Catwalk Launch Promotions (Dist)

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CATWALK® Icons In The Making Fashion-inspired styling starts with a “C”. When it comes to professional styling products hairdressers and their clients are very discerning. Inspired by the international runways, Catwalk® by TIGI® is an iconic brand that enables hairdressers to translate new fashion trends in the salon. Connecting with the latest ideas and making an absolute style statement, Catwalk® is all about creative, contemporary hair styling, defined by its unforgettable “C” logo.

The new and improved Catwalk® range combines the latest technology with some retro-inspired favorites like Oatmeal & Honey and Fashionista®. The products have been created by the TIGI® International Creative Team, working with innovative and forward-thinking technologists, to provide the tools to recreate catwalk looks in the salon and at home.


New formula with same great fragrance

Oatmeal & HoneY NOURISHING SHAMPOO FOR DRY, DAMAGED HAIR PREP IT A nourishing shampoo with a delicate oatmeal and honey fragrance. This formula, with Acacia Honey, Wheat Protein and Vitamin E, helps to smooth dry, damaged hair and replenish moisture and shine, leaving hair soft and silky. With ingredients that help to nourish and repair, benefits accumulate with repeated usage.* Daily use - All hair types FEATURE/INGREDIENT • Conditioning Agent • Caring Agent • Vitamin E • Glycerin • Hydrolyzed Wheat Protein

ATTRIBUTE/FUNCTION • Nourishes and detangles. Improves manageability and helps to prevent breakage. • Helps to protect against humidity • An essential nutrient • Helps to condition and moisturize hair and to control frizz • Known to strengthen and nourish

BENEFIT FOR THE CLIENT • Helps to smooth dry, damaged hair • Helps moisturize and condition • Leaves hair soft and silky • Safe to use on coloured hair Shampoo 10.14 oz/300 ml Salon Price: $8.48 Retail Price: $16.95 Item# 300311 UPC# 615908421460

Shampoo 25.36 oz/750 ml Salon Price: $14.48 Retail Price: $28.95 Item# 300312 UPC# 615908421491

*when used as a shampoo+conditioner system


New formula with same great fragrance

Oatmeal & HoneY NOURISHING CONDITIONER FOR DRY, DAMAGED HAIR PREP IT A nourishing conditioner with a delicate oatmeal and honey fragrance. This formula, with Acacia Honey, Wheat Protein and Vitamin E, helps to smooth dry, damaged hair and replenish moisture and shine, leaving hair soft and silky. With ingredients that help to nourish and repair, benefits accumulate with repeated usage.* Leave in for up to 3 minutes. Daily use - All hair types FEATURE/INGREDIENT • Lactic Acid • Glycerin • Coconut Oil • Vitamin E • Wheat Protein

ATTRIBUTE/FUNCTION • Helps to repair hair internally • Helps to condition and moisturize hair and to control frizz • Nourishes and penetrates the hair • An essential nutrient • Known to strengthen and nourish

BENEFIT FOR THE CLIENT • Helps to smooth dry, damaged hair • Helps moisturize and condition • Leaves hair soft and silky • Helps protect hair from heat Conditioner 8.45 oz/250 ml Salon Price: $8.98 Retail Price: $17.95 Item# 330311 UPC# 615908421477

Conditioner 25.36 oz/750 ml Salon Price: $14.98 Retail Price: $29.95 Item# 330312 UPC# 615908421507

*when used as a shampoo+conditioner system


Oatmeal & HoneY INTENSE NOURISHING MASK FOR DRY, DAMAGED HAIR PREP IT Indulgent mask with a delicate oatmeal and honey fragrance. Formulated with Acacia Honey, Wheat Protein, Vitamin E and fibre-penetrating ingredients, it helps nourish and repair, leaving hair soft, smooth and full of shine. Leave in for 3 — 5 minutes. FEATURE/INGREDIENT • Lactic Acid, Apidic Acid, Trehalose, Glucono Delta Lactone • Hydrolyzed Wheat Protein • Stearamidopropyl Dimethylamine/ Behentrimonium Chloride Solid • Vitamin E

ATTRIBUTE/FUNCTION • Active fibre-repairing ingredients which help to reconstruct the hair internally • Strengthens, repairs and protects the hair from within • Conditioning agents which soften and smooth the hair without weighing it down • An essential nutrient BENEFIT FOR THE CLIENT • Helps to smooth dry, damaged hair • Helps to replenish moisture • Leaves hair soft and silky • Helps protect hair from heat Retail size 7.05 oz/200 g Salon Price: $9.98 Retail Price: $19.95 Item# 330303 UPC# 615908421484 Backbar size 20.46 oz/580 g Salon Price: $19.98 Retail Price: $39.95 Item# 330304 UPC# 615908421514


New formula with same great fragrance

Fashionista® VIOLET SHAMPOO FOR BLONDES, HIGHLIGHTS AND NON-PIGMENTED HAIR PREP IT This sulphate-free shampoo enhances blonde shades and reduces brassy tone effects. With an illuminating complex of Violet, Pearl Extract and Rice Milk, it boosts cool tones and delivers captivating shine to blonde, gray or white hair.* Leave in for up to 10 minutes depending on the desired effect Can be used daily. For blondes (level 6 and lighter). FEATURE/INGREDIENT • Violet Dyes • Conditioning Agents • Glycerin • Polyquatenium 10

ATTRIBUTE/FUNCTION • Neutralizes yellow/brassy colour and enhances cool tones • Helps to detangle and to increase manageability which helps to reduce breakage • Helps to condition and moisturize hair and to control frizz • Controls frizz and static

BENEFIT FOR THE CLIENT • Boosts cool tones • Reduces brassy tones • Delivers captivating shine • Sulphate-free Shampoo Shampoo 10.14 oz/300 ml Salon Price: $8.48 Retail Price: $16.95 Item# 300309 UPC# 615908421521

Shampoo 25.36 oz/750 ml Salon Price: $14.48 Retail Price: $28.95 Item# 300310 UPC# 615908421545

*when used as a shampoo+conditioner system


New formula with same great fragrance

Fashionista® VIOLET CONDITIONER FOR BLONDES, HIGHLIGHTS AND NON-PIGMENTED HAIR PREP IT This conditioner enhances blonde shades and reduces brassy tone effects. With an illuminating complex of Violet, Pearl Extract and Rice Milk, it boosts cool tones and delivers captivating shine to blonde, gray or white hair.* Leave in for up to 10 minutes depending on the desired effect Can be used daily. For blondes (level 6 and lighter). FEATURE/INGREDIENT • Violet Dyes • Conditioning Agent (Stearamidopropyl Dimethylamine) • Glycerin • Lactic Acid • Pathenol

ATTRIBUTE/FUNCTION • Neutralizes yellow/brassy colour and enhances cool tones • Conditioning agent with anti-static benefits. Smoothes to control static and flyaways. • Helps to condition and moisturize hair and to control frizz • Helps to strengthen hairs’ own protein which is subject to damage during bleaching process • Smoothes, moisturizes and adds shine

BENEFIT FOR THE CLIENT • Boosts cool tones • Reduces brassy tones • Delivers captivating shine • Protects hair from heat Conditioner 8.45 oz/250 ml Salon Price: $8.98 Retail Price: $17.95 Item# 330309 UPC# 615908421538

Conditioner 25.36 oz/750 ml Salon Price: $14.98 Retail Price: $29.95 Item# 330310 UPC# 615908421552

*when used as a shampoo+conditioner system


Enhanced formula

YOUR HIGHNESS® ELEVATING SHAMPOO FOR FINE, LIFELESS HAIR PREP IT This elevating shampoo, with anti-static polymers, adds volume while helping to prevent static and flyaways. The formula, with Lavender and Sweet Almond Oil, delivers weightless moisture to fine, lifeless hair.* Daily use - All hair types FEATURE/INGREDIENT • Cleansing Agents • Polyquaternium-10

• Sweet Almond Oil • Glycerin

ATTRIBUTE/FUNCTION • Removes oil, pollution and product build up which can weigh down the hair, making it look limp and dull • A conditioning agent which doesn’t weigh the hair down like silicones and helps prevent static which causes flyaways • Is known to penetrate the hair and nourish • Helps to condition and moisturize hair and to control frizz

BENEFIT FOR THE CLIENT • Helps enhance volume and body • Delivers weightless moisture • Helps defend against static and flyaways • Safe to use on coloured hair Shampoo 10.14 oz/300 ml Salon Price: $8.48 Retail Price: $16.95 Item# 300305 UPC# 615908421385

Shampoo 25.36 oz/750 ml Salon Price: $14.48 Retail Price: $28.95 Item# 300306 UPC# 615908421408

*when used as a shampoo+conditioner system


Enhanced formula

YOUR HIGHNESS® ELEVATING CONDITIONER FOR FINE, LIFELESS HAIR PREP IT This conditioner, with anti-static polymers, adds shine and helps to prevent static and flyaways. The formula, with Lavender and Sweet Almond Oil, delivers weightless moisture to fine, lifeless hair.* Leave in for up to 3 minutes Daily use – All hair types FEATURE/INGREDIENT • Conditioning Agent (Behentrimonium Chloride) • Glycerin • Sweet Almond Oil • Provitamin 5

ATTRIBUTE/FUNCTION • An anti-static agent, it helps prevent static and flyaways without weighing the hair down • Helps to condition and moisturize hair and to control frizz • Is known to penetrate the hair and nourish • Smoothes, moisturizes and adds shine

BENEFIT FOR THE CLIENT • Helps enhance volume and body • Delivers weightless moisture • Helps defend against static and flyaways Conditioner 8.45 oz/250 ml Salon Price: $8.98 Retail Price: $17.95 Item# 330305 UPC# 615908421392

Conditioner 25.36 oz/750 ml Salon Price: $14.98 Retail Price: $29.95 Item# 330306 UPC# 615908421415

*when used as a shampoo+conditioner system


New formula with same great fragrance

COMING SOON!

HEADSHOT™ RECONSTRUCTIVE SHAMPOO FOR CHEMICALLY TREATED HAIR PREP IT This reconstructing shampoo targets areas in most need of repair. The formula, with a complex of Ginseng Extracts, Wheat Protein and Amino Acids, helps to reduce breakage and split ends. Hair is progressively repaired wash after wash.* Daily use - All hair types FEATURE/INGREDIENT • Conditioning Emulsion

• Glycerin • Trehalose, Glucodeltalactone, Adipic Acid • Amino Acid Blend

ATTRIBUTE/FUNCTION • Improves the look and feel of dry, damaged hair; improves manageability to help defend against future breakage • Helps to condition and moisturize dry hair • Penetrating ingredients which help reconstruct the hair internally; repair benefit increases with repeated usage • Amino acids help repair damage to the surface of the hair

BENEFIT FOR THE CLIENT • Helps to repair hair internally • Helps to reduce breakage and split ends • Helps protect hair from heat Shampoo 10.14 oz/300 ml Salon Price: $8.48 Retail Price: $16.95 Item# 300307 UPC# 615908421422

*when used as a shampoo+conditioner system


New formula with same great fragrance COMING SOON!

HEADSHOT™ RECONSTRUCTIVE CONDITIONER FOR CHEMICALLY TREATED HAIR PREP IT This intense reconstructor, with ingredients that penetrate the hair fibre, targets areas in most need of repair. Hair is progressively repaired wash after wash. The formula, with Ginseng Extracts, Wheat Proteins and Amino Acids, helps to reduce breakage and split ends.* Leave in for up to 3 minutes Daily use – All hair types FEATURE/INGREDIENT • Lactic Acid, Trehalose, Adipic Acid and Glucodeltalactone • Glycerin • Wheat Protein • Coconut Oil • Conditioning and Caring Actives

ATTRIBUTE/FUNCTION • A combination of active fibre-repairing ingredients which help to reconstruct the hair internally. Benefits accumulate with repeated usage. • Helps to condition and moisturize the hair • Known to strengthen and nourish • Helps soften the hair • Helps to reduce the feel of surface damage and combat the dull look of damaged hair

BENEFIT FOR THE CLIENT • Helps to repair hair internally • Helps to reduce breakage and split ends • Helps protect hair from heat Conditioner 8.45 oz/250 ml Salon Price: $8.98 Retail Price: $17.95 Item# 330307 UPC# 615908421439

*when used as a shampoo+conditioner system


JULY/AUGUST 2013

Catwalk® Stylist Launch Kit

4" X 4" Mini Brochure

Buy 1 each of Oatmeal & Honey Mask 7.05 oz, Fashionista , Your Highness® and Oatmeal & Honey Shampoo 10.14 oz and Conditioner 8.45 oz for a special price, get Root Boost™ 8.1 oz, Curls Rock™ Amplifier 5.07 oz, Your Highness ® Firm Hold Hairspray 9 oz and a Mini Product Brochure FREE! (to salon) Item# 610655 ®

Salon Price: $49.99 Salon Value: $88.75 Salon Savings: $38.76/44% Price Per Piece: $5.00

Catwalk® Store Intro The store buys 3 each of Oatmeal & Honey Mask 7.05 oz, Fashionista®, Your Highness® and Oatmeal & Honey Shampoos 10.14 oz and Conditioners 8.45 oz for 15% off, and gets a Shelf Talker FREE! Pass along this 15% savings with an in-store promotion of 15% off of each new product. Store replenishes with an open stock 15% off buy in. Item# 610654 Salon Price: $158.93 Salon Value: $186.98 Salon Savings: $28.05/15% Price Per Piece: $7.56


JULY/AUGUST 2013 REPLENISHMENT DEALS 15% OFF Catwalk® Replenishment Deal

Catwalk® Replenishment Deal

Oatmeal & Honey Shampoo Buy 12 Oatmeal & Honey Shampoos 10.14 oz, get 15% off! Item# 610663

Oatmeal & Honey Mask Buy 12 Oatmeal & Honey Masks 7.05 oz, get 15% off! Item# 610665

Salon Price: $86.50 Salon Value: $101.76 Salon Savings: $15.26/15% Price Per Piece: $7.20

Salon Price: $101.80 Salon Value: $119.76 Salon Savings: $17.96/15% Price Per Piece: $8.48

Catwalk® Replenishment Deal

Catwalk® Replenishment Deal

Oatmeal & Honey Conditioner Buy 12 Oatmeal & Honey Conditioners 8.45 oz, get 15% off! Item# 610664

Fashionista® Shampoo Buy 12 Fashionista® Shampoos 10.14 oz, get 15% off! Item# 610666

Salon Price: $91.60 Salon Value: $107.76 Salon Savings: $16.16/15% Price Per Piece: $7.63

Salon Price: $86.50 Salon Value: $101.76 Salon Savings: $15.26/15% Price Per Piece: $7.20

Catwalk® Replenishment Deal

Catwalk® Replenishment Deal

Your Highness® Shampoo Buy 12 Your Highness® Shampoos 10.14 oz, get 15% off! Item# 610668

Fashionista® Conditioner Buy 12 Fashionista® Conditioners 8.45 oz, get 15% off! Item# 610667

Salon Price: $86.50 Salon Value: $101.76 Salon Savings: $15.26/15% Price Per Piece: $7.20

Salon Price: $91.60 Salon Value: $107.76 Salon Savings: $16.16/15% Price Per Piece: $7.63

Catwalk® Replenishment Deal Your Highness® Conditioner Buy 12 Your Highness® Conditioners 8.45 oz, get 15% off! Item# 610669 Salon Price: $91.60 Salon Value: $107.76 Salon Savings: $16.16/15% Price Per Piece: $7.63

In Store Promotion: Shampoos $7.21 Regular Price: Conditioners $7.63 Regular Price: Mask $8.48 Regular Price:

$8.48 $8.98 $9.98


SEPTEMBER/OCTOBER 2013

Walk The Walk Display Buy 3 each of Oatmeal & Honey Mask 7.05 oz, Fashionista , Your Highness®, Headshot™ and Oatmeal & Honey Shampoos 10.14 oz and Conditioners 8.45 oz for a special price, get the Display, Headercard and Shelf Talker FREE! (to salon) Item# 610627 ®

Salon Price: Salon Value: Salon Savings: Price Per Piece:

$199.99 $239.33 $39.34/16% $7.40

Display Dimensions 20 3/4” (L) x 8 1/2” (W) x 4 1/2” (H) Header Card Dimensions 20 3/4” (W) x 12” (H)


SEPTEMBER/OCTOBER 2013

Headshot™ Store Intro The store buys 4 Headshot™ Shampoos 10.14 oz and 4 Headshot™ Conditioners 8.45 oz for 15% off, and gets a Shelf Talker FREE! Pass along this 15% savings with an in-store promotion of 15% off of each new product. Store replenishes with an open stock 15% off buy in. Item# 610657 Salon Price: Salon Value: Salon Savings: Price Per Piece:

$59.36 $69.84 $10.48/15% $7.42

In-Store Promotion: Headshot™ Shampoo Headshot™ Conditioner

$7.21 $7.63

Regular Price: $8.48 Regular Price: $8.98

Catwalk® Replenishment Deal

Catwalk® Replenishment Deal

Headshot™ Shampoo Buy 12 Headshot® Shampoos 10.14 oz, get 15% off! Item# 610671

Headshot™ Conditioner Buy 12 Headshot® Conditioners 8.45 oz, get 15% off! Item# 610672

Salon Price: $86.50 Salon Value: $101.76 Salon Savings: $15.26/15% Price Per Piece: $7.20

Salon Price: $91.60 Salon Value: $107.76 Salon Savings: $16.16/15% Price Per Piece: $7.63


SEPTEMBER/OCTOBER 2013 Catwalk® Cases Fashionista® Buy 12 Fashionista® Conditioners 8.45 oz, get 12 Shampoos 10.14 oz FREE! (to salon) Item# 610629 Salon Price: Salon Value: Salon Savings: Price Per Piece:

$107.76 $209.52 $101.76/49% $4.49

Catwalk® Cases Your Highness® Buy 12 Your Highness® Conditioners 8.45 oz, get 12 Shampoos 10.14 oz FREE! (to salon) Item# 610630 Salon Price: Salon Value: Salon Savings: Price Per Piece:

$107.76 $209.52 $101.76/49% $4.49

Catwalk® Cases Oatmeal & Honey Buy 12 Oatmeal & Honey Conditioners 8.45 oz, get 12 Shampoos 10.14 oz FREE! (to salon) Item# 610631 Salon Price: Salon Value: Salon Savings: Price Per Piece:

$107.76 $209.52 $101.76/49% $4.49

Catwalk® Cases Oatmeal & Honey Mask Buy 12 Oatmeal & Honey Masks 7.05 oz for a special price, get a Shelf Talker FREE! (Buy 9, get 3 FREE to salon)

Item# 610632 Salon Price: Salon Value: Salon Savings: Price Per Piece:

$89.82 $119.76 $29.94/25% $7.49


NOVEMBER/DECEMBER 2013

Picture Perfect Pair Buy Headshot™ Conditioner 8.45 oz, get Headshot™ Shampoo 10.14 oz for a special price! (to the salon and retail client)

Item# 610634 UPC# 615908960020 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$9.48 $17.45 $7.97/46% $4.74 $18.95 $34.90

Chocolate, Oatmeal & Honey Buy Oatmeal & Honey Shampoo 10.14 oz and Conditioner 8.45 oz for a special price, get TIGI® Cosmetics Chocolate Eyeshadow FREE! (to the salon and retail client)

Item# 610620 UPC# 615908960228 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$14.00 $25.95 $11.95/46% $4.67 $27.99 $51.90


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