10 THINGS ALL TOURISM OPERATORS SHOULD BE DOING NOW
PLAN
Where do you see yourself in the future? What will it take to get there? At what point exactly do you break even, make profit? If your operating model has changed will this support you moving forward. Where can you reduce costs or outsource some of the work? Where do you see yourself/your business in medium to longer term? What do you need to succeed?
PEOPLE
Know the people you want to sell your product to. Look at your ideal customer and clearly articulate who that person is. Then look at your product – are you meeting their needs in every way?
W
ith borders opening up, our industry and business should start to pick up soon. While 2020 has been a year we’d all like to pretend never happened, it’s important that we are all looking ahead and are focusing on 2021. It’s a time of opportunity to reset and recharge. If you haven’t already spent the time to work on your business, here’s a checklist of really important things you should be doing right now in your business, that all start with P!
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POINT OF DIFFERENCE
Conduct a competitor analysis to find out what your competitors are doing. This will help find your niche and determine your unique selling point. Once you find it, own it. Be undeniably good.
PROFIT
Your team may know HOW to do their jobs, but do they know WHY doing it a certain way is important and how this impacts your profit? Their actions not only impact your business, but also their pay cheque. And this is more evident than ever. Right Now. A profit culture can drive your team’s performance to drive profit for your business.
