In[Fresh]Structure

Page 1

IN[FRESH]STRUCTURE KEEP COOL AND CARRY ON [POST HARVEST & HANDLING]


GLOBALIZATION HAS MADE THE RELATIVE DISTANCE BETWEEN REGIONS OF THE WORLD MUCH SMALLER. HOWEVER, THE PHYSICAL SEPARATION OF THESE REGIONS IN THE GLOBAL FOOD SYSTEM IS STILL A VERY IMPORTANT REALITY.

http://upload.wikimedia.org/wikipedia/commons/5/55/Unloading_frozen_meat_from_%27Clan_MacDougall%27.jpg


HISTORICAL EVOLUTION OF GLOBAL COMMODITY CHAINS 1870s - 1880s Cold storage becomes key component of food trade between colonial powers and their colonies

1797 British fishermen use natural ice to preserve fish stock piles while at sea *

1902 First reefer ship for the banana trade introduced by the United Food Company

late 1800’s Industrialization leads to movement of food from rural areas to urban markets

France receives shipments of frozen meat and mutton from South America

Great Britain imports frozen beef from Australia and pork from New Zealand

* This import of meat was incited by a shortage of meat in Europe and substantial surpluses in developing countries http://people.hofstra.edu/geotrans/eng/ch5en/appl5en/ch5a5en.html


ORIGIN

deterioration begins

THE GOAL OF POST HARVEST & HANDLING IS TO DELAY FOOD DETERIORATION IN TRANSIT AND IN STORAGE.


TODAY, ANY MAJOR GROCERY STORE AROUND THE WORLD IS LIKELY TO CARRY... TANGERINES FROM SOUTH AFRICA, APPLES FROM NEW ZEALAND, BANANAS FROM COSTA RICA, AND ASPARAUS FROM MEXICO.

USA APPLES

COSTA RICA BANANAS

ARGENTINA BEEF

SOUTH AFRICA CARROTS NEW ZEALAND LAMB

http://www.nextgenerationfood.com/news/british-food-imports/


TEMPERATURE

THE TEMPERATURE CONTROLLED SUPPLY CHAIN potential integrity breach

potential integrity breach

ORIGIN

UNLOADING

TRANSPORT PRE-COOLING

LOADING

WAREHOUSE COLD STORAGE FACILITY

DESTINATION

TRANSPORT


GLOBAL SUMMERTIME jan

feb

mar

apr

may

jun

jul

aug sept

apples argentina

oct

nov dec

chile

new zealand

united states

citrus

australia chile peru united states

bananas

ecuador, costa rica, colombia

avocados

peru

chile

mexico

pineapples

ecuador, costa rica, philippines

grapes peru

mexico

chile

brazil

chile peru

united states

AVAILABILITY OF FRESH PRODUCE BY SEASON + REGION http://people.hofstra.edu/geotrans/eng/ch5en/appl5en/availability_produce.html


IN[FRESH]STRUCTURE noun 1. The basic physical and organizational structures and facilities (e.g., buildings, roads, and power supplies) needed for the operation of the GLOBAL SUMMERTIME AND FRESHNESS ECONOMY


THIS ISN’T FRESH.

http://upload.wikimedia.org/wikipedia/commons/1/11/Giampietrino-Last-Supper-ca-1520.jpg


WHY FRESH?


“With that there came in rare dishes of the richest foods,

FRESH MEAT in plenty...” -Sir Gawain and the Green Knight

FRESH = RARE + RICH

(PRE-INDUSTRIAL SOCIETIES)

http://www.ethesis.net/dinner/dinner.htm


FRESH DEMAND FUELS GOVERNMENT & INDUSTRY INVESTMENT

MARKET DEMAND FOR PERISHABLES

As the industrial revolution of the 19th century increased the buying power of workers in the U.S. and Western Europe, market demand for “fresh” foods began to rise.

INDUSTRIAL REVOLUTION Freidberg, Susanne. Fresh: A Perishable History. Cambridge, MA: Belknap of Harvard UP, 2009. Print.


“ THE DESIRE TO EXPORT FRESH MEATS WAS THE FATHER OF ALL IDEAS OF REFRIGERATING TRANSPORTATION, BOTH BY LAND AND SEA.” William G. Sickel “Refrigeration on Ocean Steamships” (1908)

Freidberg, Susanne. Fresh: A Perishable History. Cambridge, MA: Belknap of Harvard UP, 2009. Print.


http://www.beefcentral.com/s/image/resize/u/lib/cms/export-beef-1-shipping.jpg/980x980/85


FRESH WATERS

oresund dover strait

tsugaru

bosporus

gilbraltar suez canal

taiwan strait

yucatan channel

mona passage panama canal

straight of malacca sunda

strait of hormuz bab el-mandeb

torres

cape of good hope

magellan passage Maritime routes are a function of obligatory points of passage, strategic places, of physical constraints (coasts, marine currents, depth, reefs, ice) and political borders. Main shipping lanes are those supporting the most important commercial shipping flows. Secondary shipping lanes are mostly connectors between smaller markets. http://people.hofstra.edu/geotrans/eng/ch3en/conc3en/main_maritime_shipping_routes.html

core route secondary route


FOODS IMPORTED INTO THE U.S. 11.569 M

FISH + SHELLFISH

10.998 M

FRUIT + NUTS

10.184 M

DAIRY

9.243 M

MEAT

8.545 M

VEGETABLES COFFEE + TEA

3.73 M

SUGAR + COCOA

2.684 M

IMPORTED FOODS HAS INCREASED

CEREALS

2.093 M www.kanhaul.com

2M

18.228M IN THE LAST DECADE 4M

6M

8M

10M

12M

(METRIC TONS)


argentina new zealand

chile united states

JAPAN <1%

CANADA 3%

BRAZIL 1% ARGENTINA 1% NEW ZEALAND 28%

boat air http://www.gis.smumn.edu/GradProjects/BernatzG.pdf

SOUTH AFRICA 1%

CHILE 68% WEIGHTED AVERAGE SOURCE DISTANCE OF APPLES

= 10,392 km or 6,457 miles


australia chile peru

united states

SPAIN 1%

ITALY 1%

MOROCCO 1%

MEXICO 16% DOMINICAN REPUBLIC 1%

PERU 4%

AUSTRALIA 21%

boat air http://www.gis.smumn.edu/GradProjects/BernatzG.pdf

CHILE 1%

SOUTH AFRICA 53%

WEIGHTED AVERAGE SOURCE DISTANCE OF ORANGES

= 11,452 km or 7,116 miles


ecuador, costa rica, colombia

DOMINICAN REPUBLIC 1%

MEXICO 1%

HONDURAS 13%

GUATEMALA 31% COSTA RICA 21%

COLOMBIA 13%

ECUADOR 19% PERU 1%

boat air http://www.gis.smumn.edu/GradProjects/BernatzG.pdf

WEIGHTED AVERAGE SOURCE DISTANCE OF BANANAS

= 3,461 km or 2,151 miles


GLOBAL SUMMERTIME WEIGHTED AVERAGE SOURCES DISTANCE

km 15000 9000 3000 0

jan

feb

mar

apr

may

jun

jul

aug sept

oct

nov dec

0 1000 3000 5000 MJ

AVERAGE ENERGY EXPENDITURE (ENERGY/TON)

http://www.gis.smumn.edu/GradProjects/BernatzG.pdf


In 1930’s New York, Schrafft’s

chain of restaurants detailed the mileage its exotic produce had travelled to reach the table of its privileged diners.

The fame of the menu... Schrafft’s fruit cocktail could be delivered fresh after 7,800 miles and the ingredients of the vegetable salad had covered 22,250 miles.

But that was when miles travelled meant status and not irresponsible depletion of global energy resources.

Freidberg, Susanne. Fresh: A Perishable History. Cambridge, MA: Belknap of Harvard UP, 2009. Print.


FRESH PRESTIGE

FRESH FOOD = LOCAL

PRE-INDUSTRIAL AGE

FRESH DEMOCRACY

FAITH IN FRESHNESS IS QUESTIONED “Few labels can top the prestige value of the locally grown...”

“FRESH-NESS” TRANSCENDS TIME AND SPACE

INDUSTRIAL REVOLUTION

RE-FRESH GLOBAL SUMMERTIME POST-INDUSTRIAL AGE

UNITED STATES EMBRACES COLD CHAIN

“FIRST REFRIGERATED SOCIETY”

WORLD WAR AGE

FOREIGN FOOD = RISK + CONTAMINATION

DISTANCE TRAVELLED

= BRAGGING RIGHTS


ROADS?... WHERE WE’RE GOING, WE DON’T NEED ROADS.


EVOLUTION OF CONTAINER SHIPS

EARLY CONTAINER SHIP (1956-) 500 - 800 TEU 137 x 17 x 9m

TEU = TWENTY-FOOT EQUIVALENT UNITS

FULLY CELLULAR (1970-) 1,000 - 2,500 TEU 215 x 20 x 10m PANAMAX (1980-) 3,000 - 3,400 TEU 250 x 32 x 12.5m PANAMAX MAX (1985-) 3,400 - 4,500 TEU 290 x 32 x 12.5m POST PANAMAX (1988-) 4,000 - 5,000 TEU 285 x 40 x 13m POST PANAMAX PLUS (2000-) 6,000 - 8,000 TEU 300 x 43 x 14.5m NEW PANAMAX (2014-) 12,000 TEU 366 x 49 x 15.2m

TRIPLE E (2013-) 18,000 TEU 400 x 59 x 15.5m http://www.naftrade.com/3/post/2013/02/how-much-bigger-can-containerships-get.html


CNN: Will there be an even bigger ship in the coming years? We are not thinking about it and

I actually think an even bigger vessel may become problematic at least in the near future. I think we have reached a point where it will become more difficult. From an infrastructure point of view, the Triple E's can't call at all the ports in the world. A longer vessel will make it more difficult to maneuver in the ports that we are looking at. I'd say there has been a tendency that vessels have been built bigger and more energy efficient as years have gone by but I don't think we will see container vessels becoming any larger for quite a long time.

Maersk COO Morten H. Engelstoft http://edition.cnn.com/2013/06/26/business/maersk-triple-e-biggest-ship/index.html


MAJOR EUROPEAN RAIL-FREIGHT CORRIDORS The European Commission’s “Transport 2050” plan, adopted two years ago, promises to get half of all the continent’s medium-distance goods transport off roads and on to rail (or water) by 2050.

HAMBURG

ROTTERDAM

PRAGUE

GENOA

ISTANBUL

TOTAL ANNUAL FREIGHT VOLUME PER CAPITA 3,500-5,500

5,500-8,500

8,500-12,500

http://www.economist.com/news/business/21583703-eu-wants-more-goods-be-moved-train-progress-slow-quest-ryanair-rail

BILLION TONS-KM / HAB.


MAJOR U.S. RAIL-FREIGHT CORRIDORS Rail freight in the United States has experienced a remarkable growth since deregulation in the 1980s (Staggers Act), with a 77% increase in tons-km between 1985 and 2003. Intermodal rail accounts for close to 40% of all the ton-miles transported in the United States, while in Europe this share is only 8%.

TRAINS PER DAY 50-100 15-50 ANNUAL FREIGHT TONNAGE

volume scale (tons/year) 250M

125M

62.5M

Double stack trains have unit capacities of up to 400 TEU and a total length above 2 km

http://ops.fhwa.dot.gov/freight/freight_analysis/nat_freight_stats/images/hi_res_jpg/tonhwyrrww2007.jpg


THE INTERMODAL NORTH AMERICAN LANDBRIDGE TRAILER-ON-FLATCAR/CONTAINER-ON-FLATCAR (2010)

WA - seattle

NY-NJ >4M TEU

VA - norfolk 500k-2M TEU

CA - oakland

CA los angeles long beach

GA - savannah 2-4M TEU

INTERMODAL-NET TON (millions) <1.8 1.8 - 6.2

TX - houston

FL - miami

6.2 - 16.6 >16.6 http://people.hofstra.edu/geotrans/eng/gallery/Map_NA_Landbridge.pdf

LANDBRIDGE = long distance rail corridor connecting two major port gateways on different maritime facades


THE NORTH AMERICAN LANDBRIDGE WAS THE OUTCOME OF GROWING TRANSPACIFIC TRADE AND HAS UNDERGONE A CONTAINERIZED REVOLUTION. Container traffic represents approximately 85% of all rail intermodal moves.

$3000 $9000

HOWEVER, ROAD CONGESTION, INFRASTRUCTURE CAPACITY ISSUES, AND HIGHER FUEL PRICES TODAY CHALLENEGE THE ADVANTAGES OF THE LANDBRIDGE... For instance, in 2007, shipping a forty foot container from New York to Korea cost about $3,000 if the all-water maritime route through the Suez Canal is used... and cost about $9,000 if shipped by rail to a West Coast port and then across the Pacific. Thus, this form of rail intermodalism appears to have reached a phase of maturity. http://people.hofstra.edu/geotrans/eng/ch2en/appl2en/ch2a1en.html


FOOD TRANSPORATION MODES IN THE UNITED STATES

17% via RAIL 8% via SHIP

70.5%

of food transportation in the US is via TRUCK

4.5% via Air

http://kanhaul.com/news/kan-hauls-food-transportation-infographic/#text-only


TRIPLE-E

3g

18 g TRAIN

47 g TRUCK

GRAMS OF CO2 EMITTED TRANSPORTING 1TON OF GOODS 1KM

AIRPLANE

560 g http://www.worldslargestship.com/

500 ft

1000 ft


TRANSPORT COSTS PER UNIT

ROAD In Europe, due to higher market densities, the breakeven distance is in the range of 1050 km (650 miles)...

RAIL MARTIME ...while in the United States it is around 1,200 km (750 miles)

ROAD IS MOST PROFITABLE

RAIL IS MOST PROFITABLE

D1 ~750km point of departure

MARITIME IS MOST PROFITABLE D2 ~1500km

DISTANCE

In the United States, only around 5% of the intermodal rail traffic concerns distances of less than 750 miles underlining the clear supremacy of trucking for such a service range.

http://people.hofstra.edu/geotrans/eng/ch3en/conc3en/transcost.html


U.S. FREIGHT LANDSCAPE

AVERAGE DAILY LONG-HAUL FREIGHT TRUCK TRAFFIC ON THE NATIONAL HIGHWAY SYSTEM (2007)

STATES PRODUCING THE MOST FOOD >$10M $5M - $10M $1M - $5M Long-haul freight trucks typically serve locations at least 50 miles apart, excluding trucks that are used in movements by multiple modes and mail.

truck volume/day FREIGHT ANALYSIS FRAMEWORK 50,000 25,000 12,500

http://www.ops.fhwa.dot.gov/freight/freight_analysis/nat_freight_stats/docs/11factsfigures/figure3_9.htm


18,000 TEU The twenty-foot equivalent unit (TEU)

is an inexact unit of cargo capacity often used to describe the capacity of container ships and container terminals.

= 1 TEU The 20-foot-long intermodal container, can be easily transferred between different modes of transportation (ships, trains and trucks).

truck volume/day 50,000 25,000 12,500

http://www.ops.fhwa.dot.gov/freight/freight_analysis/nat_freight_stats/docs/11factsfigures/figure3_9.htm


TEU MUCH TRAFFIC!


U.S. FREIGHT LANDSCAPE (2040) AVERAGE DAILY LONG-HAUL FREIGHT TRUCK TRAFFIC ON THE NATIONAL HIGHWAY SYSTEM (2007)

By 2040, long-haul freight truck traffic in the United States is expected to increase dramatically on Interstate highways and other arterials throughout the nation. Forecast data indicate that truck travel may reach 662 million miles per day.

truck volume/day FREIGHT ANALYSIS FRAMEWORK 50,000 25,000 12,500

http://www.ops.fhwa.dot.gov/freight/freight_analysis/nat_freight_stats/docs/11factsfigures/figure3_10.htm


GROWTH OF CONGESTION

BOTTLENECKS IN THE TRANSPORTATION INFRASTRUCTURE OF THE U.S. ACCOUNT FOR 40% OF THE NATIONAL CONGESTION PROBLEM INTENSITY 30% average delay

INTENSITY 11% average delay

63% of travel

29% of travel 1982 4.2 hours per day

DURATION

EXTENT

EXTENT 2005 7 hours per day

DURATION MORE HOURS OF DELAY = MORE COLD CHAIN INTEGRITY BREACHES http://www.fhwa.dot.gov/policy/otps/freight.cfm


REEFER TRUCK TEMPERATURE VARIATION PRE-COOLING: The middle of the bins or pallets generally cannot precool properly. Field and environmental heat is thereby trapped in the middle of the load. When the load goes into the trailer, this heat migrates out over time and results in a warming trailer.

°F 40 38 36 34 32 30

passenger side driver side

temper ature pr o

file of p

allets

Both the produce’s and the trailer’s ambient temperatures rise, resulting in shortened shelf life, returns, rejects and lower yields. http://www.foodsafetymagazine.com/magazine-archive1/december-2011january-2012/ the-impact-of-temperature-and-routing-on-produce-shelf-life-truckings-role-in-the-blame-game/


PARTLOW CHART

REEFER TEMPERATURE CHART

http://www.drwild.de/Home/Refrigeration/Claims/claims.html

Partlow chart of a reefer addresses any variations in temperature readings for both chilled and frozen cargoes


FRESH-MESS

IDENTIFIED WITH HPMS SCAN METHOD + TRUCK SPEEDS (2006)

2006 INTERCHANGE TRUCK DELAY (hours) 100,000 1,000,000 Highway Performance Monitoring System (HPMS) http://www.fhwa.dot.gov/policy/otps/freight.cfm


ANNUAL TRUCK MILES (in millions of miles) FOOD PRODUCTS 22,013

MIXED FREIGHT 14,659

NO PRODUCT 28,977

construction machinery, tools miscellaneous manufactured products, fuel oil, plastic, rubber, mail, wood products, vehicles, waste, recyclable products empty shipping containers, etc.

?!

U.S. Department of Commerce, Census Bureau, 2002 Vehicle Inventory and Use Survey: United States, EC02TV-US (Washington, DC: 2004), available at www.census.gov/prod/ec02/ec02tv-us.pdf as of June 2, 2010.


PRE-INDUSTRIAL AGE

IN[FRESH]STRUCTURE THRESHOLD?

“FRESH-NESS” TRANSCENDS TIME AND SPACE


HAS IN[FRESH]STRUCTURE JUST BECOME INFRASTRUCTURE?

http://www.marineinsight.com/marine/marine-news/videos/video-amazing-timelapse-video-of-the-triple-e-vessel-on-its-maiden-call/



BANANAS IMPORTED INTO THE U.S. IN 2012 = 413,640 TEU = 23 TRIPLE-E MAERSK SHIPS AMOUNT OF

The current MAERSK fleet has only 20 TRIPLE-E ships http://pierstransportation.wordpress.com/2013/04/02/u-s-banana-imports-rise-sharply/


LOCAL FOOD MOVEMENTS TODAY REFLECT CONSUMER DISILLUSIONMENT WITH THE FACELESS IDENTITY OF GLOBAL FOOD IN[FRESH]STRUCTURE.


BUT!

LOCAL FOOD DOES NOT NECESSARILY MEAN FRESH. “Produce coming in from local farms, few of which have adequate post harvest cooling equipment, need to be placed in refrigeration to help slow respiration. Food from distant locales that has been kept cold will be fresher than local produce that travels by truck bed on a hot day.” David Lively, Marketing Director Eugene-based Organically Grown Company (OGC)

http://www.organicgrown.com/index.cfm?fuseaction=newsInfo&rowid=52


ULTIMATELY, HOW FAR OUR FOOD TRAVELS MATTERS A LOT LESS

THAN WHAT KIND OF FOOD IT IS. 2004

1997

2004

25%

INCREASE

DISTANCE TRAVELED BY AVERAGE AMERICAN’S DINNER

1997

5% INCREASE

CARBON EMISSION FROM FOOD TRANSPORT (thanks to the efficiencies of vast cargo container ships)

THE KEY TO IN[FRESH]STRUCTURE TODAY = LOCALITY + SEASONABILITY http://www.marketplace.org/topics/life/eating-locally-not-necessarily-better


LOCALITY

noun 1. A specific place or area; location: 2. The state or fact of having a location

SEASONABLE

adj. 1. In keeping with the time or the season. 2. Occurring or performed at the proper time; timely.

IN[FRESH]STRUCTURAL GEOGRAPHY


1 NORTE GRANDE

1 horticulture camel raising fishing + scallops olive oil 2 horticulture pisco production goat raising

2 NORTE CHICO

3 CENTRO 4 CENTRO SUR 5 SUR FRONTERA 6 SUR: ZONA DE LOS LAGOS

7 EXTREMO SUR

IN[FRESH]STRUCTURAL GEOGRAPHY During the winter in the North East of the United States (Summer in Chile), close to 70 million boxes of Chilean fruit arrive supplying the entire East coast of the country,

3 vineyards wine production fresh fruit 4 fresh fruit vineyards forestry fishing 5 grains + cereal cattle dairy forestry 6 cattle dairy forestry salmon fishing

FRESH FRUIT EXPORT TO U.S. = 25% of the fruit exports made by Chile worldwide Table grapes, blueberries, apples, oranges, plums and cherries are the most demanded Chilean fruits in this market.

7 sheep + cattle farming salmon farming forestry

http://www.freshplaza.com/article/108680/Philadelphia-pays-homage-to-Chilean-fruit-growing


IN[FRESH]STRUCTURAL GEOGRAPHY

1 SAN JOAQUIN 2 STANISLAUS 3 MERCED 4 FRESNO 5 TULARE 6 KERN

CALIFORNIA PRODUCES MORE THAN 90% OF ALL U.S. ARTICHOKES, BROCCOLI, GARLIC, TOMATOES, ALMONDS, BERRIES, FIGS, NECTARINES, OLIVES, & WALNUTS

LEADING COMMODITIES 4 grapes 6 lettuce 1 milk 2 milk 3 milk 5 milk almonds strawberries grapes almonds chickens oranges poutry broccoli walnuts chickens almonds cattle milk grapes cherries cattle cattle grapes tomatoes silage potatoes alfalfa hay http://www.motherjones.com/files/2agovstat10_web-1.pdf http://www.nytimes.com/2012/10/14/magazine/californias-central-valley-land-of-a-billion-vegetables.html?pagewanted=all&_r=0


jan

feb

mar

apr

may

CALIFORNIA SUMMERTIME

jun

jul

aug sept

oct

nov dec

apples citrus bananas avocados pineapples grapes cherries kiwi peaches pears plums strawberries watermelons artichokes broccoli cabbage tomatoes http://people.hofstra.edu/geotrans/eng/ch5en/appl5en/availability_produce.html


IN[FRESH]STRUCTURAL GEOGRAPHY

~60 miles equator

CHILE AND CALIFORNIA’S CENTRAL VALLEY ARE THE GLOBAL SUMMERTIME. (at least for most of North America and Europe, Asian markets trends may vary)


CHILE’S EXTREME NORTH-SOUTH ORIENTATION PRODUCES 7 DISTINCT MACRO-REGIONS DISTINGUISHED BY CLIMATE AND GEOGRAPHICAL FEATURES, WHICH ALLOW THE COUNTRY TO STAGGER HARVESTS AND EXTEND HARVESTING SEASONS.

http://www.amchamchile.cl/UserFiles/File/Agribusiness%20Industry1.pdf


WHAT IF GLOBAL FOOD PRODUCTION AND POST-HARVEST HANDLING INFRASTRUCTURE WAS REIMAGINED WITHIN THE EXTENTS OF VERTICAL MACRO-CORRIDORS? (MAXIMIZED FOR HIGHEST LOCAL AND SEASONABLE CROSS-SECTION POTENTIAL)


http://www.fhwa.dot.gov/policy/otps/freight.cfm


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