St. Croix Valley October/November 2021

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Brick by Brick OVER THE PAST YEAR, a fair amount of homeowners have given the interiors of their homes a glow-up, a redo, a transformation—call it what you will. But all that effort begs the question—now what? Head outside, take a few steps back and give a long, hard look at your home’s exterior. Even brick facades and fireplace chimneys can get in line for a makeover. Before you pop the paint can or hire a painting crew, Jon Nelson, a Hirshfield’s store manager, provides some valuable insight into painting brick.

To start, the brick should be properly cleaned. “A scrub brush, hot soapy water or possibly a ‘no-rinse’ cleaner will help you thoroughly clean the surface,” Nelson says. “It is important to let the brick fully dry after this before continuing with the project.” Now, it’s time paint. “The first coat when painting brick should always be a primer,” Nelson says. “This will help your topcoat seal and bond properly.” He recommends using a 100 percent acrylic masonry primer and allowing it to completely dry before applying two coats BY RENÉE STEWART-HESTER

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of a latex topcoat. Nelson recommends Housecoat, which comes in flat and low luster sheens and can be tinted any desired color. The Brick Industry Association (BIA) weighs in, noting that paint used on brick masonry walls should be “durable, easy to apply and have good adhesive characteristics. It should be porous if applied on exterior masonry, thereby permitting the wall to breathe and preventing the trapping of free moisture behind the paint film.” Nelson says paint is best applied on

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Paint expert provides tips for homeowners.


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