Accreditation News

ACCREDITATION NEWS: NEW MODULES AND A NEW ACCREDITATION ADVISER IN THE SOUTH…

In addition to our existing sector accreditation modules Bike Friendly, Rainbow Tourism, EcoStar, Star Ratings and the newly released COVID19 Clean, Christine and Grace are pleased to announce additional units to bolster your accreditation… and the best bit is that they are currently available to accredited operators free of charge!

Now more than ever, TICT Accreditation Advisers Christine Pritchard and Grace Keath are here to assist and support accredited operators as you move into the recovery and reopening phase for your business.

In addition to our existing sector accreditation modules comprising Bike Friendly, Rainbow Tourism, EcoStar, Star Ratings and the newly released COVID19 Clean, Christine and Grace are pleased to announce additional units to bolster your accreditation… and the best bit is that they are currently available to accredited operators free of charge!

ONLINE MARKETING (DIGITAL DISTRIBUTION)

This Online Marketing Program aims to improve the growth of tourism businesses, by assisting you to sell your product online and distribute your product both domestically and internationally. By undertaking this unit you will discover how to promote your product and reach millions of potential customers by making your online tools do the work for you! Completing this unit will assist your business in improving your market capability direct to consumers, with the curriculum covering best practice guidance in website, social media and online booking capability. Upon completion you will receive a customised report/action plan

with suggested priority action points to improve your online marketing and receive more exposure and traction with potential customers.

INTERNATIONAL MARKETING (EXPORT READY)

This International Marketing Program aims to improve the growth of tourism businesses, by assisting you to identify appropriate markets, develop your product to meet target markets’ needs, sell product online and distribute product internationally. In turn, this will allow your business to discover how to expand your markets and increase revenue by targeting the international customer through traditional international marketing activities. The process is designed to connect you (the supplier) to the wider tourism industry as part of a complete tourism trade marketing strategy (B2B), allowing you to reach interstate and international markets cost effectively. Upon completion you will receive a customised report / action plan with suggested priority actions to ensure your business is ready to start working with traditional trade and receive more exposure and traction with potential customers.

COVID19 BUSINESS RECOVERY

This is available to all operators who have completed Level 1 accreditation as a business development and training tool to develop their own unique back to business plan.

Since shut-down measures began, Christine and Grace have been reaching out to the TICT Community, assisting where possible and providing additional resources. As you can see from their profiles below, they both have extensive practical, hands on industry experience and are well placed to assist with all your accreditation and broader industry queries.

Christine has been with TICT for over two years and she works full time assisting operators in the North, North-West, West Coast and North-East Coasts, along with King and Flinders Islands. With a career spanning over 30 years in Tasmania’s tourism industry, she brings a wealth of experience when supporting operators to achieve Tourism Accreditation, Star Ratings and assisting with ReviewPro. Christine has worked in Business Development and Sales and Marketing for a number of national hotel chains and she is the founding secretary of the Launceston Tamar Valley Tourism Association, and has served on the committees of Skal Club of Launceston and Women in Tourism and Hospitality Northern Branch. Christine may be contacted at christine.pritchard@tict.com.au Grace Keath has just joined TICT… the day before shutdown measures were put in place, in fact! She grew up on Tassie’s East Coast, went to high school in Launceston and pursued a Bachelors Degree in International Hotel Management and Business at the Blue Mountains Hotel School in Leura, NSW. After nearly 15 years working in varied roles for a number of national and international chains in hotel operations across the country including locations in Melbourne, Queensland’s islands and Darwin she’s returned to Tassie to join the TICT team as an Industry Adviser in the South. Grace most recently spent 12 months in the Whitsundays re-opening the Intercontinental Hayman Island Resort as the Operations Manager of the 350 room staff village after closure 3 years ago due to Cyclone Debbie. Grace is excited to be back in Tasmania and looks forward to meeting and working with Operators across the south when restrictions are eased. Grace may be contacted via email grace.keath@tict.com.au