Design is play.

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GRADUATE PORTFOLIO MEEKIT SUPYEN

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Design

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No portion of this book may be used or

D E S I G N I S P L AY.

W W W. T I E K I T. C O M

reproduced in any manner without consent

MEEKIT SUPYEN

T I E K I T @ YA H O O . C O M

shown has been appropriately identified

ACADEMY OF ART UNIVERSITY

SCHOOL OF GRAPHIC DESIGN

and credited. Any omissions found will be

79 NEW MONGORMERY STREET SAN

D E PA R T M E N T D I R E C T O R : P H I L H A M L E T T

noted and corrected in subsequent editions.

FRANCISCO, CALIFORNIA 94105

D E PA R T M E N T C H A I R : M A R Y S C O T T

of MEEKIT SUPYEN. All respective work

P R I N T E R A N D B O O K B I N E R Y : B L U R B , 8 8 K E A R N Y S T, S U I T E 1 6 1 0 S A N F R A N C I S C O , C A 9 4 1 0 8 4 1 5 - 3 6 2 - 2 0 6 7 W W W. B L U R B . C O M COVER STOCK: MOHAWK SUPERFINE COVER T E X T S T O C K : M O H A W K S U P E R F I N E U LT R A W H I T E E G G S H E L L 1 0 0 T E X T F O N T S : AV E N I R , S E R I FA , N E U T R A P H O T O G R A P H Y: M E E K I T S U P Y E N S O F T WA R E : A D O B E C R E AT I V E S U I T E C S 5

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COLOPHON

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PA G E

PROJECT

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T H E M I D D L E W AY BUDDHIST PHILOSOPHY IN THE LENS O F M O D E R N D AY

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SHALL WE DANCE? LOVEVOLUTION 2011

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THE EVOLUTION OF SOUND NEW ERA OF TECHNIC

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CLEAN BE CLEAN = BE HAPPY

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E V E R Y D AY I S A H O L I D AY A H O L I D AY C A L E N D A R

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THIS BOOK IS SCARY P H O B I A : S I L LY O R R AT I O N A L ?

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LOST & FOUND L O S T I N T R A N S L AT I O N

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O N LY Y O U A N D M E Y O U , O U R E V E R Y D AY L I F E A N D M E

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DRINK FRESH : THINK FRESH V O S S W AT E R

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MIX M FA F I N A L P R O J E C T

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CONTENTS

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“KIDS WHO PLAY WITH

THE MOST TOYS WILL GROW UP TO BE THE MOST OUTSTANDING CREATIVES.”

— ANGKRIT AJCHARIYASOPHON

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INTRODUCTION

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i gT EnDi sW p l ay SDes ELEC OR KS

M S EELEEKCI T ESDU P WYO ER NK S

MEEKIT SUPYEN


WHEN I WAS WORKING TOWARDS MY

After I graduated from Faculty of Fine Arts, Chiang Mai, I moved to Bangkok,

U N D E R G R A D U AT E D E G R E E , A L E C T U R E R

the capital and centre of printed media. I started my art career there as a

T O L D M E “ K I D S W H O P L AY W I T H T H E

photographer and then became a graphic designer for a number of publishers.

MOST TOYS WILL GROW UP TO BE THE

Since then, I fell in love with graphic design.

M O S T O U T S TA N D I N G C R E AT I V E S . ” M Y S E L F

I believe that everything needs energy to power itself. Just like a car that needs

WAS ONE OF THE KIDS WHO HAD SO

gas or like a cellphone that needs a battery. For this reason, I need to do a lot

M A N Y T O Y S T O P L AY W I T H , A N D F I N A L LY I

of fun activities to motivate my life and my creativity. I love going to concerts,

BECAME AN ART STUDENT!

biking, clubbing, deejaying, skateboarding and playing video games. Some times I act silly and I feel like that helps me to be creative. All of the works in this book are results of my energy, creativity and passion. I hope you enjoy them.

MEEKIT SUPYEN / OCTOBER / 2011

W W W. T I E K I T. C O M

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INTRODUCTION

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Project

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proceed with caution!

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PROJECT 01

proceed with caution A W E S A N D E R S O N F I L M F E S T I VA L

D AT E

INSTRUCTOR

T Y P E FA C E S

SPRING 2010

HUNTER WIMMER

ROCKWELL / AKZIDENZ-GROTESK

COURSE

F O R M AT S

PA L E T T E

I N T E G R AT E D C O M M U N I C AT I O N S

P R I N T / PA C K A G I N G / W E B S I T E

Mission

Concept

Results

Choose one film director and design nine

The key to this project is finding a thread.

During this project, I learned to think

elements for promoting a director’s film

The thread is a characteristic, idea or

as a designer. The thread or the big

festival. The elements of the festival

something about the films. I chose Wes

idea in this project is very important for

include a poster, a website, a film

Anderson as my director. I found that

the whole process. The thread helps a

soundtrack, a schedule, advertisements,

all of Anderson’s films are about a man

graphic designer to produce multiple

DVD packaging, tickets, stationery, and

who has lost something, and tries to

design elements that work together as a

souvenirs. All of the film festival elements

recover his losses by using wacky, silly

set by using the same aesthetic.

must function together as a whole.

and damaging solutions. I created hand drawn illustration to represent an idea of silliness and unusualness. I add an idea of wacky solutions or silly beliefs in some of the elements such as a pill that cures all kind of pain, a disguise set and a very unusual charm.

Des i g n i s p l ay

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Project

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the middle way

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T H E M I D D L E W AY

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PROJECT 02

the middle way B U D D H I S T P H I L O S O P H Y I N T H E L E N S O F M O D E R N D AY

D AT E

INSTRUCTOR

T Y P E FA C E S

FA L L 2 0 0 9

ARVI RAQUEL SANTOS

I M PA C K / A K Z I D E N Z - G R O T E S K

COURSE

F O R M AT S

PA L E T T E

TYPE SYSTEMS

4 2 PA G E S / 9 x 1 2 . 5 I N C H E S / PA P E R B A C K

Mission

Concept

Results

Create a book about a special topic that

The idea of this book is the retelling of

Making this book was the first time that

no one has done before. The book must

the 2,500 year old Buddhist philosophy in

I experienced building and breaking a

show a designer’s ability to understand

a very fresh and creative way. I applied the

grid. I found that a beautiful typography

an aesthetic of typography. Also, the book

philosophy with the everyday phenomena,

is a composition of types, images and

has to represent a new innovative way to

and tried to explain that why the cause

graphic elements that are arranged by

communicate with text and images.

and effect of those phenomena occurred

order. I realized that a grid does not need

by using Buddhist belief.

to be a line on a page, but it can be any

Because I wanted the book to be new

object that draws an invisible line in a

and unique, I avoided using an over used

viewer’s mind.

image such as temples, monks, lotus or Buddha scriptures. I used a geometric graphic element combining bright colors and a modern typeface to represent Buddhist thoughts such as Grama, Happiness, Wants, Death and Nirvana.

Des i g n i s p l ay

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T H E M I D D L E W AY

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T H E M I D D L E W AY

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T H E M I D D L E W AY

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T H E M I D D L E W AY

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T H E M I D D L E W AY

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Project

shall we dance?

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SHALL WE DANCE?

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PROJECT 03

shall we dance? LOVEVOLUTION 2011

D AT E

INSTRUCTOR

T Y P E FA C E S

FA L L 2 0 0 9

ARVI RAQUEL SANTOS

KNOCKOUT

COURSE

F O R M AT S

PA L E T T E

TYPE SYSTEMS

POSTER

Mission

Concept

Results

Create a poster about a social

I chose The San Francisco Lovevolution

During this project, I learned to

awareness campaign, charity events

dance festival as my event because

combine the style that has been done

or any topic that convinces people to

I am interested in dance music and

over and over with something new. It

care about something. The poster has

the event ticket sales will be donated

is true that the overdone dance mus ic

to represent a new innovative way to

to the American Red Cross. My idea

style is not interesting anymore but

communicate with text and images.

is ab ou t mix i ng t h e r e g u l a r s t y l e o f

on the other hand, people recognize

Also, the poster must represent an

d a n c e m u s i c graphics such as lines

i t e a s i l y. I r e a l i z e d t h a t a g r a p h i c

understanding of graphic design

and gradient colors with something

designer’s job is not about making

aesthetic and typography.

new, fresh and alive. I used pink as

an absolutely new design, but about

the main color because the color

making good and innovative design.

has became a characteristic of the Lovevolution festival. I wanted to add more emotion to the poster, so I used a photograph of a dancing man and woman to convey emotion and energy and make the poster look alive.

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SHALL WE DANCE?

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SHALL WE DANCE?

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SHALL WE DANCE?

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SHALL WE DANCE?

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SHALL WE DANCE?

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Project

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the evolution of sound

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THE EVOLUTION OF SOUND

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PROJECT 04

the evolution of sound NEW ERA OF TECHNIC

D AT E

INSTRUCTOR

T Y P E FA C E S

FA L L 2 0 1 0

HUNTER WIMMER

S E R I FA / AVA N T G A R D E G O T H I C

COURSE

F O R M AT S

PA L E T T E

T H E N AT U R E O F I D E N T I T Y

B R A N D B O O K / 7 4 PA G E S / PA P E R B A C K

Mission

Concept

Results

Take a dead or a dying brand and

As a DJ and graphic designer, I took

During this project, I learned that

redesign the whole thing for the brand

Technic as my brand. The brand is

branding is not just about design,

such as new logo, new stationery, and

dying because of the death of vinyl

but a combination between business

new possible ways of products and

and the birth of CD and MP3. My idea

and design. Before the brand gets

services. The brand must come back

is to bring back the brand with a

the right style, colors, photographs,

with the new innovative look and feel

new look and feel, which is fresh and

voices and etc, a graphic designer

but still have the same soul.

younger but al so, still a high quality

need to learn about the brand’s target

DJ gears. The new Technic comes

first. The target is a very important

with a new line of products and

key for branding project. It gives

services such as a new CDJ turntable

graphic designers information about

that plays all kinds of digital files, a

who is going to buy it and who is

MIDI controller for a digital DJ, DJ

going to be interested in the brand.

software, a high quality sound system for home, a bar and a nightclub.

Des i g n i s p l ay

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THE EVOLUTION OF SOUND

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THE EVOLUTION OF SOUND

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THE EVOLUTION OF SOUND

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THE EVOLUTION OF SOUND

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THE EVOLUTION OF SOUND

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THE EVOLUTION OF SOUND

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Project

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be clean = be happy

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BE CLEAN=BE HAPPY

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PROJECT 05

be clean = be happy W W W. C L E A N . C O M

D AT E

INSTRUCTOR

T Y P E FA C E S

FA L L 2 0 1 0

JOHANNA ROGERS

COURIER NEW / ARIAL

COURSE

F O R M AT S

PA L E T T E

WEB DESIGN ONE

1 2 PA G E S / W E B S I T E

Mission

Concept

Results

Create an HTML web page based

I found that keeping everything

Printed media and websites interact

on a concept about a social issue, a

clean is the easiest way to stay away

with users in different ways. During

nonprofit organization or things that

from illness, and a lot of people do

this class I learned that a web user

people need to care about. The web

not do it correctly, so I built a web

needs to get information very quickly.

page must show an ability to use,

site that contains very easy but

When people use a web site, they

HTML, CSS and other web technology,

useful information about cleaning

need to go straight to things or

also an understanding of visual

our body, mind and things. I use a

information they want. It is different

communication and typography.

very soft color with an illustration

from the way people read a book. For

to convey an idea of cleanliness,

this reason I learned that the term

also the illustrations will make kids

“user friendly� is very important for

enjoy looking at the web site, and

all kinds of web design projects.

understand why they should keep themselves and things clean.

Des i g n i s p l ay

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BE CLEAN=BE HAPPY

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Des i g n i s p l ay

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SIGN UP FOR NEWSLATER

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about

}

I want to clean ...

my house

my body

my mine

CLEANING YOUR MIND RESEARCH SHOWS THAT MEDITATION CAN BE HELPFUL IN FACILITATING FORGIVENESS AND LETTING GO OF RUMINATION AND NEGATIVE EMOTIONS. MEDITATION CARRIES MANY OTHER BENEFITS TO IT AS WELL, SO IT’S DEFINITELY WORTH TRYING.

GI VE I T T I M E. M EDI TATI O N O F T EN TAK ES PR AC T I C E. I F YO U ’ R E EXPEC T I NG TO DO I T ‘ PER F EC T LY ’ , YO U M AY AC T U AL LY C R EAT E M O R E S T R ES S F O R YO U R S EL F T H AN YO U R EL I EVE, AND YO U WO N’ T WANT TO S T I C K WI T H I T. S TAR T WI T H S H O R T ER S ES S I O NS — L I K E F I VE M I NU T ES — A N D

_Get into a comfortable position. Many people like to sit in a comfortable chair, or

STEPS

cross-legged on the ground. You want to be able to completely relax while still staying

WO R K YO U R WAY U P TO L O NGER S ES S I O NS — L I K E 3 0. W I T H PR AC T I C E, T H I S T YPE O F M EDI TAT I O N BEC O M ES EAS I E R AND M O R E EF F EC T I VE.

awake. _Close your eyes and clear your head. The idea is to stay unattached to thoughts. _That’s it. Keep letting go of any thoughts that may pop into your mind, and the quiet spaces between thoughts will become longer and more frequent.

TIPS

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I want to clean ...

my house

my body

my mine

CLEANING YOUR EA RS

TIPS

EARS DON'T NEED FREQUENT CLEANING TO REMOVE EAR WAX; IN FACT, EAR WAX

CLEAN EARS AFTER TAKING A SHOWER. IT'S M UCH EA SI ER .

IS AN IMPORTANT PART OF YOUR BODY'S SYSTEM FOR KEEPING DIRT, BACTERIA

THE HYDROGEN PEROXIDE TECHNIQUE SHOULD NOT B E

AND OTHER THINGS FROM CAUSING HEARING PROBLEMS. HOWEVER, YOU MAY OCCASIONALLY FIND IT NECESSARY TO CLEAN YOUR EARS. THESE INSTRUCTIONS

USED M ORE THAN ONCE OR TWICE PER W EEK AT M OS T. M ORE THAN THIS CAN CAUSE THE EAR CANAL TO DRY U P TOO M UCH.

WILL HELP YOU DO IT SAFELY.

STEPS _Obtain an ear syringe and buy a special liquid from the drug store. _Tilt your head back and to the side, allowing the ear to face upward. _Carefully insert the end of the syringe into the ear and squirt a few drops. _Fit a cotton-ball into the ear and leave in for a night.

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BE CLEAN=BE HAPPY

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BE CLEAN=BE HAPPY

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Project

Des i g n i s p l ay

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everyday is a holiday

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E V E R Y D AY I S A H O L I D AY

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PROJECT 06

everyday is a holiday A H O L I D AY C A L E N D A R

D AT E

INSTRUCTOR

T Y P E FA C E S

SPRING 2010

LIAN NG

ROCKWELL / AKZIDENZ GROTESK

COURSE

F O R M AT S

PA L E T T E

TYPE EXPERIMENTS

CALENDAR / HARD CASE

Mission

Concept

Results

Create a calendar based on the topic:

I chose holidays based on my interests

From this class, I learned that type

Holiday. The holiday can be a federal

and something fun such as Michael

is not just a letter or text, but type

holiday or and important day in

J a c k s o n ’s b i r t h d a y, c h e r r y b l o s s o m

is a very beautiful visual element for

history. Each holiday must fall in to

day, human rights day, Coca Cola’s

graphic design. Type can be a very

different category. In each month,

birthday. There are different concepts

attractive graphic element when it

the typography must be heroic and

in each month, so I connected all of

integrates with other medias such

it must show a student’s ability to

them by using the same layout and

photography, painting and texture.

experiment with grid and typography.

same structure to make the viewer

Also, it is very interesting to see type

feel like they are within the same set

that is built for other object such as a

of design.

can, paper, light or a map.

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Project

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this book is scary

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THIS BOOK IS SCARY

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PROJECT 07

this book is scary P H O B I A : S I L LY O R R AT I O N A L ?

D AT E

INSTRUCTOR

T Y P E FA C E S

FA L L 2 0 0 9

HUNTER WIMMER

F U T U R A / AV E N I R / I M PA C T

COURSE

F O R M AT S

PA L E T T E

V I S U A L C O M M U N I C AT I O N S L A B

5 5 PA G E S / H A R D C O V E R

Mission

Concept

Results

The goals of this project are to inspire

Because I have experience with

I learned that my job as a graphic

liberating ideas and innovative thinking,

Aerophobia or fear of flying, my topic

designer is to communicate a message.

to translate ideas into strong messages,

for the project was “Phobia: silly or

The message is something that I

and to transform messages into powerful

rational?� I did a lot of research during

believe and I want people to believe

design, identity, and experiences.

this project. I found many cases of

as well. For this reason, the key of the

phobias from book and websites. I

communication is information that

interviewed ten people about their

supports the message. The information

experiences and opinions.

could be found from many medias such

I realized that my topic is very broad. I

as books, TV, radio, news, research,

could not say that it is rational or silly,

interviews, and questionnaires.

so I decided to keep the topic open. For the design look and feel, I took an aesthetic from mental illness, a hospital and a psychiatrist. I used dark colors, x-ray films, bold and very strong typeface to represent my idea and convey the emotions of mental illness and fear.

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THIS BOOK IS SCARY

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THIS BOOK IS SCARY

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THIS BOOK IS SCARY

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THIS BOOK IS SCARY

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THIS BOOK IS SCARY

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THIS BOOK IS SCARY

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Project

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lost & found

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LOST & FOUND

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PROJECT 08

lost & found L O S T I N T R A N S L AT I O N

D AT E

INSTRUCTOR

T Y P E FA C E S

SPRING 2011

ROLAND YOUNG

ROCKWELL / UNIVERS / UNITED SANS

COURSE

F O R M AT S

PA L E T T E

PRINT TWO

POSTER

Mission

Concept

Results

Choose one movie from Netflix.com and

I chose my favorite movie all the time—

During this project, I learned how to

design a poster from the movie. The

Lost in Translation for the project. I

think as a graphic designer. A graphic

poster must show the main content,

had three messages in my mind that

designer thinks about bringing the

soul of the movie, also a graphic

I wanted to communicate which are

right message and interesting visuals

designer’s ability to use type, images

lost, found and Tokyo. I am experienced

to an audience. On a graphic design

and graphic elements to communicate

with the Japanese language. I spelled

standpoint, a movie poster that has just

a solid message.

out the movie name with Katakana

a portrait of an actor or actress is not

letters. I constructed the type to three-

attractive enough.

dimensional typography, and made it look like a building in Tokyo. I found out that the same there are different versions of posters for movies depending on the country, so I designed two versions of this poster—one for Japan and one for the United States. The Japanese version was made to focus on Japanese typography and graphics. The United States version was designed to focus on mood and photography.

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LOST & FOUND

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LOST & FOUND

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LOST & FOUND

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Project

only you and me

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O N LY Y O U A N D M E

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PROJECT 09

only you and me Y O U , O U R E V E R Y D AY L I F E A N D M E

D AT E

INSTRUCTOR

T Y P E FA C E S

SPRING 2009

MACY CHADWICK

NONE

COURSE

F O R M AT S

PA L E T T E

B O O K A RT

H A N D M A D E I L L U S T R AT I O N B O O K

Mission

Concept

Results

Design and make a handmade book

I have done a lot of illustrations for

During this project, I learned to use

based on any topic. The book must be a

my part time job, so this project was

illustration and sequences to tell the

new, creative and unusual format. The

an opportunity to show my illustration

story instead of using text. Also, I

book has to tell a story and represent

skills. I think everyone is unique and

found that choosing right style and

the designer’s artistic sensibility.

different from others but people always

right material is very important for the

have something in common and they

project. The result of using illustration

can be friends, so I made up a story

and craft papers in this project is a

about the everyday life of a man and a

sense of friendship, love and happiness.

woman. Their life are different from each other but they can be good together.

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O N LY Y O U A N D M E

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O N LY Y O U A N D M E

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Project

drink fresh: think fresh

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DRINK FRESH: THINK FRESH

1 4 2 - 14 3


PROJECT 10

drink fresh : think fresh V O S S WAT E R

D AT E

INSTRUCTOR

T Y P E FA C E S

FA L L 2 0 1 0

JOHANNA ROGERS

C O U R I E R N E W / AVA N T G A R D E G O T H I C

COURSE

F O R M AT S

PA L E T T E

WEB DESIGN ONE

WEBSITE

Mission

Concept

Results

Create a website for supporting and

I think nothing is healthier that fresh

The brand itself is very interesting and

promoting a drinking product. The

water, so I cho se VOSS water for

very challenging for me because it is so

product can be any kind of drink that

the project. The brand is interesting

luxurious and stylish. I chose to show

is healthy. The web page must show an

because it is very strongly focused

the stylish part more than the luxury

ability to use HTML, CSS and other web

on style, graphics and quality of the

part and tried to make the website look

technology, also an understanding of

product. VOSS is pure artesian water

fresh, clean and well designed. Also

visual communication and typography.

from Norway, so I came up with ideas

this was the first time that I used grid

about an iceberg, the North Pole,

system to construct a website.

North Country’ s nature and Swedish graphic design.

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DRINK FRESH: THINK FRESH

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DRINK FRESH: THINK FRESH

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11/11 Project

mfa thesis project

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L EARN

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UNDERSTAND

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ADJUST

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PROJECT 11

mix A N A S I A N S T U D E N T ’ S I N F O R M AT I O N C E N T E R F O R C U LT U R A L A D J U S T M E N T

D AT E

F O R M AT S

T Y P E FA C E S

FA L L 2 0 1 1

I D E N T I T Y / S TAT I O N E RY / G U I D E B O O K S / W E B S I T E /

AV E N I R / M E M P H I S

I PA D A P P L I C AT I O N / P O S T E R S / T- S H I RT S PA L E T T E

COURSE M FA T H E S I S P R O J E C T

Mission

About the project

Many Asian students in the United

I created a non-profit organization to help Asian college-level students in

States have a difficult time fitting

the United States. The organization’ s goal is to assist such students in

i n t o A m e r i c a n s o c i e t y. B e c a u s e o f

becoming more comfortable with American culture overall, to help them learn,

the differences between the cultures,

under stand, and adjust to life in the United States for a better personal and

the students withdraw into their own

academic experience.

community and remain isolated.

The project was divided into three sections, which are;

For my thesis project, I intend to help

1. Identity includes logo, business card, letterhead and an envelope.

guide such students to become better

2. learning systems such as a cultural guidebook, a set of city survival guides,

adjusted and involved in the life of the

website and iPad application.

United States.

3. Promotional systems include souvenirs and posters.

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Acknowledgements

SPECIAL THANKS TO

M Y FA M I LY: T H A N K Y O U F O R B E I N G T H E G R E AT S U P P O R T E R S . M O M , D A D , Y O U A R E A LWAY S M Y H E R O E S . I H O P E I H AV E M A D E Y O U P R O U D .

FA C U LT Y: A C A D E M Y O F A R T U N I V E R S I T Y, M A R Y S C O T T, P H I L H A M L E T T, H U N T E R W I M M E R , M I C H A L E K I L G O R , A R I E L G R E Y, J I L L B A L L A R D , R O L A N D Y O U N G , JOHANNA ROGERS, MACY CHADWICK, ARVI RAQUEL SANTOS, PENNY HONDROGEN AND STEVEN WILLIAMS.

F R I E N D S : N I S A N AT J U K R AW U T, T E T S U YA M O R I K AWA , T H A N YA L U C K K E AW K I N G K E O , D O N G J O O N Y U , S ATA P O R N P H O R N C H A I C H A R O E N , S T E P H A N I E Y U , A R N U T C H I T M E E S I L P, N A PA R I T S U R I YA P E E , E VA C H E N G , A D I T H E P P I N I J P I N Y O , S O N G K H U N H I R U N R O , N AT S U K AWA TA K U YA , AYA S A K U M A , N O N G P H A N TA N G TAW E E K U L , THANYAVARAN THONGPRADIST, SHOHTAROH TOMIYAMA, RAPEEPONG SATTATHIP, MORGAN SPRINGER, NITHINARIS CHARUWATKUL, PAYTON YEE, JOUNGWOO BAIK, LENNY CHRISTINE, TONY CHAIWONG, KATSUHIKO FURUHATA, BANTITA MAATONG, JEAB RANGSIKHAJEE, CHELSEA MCNEEL, KANTIMA CHOOAMNARD, LINNIE LEEWONGJAROEN UNGBORIBOONPISAL, ERK UNGBORIBOONPISAL AND PAENG THITAYA.

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ACKNOWLEDGEMENTS

172 - 173


W W W. T I E K I T. C O M

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www.tiekit.com

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