March 4, 2011 Dear Tiffany Rogers, On behalf of Justin Boots, I would like to thank you for your contribution to the Justin Bent Rail research project that you participated in for Dr. Julie O'Neil's Research & Evaluation class at Texas Christian University. As you recall the primary purpose of the project was to better understand women’s boot purchase intentions and boot purchase behaviors. Your team gave an excellent and articulate presentation which was focused, concise, insightful and most importantly, actionable. Based on the research and recommendations provided by your group as well as the others that participated, Justin will be making multiple changes to our web site, advertising, social media and in-store creative for the Justin Bent Rail product line. For your job well done, Justin Boots would like to reward you with your own pair of Justin Bent Rail boots. All you have to do is send an email with the style number you'd like to have and your size to Krystal Lewis (krystal@balcomagency.com). Please visit a Justin Boot retailer to verify your size. You can view the collection of boots at this link. http://justinboots.com/boots/Womens_BentRail.html I would like to recognize you on a job well done and wish you great success at TCU and in your future professional career. Once again, thank you for your valued participation. Best Regards,
Louis Russo Justin Boots Brand Manager