WELCOME: TO THE FIRST EDITION OF TICT QUARTERLY
If you’re in tourism your life revolves around digital media – EDMs, social media, booking platforms. It’s the never-ending inbox.
I
n your hot little hands you’re holding the inaugural edition of TICT Quarterly! Or it might just be the only edition ever published. I’m not sure yet whether we will do another.
This is an experiment to see whether there is a space in the Tasmanian tourism industry for a true, journalistic style industry magazine.
The irony with so many communications flying around is that it’s making it more difficult to have a genuine conversation about the issues we’re facing as an industry, and sifting through all the noise to find some true pearlers of insights, information and inspiration to make us more engaged and ultimately even better Tassie tourism professionals. This is something we’ve given a lot of thought to at TICT over the past couple of years. How can we better engage our industry and cut through the noise? This year we launched ‘Talking Tourism’ – a free podcast series of short, sharp blasts of practical tourism conversations with some of our best and brightest in the industry that can be listened to in the car, on a walk, at your desk, or in the shower... wherever and whenever works for you. The response to Talking Tourism has been so positive, and we know more people are streaming in every week.
TICT Quarterly is our second idea – going back to the future with a simple, short, paperbased (recycled) magazine that you and your team can pick up and flick through when it suits you. It’s the antithesis to industry EDMs and e-news, and more glossy trade and travel magazines. This inaugural edition has something for everyone; we profile one of our most successful tourism adventure operators, Roaring 40s Kayaking; explore practical sustainability ideas to lessen your businesses impact on the environment, meet one of our industry superstars in Bianca Welsh, and I try my best to decipher where things are at with Airbnb regulation. It’s about giving you a taste of what a regular Tasmanian tourism journal might be like. If you do really like it and think we’re on the right track – please let us know. Your feedback will encourage us to make this a regular (Quarterly) thing. If you don’t like it, that’s fine too. The fact you’ve opened the front cover and read this far suggests we at least sparked your interest. Is there something we could include in a future edition to make it really pop for you? Enjoy the read, and hopefully our second edition will be arriving in your mailbox (remember them?) around April.
SUMMER | 2020 | ISSUE 1
We think there is.
Luke Martin – CEO Tourism Industry Council Tasmania 3
