EMMA’S LOGO USAGE GUIDELINE
Strawberry - Hibiscus Gelato
CONTENTS 01 02 04 05 08 09 10 11 13 15
Brand introduc�on Logo components Logo inspira�ons Logo size Font Colour Nega�ve - posi�ve logo Logo placed on colored background Safe distance Incorrect usage
BRAND INTRODUCTION
Lemon Gelato
Emma Ice Cream is a brand of Gelato Italia cream, made en�rely of Italian machinery, with 30 rich creams. There are some unique flavors such as bubble ice cream, orange ice cream, matcha ice cream. Emma gives customers an enjoyable experience with fresh, juicy gelato ice cream. Emma's Ice Cream has a sweet and smooth texture, with no preserva�ves. When ea�ng ice cream, you can immediately feel the so�, lightweight of Gelato is different from the usual hard texture and hard cream. Gelato is made primarily from fat-free milk, so it is very fast flowing, and is stored at a lower temperature than hard ice cream, so Gelato is always half-frozen, "so� as silk". When eaten, the gelato will dissolve in the mouth and leave a greasy, cool taste on the �p of the tongue.
emma | 01
LOGO COMPONENTS
Strawberry Gelato 02 | emma
Symbol - Brand name
Products - Field Work
emma | 03
LOGO INSPIRATIONS
Emma
Hand-drawn Sketch 04 | emma
I C E C R E A M
I C E C R E A M
I C E C R E A M
emma | 05
LOGO SIZE
Hand-drawn Sketch
06 | emma
The logo is pounced from the hand-drawn sketch
18x
x
7x
x
8x
15mm
The logo is indexed by index x. If the size is too small, the viewer may be diďŹƒcult to see or diďŹƒcult to print. In this case, the logo follows the minimum size of 7mm x 15mm.
7mm
Minimum size
(Note: This is the minimum size logo for printing)
emma | 07
FONT CALIBRI STYLE: REGULAR ABCDEFGHIJKLMNOPQRSTUVXYZW abcdefghijklmnopqrstuvxyzw 1 2 3 4 5 6 7 8 9 0 . , ; : ‘” < > ? ! @ # $ % ^ & *
08 | emma
COLOUR RGB 128/196/128 CMYK 53/0/68/0 HEX #7ec67e
Opacity 100
80
60
40
20
RGB 101/103/101 CMYK 60/51/52/20 HEX #656765
Opacity 100
80
60
40
20
emma | 09
NEGATIVE - POSITIVE LOGO
RGB CMYK HEX
10 | emma
0/0/0 75/68/67/100 #000000
RGB CMYK HEX
255/255/255 0/0/0/0 #ffffff
LOGO PLACED ON COLORED BACKGROUND
Cherry Gelato
emma | 11
Logo on the same color background: Use negative - positive logo.
Logo on the another color background: Only placed on the specified color background, use on other background color is ban.
RGB CMYK HEX
12 | emma
255/207/50 0/18/90/0 #ffcf32
RGB CMYK HEX
255/223/176 0/13/34/0 #ffd�0
RGB CMYK HEX
240/92/113 0/80/41/0 #f05c71
RGB CMYK HEX
226/226/226 10/7/8/0 #e2e2e2
SAFE DISTANCE 2x
x
2x
2x
2x
Distance from the logo to other components
emma | 13
Distance from the logo to other logos
14 | emma
INCORRECT USAGE
Don’t change the size
Don’t compress the logo
Don’t place the logo on gradient background
Don’t place the logo over busy photographic background
emma | 15
16 | emma
Don’t change the color of logo
Don’t add effects like shadow, gradient to the logo
Don’t add anything tho the logo
Don’t shear the logo