ECOCHAMBER BOARD MEETING Tia Diaz-Balart November 17th, 2009
The EcoChamber is a global green chamber of commerce whose mission is to help the environment while helping grow the economy and jobs. We do this through a few key tactics: 1. Facilitate more and more companies to adopt environmentally-friendly practices in their everyday activities in a way that improves their bottom lines. 2. Support companies that are green to help them network and get more business from across the globe. 3. Work with governments to create legislation that is both good for the environment and businesses.
INTRODUCING THE ECOCHAMBER
The EcoChamber
How can we create the desire in a company to go green? In a large number of smaller companies, they do not feel the need to be green because they feel it does not apply to them if they do not sell green related products or services.
Education: Green is Good Business • Drives sales and customer loyalty • Saves money • Improves employee morale and loyalty • Feels good to do good The best companies can use the environment to do more than just stay competitive: they can use it to crush the competition. How Business Saw the Light, Time, By BRYAN WALSH / TOKYO Friday, Jan. 05, 2007
INTRODUCING THE ECOCHAMBER
The EcoChamber
Companies need to know... Green is not a phase or trend but a new way of life and business. Green values — efficiency, reducing waste, managing carbon — have increasingly become standard practice for any smart business. Wasteful processes that might have mattered little in a booming economy could doom a company when the economic pie starts shrinking. We're finally coming to grips with the financial and environmental cost of waste. Smart companies know that managing carbon will soon become a fiduciary responsibility. Joel Makower www.Greenbiz.com
INTRODUCING THE ECOCHAMBER
The EcoChamber
Keeping up with the Joneses • The most progressive companies are talking about a triple bottom line — profit, planet and people • 2007 Goldman Sachs study found that companies with a strong emphasis on sustainability outperformed the market, often by a large margin. • PricewaterhouseCoopers report said companies that report sustainability data get better returns on their assets than those that don't.
However - there is still much need for adoption and improvement Only 59% of the 1,000 largest U.S. companies have publicly available environmental policies. Fewer than 8% of companies go to the trouble of having a third party verify their CSR reports.
INTRODUCING THE ECOCHAMBER
The EcoChamber
Green brings and keeps customers •
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Poll of U.S. consumers 34% said they were more likely to buy greentinged products under current economic conditions, while only 8% said they were less likely to do so. TIME poll, more than 6 in 10 Americans have bought organic products since January. Nearly 40% said they purchased a product in 2009 because they liked the social or political values of the company that produced it. Nearly half of Americans in our poll said protecting the environment should be given priority over economic growth — and this comes in the midst of a recession and historic unemployment. And 78% of those polled said they would be willing to pay $2,000 more for a car that gets 35 m.p.g. than for a similar one that gets only 25 m.p.g. Emerald-goods movement: a trend in which luxury brands are eagerly associating themselves with green causes, practices and images. While the trend has been building for a few years, it accelerated as the global recession took hold. The idea is to make shoppers feel less guilty about splurging at a time when consumption has gone inconspicuous. Among younger and more affluent people, living in a green manner is viewed as an important element of a satisfying, well-lived life with affluent women being the most committed. Fostering a green image provides "an extra little boost" to spur shoppers to action. Core, LLCFor American Consumers, a Responsibility Revolution, Time, By Richard Stengel Thursday, Sep. 10, 2009
INTRODUCING THE ECOCHAMBER
The EcoChamber
Green Saves Money and Jobs Steven Kolbe installed systems and equipment that diminished his company's power consumption by more than 50% without limiting productivity. Not only were all jobs saved, but "we saved money," says Mr. Kolbe, who, after combing through the company funds post greening, discovered a surplus of $13,000. Wall Street Journal, How I‌Saved Jobs By Going Green, 10/15/2009, GRACE L. WILLIAMS
Duke Energy helped a beer distributor precool his refrigerators overnight, saving him $150,000 a year while reducing Duke's peak loads.
INTRODUCING THE ECOCHAMBER
The EcoChamber
Green Investing Policy and regulatory environment is going to be a boon for green investing. Both Winslow Green Growth and Winslow Green Solutions have outperformed the S&P 500 this year, with gains of 39% and 26%, respectively. Pax World Global Green, meanwhile, invests primarily in companies that provide environmental services in the areas of water, energy and waste. It is up 32% this year.
New Alternatives ranks in the top 15% of Morningstar's World Stock category, with an average annual return of 6.47%. The current economic mess may end up being a boon to environmentalism — by forcing change. Green tech will be to the 21st century what high tech was to the last. "Low carbon growth will be a very important engine of growth over the next 20 years or so." Time, Will Green Progress Be Stalled by the Bad Economy? BRYAN WALSH Monday, Nov. 03, 2008 Wall Street Journal, The Price of Green, Anna Prior, 10/5/2008
INTRODUCING THE ECOCHAMBER
The EcoChamber
What does a green person look like? •
The "Responsibles", so coined by Time Magazine, represent 38% of Americans 18 and older, or about 86 million people.
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They are more likely to be female, married, African American and college-educated.
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They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.
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They are particularly concerned about the environment, they are much more willing than the others to pay more in federal taxes to deal with social issues.
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A third are liberal, 37% are conservative, and 28% are moderate.
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They are younger and look more like what America will look like in 20 or 30 years.
For American Consumers, a Responsibility Revolution, Time, By Richard Stengel Thursday, Sep. 10, 2009
INTRODUCING THE ECOCHAMBER
The EcoChamber
The need for government intervention • The environmental segments are very fragmented, each waving their own smaller flag. The EcoChamber serves to unify them to create a louder, more powerful voice for progress. Clean tech businesses generally lack the political weight to jostle for the bailout funds won by older and bigger industries like the automobile manufacturers. "It's just tough for them to be heard," says Steve Sawyer, the director general of the Global Wind Energy Council. • Unfortunately, money has also created a political disincentive. Thanks to furious lobbying by the Detroit Three, fuel-efficiency standards have stagnated, while Big Oil, King Coal and utilities have wired Washington and state capitals for policies promoting more electricity supply. There hasn't been a big-business counterweight pushing for less demand for fuel and power. • When incentives are properly aligned, efficiency happens, and innovation does too.
INTRODUCING THE ECOCHAMBER
The EcoChamber
Focus Point: Efficiency • A McKinsey study found that a global effort to boost efficiency with existing technologies could have "spectacular results," eliminating more than 20% of world energy demand by 2020. • Efficiency guru Amory Lovins argues that today's best techniques could save the U.S. half our oil and gas and three-fourths of our electricity. That would mean no more imports from the Middle East, lower utility bills for everyone and a big step off our path toward a hotter planet. • Efficiency is the only cost-effective energy source that addresses global warming, energy dependence and volatile prices. It may not be a silver bullet, but it's the best bullet we've got. America's Untapped Energy Resource: Boosting Efficiency, Time, By Michael Grunwald Wednesday, Dec. 31, 2008
INTRODUCING THE ECOCHAMBER
The EcoChamber
Who is our target audience?
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Small businesses Individual companies Associations Chambers of Commerce Large corporations Governments
Individuals: many join because their companies are not green but they are
INTRODUCING THE ECOCHAMBER
The EcoChamber
Why should someone join? • Profit by Going Green: The EcoChamber member benefits help you profit by going and being green. We walk you through simple yet powerful steps to save money, improve customer loyalty and increase the market share over your competitors.
• Eco-Certification: We will direct your business through the process of becoming ”Eco Certified”. You will attract more customers while showcasing your commitment to the environment. • Online Member Directory: Increase your online presence, drive awareness and build your economic growth. Our online marketing and social networking campaigns are devoted to creating your “green” path to success. • Legislative Advocacy: To create a more powerful voice for the environment and economic advancement of businesses through legislative policy that will affect your business today and into the future. • Regular Updates: Keeping you informed on the latest information, regulations and innovations. Plus, a bi-monthly newsletter and webinars that highlight the most relevant issues. Resources that keep you informed and your business growing. • Savings: For you and your customers through Member-to-Member discount programs, informative savings tips and referral services. Keeping costs down and saving you money. • Supporting Environmental Programs: Healthcare initiatives, student and youth programs, clean water and hunger initiatives.
INTRODUCING THE ECOCHAMBER
The EcoChamber
Features and Functions of the EcoChamber With EcoChamber.com, we provide a single, intuitive, and personalized gateway to an integrated set of services and information resources. This allows members to access any and all services. All they need to access the portal is a common web browser. The portal enables them to access streamlined processes and services that are of relevance to their work and professional activities, which cross multiple themes and target categories. •Engages individuals, companies and the public.
•Creates community tool for institutional research
•Point of access for constituent groups
•Increase efficiency gateways to information
interact
INTRODUCING THE ECOCHAMBER
EcoChamber Functionality
digital brochure
INTRODUCING THE ECOCHAMBER
EcoChamber Functionality
Features and Functions of the EcoChamber Business Directory • • •
The EcoChamber Member Directory is available online to visitors and members. It boasts endless amounts of new features to help your organization succeed. Directory items are also controlled entirely by you. We have a members interface where you can log in and change any details, add special promotions for the EcoChamber members and much more. Reach thousands of people and organizations who want to do business with other environmentally responsible groups. The EcoChamber website is a powerful way to boost your business while promoting green initiatives.
Directory listing
Event listings
Classifieds/Jobs
Articles/ Press Releases
Promotions
INTRODUCING THE ECOCHAMBER
Directory Listings
newsletter
facebook linkedin
INTRODUCING THE ECOCHAMBER
Social Networking EcoChamber will feature a social networking portal that has more features than Facebook.
Online Goals for 2010: • Expand 'digital footprint' throughout all available online channels • Automate member registration and management • Create custom member login and personal home page to provide members better access to all online tools. • Integrate member certification through better integration with GBB.org • Expand and enhance social media platform to better serve our members • Expand online features e.g. virtual meetings/roundtables, video tutorials etc.
INTRODUCING THE ECOCHAMBER
Directory Listings
Go-to-Market Activities outlined are meant to raise awareness of the EcoChamber on a global level. Each provides a unique opportunity for publicity, brand awareness and membership development. 1. Online visibility and marketing: Online advertising Social Networking Related commenting and posting Webinars Affiliate Marketing Program
SEO Blogging Online radio shows E-mail campaigns Google AdWords
INTRODUCING THE ECOCHAMBER
The EcoChamber
2. Community involvement: The EcoChamber will be involved on a global and local level in key events and activities to further promote our visibility. Current events under development include: • Annual Conferences: many non-profits make the bulk of their revenue from conferences (one in US and one International) • Key events: SuperBowl, etc. • The Pan American Development Foundation
3. Regional Directors: The EcoChamber will allow for Regional Directors under what can be described as a mini-franchise model. Regional directors will be responsible for their geographic territory where they will be able to host events and recruit members in addition to having their own portion of the website to manage and upload content to benefit their direct community.
INTRODUCING THE ECOCHAMBER
The EcoChamber
4. EcoAmbassadors: The EcoAmbassador program is a global EcoChamber initiative to support and provide unique educational and leadership opportunity's for the next generation of environmental leaders. The EcoChamber will award the prestigious position of EcoAmbassador to one student per participating educational institution. EcoAmbassadors will be able to participate in the EcoChambers VIP and Think Tank activities. In addition, they will be able to host forums and roundtables at their institutions discussing and debating current environmental issues. Discussions will then be uploaded to the EcoChamber iTunes University Channel to share with other institutions fostering the exchange of ideas and best practices. EcoAmbassadors will reap the benefits of networking with environmental leaders from the globe while businesses will be able to recruit from a pool of the best candidates available.
INTRODUCING THE ECOCHAMBER
The EcoChamber
5. Taking stands on issues: By taking stands on issues, we will represent our existing members while attracting new ones. Stands will be taken at a government level through advocacy initiatives, grassroots development and through public relations initiatives. While some initiatives will be fairly mainstream, others will have a unique or unexpected angle to help generate more attention. EcoForum – A forum and mini-think tank dedicated to bringing leaders in various environmental, business and political sectors to discuss the most pressing issues or the moment.
INTRODUCING THE ECOCHAMBER
The EcoChamber
The EcoChamber is designed to be a support system and revenue source for other associations. How can we help business organizations? We offer a partnership that includes the following. 1. Provide regular free webinars for members on topics including going green profitably. 2. Provide monthly articles on key environmental topics for them to share on their website and newsletters. 3. Give access to our roster of guest speakers. 4. Showcase the organization on our website highlighting their leadership and initiatives. 5. For organization members that feel would benefit from the global reach of the EcoChamber, we will offer – 1. A revenue share for their organization 2. A discounted membership for their members
INTRODUCING THE ECOCHAMBER
The EcoChamber
In addition to helping businesses, the EcoChamber is involved in many other worthy causes.
• The Holtz/Jackson Pediatric Integrative Research Center
• Pan American Development Foundation
• EcoAmbassadors
ECOCHAMBER INITIATIVES
Supporting important causes
Membership Pricing - STUDENTS – FREE
- INDIVIDUAL MEMBERSHIP - $99 - 1-9 EMPLOYEES - $375 - 10-24 EMPLOYEES - $475
- 25-99 EMPLOYEES - $575 - 100 OR MORE EMPLOYEES - $875 - EXECUTIVE PROGRAM Available for those who want to take leadership positions(Fully Customized)
INTRODUCING THE ECOCHAMBER
The EcoChamber
Board Member Mission, Vision and Goals • • • • •
Raise funds Open doors Availability as a guest speaker Be a media resource Let us know how the EcoChamber can better serve your company • Let us know how we can improve • What other ways can you help?
INTRODUCING THE ECOCHAMBER
Introducing the EcoChamber
Eco Chamber Board Presentation Presented By: Marcos J. Cordero
GBB has the most advanced program to help business owners • Technology based • From business for business • All the tools you need • The latest and greatest information
Personalized assessment
Roadmap to green your business
Track the environmental benefits along the way
Gain the eco-edge
Enjoy the benefits of membership
Tell your customers and prospects about your commitment
EcoChamber environmental strength in business
Monday, November 16, 2009
TARGET MARKET Business: All individuals in any position in any size company. We all have the power of responsibility to make change happen in our professional spheres. Individuals: Those who already, or who want to, make health, wealth, and responsible changes in their lives according to our green evolution.
Engaging a target and instilling the EcoChamber’s best practices will infect the other: what one practices at work, one brings home. And vice versa.
Monday, November 16, 2009
INSIGHTS Businesses: They want to be seen in a positive light, receive recognition, have more money, operate more efficiently and competitively offer their business as a green solution to clientele and employees - both current and potential. Individuals: People don’t realize that if they don’t take care of the planet, they won’t have anything to take care of. And once educated, they will judge businesses...as their current and potential clients and employees.
Both: They always want in on the evolution - the future is now.
Monday, November 16, 2009
GOALS OF CAMPAIGN Raise awareness Increase membership Get donors Educate (ask what your planet can do for you and what you can do for your planet)
Monday, November 16, 2009
STRATEGY: Be relevant and enter into Popular Culture With the collective, and all encompassing, evolution of the world into our new and updated way of doing things, thinking, doing business, projecting identity, and building communities... ...the EcoChamber becomes the new and updated way of accomplishing these Pro-World goals. Be relevant and enter into Popular Culture...
Monday, November 16, 2009
THE CONCEPT
Pro World Monday, November 16, 2009
THE IDEAS & EXECUTIONS Integrate the EcoChamber into popular culture and interact with our targets.
Monday, November 16, 2009
Green Graffiti Art as a trend
No ink, no paper and nothing to be thrown away at the end of a campaign. GreenGraffiti is a sustainable alternative to traditional outdoor media. Using only a template, clean water and a spraying system, GreenGraffiti washes a communication message out of the dirt on surfaces in cities throughout the world. Other alternatives using elements in nature are used for advertising as well. Relevance to EcoChamber: Spoof around the city placing statistics of the amounts of money corporations would save if they just “understood�.
Monday, November 16, 2009
The “EcoChambers� Small rooms (installations) made from eco-friendly materials. Visitors will be asked to share what they believe in. (I am Pro-family, I am Pro-fishing, etc.) Responses will be used as content for web videos, commercials, etc.
Monday, November 16, 2009
EcoVators Extension of “EcoChambers�. Install digital screens inside office building elevators. Riders will be able to share what they believe in. (I am Pro-traveling)
Monday, November 16, 2009
Be Pro World Microsite + Widget The EcoChambers and EcoVators will feed information to the microsite. Users will be able to view, in live feed format, what others are “Pro” about. Site visitors will be able to share what they believe in. (I am Pro-traveling)
Be Pro World Widget Feeds will pop up (think VH1 pop-up videos) with the latest “pros of’s” from the “Be Pro World” microsite.
Monday, November 16, 2009
EcoMagazine (electronic) Send it to all top corporations in the world. Updated lists on who is in the ecochamber now. The magazine will also include eco-friendly: fashion music events tips packaging trends celebrity spotlights “Subscribe for free� EcoChamber trial (coupon). Monday, November 16, 2009
Get your business recognized: The EcoAward Everybody likes being recognized. And flaunting it. The EcoAward will give green pop culture cred to those businesses who are truly successfully green. Depending on a company’s membership level they will receive this exclusive award. Featured artists will be selected to make one-of-a-kind trophy pieces made of “trash”. Pablo Cano Omar Ali Luis Valenzuela
Monday, November 16, 2009
Share your true green colors: Pro World Bracelets Individuals can help spread the pop culture of the EcoChamber, while showing their pride in how ‘evolved’ they are. Similar to cause bracelets, which are STILL relevant. Let’s piggyback their popularity, yet revolutionize what they’re made of. Using recycled materials to create these bracelets sporting the tag “Pro World”. Proceeds will go to an environmental cause.
Monday, November 16, 2009
Webisodes: “EcoPimp my Business.” An online mini-series that will show the before, during, and after process of making a business green. Businesses and even individuals will gravitate to this “advertising”...individuals will want to watch it, and businesses will want to be featured. Live stream (via microsite and Facebook ClickCast). ClickCast is a powerful tool that connects clickers (those attending a ClickCast session) directly to personalities, celebrities and brands. They cut out the middle man and allow organic conversation online. http://www.clickcast.tv/
This idea can also be created into a treatment for TV.
Monday, November 16, 2009
JibJab + Facebook Connect
Monday, November 16, 2009
Facebook Fan Page
You dont have to be accepted. Monday, November 16, 2009
Twitter Personify the World. Mother Nature, ie @yourmother, is tweeting to her audience. Tweet about health status of the earth, green tips, news, post tweetpics, latest trends.
Monday, November 16, 2009
Mobile App Individuals: A new green search engine for individuals. They can search whatever product or service they would like, and the mobile app will supply the EcoChamber directory. Businesses: Can track media clippings of their business (and their competitors) perceived in a green light.
Monday, November 16, 2009
Mobile App
Monday, November 16, 2009
SECURE THE FUTURE: educate the next generation Educate our future by giving them an interactive, fun and unique green experience. Pimp a school in Miami-Dade. Have competitions amongst grade levels. Community service opportunities. Assembly/Workshops (student orientated, teacher resources). Receive certification (ex. D.A.R.E Program).
Monday, November 16, 2009
The EcoChamber guides and leads us all through this evolution while having fun, while educating, while changing and creating popular culture, while making an impact, while uniting voices, while influencing decision-makers at all levels of change points, while being Pro World in every way!
Monday, November 16, 2009
Ecochamber environmental strength in business
Monday, November 16, 2009