Lake Minnetonka October 2021

Page 26

ENLIGHTEN

Flip Your Script How one woman’s drive for change inspires others to do the same.

LIFE’S TURNING POINTS ARE RARELY PLANNED nor expected.

Almost over the night, the pandemic served as a critical turning point that changed not only many lives, but the world as we knew it. Despite its hardships, some people flipped the script on their careers. Kristi Piehl understands career transitions, as she went from working as an Emmy-winning journalist

to founder and CEO of Media Minefield, a public relations firm, and host of the podcast Flip Your Script. Using her turning point of being unexpectedly laid off in 2008, Piehl found herself at a crossroads. Along with courage and motivation, she created the podcast to help people find the inspiration to move forward and rewrite their stories. “It was about a passion project, to share

BY SAMANTHA DELEON

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OCTOBER 2021

stories and help other people,” Piehl says. By following her dream, she grew her business and podcast amid the pandemic. When news broke about the pandemic, Piehl had just arrived in Grenada for spring break. Immediately boarding the last flight back to the U.S., she jumped on conference calls with her leadership team and decided the number one priority for all their clients was to keep

PHOTO BY BRUCE SILCOX


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