SKILL SET: Become a tourism ambassador to improve visitor experiences

Bangor Vineyard Shed (previously known as Bangor Wine & Oyster Shed) Photo credit: Tourism Tasmania

• Shared learnings, updates and developments via online support groups; • Strengthens the profile and image of the area to impress business events and conventions; inbound tourism operators; and private investors. Our first destination to launch will be the West Coast followed by Launceston. Up to 20 destinations will be available when the program rolls out during 2021. The more people who complete the course and wear the badge, the more it will become a talking point and encourage visitors to engage and have an amazing experience from those that have the capacity to deliver it. We hope you’ll get on board with your staff when your destination comes online. Visit www.tassietourismam bassador.com.au to sign up or register your interest.

Sam Denmead Tourism and marketing consultant – Green Hat Tourism

We know that when visitors are greeted at every touchpoint during their stay with a warm welcome and genuine interaction, they will have a positive experience. Positive experiences lead to loyal advocates and rave reviews which builds awareness of a destination and motivates consumers to travel. Ultimately this program will help to increase the number of visitors and boost our economy creating more sustainable businesses and employment.