Tidbits johnson v4 issue 37 by Russ Swart

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TIDBITS RESEARCHES ®

by Kathy Wolfe All companies know the importance of advertising and product recognition. This week, Tidbits investigates some clever slogans that have caught our attention over the years. • Who hasn’t sung along to the “Rice-ARoni, the San Francisco Treat” jingle? The first commercial featuring the clang of a cable car aired in 1959, launching the success of the small Golden Grain Macaroni Company. The product was based on the family recipe of the founders, the Domenico’s. There were not many packaged side dishes available in the late 1950s and Rice-A-Roni was an immediate hit. It became so successful that when Golden Grain sold out to the Quaker Oats Company in 1986, the price tag was $275 million. • The Clairol company was started up in 1931 by two Americans who had been traveling in France and observed haircoloring preparations there. Sold strictly to salons for 25 years, in 1956, an athome product was introduced with its slogan “Does she or doesn’t she? Only her hairdresser knows for sure.” Within 6 years, 70% of American women were coloring their hair. The company has had several catchy phrases over the years, including 1965’s “The closer he gets, the better you look” and the 1960s slogan, “Is it true blondes have more fun?” Turn the page for more!

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September 9th, 2015

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Here is a cool research project Tidbits found for our readers to participate in. Research findings from an English University: Aoccdrnig to rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe. Hope you enjoyed reading this!

(cont'd):

• “Plop, plop, fizz, fizz, oh what a relief it is” is one of the most recognizable ad slogans of all time. The effervescent antacid Alka-Seltzer made its debut in 1931 as a remedy for aches, pains, inflammation, fever, heartburn, indigestion, and a number of other maladies. The character “Speedy” (signifying speedy relief) was introduced in 1951 and was used until the mid-1960s. The company had another successful catchphrase in 1971 when a man suffering from severe indigestion said, “Try it, you’ll like it,” followed in 1972 with “I can’t believe I ate the whole thing.” Alka-Seltzer’s competition Rolaids countered with “How do you spell relief?” • Credit card companies are well-known for reminding us how much we need them. In 1975, American Express introduced its “Don’t leave home without it” campaign, featuring Oscar-Award-winning actor Karl Malden. Various celebrities asked TV viewers, “Do you know me?” in another American Express ad. In 2004, the company updated its slogan to “My life. My card.” Visa’s catchphrase was, “It’s everywhere you want to be,” initiated in 1985. (Visa spends about $500 million each year on advertising around the world!) MasterCard was not to be left out, and in 1997 originated, “There are some things money can’t buy. For everything else, there’s MasterCard.” Capital One followed up with, “What’s in your wallet?” • What’s the best part of waking up? According to Folgers, it’s their coffee in your cup! The company, in business since 1850, featured the Swedish neighbor Mrs. Olson in their ads from 1965 to 1986, who told us that Folgers was “mountain grown, the richest kind of coffee.” Another coffee vendor, Maxwell House, has one of the longestused slogans, “Good to the Last Drop,” created in 1917.

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Advertising is the fine art of making you think you have longed for something all your life that you never heard of before.

Look for puzzle answers pagethe 8. 1. What automobile company hasonused phrase, “There is no substitute.” 2. What beer was advertised as “Tastes great.

1. What laundry product took care of “ring around the collar, ring around the collar”? 2. Which rental car company uses the slogan “We Try Harder” 3. Name the company whose catchphase was “Nothin’ says lovin’ like something from the oven.” 4. What product used a female speaking, “It’s manly…but I like it, too!”? 5. Which product said, “It’s not nice to fool Mother Nature”? Look for puzzle answers on page 8.

Ste b Joh Ste a a Joh

September 9th, 2015

Page 3

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(cont'd):

• Founded in 1922 by a retired farmer turned insurance salesman, State Farm is currently #41 on the Fortune 500 list of largest companies. They process almost 35,000 claims per day. Pop star Barry Manilow composed their “Like a good neighbor, State Farm is there” jingle in 1971. • Barry Manilow also composed the familiar “I am stuck on Band-aids, cuz Band-Aid’s stuck on me” jingle in the mid-1970s. Earle Dickson, the inventor of the BandAid in 1920, came up with the idea when his wife Josephine regularly injured herself while performing housekeeping and cooking tasks. Dickson, who worked for Johnson & Johnson, was looking for an easier way to bandage up her wounds than cotton and wrapping. Sales were just $3,000 that first year, but in 1961, the year of Dickson’s death, sales of Band-Aids were $30,000,000. • In 1973, as the feminist movement was gaining momentum, a young 23-year-old copywriter named Ilon Specht came up with the phrase “Because I’m worth it” for the L’Oreal cosmetics company. Still in use today, it’s recognized by 80% of women. • The first Kentucky Fried Chicken franchise opened in Salt Lake City, Utah, in 1952. Harlan Sanders had been selling chicken since the Great Depression when he peddled it from a Kentucky roadside restaurant. The “finger lickin’ good” slogan was initiated in 1956, and a second slogan “We fix Sunday dinner seven nights a week” was added in 1957. In 2011, KFC, wanting to focus on its shift to a healthier menu, made a switch to “Nobody does chicken like KFC” and “So good.” KFC is the second largest restaurant chain in the world, with close to 19,000 outlets in 118 countries, with China leading the pack with nearly 4,600 locations. Turn the page for more!

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- Please give thanks to the businesses in which you have found this paper available for your enjoyment.-

September 9th, 2015

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--Mark this on your calendar: Oct. 15. That’s the date that Medicare Open Enrollment begins, the period when you can make changes to your health and drug coverage. It runs through Dec. 7. It’s during this period that you’ll need to take a hard look at how well your plan has served you so far this year. If you decide that all is well, do nothing, whether you have the Original or an Advantage plan. Your current plan will roll over into 2016 when the new coverage starts Jan. 1. Consider your drugs. If you’re on a new one and will likely stay on it, see whether your drug plan covers it. IfWORDS not, you(continued): might look at “NATIONAL” plans. •other French: Chefs know what it means to “french” a food mind: item. It’s verbhave that means Changing your If ayou a to cut into thin strips, like, well, french fries. Medicare Advantage Plan, you can (And yes, that’s how the finger-friendly poswitch back to your original Medicare tato dish took its name.) Green beans are between Jan. 1 and Feb. 14. If another item commonly preparedyou in this manner. decide to switch back, you also can add planThese at that •a drug Maltese: tinytime. spaniels are easy to identify thanksup to on theirthe long, silky (call coats. the The You can sign phone American Kennel Club groups new plan or Medicare, if you’re making them with other “Toy a change) or online. Dogs” like Pugs and Medicare.gov has a section on signing Yorkshire Terriers. up,Feline and itaficionados can answer hundreds of also use the term questions, such as: I’m still working Maltese to describe at age 65, with company insurance. If cats that have a siI don’t upgraynow for Part B, will I milarlysign silky, have pay a penalty later? Can I have blueto coat. Medicare and Marketplace coverage at • Colombian: This term means different things theto same time? different people, depending on how you getalso your can “jones.” dealers on may refer You findNarcotics information to their products as Colombian, although coverage for procedures, claims and the actual source is often unknown. Luckily, the appeals, plus doctors and plans in your majority of us prefer a bit of legal Colomarea. cancoffee call 1-800 bian,Or as you in the grown MEDICARE in the South (1-800-633-4227). It’s prevalence staffed 24ofhours American nation. The coffee shopsincluding throughout weekends. America is proof enough a day, For plan that ask manyMedicare of us just for can’t alongHealth in the help, thegetState morning without a hot cup of Colombian. Insurance Assistance Program (SHIP) •in Chinese: The or generic term “chinese” now your state, see www.shiptacenter. represents types of food that are very differorg. ent from the meals that are (or ever were)

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TRILOGY III

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Look for puzzle answers on page 8.

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• Frito-Lay challenged our self-control when they released their advertising slogan for Lay’s potato chips of “Betcha can’t eat just one” in 1963. They were the first snack food manufacturer to release television commercials, using actor Bert Lahr of The Wizard of Oz fame as their spokesman. Herman Lay started up the company in 1932 selling potato chips out of the trunk of his car. He merged his venture with the Frito Company in 1961. • The name of Paul Marcarelli is probably not familiar, but it’s almost certain that his face is. Paul was the actor who traveled the country for Verizon Wireless beginning in 2002 asking, “Can you hear me now?” The campaign was a huge success because most people are familiar with having to move to a place with better cell phone reception. The first year Verizon ran the ad, their sales improved by 10%, and numbers grew by another 15% the following year. Today, Verizon’s slogan is “Never settle.”

• One of the longest-running, most familiar ad slogans is Campbell’s “Mmm, mmm, good!”, which has been in use since 1935. Fruit merchant Joseph Campbell and icebox manufacturer Abraham Anderson teamed up in Camden, New Jersey, in 1869 to produce canned vegetables and jellies. The invention of condensed soup in 1897 by the nephew of the company’s general manager cemented Campbell’s place in history. The company began using the image of the round-faced Campbell kids in 1904 on the side of trolley cars.

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• Where did our favorite candy M&Ms get its name? The little chocolates with a candy shell were introduced by the Mars Company in 1941 as a treat that allowed soldiers to carry chocolate without it melting. The two “M”s stand for Forrest Mars, son of the Mars founder, and Bruce Murrie, who was the son of the Hershey Chocolate president, who owned a 20% share in the product. M&Ms famous “melts in your mouth, not in your hand” slogan was trademarked in 1954. • After decades of using “It takes a licking and keeps on ticking” to describe the durability of their watches, Timex replaced the phrase with one they felt updated their image. The 1950s phrase was updated in 2003 to “Timex. Life is ticking.”

• “Sometimes you feel like a nut, sometimes you don’t” was the jingle originated in the 1970s by Peter Paul to advertise its chocolate and coconut candy bars Mounds and Almond Joy. The original slogan of Mounds, a confection created in 1920, was “indescribably delicious.” It was the result of a contest that challenged entrants to come up with the best two words to sell a candy. The winner took home $10. Almond Joy (for when you feel like a nut!) came along in 1946.

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(319) 624-3779 WWW.WEARSAUC TIONEERING.COM Advertising & Translation Errors:

• Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea." • Pepsi's "Come Alive With the Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From the Grave" in Chinese. • When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what's inside, since many people can't read. • Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick."

STRANGE BUT TRUE by Samantha Weaver

* Now that school is back in session, those who had the summer off might be suffering from dysania -- finding it difficult to get out of bed in the morning. Some of us, of course, experience dysania year-round. * If you’re one of those parents who has to be careful walking around the house barefoot, you probably will not be surprised to learn that the LEGO company makes more than 3,500 different pieces in more than 60 colors. * Those who study such things say that a parakeet would rather look at itself than at another parakeet. In a test, the birds were placed in cages side-by-side, then one was removed and a mirror put in its place. The parakeet that was left spent quadruple the time looking at its reflection as it did looking at its companion. * Weddings in Sweden are not for the jealous type. In that country, tradition states that if the bride leaves the room, all the men line up to kiss her. What’s good for the goose is good for the gander, though -- if the groom leaves, all the women are supposed to get in line to demonstrate their affection. I imagine very few exes are invited to Swedish weddings. (c) Synd., Inc. Inc. (c) 2015 2015King KingFeatures Features Synd.,

September 9th, 2015

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Car Wash Department Opportunities We are looking for individuals who take pride in what they do and recognize as much as we do how much a customer appreciates a clean vehicle. If you can work in a fast paced environment, prioritize work load to ensure deadlines are met, pay attention to the “small details” before releasing a vehicle to a customer, and enjoy interacting with others to reach customer satisfaction goals, we have immediate openings for: To wash and vacuum customer vehicles and prep new vehicles for delivery. WE OFFER: ● 40 + hour work week, Monday through Friday 7:00A.M to 4:00P.M. ● Full benefit package with insurance, vacation, holiday pay, 401k ● Opportunities to advance with in the fastest growing dealership in Eastern Iowa Stop by and fill out an application, ask for Jeff Krogman or e-mail to: recruiting@lynchfordchevy.com if you would like to arrange an interview.

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LUBRICATION TECHNICIANS FULL AND PART TIME

$500 Hiring Bonus Lynch Ford Chevrolet currently has openings for lube technicians. The position is a five day work week including Saturdays in our fast paced Quick Lane Department. We will train the right applicant with an automotive background or an interest to pursue a career in this field. Past experience in lubrication and tire service in a retail shop or tech school degree is a plus but not required. Full time includes benefit package, pay based on your prior job experience and abilities. Great opportunity to advance and build a long term career with the only dealership in Eastern Iowa selling and servicing a lot of vehicles in a very different way. Contact Jeff Krogman or Jeremy Bettcher for an interview or recruiting@lynchfordchevy.com Pre-employment drug screen required 319-895-8500 410 Hwy 30 West Mt. Vernon, IA 52314

AVIATION CAREERS. Hands on training for career opportunities in aviation, manufacturing and more. Financial aid for qualified students. Job placement assistance. Call AIM 877-206-1503 http://www.FixJets.com

Now Hiring Immediate Openings 319-354 MAID (6243) 893 22nd Ave. Coralville, IA • GOOD PAY • NO WEEKENDS, HOLIDAYS OR EVENINGS • PAID TRAINING • WEEKLY PAY • POSITIVE ATMOSPHERE • USE OUR CAR & OUR MATERIALS Cleaning Specialist We are taking applications for multiple Part-time Cleaning Specialist positions for Iowa City/North Liberty areas. Hours will be 2nd shift Monday-Friday with a starting wage of $10.75. Applicant must be hard working and have reliable transportation. Paid training and professional uniforms provided. ***$250 Sign on Bonus!*** Applicants must be able to pass a pre-employment background check and drug screen. Please apply in person at 238 ½ Blairs Ferry Rd NE, Cedar Rapids, IA 52402. You may also visit www.fbgservices.com to fill out an application.

Hawkeye Publishing L.L.C. considers it’s advertisers reliable and verifies as much data as possible. Consequently, readers using this information do so at their own risk. It is suggested that the investors contact the appropriate consumer agency before sending payment. Although persons and companies mentioned herein are believed to be reputable, neither Tidbits® of Linn county publication, Hawkeye Publishing L.L.C., The Nations Online Listings nor any of it’s employees accept any responsibility whatsoever for their actions. For more information about credit scams and advanced fee loans write: FTS Washington, DC 20580

FBG Service Corporation is seeking a 2nd shift janitorial supervisor to work Monday - Friday from 5:30 p.m. to 1:30 a.m. for one of our locations in Williamsburg, IA. Pay rate is $15.00/hr. FBG is an employee owned company and offers a competitive wage and benefit package, including Employee Stock Ownership Program, 401k, paid vacation, paid holidays, and a great working environment with opportunities for growth. Qualified applicants will have: * High School or GED preferred * A minimum of three (3) or more years of janitorial experience. * A minimum of three (3) or more years of supervisory experience. * A valid driver’s license is required. Essential Job Functions: * Ability to work independently with minimal supervision. * Ability to train and coach employees to ensure quality expectations are met. * Exhibit strong commitment to the service needs of the client and their property. * Follow and maintain safety programs and schedules within the company and educate staff to follow OSHA, state and federal regulations. * Perform quality, service and safety inspections; monitor employees for proper use of personal protective equipment, supplies and equipment. * Responsible for the supply and upkeep of all chemicals, tools and/or assigned equipment of the property in a safe manner according to company policy. * Maintains a clean and safe work environment. To apply: Please send your resume to FBG Service Corporation, 238 1/2 Blairs Ferry Rd NE, Cedar Rapids, IA 52402. You can also visit our website, www.fbgservices.com to print out an application and mail to the address above. You may also apply at the local Iowa Workforce Center or in person.

Day Porter Cleaning Specialist (Williamsburg)

EMPLOYEE OWNED COMPANY -- we are currently taking applications to fill a Day Porter Cleaning Specialist position available in one of our Williamsburg, IA accounts. Position is 11:30 a.m. to 8 p.m. Mondays through Fridays and starts at $10.25/hour. Must be self-supervised, proactive/ self-motivated, reliable, detail oriented, hard-working, and have reliable transportation. Benefits include, 401k, employee ownership, Health Benefits, paid training, and more! Must pass a criminal background check and drug screen. Visit us at www.fbgservices.com, stop in our office at 238 1/2 Blairs Ferry Rd NE Cedar Rapids, IA 52402 or your local Iowa Workforce Center to fill out an application. ***Sign on Bonus of $250!!!***

OPEN SPACE LET'S FILL IT WITH YOUR MESSAGE!

Antiques, Collectibles,More 901 50th St. Marion, IA 319-377-7835 Open 7 days a week THRIFT STORE

POTENTIALLY YOURS Discover hidden treasures at low prices at Potentially Yours thrift store of Iowa City. We carry clothing, housewares, furniture, collectibles and much more. Tax receipts for donations are provided. Shopping at our store helps provide support to adults with disabilities.

We take donations during regular business hours. 1705 S. 1st Ave. Iowa City 319-512-7593

1213 Gilbert Ct, Iowa City

where every purchase is a gift to the world!

Crowded Closet

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ANNOUNCEMENTS Horse Sale: Belle Plaine Western Exchange, Belle Plaine, IA. Next Scheduled Sale: Saturday, September 12, 2015. Tack 10:00 a.m., Horses immediately following. Sale 2nd Saturday of every month. Upcoming Sales: October 10 & November 14, 2015. Check out our website for details and sale results: www.westernexchange.com; Info/To Consign: 319-444-2320; email: bpwe@ netins.net (MCN) Space available, over 23,000 local readers every week! MEDICAL & HEALTH CASH PAID for unexpired, sealed DIABETIC TEST STRIPS! 1 DAY PAYMENT & PREPAID shipping. HIGHEST PRICES! Call 1-888-389-0695. www.cash4diabeticsupplies. com (MCN) STOP OVERPAYING for your medications! Save up to 80% when you fill your prescriptions with Canada Pharmacy! Call now to compare prices and get $10.00 off your first prescription and FREE Shipping. 1-800-705-2815 (MCN) LIVING WITH KNEE PAIN? Medicare recipients that suffer with knee pain may qualify for a low or no cost knee brace. Free Shipping. Call now! 855-948-5623 (MCN) Canada Drug Center is your choice for safe and affordable medications. Our licensed Canadian mail order pharmacy will provide you with savings of up to 75 percent on all your medication needs. Call today 1-800-263-4059 for $10.00 off your first prescription and free shipping. (MCN)

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-Tidbits® The paper that readers of all ages can enjoy-

September 9th, 2015

Page 8

Hawkeye Publishing, L.L.C. www.tidbitpapers.com For Distribution E-mail: russ@tidbitpapers.com or Call (319) 360-3936

Tidbits Reader Appreciation Days with Iowa Hawkeye Football!

Discounted game tickets for all readers of Tidbits, including their family and friends. Kinnick Stadium - Iowa City, IA

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Please order by August 15th For questions or to order by phone contact 319-626-8286

MOMENTS IN TIME The History Channel

What did the mayo say when someone opened the refrigerator door?

* On Sept. 15, 1916, during the Battle ofin 1. True or false: The more items you have Close the door, I’m dressing! your fridge, the more efficient it is. the Somme, the British2. Whatlaunch a major is the ideal temperature to keep your refrigerator set to? employing offensive against the Germans, 3. 90% of refrigerators in America are one of colors. tanks for the first timetheseintwo history. Some 4. What is the average life expectancy of a of the 40 or so primitive typicaltanks refrigerator? advanced 5. In 2004, Olaf Diegel invented a pocketmore than a mile into enemy lines. sized refrigerator. What is it used for? 1. How much of the cold air in a fridge escapes when you open the door? 2. How many times a day does the average American open the refrigerator door?

* On Sept. 19, 1957, the United States detonates a 1.7 kiloton nuclear weapon in an underground tunnel 65 miles north “If it weren’t for the fact that the TV set and of Las Vegas. The test was the first fully the refrigerator are so far apart, some of us wouldn’t get any exercise at all.”and contained underground detonation –Joey Adams produced no radioactive fallout.

ANSWERS

(c) 2015 King Features Synd., Inc. The world’s largest refrigerator is a 17 mile long (27 km) cryogenic Harry Chapin 12/7/1942 distribution line on the Franco-Swiss Mary Queen of Scots 12/8/1542 border west of Geneva. It was built for Clarence Birdseye 12/9/1886 use in the LHC tunnel (Large Hadron Emily Dickinson 12/10/1830 Answers Teri Garr 12/11/1947 Collider project), a particle accelerator Frank Sinatra 12/12/1915 that enables scientists to recreate the Mary Todd Lincoln 12/13/1818 conditions in the universe just after the Big Bang.

Quiz Bits

1. Porshe 2. Miller Light

HOCUS-FOCUS

Differences: 1. Shade is moved. 2. Dish is smaller. 3. Shirt is different. 4. Picture is missing. 5. Pot is missing. 6. Collar is different.

1. 2. 3. 4. 5.

* On Sept. 18, 1960, Fidel Castro arrives How can you tell if an elephant has been in your inrefrigerator? NewThereYork are footprintsCity in the butter! as the head of the Cuban delegation to the United Nations. Castro’s visit was climaxed by his four-hour speech, a blistering attack on American “aggression” and “imperialism.” In January 1961, the U.S. severed diplomatic relations with Cuba.

* On Sept. 14, 1975, Elizabeth Ann Seton is canonized by Pope Paul VI at the Vatican in Rome, becoming the first American-born NEENITIS Catholic saint. In 1797, Seton founded the This word means: This genius Society foralsothe Relief of Poor Widows with invented an improved design for the Small refrigerator. Children in New York.

1. TRUE: The more items you have in your fridge, the more efficient it is. 2. The ideal temperature for a fridge is 40 f. (4.4 C). 3. 90% of refrigerators in America are either white or almond. 4. The average life expectancy of a fridge is 14 years. 5. The pocket-size fridge is used for carrying insulin on trips.

CONTRACTORS!

12/7/1869 Jesse James 1st bank robbery 12/8/1980 John Lennon shot 12/9/2008 Rod Blagojevich arrested for selling Obama’s senate seat 12/10/1817 Mississippi becomes 20th state 12/11/2008 Bernard Madoff arrested for securities fraud 12/12/1911 Delhi replaces Calcutta as the capital of India 12/13/1903 Italo Marcioni patents ice cream cone

Homes in the U.S. contain about 44.5 million fridges that are over 10 years old. Many

of these units serve as secondary units to a

GET ORGANIZED inefficient fridge with a new Energy Star certified unit, consumers would save $2 WITH A CONTRACTOR billion a year in utility costs and enough energyTOPPER! to light up 9.2 million homes for a household. If each home replaced its old,

year.

EINSTEIN

WISK Avis Pillsbury Irish Spring soap Chiffon margarine

TOPPER

WORLD

4th Quarter 2014 Week 50

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We sell Truck Toppers & Truck Accessories! Fiberglass & Alluminum Toppers available

1. About 1/3 of a refrigerator’s cold air escapes

HUNTERS!

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