IN FOCUS: BEST IN THE BUSINESS – TASSIE’S TOP TOURIST TOWNS
T
WINTER | 2021 | ISSUE 6
wo very different Tasmanian towns with one very similar story about the power of collaboration are celebrating a new-found popularity as a destination of choice. New Norfolk and Stanley are in the running for national success after being named Tassie’s Top Tourism Town 2021 for populations over 5000 and under 5000 residents respectively. Towns across the state were invited to submit an entry including a 2-minute video, a suggested itinerary and an editorial to showcase the unique experiences and features of the town and local region. A panel of tourism professionals and 10,000 Tasmanian public votes decided the winners from 10 finalists. Common themes of pride and passion, community and collaboration were contained in the winning entries, which will now be judged against winners from across the country.
The Doughboys, Cape Grim, Tourism Tasmania & Kraig Carlstrom
Kerry Houston, the owner of the much lauded Ship Inn Stanley, coordinated Stanley’s entry. It targeted urban dwellers in need of an escape to a remote, isolated and peaceful place, with warm hospitality from salt-of-theearth Tasmanians.
3
