ON THE TOWN W H AT ’ S G O I N G O N A R O U N D T H E L A K E
Casa Couture
Mainstream Boutique lets you shop from the convenience of your own home.
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Natalie and Kelly
hen business had to shut down due to COVID-19 last March, Mainstream Boutique acclimated to the times and found a way to bring its customers’ in-store shopping experience to a weekly online fashion show via Facebook Live. “The [online fashion shows] became a light in a dull time for women,” says shop owner, Kelly Arcand. For women, who were homebound and busy with work and/or kids, the shows became an outlet of entertainment. Now that the store is open again, Arcand says their clients still want to watch their online shows. Every Tuesday at 6 p.m., 15 to 20 outfits are showcased live; the videos are then posted to the Mainstream Boutique of White Bear Lake Facebook page. With the help of her daughter, Natalie, she puts together the outfits, each piece with a number, and explains on-camera content, color and fabric of the item. Women can comment in real-time and ask questions or purchase an item. Both Kelly and Natalie say the videos help clients see a snippet of what they have and, in-turn, brings in the foot traffic. And the experience has strengthened Kelly and Natalie’s relationships with their clients. —Samantha De Leon
Mainstream Boutique 4729 Highway 61 N.; 651.209.6790 mainstreamboutique.com Mainstream Boutique of White Bear Lake @mainstreamboutiquewbl COURTESY OF MAINSTREAM BOUTIQUE
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