WELCOME: FROM TICT

Our previous issue of the TICT Quarterly went to print on the eve of the 2022 Tasmanian Tourism Conference. While those two whirlwind days in August seem like a lifetime ago, the Positive Impact agenda that was platformed, discussed and unpacked at this year’s Conference remains front of mind. A line-up of industry leaders, researchers, analysts and marketers made for an inspiring and thought-provoking deepdive into the critical issues that Tasmanian tourism must prioritise if we’re serious about leading the way in positive impact.

Since then, we’ve seen the full rollercoaster that is the Tasmanian Tourism Awards program traverse its journey through the demanding undertaking of submissionwriting by more than 60 brave operators, the equally intense judging process and Deliberation Day, and a two-day roadshow of finalist announcement events, culminating in arguably the peak rollercoaster moment: the 2022 Awards Gala celebration. This year’s incredible finalists and medalists are demonstration themselves of the positive impact that individual operators are making in their own businesses all over the state, and the real potential that Tassie has to make a collective impact that will be challenging to rival anywhere else in the world. You can read more about the Awards results from page 8, and start getting ready for the 2023 program (there’s truly no such thing as too early) with Kelly Luck-Woolley’s hot tips on page 17. For an update on the Tasmanian tourism industry’s bold goal to achieve carbonneutrality by 2030, head to page 3. TICT CEO Luke Martin unpacks the work that we’ve undertaken with Point Advisory and Ellis Richmond to both determine the industry’s carbon footprint, as well as to understand how we can minimise its impact. The magic lies in reducing Scope 3 emissions and carbon offsets, and the pathway towards that might not be as complicated as you think. Also in this issue, we’ve included a 101 on all things tourism business marketing with marketing maven and strategy superstar, Toni Kibbey (page 21). Whether you’ve got a marketing plan or not, you’re sure to find some pearls of wisdom to challenge and streamline your thinking. And you can flick to page 26 to find out more about TICT’s Tassie Tourism Ambassador program – it’s recognition for the great job you’re already doing in giving our visitors a warm welcome, as well as a fresh and compelling way to get to know your area better. Come and join the community!

As we head into the silliest season of a year that’s had its fair share of silliness throughout, we wish you a bumper summer, as well as a very happy and safe Christmas. Until next year!