Tierra del Sol Corporate Brand Guidelines
CONTENTS 4
Introduction
5
Tierra del Sol
6
Our Logo
7
Clear Space and Size
8
Colors
9
Logo Usage
10 Incorrect Logo Usage 11 Typography
Introduction This document is a reference guide of the graphic rules of Tierra del Sol. The elements and pieces represented here are visual guides, where data measures and representations are subject to change over time. The main purpose of this manual is to ensure the correct implementation of the graphic image of Tierra del Sol. We need to ensure that our brand maintains a consistent look and feel no matter where it is seen.
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Tierra del Sol Tierra del Sol is the only master planned luxury community in Aruba. With an ultimate plan for approximately 600 homes, Tierra del Sol offers a range of residence ownership options for any lifestyle from apartment style condominiums, free standing villas to custom built estate homes. A key feature of Tierra del Sol is the island’s only 18 hole championship golf course designed by famed golf course architect Robert Trent Jones II. Sculpted from the natural beauty of the desert like landscape, the golf course at Tierra del Sol provides plenty of challenge for any level of golfer while showcasing some of the most impressive views anywhere in the Caribbean. The clubhouse at Tierra del Sol is the community gathering spot for residents, guests, and locals alike. There is a large resort swimming pool with plenty of seating and lounging options. The full service restaurant features an award winning menu, warm and attentive service, and by far the best panoramic views on the entire island. Tierra del Sol also has the most flexible venue on the island, including the largest private outdoor space, to host weddings, corporate events, and group functions. There is also a fully equipped gym including change rooms and showers as well as a steam room and sauna. The spa offers a range of treatment and salon services to be pampered and rejuvenated. Future plans at Tierra del Sol include the construction of a five star, five diamond hotel as well as hotel amenity residences offering stunning views of the Caribbean Sea and the golf course.
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Our logo Tierra del Sol is a luxury resort community located on over 550 acres of the most scenic northern part of Aruba. The historic California Lighthouse is the most recognized landmark for this area and as such was selected as the central icon in the logo of Tierra del Sol when the resort was established in 1995. The lighthouse icon was placed within a full sphere that represents the sun and the abundance of sunshine the island receives annually.
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Clear Space and Size Clear space
To achieve the same reproduction of the logo in different backgrounds it is necessary to respect the proportions and placement of all the elements. “Clear space” refers to the area surrounding the logo that should be kept free from visual distraction. No graphic element or text should be placed within this unless otherwise shown in this clear space is measured using the word “Sol” of the logo.
of any kind clear space manual. The the height of
To ensure legibility, we have set a minimum size for the reproduction of our logo.
Minimun Size 56 px
56 px
2,5 cm
2,5 cm
Prints
Web
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Colors Primary Pallete
Secondary Palette
This palette should dominate design of all
These colors may be used to provide variety and visual interest
Tierra del Sol materials
without leaving the recognized palette. Secondary colors should be used in less than 50 percent of the whole palette for
RGB: 246, 139, 42 #F68B2A CMYK: 0%, 55%, 94%, 0% PANTONE 137 U PANTONE 1375 C
RGB: 27, 106, 107 #1B6A6B CMYK: 84%, 35%, 48%, 26% PANTONE 5473 U PANTONE 5473 C
RGB: 255, 255, 255 #FFFFFF CMYK: 0%, 0%, 0%, 0%
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one piece. RGB: 27, 106, 107 #434142 CMYK: 0%, 0%, 0%, 90%
RGB: 27, 106, 107 #1B6A6B CMYK: 84%, 35%, 48%, 26%
Logo Usage 1. Full color logo
2. Reversed logo
3. Full color logo without shadow
4. Grayscale logo
1. The full colored logo is the preferred version and should be used whenever possible. 2. The reversed version must be used on backgrounds colored using our core palette and can also be used over dark images. 3. There is a version of the logo without the shadow on the lighthouse. Use this version for complicated techniques such as embroidery 4. This version of the logo must be used in a grayscale application such as a newspaper 5. This version should be used when the format is not suitable for the basic version, usually for space.
5. Horizontal logo
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Incorrect Logo Usage Don't: 1. Estretch or distort the logo 2. Change the logo colors 3. Change the Font 4. Do not use the standard logo on a color from the core palette. Always ensure all words are clearly legible 5. Place the logo on any other image, it can only be placed on lightly textured background where necessary.
1.
2.
4.
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3.
5.
Typography Typography is a key element to communicate a unified personality for Tierra del Sol. We have selected EUROSTILE as the font for the name "Tierra del Sol" and for "Aruba" we have selected the font GOOD FOOD. The font CENTURY GOTHIC in all its versions was the font selected for all written documents, memos and emails. The font BEBAS NEUE was selected for flyers and all marketing materials in combination with CENTURY GOTHIC
Century Gothic
bebas neue
ABCDEFGHI
ABCDEFGHI
STUVWXYZ
STUVWXYZ
JKLMNOPQR 1234567890
JKLMNOPQR
ABCDEFGHI
STUVWXYZ
STUVWXYZ
1234567890
1234567890
1234567890
ABCDEFGHI JKLMNOPQR
ABCDEFGHI
JKLMNOPQR 1234567890
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