tearing out an old patio, can take the debris to the landfill, but it will cost them $120 per ton. The affordable option is to take it to a regulated recycling facility, like Concrete Recyclers, and pay only $7 per ton on average with $20 minimum for a pickup load. Concrete Recyclers accepts asphalt, brick, concrete and anything masonry, as well as glass—but more on that later. Dump trucks drive up, scale in, unload and scale out. Concrete Recyclers then preps the debris, using equipment to
would have been buried. Instead, remnants of the old bridge were broken up and the crushed material was used in the base of the new bridge.
Wall helped change existing policies regulating concrete and asphalt waste, and then generated a market for recycled concrete and asphalt.
break the material into pieces no larger than 2 feet by 2 feet. Then, the crew runs the pieces, often embedded with rebar, through the rock crusher until it is the desired size. The
“It took a lot of work with Thurston County Solid Waste to change the regulations within Thurston County in order to make concrete and
crushed concrete and asphalt goes into a pile ready for the market and large magnets pull out any metal embedded in the
Continued on page 18 16 • April 2017 Thurston County Chamber VOICE
www.thurstonchamber.com
www.thurstonchamber.com
Thurston County Chamber VOICE April 2017 17
Continued from page 17
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18 • April 2017 Thurston County Chamber VOICE
material for further
Our aggregate is keeping the natural
recycling. Concrete
resource in the ground, and our recycled
Recyclers sells the
products are excellent,” said Specht.
finished crushed asphalt or concrete in
Every year, Concrete Recyclers diverts
sizes ranging from ¾
thousands of tons of concrete and
inch to 2 ½ inches.
asphalt from landfills.
Contractors and
In addition to concrete and asphalt,
homeowners buy the
Concrete Recyclers recycles used glass—
recycled product for
mostly bottles, but also old computer
new building projects,
screens. The crew crushes the glass
landscaping projects
into a uniform size that contractors use
and road building and
as a substitute for sand and gravel in
repair.
backfill and foundation projects. Glass cullet is another name for crushed
“When you buy
glass. Contractors use glass cullet as a
finished recycled
landscape mulch, for drainage media
product not only is
in pervious pavements, backfill for
it less expensive,
retaining walls and bedding material
but it is an excellent
under sidewalks and small-diameter
sustainable building
water and service lines, substituting fine-
material option. From
grained glass cullet for the two-inch sand
an environmental
cushion layer they normally use.
perspective, sand and gravel are not a
Concrete Recyclers saw an opportunity
renewable resource.
to divert waste from the landfill and turn
www.thurstonchamber.com
MEMBER PROFILE
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The process: Concrete Recyclers preps debris into pieces no larger than 2 feet by 2 feet, then the crew runs the pieces through the rock crusher until it is the desired size. Once crushed, it is ready for the market and can be purchased on site at their Tumwater facility. Glass is crushed on site as well.
Olympia Orthopaedic Associates www.olyortho.com (360) 709-6230
it into an affordable and sustainable building material. They earn a living by recycling materials that were difficult to dispose of. They have taken what was old and useless and made it new again. Concrete Recyclers is a local company, working hard to close the sustainability loop. ●
www.thurstonchamber.com
SPONSORED MEMBER PROFILE
Thurston County Chamber VOICE April 2017 19
Above: Print NW's main production floor, including wide-format, signage and bindery. Photo by Greg Raines, Lionsdenpro.
Print NW Adapts to a Changing Market By Natasha Ashenhurst
P
olitical races provide good business for printers. Last fall— leading up to the November election— Print NW, located in Lakewood with a Biz Hub in Lacey, printed, addressed and mailed over 7 million postcards, letters and brochures.
Perhaps this statistic isn’t surprising— after all, it’s what printers do. But
History
anecdotes like this are misleading
Print NW opened its doors 15 years ago.
because for printers to succeed and grow
Beardemphl, Witting and Stallings were
in today’s market, leaders in the industry have to look beyond print on paper and embrace innovation, new mediums and
working for a large printer in the late 90s. After an acquisition, the printer let them go, as well as a large percentage of the staff.
rapidly changing technology. “Jeffery had a vision, believing that Print NW’s owners, Jeffery Beardemphl, Ned Witting and Jeff Stallings, believe
the Puget Sound area needed another printer and a skilled workforce needed employment, so we acquired a small
that their focus on innovation and new
press—Valley Press—which eventually
technology and staying ahead of industry
became Print NW,” said Stallings.
trends is the reason for their continued success.
20 • April 2017 Thurston County Chamber VOICE
Today, Jeff Stallings—a Thurston County
www.thurstonchamber.com
Photos above from left to right: 1. Automated cutting machine. 2. Trimming signage with CNC cutter. 3. 40 inch six color UV press. native and Tumwater resident—is
“We had to find creative ways to get
They purchased larger printers for
President and chief operating officer,
our customers’ messages out. We are
large sign and mural projects. They
Jeffery Beardemphl is CEO and Ned
competing with internet and mobile
added GPS technology to their delivery
Witting is chief financial officer.
advertising,” he said.
trucks to track their progress and find
Thriving in a Declining Market
So, Print NW and his team turned to their
information technology professionals
customers. They listened. They watched.
to provide better data and dashboard
And what they learned changed their
reporting.
more efficient routes. They added four
business model. Print NW operates 24 hours a day, seven
Once upon a time, the printing industry was considered a “top five” industry in
“We still have the large offset presses,
terms of overall employment and capital
but we added digital printers for shorter
spending. However, once advertisers
runs with faster turn-around times,” said
“We are always listening and learning.
embraced the digital medium, the
Stallings.
Trade shows are really important in our business. We recently attended
page count and amount of paper used declined.
days a week to maximize efficiently.
They purchased a CNC router for faster
a conference for retailers. These
and more accurate signage cutting.
customers need wall murals and in-store
Continued on page 23
Print NW's Lacey Biz Hub team, from left: Spencer Knutson, Greg Bays, Greg Tranum and Bob Kagy. www.thurstonchamber.com
Thurston County Chamber VOICE April 2017 21
Continued from page 21
MEMBER PROFILE
Photo: Jeff Stallings, Print NW President/COO in his office at Print NW's Lakewood facility. Stallings is a Thurston County native and Tumwater resident. Photo by Greg Raines. Behind Jeff is a mural of Cheney Stadium printed by Print NW. decorating,” he said. So, they added
Finding the right people to run the
wraps and wall murals for customers
equipment is Print NW’s most difficult
like the Tacoma Art Museum. They
challenge, admits Stallings.
create Plexiglas with graphics for signage and decoration for customers
“We train from within whenever
like Harbor Wholesale and the Tacoma
possible, but learning how to use this
Rainiers.
equipment often takes six months or longer,” he said.
Print NW recently invested in embroidery technology, opening up the
Despite the challenge, Print NW credits
corporate identity market, including
a large part of their success to their
branded shirts, hats and pens.
employees’ experience and energy.
“And our advantage is that when an
Printing Locally in a National Market
employer—for example—has a new employee who needs the corporatewear, we have the capacity to make the box, print the box, print the T-shirt, the
Stallings is well aware that he is
employee handbook and then ship it to
competing with less expensive, web-
locations throughout the country,” said
based printers nationally, but he believes
Stallings.
his people and local presence gives Print
Providence Medical Group – Lacey Immediate Care What can you do when you have a nonlife threatening medical issue and your primary care provider is not available? At Providence Medical Group - MultiService Clinic Lacey, our immediate care team treats non-life threatening issues that may get worse if not treated immediately. Stop by our clinic when your primary care provider is not available. Walk-ins are welcome – no appointment is needed. Our clinic treats a range of common issues and ailments including: • • • •
NW the advantage.
Workforce
“Our team is out there in the community, ready to help our customers develop
The downside of introducing new
compelling solutions to grow their
technology is finding the skilled
businesses. Customers can call us and
workforce to work with that technology.
arrange a visit, or they can stop by our Lacey Biz Hub and talk to us about a
“When we decided to add embroidery
project. We’ll show them different types
to our product line—before we could
of paper stock, printing options, cross
purchase the machines—we had to find
market campaign ideas and apparel
the skilled technician who could operate
options. We want our customers to
the machine and help us with the
engage with us to see how we can help,”
purchase,” he said.
he said. “The human part is what we’re good at.” ●
www.thurstonchamber.com
Minor illnesses Bone, joint or muscle complaints Cuts, puncture wounds, burns, foreign bodies and abscesses Work-related injuries such as back strain, minor bruises and minor cuts (new claims)
Additionally, we offer the following services: • • • •
IV hydration and IV antibiotics Splinting X-rays and diagnostic imaging Lab tests for strep throat and flu ●
Lacey Immediate Care 4800 College St. SE 360-486-2900 http://washington.providence.org SPONSORED MEMBER PROFILE
Thurston County Chamber VOICE April 2017 23
Questions call 923.4560
TwinStar Credit Union Corporate Center 4525 Intelco Loop SE Lacey, WA 98503
Tuesday, May 2, 2017 7:30 A.M.
Hit it off at our Morning Mixxer!
Commercial real estate loans Equipment/Vehicle loans Operating lines of credit Dividend earning business checking accounts Merchant Card Services Electronic check depositing Payroll services
Branches in Olympia, West Olympia, Tumwater, Lacey and Yelm.
Please visit TwinStarCU.com/business
• • • • • • •
MVP Business Product Lineup:
PO BOX 1427 Olympia, WA 98507-1427