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T I A N
T A N G
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TIANTANG Work from 2006-2014
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Contents 4 6
Foreword Interviews
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Products Service Design User Research Exhibition Design Workshops
by Yu Shen
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FOREWORD Tian Tang
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Before 2009, Tian worked as an industrial designer and user experience designer in the field of product design and interaction design in China. In August 2009, the immersion of imagination and play took her to Sweden to study MFA program called Child Culture Design which is the only one in its kind in the world focus on children, and among all, play, which is the primary activity in young people’s lives. After study, she simply stayed to follow her dreams, she called it ” play dissolves in daily life.” By redesigning functionality, Tian wants to aspire another way to work, to share, to live. Thus Tian’s approach both starts from play situations, as well as forms and material which stimulates playful senses, which she refers as “play signal”.
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大孩子的童心设计 Interview by 沈郁 Yu Shen Published in ILOOK 2011.08
1.请问您是哪里人？从什么时候开始在瑞典建立个人工作室？请先谈谈您的学习和工作经历？ 出生于广西南宁。我是在瑞典留学期间建立个人工作室的， 学习方向是儿童文化设计。我于2009年毕 业于湖南大学设计艺术学院，之后来到瑞典学习设计，在国内攻读硕士期间曾经在北京摩托罗拉用户体 验部和上海大众设计部实习。 2.您的个人工作室所进行的是哪些种类的设计？从您的个人网站得知您比较关注儿童发展，请问这是否 也是您设计的一个方向？为什么选择儿童来作为设计对象？ 儿童家具和室内设计。工作室选择儿童为设计对象, 首先是觉得市场缺少从儿童视角出发的设计品牌， 其次是瑞典哥德堡设计与手工艺学院的儿童文化设计是世界上第一个儿童设计专业，瑞典的设计质量， 以安全为先的守则，和对儿童的关注，让我看到了学习与市场相结合的好机会。在瑞典攻读这个专业的 两年间，我感觉我很享受以玩耍，创造力为主题的设计，并且作品得到了广泛认可， 于是成立了个人 工作室，致力于建立儿童设计品牌。 3.到目前为止，您已经为孩子们设计了哪些种类的物品？在针对这个群体时，您的设计作品所侧重的是 什么方面？更着重于开发孩子的智力或者解决他们生活中会遇到的问题？ 到目前为止，我的个人作品包括快来画桌子，儿童桌（毕业设计）。我的设计作品着重于培养儿童的创 造力，鼓励儿童分享，建立友谊，提供一个艺术的环境。合作项目有为哥德堡美术馆所做了美术馆工具 袋（其目的在于通过有趣的展现展品故事和提供探索工具，鼓励孩子自己去探索美术馆各个展品），哥 德堡西部儿童广场项目， 斯德哥尔摩文化中心的儿童图书馆室内设计。 4.我对“快来画”桌子特别感兴趣，桌面由许多彩色纸张叠加起来组成，请问这是什么时候的作品？这 个构思的灵感来自哪里？是否需要使用特殊的纸张？请详细介绍一下这个作品的情况。 这个作品是2010年参加斯德哥尔摩家具展的展品，灵感来自于哥德堡红石头美术馆外的大幅墙体涂 鸦，新的涂鸦画盖着旧的，一层叠着一层，我当时被那种历史感，故事感所触动，后来这个经历启发我 去探索如何设计一个画画桌来表达和分享故事感，而分享故事反过来也吸引儿童来创作。 5.“快来画”桌子在结构上是否有什么特别之处？它适用于什么年龄段的儿童？我觉得幼儿的身体发育 挺快，过一段时间就会长高一截，不知道“快来画”桌子是否可以进行高度调节？ 特别之处在于桌面有很多彩色纸构成，其目的在于向儿童传达play signal，桌面上储存的不同的儿童 画是孩子们分享故事的小舞台。其次圆形的纸传达一种togetherness（共同创作的氛围）。 适用于2-5岁的儿童。
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7.除了“快来画”桌子以外，您还有哪些为儿童设计的作品？请再介绍一两件好吗？（从构造、设计灵 感、用途等方面谈即可） 我的新作（毕业设计作品）Childs Table, 它不仅仅是一个满足儿童的日常需求的桌子，更是个玩耍的舞 台，小孩子可以钻到桌子下躲猫猫，在柔软的灯光下进入梦乡，几个小孩一起在”屋檐下”玩办家家，， 其设计点是极大的减少桌面厚度来达到屋顶的隐喻， 以传达玩耍信号。 同时通过将桌子的结构最简化来尽 量增加桌子下的使用空间，减少家具的体积感，以达到儿童卧室空间的最大利用。 产品的目的是在现代有 限的住家空间中营造丰富的空间体验。点状的光线和树林般的影子营造童话般的情景，同时利用光线来柔 化空间。桌子的特点是特别薄的桌面和极简的构架，这个不同于一般桌子的结构给传统工艺带来的很大的 挑战。于是我请了当地的工匠，共同研发，保证设计的极简和桌子的稳定性，最后我们设计了创新的内部 结构，达到了设计效果和结构稳定，同时解决了平板包装的运输问题。 8.通过这些作品，您想表达什么样的设计理念？这个理念更多是建立在您的生活经验基础上吗？或者是另 一种带有开拓性的探索？ 让玩耍精神融入日常生化，提高家具的可玩性，营造充满创造力和想象力的儿童环境。 9.我特别想知道孩子们使用了您设计的家具或物品以后，都有什么样的反馈呢？是否有来自儿童或家长的 评价令您印象深刻？ 地球是圆的，月亮是圆的，眼睛是圆的，生活周而复始，生命生生不息。这个对于圆形画纸的诗一般的评 价给我的印象最为深刻。 10.平时您的生活状态是什么样？闲暇时有哪些兴趣爱好？通常会如何寻找设计灵感？生活中有哪些事会特 别引起您的注意？ 我喜欢具有弹性的且比较规则的生活，早上起来锻炼，给家人打电话，去工作室工作，但是有时也喜欢追 随心意做些计划外的事情。闲暇时，晚上有时会去酒吧听乐队现场演奏，瑞典的乐队相当活跃，并且极具 原创性。我喜欢看展览，与设计师交谈，旅游，还有户外活动，秋天是去森林里采蓝莓和蘑菇的好季节， 冬天去滑雪。生活中的小细节，人们的行为，和产品的互动引起我的注意。 11.我想您一定是很喜欢孩子的人，在生活中您是否会愿意花时间与孩子相处？在设计时，您如何准确地把 握儿童心理？从而设计出让他们喜欢并且愿意使用的物品？
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有机会的话， 我喜欢和孩子相处 （自己还没有小孩）。 在设计前期，到幼儿园参与儿童活动，与幼儿园 老师交谈，阅读相关读物都对我把握儿童心理和行为有所帮助。 12.您觉得什么样的设计可以算好设计？对您而言，设计只是工作，或者更类似于生活的一部分、乃至终 生的兴趣？为什么？ 艺术融于生活，一个好设计让人们在使用时能感觉到艺术存在在身边，细微周到的斟酌和对材料的最大利 用。好设计是适中的，体察的，让人对生活充满憧憬的。设计就是我的生活方式。 13.设计师的性格在某种程度上会影响作品的一些属性，您的设计给我的感觉是活泼、亲和并富有童趣， 所以我很好奇您的个性是什么样？身边的朋友会如何形容您这个人？ 你猜得八九不离十吧！我对生活的可能性充满的渴望和探索的欲望，我通过探索设计的可能性来探索生活 的可能性，我觉得不满足于生活的现状，对一切事物充满好奇感。我希望通过我的设计来激发和保护孩子 的好奇心这一最为珍贵的特点。 14.许多人都觉得北欧的设计环境相较中国来说应该更自由一些，设计师可以专注于自己的个人创造，而 不太会受到来自销售和市场的制约，请问您觉得是这样吗？关于设计师如何坚持原创理念这方面，您有什 么样的看法？ 可以那么说。在北欧只有坚持原创才能存活。你必须和产品对话，给予产品灵魂，为了做到这一点你比较 深挖自己的特质，你的产品才能在众多优秀作品中独树一帜。因为你不是别人，别人也不是你。潮流和风 格很快过去，但自己的性格，以及随着时间经历的丰富和对人生思考的积累都让你的产品日益丰满。在北 欧，大家会为设计买单，商店，创意圈也都倾向独特的设计品。 15.在设计时，您考虑最多的是什么方面？将一个想法转化成实物的过程中，是否曾遇到过什么困难？假 如有的话，您是如何解决的？ 在想法转化成实物的过程中，我通过动手做模型来实现想法的视觉表达，在产品开发阶段也会和木匠讨 论，共同研发，以达到产品的耐用性，结构的稳定性。 16.目前手头正在设计的是什么样的作品？您的设计方向从以前到现在是否发生过变化？将来您又会朝着 怎样的方向去发展？ 目前在准备下一年斯德哥尔摩家具展，希望能展出系列产品来传达我对如何构筑儿童居家环境的思考。
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17.对您而言，理想的生活状态是什么样的？在瑞典的生活是否给您的设计带来了一些影响？成长过程中有 没有发生过对您改变较大的事情？ 有喜欢的工作，家人在身边。在瑞典的学习教会我如何把想法变为现实。生活中的事自然而然的发生，朝 着我努力的方向进行。 18.小时候有没有想过将来长大要做什么职业？决定当设计师是自然而然水到渠成的发展，还是也经历过一 些选择？ 大学进入设计系学习，日益喜欢，就自然而然做了设计师，没有想过其他的职业。小时候有过做吟咏诗人 浪迹天崖的浪漫幻想，喜欢三毛。 19.现在可以通过哪些渠道购买您的设计品？请提供用于刊登的地址或联系方式。 目前快来画在瑞典生产和制造，不久的将来会在中国生产和销售。请关注我工作室网站www.tiantang.se
世界都市Ilook 2011.08
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PRODUCTS
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PRODUCTS
COME & DRAW TABLE 2010
This lovely Come and Draw Table is not only an artistic drawing space, but also a special storage for your kids´ precious art work and memories. It features hundreds of unique round paper stacked on the tabletop. Fun, improvisational, playful, it pretty much speaks the same language as your kids. This little table is easily fit in your home environment. Material & Size: D60cm,H54cm, painted MDF, untreated Pine, Paper This table is on the market since 2011, sold in 13 retails shops with strong eco-friendly profiles in Europe. Come & Draw table has been showed in more than 10 important exhibtions around the world.
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CONCEPT IDEATION
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PROTOTYPING & TESTS
Below: Come & Draw was tested at Valhallagatans kindergarten
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Different material and structures are tested
Draw your city wishes workshop in Gothenburg
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Come & Draw at the entrace of a design consultant office.
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COME & DRAW Clock 2012
Tian do not like waste.Using the leftover from the production of Come and Draw Table, Tian has made this lovely clock. It features a pile of round paper stack together. Tactile and colorful, it invites you to draw and share your day. It is also a graphical decoration at your home or office environment. PS: it is a real clock that works! Material: FSC Paper (6 color, 89pcs), acrylic, clock Size: D27cm
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Come & Draw Clock ©TianTangDesign2014
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Hole ø6mm
Hole ø4mm 25mm
25mm 110mm
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material: 2.5mm plywood board
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PRODUCTS
SKETCH COFFEE TABLES 2014
Sketch Coffee Tables contains two differently sized tables with can be nested, with the smaller one being concealed under the larger one. On top of the smaller one stores 300 pieces 6 color paper. These small sofa tables can be easily arranged into larger, free flowing work space, stimulates spontaneous play time or a wild brainstorming section. Perfect for small apartments or creative office space. Size: Big : W44cm x L74cm x H43cm Small: W29cm x L60cm x H40cm Material: Beech, painted plywood (orange), 300pcs FSC paper 6 colors (coral red, sunflower yellow, spring green, dark green and aqua blue)
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CHILD´S TABLE 2011
By simplifying table’s structure, its minimum outline creates both a table and a house archetypal with a purpose of enrich scenario experience within children’s environment. Pulling string indicates a lighting function under table which softens the space and helps compose a rich lightscape. Innovative construction makes it thin but stable. Flat package. Material & Size: 73cmX73cm,H58cm, Solid Ash, Ash veneer, LED //////////////////////////////////////////////////////////////////////////////////////// Child´s Table is the result of my research on play archetypes: In dialogue with everyday objects —Research on play archetypes People tend to interpret stories in their own ways, it may apply to objects as well in the circumstances that objects shapes our daily life. My degree work is to study play archetypes in everyday objects. In other words, the meaning of objects in related to culture, psychological archetypes and memory. You can find the research report here: http://dl.dropboxusercontent. com/u/24583612/ Report_Degreework_TianTang.pdf
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THROUGH LIGHT TABLE 2014
Through Light Table is a further development of Child´s Table. The aim was to add light table pedagogical function as well as keep it function as an ordinary table. Design description: I believe a desk is not merely a desk in a child´ world, but endless play occasions. Light makes clear shapes and color, enriches scenario experience and shapes space. By incorporating a light plate in the tabletop, children can study closely patterns and colors. When the tabletop is flipped over, it works as ordinary desk with light shining downwards, enriching lightscape in the room, thus triggering play occasions, for example, theater play, hide&seek, etc. Size: W60cn X L100cm X 70cm Light plate: 60cm x 30cm Material: Birch, Aluminium, LED
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“I remember when I was young, there is this special afternoon, in the smell of rain, I raised my head, through the sunshine, I saw the most vivid green in my life.�
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construction in Poland
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< Through Light Table at 1.618 Sustainable Luxury Fair, 2014.04
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PRODUCTS
MUSIC MOBILEPHONE 2006
This is my BA degree work. The aim is to design a music mobilephone for the ones passionate for music. The starting point is to find out what do these people passionate about, apply similar experience to listening to music. I find that the moment when lighting a lighter, the moment when the orange fire bursting out sybomlize passionate and relax. The form and the gesture become music bottons on top of the phone, and use orange light to indicate music is on.
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YULONG WIRELESS TELEPHONE 2006
The design brief was to make the telephone look less “technical” but more “homy”. I started at find the shape and memory that connect to home. The roundness of ceremic bowl, bowl with a lid sometimes you can see the edge of a bowl, simple, less buttons. I design the down part slighter bigger than the upper part, where you can see an edge; secondly, group the unoften used buttons to the right side. This telephone went to market in 2007 by YULONG LTC.
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SERVICE DESIGN
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RÖHSSKA CREATIVE BACKPACK 2010
Background: Röhsska museum approach us (child culture design students) to create a toolkit engaging children to explore the museum by themselves. Approach: What does a museum look like from a child’s perspective? We followed children’s visit, listen what questions they asked and what interested them. We got a main idea, tested the idea and refined it by constantly testing with children in the museum. Result: Two characters, a story, different activities are created. Story is created to provide a cognitive context of the objects. Activities are specially designed to encourage children studying form and different culture. Story, activities cards and pop-up map are stored in a toolkit. Toolkits are in both English and Swedish, used by children when visiting the museum. For more information: http://tiantang.se/rohsska-museum-creative-toolkit/
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SERVICE DESIGN
SCALE UP RETOY´S BUSINESS BY SIMPLIFYING TOUCHPOINTS 2013
Retoy is a social entrepreneur that provides toy changing activities through which children can learn about sustainability and Children Right Conventions. The activities often are situated in libraries and conducted by volunteers living nearby. Retoy’s toy changing activity received a lot of attention. Many government owned libraries are requesting Retoy activities.
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Task: To scale up their business, they need a compact and flexible interior kit that is easy to transport and fit to most of situations. Secondly, it needs a simplified activity flow that require less work therefore less volunteers. Challenge: 1. To balance two user groupsâ&#x20AC;&#x2DC; needs (children and volunteers) which sometimes are conflicting each other. 2.To improve and redesign service in extremely low budget. (The budget for new interior kit should be the same or even less than the previous one). Deliver: A better and more efficient toy changing process. A portable toolkit. An interior solution that can be used for both outdoor and indoor activities. Pedagogical graphic system. See more at: http://www.service-design-network.org/case-study-scaleup-retoys-business-by-simplifying-touchpoints/#sthash.PJtbG1ot.dpuf
Customer Journey Map
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USER RESEARCH
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USER RESEARCH
CUSTOMER INSIGHT OF AUTOMOTIVE INTERIOR IN 2010 2008, Volkwagen
Background: Design department of Volkswagen Shanghai (CSVW) strives to bring VW’s value to Chinese marketing by studying and better understanding Chinese culture and lifestyle. In 2008, CSVW developed “Lavida” which is proved to be a big suceess in Chinese market. As a design strategy intern, my task is to assist design team conducting qualitative user research on 2010 automotive interior trend in order to provide design inspirations for the interior and color & material team.
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Approach: We conduct qualitative research covered 3 experts in the areas of fashion and media ( opinion leaders) and 20 users using tools includes expert interview, focus group ( 14 persons, two age focus groups), culture probes (20 photo diaries), contextual interviews (6 per- sons, join them driving to work, etc..) and home visit (6 persons). Contextual interview and home visit encourage open, natural dialogues and enable us to gain access to detail behavior and unspoken desire. Photo diaries provide us with initimate and effective research material. Result: Translate customersâ&#x20AC;&#x2122; needs, behaviors and desire to tangible visualized material like personas, storyboard, moodboard as design inspiration for interior and color & material team.
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USER RESEARCH
MOBILE INTERFACE PRINCIPLE EVALUATION: PROTOTYPE & TEST LOOP 2008 Motolora
Background Motorola CXD ( Consumer Experience Design) consists of three teams: research team, interaction team and visualization team. Ipsos as our external partners provides us with user samples. As an interaction intern, I work together with researcher and visualization team to evaluate and develop First Principles for UI platform. First principles are research-based. Approach Begins with review existing principles and pull out potential improvments, we generate design brief. In the conception phase, we designing use cases such as calling someone to test principles. Hi-res UI prototypes are developed by visualization team and used in the usability tests designed from four aspects. In the evaluation phase, we analyzed data and findings. Building on insights revealed through tests and observation, we refine UI flow and reprototype hi-res UI test samples for the next round usability test. My task is to assist conducting usablity test, observation, analysis and define UI flow. Results: Refined UI principles and improved next cellphoneâ&#x20AC;&#x2122;s interface.
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EXHIBITION
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EXHIBITION
DEN LEKANDE MÄNNISKA (THE PLAYING MAN) 2011
The playing man exhibition showcased projects from Child Culture Design Students. The core idea is to invite children to interact with objects and make the exhibition become a “playground” . We put all objects into three catalogues: the city, the juggle and the magic factory. These three kinds of objects are placed in three “islands” that children can travel inbetween. ^ Exhibition poster
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The magic factory island>
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Exhibition space rendering drawing
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WORKSHOPS
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WORKSHOP
FAVOR-IT WORKSHOP SERIE 2013
Together with other artists, we arrange and conduct art workshops for children every weekend. The core value is to stimulate imagination by seeing ordinary objects from another perspective..
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WORKSHOP
CO-DESIGN WORKSHOP IN VĂ&#x201E;STRA FRĂ&#x2013;LUNDA PLAYGROUND PROJECT 2010 CITY OF GOTHENBURG
Background City of Gothenburg approach Child Culture Design students to help them design spread-out playground in Vastra Frolunda in order to make the area more family and children friendly. Approach We arrange a kick-off workshop together with two different age group children, child researcher who provides technique of interviewing children, preschool teachers and project leader from city of Gothenburg. Co-creation workshop consists of three parts: the first is outdoor activities.We join children play through all the whole landscape as their curious friends. The second is indoor activities. A scale model of playground landscape is showed and modeling material are provided to children and they are asked to express their dream playground by making models or play out the scenarios together us. The third section is customer journey mapping with us and project leader from City of Gothenburg. After the workshop, we synthesize behaviours, words and desire to four key words: immersion, proportion, trace and multi-sensory for the next concept develop phase. Results: 10 concepts are developed, three are prototyped and tested with children. Two are completed by City of Gothenburg.
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WORKSHOP
LEARING CHINESE WORKSHOP 2013
Exploring a fun way to make chinese sentences
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THANK YOU