N/D TIGI Trends - CAN by Danielle Cornett

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TIGI trends

This Holiday Season

volume 45 NOVEMBER / DECEMBER 2014 tigiprofessional.com

OUT

STAND

TIGI

ANNOUNCES

NEW GENERAL MANAGER, AMERICAS

Elisa

FISCHER

pronounced

{ éh

•

lee sa } •

TIGI® Global President, Tom Monaghan, has announced the appointment of Elisa Fischer as the new TIGI® General Manager for the Americas. As a dedicated advocate for hairdressers, as well as a proven innovator and leader in the professional salon industry, Fischer is taking on the perfect role to lead a passionate hairdresser-centric company. She supports TIGI®’s mission of being a company by hairdressers, for hairdressers, and is strongly positioned to move TIGI® forward to the next level. Most recently, Fischer spent almost 12 years with the L’Oreal Professional Products Division in several capacities including Vice President of Marketing for Matrix, where she was instrumental in regaining the trust and engagement of Matrix salons and hairdressers. She launched a major industry student initiative, “Spread the Love” and brought to life the tagline, “Imagine All You Can Be” throughout the US market. In her last role with L’Oreal, Elisa was Vice President of Sales for Redken and Pureology, leading one of the largest sales teams in the industry. She has shown outstanding passion for the business, forged strong relationships with hairdressers, key accounts and senior professionals, and has shown consistent growth in all of her roles. “Elisa has great credentials. In her previous roles she has demonstrated both creative and strategic vision with a broad understanding of the professional haircare market. This is matched with financial acumen, commercial strength and most importantly to me and our TIGI® team, a passion and belief in hairdressers that is infectious. She shares our belief in placing the hairdresser at the center of everything we do, and because of this, she makes the perfect leader for our dedicated and passionate team. I am confident that her appointment will bring an amazing new energy to our TIGI® Team. I am thrilled to have Elisa become a member of our Global Board and excited to be working closely with her,” Monaghan shared. Fischer joins TIGI® at a time of incredible innovation and opportunity for growth. More than 50 new products will be launched during 2014 including 4 exciting new Bed Head® products: Manipulator Matte™, Motor Mouth™, Blow-Out™ and Flexi Head™. This, together with the continued growth and focus on education in TIGI® Academies in NYC, Dallas, London and Milan, demonstrates TIGI®’s total commitment to the professional hairdresser. With strong imagery created by Anthony Mascolo and the TIGI® International Creative Team, innovative products designed to inspire hairdressers and their clients and Elisa’s strong leadership credentials and outstanding relationship with the hairdressing community, TIGI® moves forward with the drive and enthusiasm that promises success.

“With Elisa at TIGI®’s helm in the US, a new journey is about to begin,” declares Monaghan. “I am absolutely thrilled to join the TIGI® family and continue the mission of this transformative company created by hairdressers, for hairdressers. TIGI® has some of the most innovative, cutting edge and exciting brands in our industry and I am very grateful for the opportunity to partner with the entire TIGI® team to champion and support the voice of the hairdresser and celebrate the artistry and passion this industry was founded on.” - Elisa Fischer, GM, Americas

Canadian SALON SPOTLIGHT Elite Hair Group Medicine Hat, Alberta

Lona Meier (center) and team

Frankie Undset

Lona Meier opened the Elite Hair Group nine years ago. This TIGI® Concept salon carries Bed Head®, Catwalk®, S Factor™, Bed Head for Men and TIGI® copyright©olour™. Meier credits TIGI® with helping her salon have an edge, due to our strong focus on education. “I have been to the New York Academy twice, which were two of the greatest experiences of my career. Ever since, I’ve been very focused on having my staff educated in the newest styling, cutting and colouring education that TIGI® offers,” says Meier. Elite is also proud of their very own in-salon TIGI® Ambassador, Frankie Undset. Undset has been a part of the Ambassador program for a year and it grateful for the opportunity to represent TIGI®. “TIGI® has given me an opportunity to grow as a stylist in ways I never thought imaginable. TIGI® believes in passing down knowledge and inspiring new generations of hairdressers and because of that, I have fallen in love with this company and proudly raise their banner,” says Undset. Over the years Elite has expanded their salon space and developed a larger retail area. They’ve been using TIGI® copyright©olour™ since it launched. “TIGI® gives us a fun edge to our colour services and products within the salon,” says Meier.

Getting to know Team Canada Alan Watson TIGI® Sales Specialist Alan Watson is your TIGI® Sales Specialist for the province of Ontario. Originally from Glasgow Scotland, Alan has been in the hair business for a little over 20 years. He was first motivated to choose his current profession by a stylist friend that was he was in a band with. After being introduced to the benefits of professional hair products, and seeing the artistic passion that stylists representing these products possessed, Alan knew that an occupation in hair would be an exciting and motivating journey. After 20 years, he still maintains that same level of enthusiasm and devotion to bettering himself and the industry, one stylist at a time. What’s your favorite TIGI® product? The new Manipulator Matte™. What’s your favorite part of your job? Meeting stylists and getting inspired by their passion for the industry. Greatest accomplishment in your career in the Beauty Industry so far? The countless, lasting friendships that I have developed with stylists over the past 20 years. What are your hobbies outside of work? Traveling, music and playing guitar. Any words of advice for young hairdressers just getting their start? Get as much education as you can, understand how important your role is in the lives of others and learn to stand out within your chosen career.

AVAILABLE NOVEMBER 2014

CATERING TO THE MODERN MAN IS TRENDING. The expected revenue for global male grooming in 2015 is $33 billion, with hair taking a share of roughly 18% or $5.4 billion. These statistics make it a no-brainer for Salons to capitalize on this growing market trend. 4

Same great formulations with NEW packaging inspired by the iconic Bed Head® Stick.

CLEAN UP™ Daily Shampoo

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Daily Hydrators

Draw in and retain moisture

Leaves hair feeling hydrated

Saw Palmetto

A source of antioxidants, Flavonoids and Glycoproteins

Used by American Indians as a remedy to revitalize and revive hair follicles

Menthol

CLEAN UP DAILY SHAMPOO 8.45 US FL OZ / 250 ml Item# 300338 UPC# 615908424638 ™

CLEAN UP™ Peppermint Conditioner

Cooling sensation stimulates scalp Scalp feels refreshed and soothed

NANOCOMPLEX TECHNOLOGY

CLEANSE FACTOR Moderate FRAGRANCE Fresh Aromatic Basil Mint HAIR TYPE All male hair PERFECT PARTNER Clean Up™ Peppermint Conditioner

Covered by 5 patents, these microscopic specialized shampoo silicone particles give extensive fiber coverage leading to superior conditioning. TIGI® silicone technology has been carefully developed and optimized to deliver superior shampoo performance for clients. Hair looks and feels healthier.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Menthol

Triggers cold-sensitive receptors in the scalp

Stimulates scalp and counteracts the feeling of irritation

Vitamins E, C & B7

Vitamins E and C are known for their antioxidant properties

Hair is strengthened and protected and looks and feels healthier

Soy protein contains essential amino acids. Wheat protein binds Hair feels fuller with more volume readily to the hair shaft.

Wheat & Soy Proteins

CLEAN UP™ PEPPERMINT CONDITIONER 6.76 US FL OZ / 200 ml Item# 330338 UPC# 615908424676

AMINO SHIELD TECHNOLOGY

CONDITIONING FACTOR Light FRAGRANCE Fresh Aromatic Basil Mint HAIR TYPE All male hair PERFECT PARTNER Clean Up™ Daily Shampoo

This blend of silicones delivers optimum performance from Clean Up™ Peppermint Conditioner. By using multiple silicones we can make sure that more are deposited evenly onto the hair which delivers superior surface repair and conditioning performance.

CHARGE UP™

Thickening Shampoo

CHARGE UP™ THICKENING SHAMPOO 8.45 US FL OZ / 250 ml Item# 300340 UPC# 615908424652

CHARGE UP™ Thickening Conditioner

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Fiber Boosters (SLES/Betaine)

Clean hair and optimize alignment between fibers

Hair looks and feels thicker

Lightweight Detanglers

Lightweight conditioning to maintain body and enhance styling

Help fight breakage and doesn’t weigh hair down, to maintain volume

Anti-Static Levelers

Prevent build of static

Healthy-looking clean finish without the fuzzy business

FIBER BOOSTER TECHNOLOGY

CLEANSE FACTOR Moderate FRAGRANCE Crisp and Aromatic HAIR TYPE Thinning/sparse male hair PERFECT PARTNER Charge Up™ Thickening Conditioner

Oil, dirt and grease can cause hair to clump together, weighing it down and leaving hair looking thinner, flatter and lifeless. Charge Up™ Shampoo removes this dirt and oil from your hair as well as your scalp, promoting fuller-feeling hair.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

B: BENEFIT/CLIENT BENEFIT?

Provide weightless shine and detangling while helping to Moisturizing alignment-enhancers Lightweight conditioner smoothes maintain volume as hair requiring (Cyclopentasiloxane) the surface without overloading thickness and volume should avoid heavy conditioners Binds readily to the hair shaft. Helps increase stiffness of fiber and reduces limpness.

Panthenol

CHARGE UP™ THICKENING CONDITIONER 6.76 US FL OZ / 200 ml Item# 330340 UPC# 615908424690

A: FUNCTIONALITY/ HOW DOES IT WORK?

Fuller-feeling hair with more body

FIBER BOOSTER TECHNOLOGY

CONDITIONING FACTOR Light FRAGRANCE Crisp and Aromatic HAIR TYPE Thinning/sparse male hair PERFECT PARTNER Charge Up™ Thickening Shampoo

Key components for making hair thicker are moisture and shape control. Moisturized hair feels healthier and fuller and Panthenol, which binds easily with the hair shaft, can help reduce limpness and lifelessness. Charge Up™ Conditioner contains hygroscopic molecules that attract and hold onto moisture. The balanced blend of ingredients leaves hair feeling fuller, healthy and moisturized.

PURE TEXTURE™ Molding Paste

Now in a tin!

Previously in a tube.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Mirustyle

Reduces frizz and static

Clean styling without the fuzzy business

Raspberry Butter

Natural emollient (softener/conditioner) made with raspberry seed oil, a source of vitamin E

A well-known antioxidant, vitamin E helps defend against free radicals

Carnauba Wax

Medium-weight wax for workable hold and style time

Gives texture and pliability for style definition and control

HOLD Medium TEXTURE/DEFINITION Maximum FINISH Matte FRAGRANCE Fresh Green Aromatic KEY BENEFITS Adds texture and definition Fights humidity and frizz HOW TO USE Work through wet hair for a firm hold or dry hair for a medium hold with a matte finish

PURE TEXTURE™ MOLDING PASTE 2.93 US OZ / 83 g Item# 140506 UPC# 615908424591

POWER PLAY™ Firm Hold Gel

POWER PLAY FIRM FINISH GEL 6.76 US FL OZ / 200 ml Item# 140507 UPC# 615908424607 ™

CREATIVE TEAM TOP TIP BERNHARD KOELBL (GERMANY) “I like to use Bed Head® For Men Pure Texture™ Molding Paste as a cutting lotion to achieve grip and starch whilst combing the hair. This helps to add control and to improve combability. It’s a perfect product for contemporary street styles for modern men.”

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

VP/VA Copolymer

Glossy and translucent shape-setter which bonds fibers into style

Provides flexible hold with natural colour and shine

Vitamin E Acetate

Antioxidant and free-radical defender

Hair is defended against damage

Defender Combo

Humidity blocker and UV light absorber

Protects against humidity for frizz-free finish; UV light absorber prevents UV light wreaking havoc

HOLD Firm TEXTURE/DEFINITION Light FINISH Shine FRAGRANCE Fresh Green Aromatic KEY BENEFITS Precision hold Non-greasy shine HOW TO USE Distribute evenly and style as desired

CREATIVE TEAM TOP TIP THOMAS OSBORN (USA)

“Power Play™ Gel can be worked through slightly damp hair, combed into shape and left alone for a clean, controlled look, think side part – Mad Men. Or to soften the look, cocktail Power Play™ together with Matte Separation™ to give a waxier look with a bit of hold, the gel gives a touch more hold to the wax and keeps it slightly wet looking while the wax gives matte texture, separation and softens the gel so it doesn’t dry so stiff.”

MATTE SEPARATION™ Workable Wax

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Beeswax

Gives structure and a feeling of fullness to fibers

Creates hold and massive texture without artificial shine

Cera Carnauba

Medium-weight wax

Gives workable hold for long periods,giving great style flexibility

Styling polymers

Give flexible, pliable texture

Provide great hold with creative workability

HOLD Firm TEXTURE/DEFINITION Maximum FINISH Matte FRAGRANCE Fresh Green Aromatic KEY BENEFITS Provides hold Enhances definition HOW TO USE Apply to damp or dry hair for texture and hold

CREATIVE TEAM TOP TIP PIERO GENTILE (UK/ITALY) “Usually people use wax on dry hair as a finishing product, but for Matte Separation™ Wax you can also apply on wet or damp hair for a more natural/ wet look. This wax for me has a strong hold so I would recommend to use it on short hair for spikes or something short and sleek.”

MATTE SEPARATION™ WORKABLE WAX 3 US OZ / 85 g Item# 140508 UPC# 615908424614

NOVEMBER / December

BARBERSHOP STYLE (to the salon)

Buy for a special price: 6 — Pure Texture™ Molding Paste 2.93 oz 6 — Matte Separation™ Wax 3 oz Get FREE: 1 — Re-usable double gravity feed display Item# 611147 UPC# 615908955200

Double gravity feed display

THE ESSENTIALS (to the salon and retail client)

Buy for a special price: 1 — Clean Up™ Shampoo 8.45 oz 1 — Clean Up™ Conditioner 6.76 oz 1 — Matte Separation™ Wax 3 oz Item# 611149 UPC# 615908955187

coming soon

6 new

intense creative and gloss shades in red, copper and mahogany By creating new shades that correspond across both the creative and gloss ranges, TIGI® copyright©olour™ expands the options for refreshing services. creative 66/65 & 77/46 – Developed in a permanent base. – Up to 4 levels of lift. – Up to 100% coverage when intermixed with ¼ of the corresponding natural shade.

gloss 55/66, 66/65, 7/44 & 77/66 – Developed in a demi-permanent base. – I deal for enhancing and enriching natural hair or refreshing corresponding TIGI® copyright©olour™ creative on lengths and ends. –A llow clients to experience lower commitment, ammonia free intense colour. –U p to 1 level of lift (when used with activator 20vol/6%).

creative 66/65 intense red mahogany dark blonde

Item# 845860 UPC# 615908424997

gloss 55/66 intense red light brown

Item# 845862 UPC# 615908425017

creative 77/46 intense copper red blonde

Item# 845859 UPC# 615908424980

gloss 66/65 intense red mahogany dark blonde

Item# 845863 UPC# 615908425024

TIGI® copyright©olour™ gloss is an excellent choice for refreshing: – Ammonia-free, deposit only results. – Gentler on the hair, with less damage*. – Helps maintain vibrancy and provides exceptional shine.

gloss 7/44

gloss 77/66

intense copper blonde

intense red blonde

Item# 845861 UPC# 615908425000

Item# 845864 UPC# 615908425031

*versus traditional permanent colour

Swatches shown on white hair at recommended processing time. End result will vary depending on natural level, undertone, hair type, processing time and formulation used.

ideal for classic or creative usage These flexible shades will extend your colour palette, helping you create enviably radiant and intense results for the season.

bold red coppers –

Intermix to create an array of copper shades, from peach, coral, amber to tangerine. Colour inspiration pantones

45g creative 77/46 + 15g creative 5/6

45g creative 9/4 + 10g creative 77/46 + 5g mix master /6

50g gloss 7/44 +10g gloss 55/66

30g gloss 00/ + 25g gloss 7/44 + 5g mix master /6

• Swatches shown on white hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used. • creative swatches processed for 35 minutes. • gloss swatches processed for 20 minutes.

radiant reds –

Intermix to create a palette of red to mahogany shades, from rich wines, claret, dusky pinks to deep maroons. Colour inspiration pantones

45g gloss 55/66 + 15g gloss 55/22

50g gloss 7/2 + 10g gloss 55/66

55g gloss 9/21 + 5g gloss 66/65

45g gloss 66/65 + 15g gloss 55/22

• • •

Swatches shown on white hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used. creative swatches processed for 35 minutes. gloss swatches processed for 20 minutes.

refreshing with gloss

By creating shades which correspond across both the creative and gloss ranges, TIGI® copyright©olour™ expands the options for refreshing services. While it is possible to refresh the lengths and ends of hair using gloss or creative, TIGI® copyright©olour™ gloss is an excellent choice for refreshing as it offers additional benefits: – Ammonia-free, deposit only results – Gentler on the hair, with less damage* *versus traditional permanent colour – Helps maintain vibrancy and provides exceptional shine 11

invent it. own it. cover it. coming soon

creative 8 light neutral blonde

Introducing 5 new neutral shades for up to 100%, enhanced, uniform coverage.

Item# 845858 UPC# 615908424775

Formulated as a calibration of complementary tones, these shades help diminish the contrast between hair strands, creating a more uniform, neutral coverage for youthful and radiant results. By expanding the portfolio with the new Neutral shades, TIGI® copyright©olour™ will offer more options for customized shade creation and better cater for differences in clients’ preferences and expectations. The neutral shades work alongside the existing natural base shades and help colorists to achieve a variety of coverage results from multi-tonal through to uniform and even intense coverage. Having the option of both naturals and neutrals allows the colorist to truly assess clients’ preferences and formulate according to their coverage needs.

creative 7 neutral blonde

Item# 845857 UPC# 615908424768

creative 6 dark neutral blonde

Item# 845856 UPC# 615908424751

NEW

Neutrals:

4, 5, 6, 7 and 8 • Up to 100% radiant uniform neutral coverage without leaving the hair too dense or opaque • Formulated to achieve neutral results from brown through to light blonde • No zero (0) or / to designate no distinguishable tone, neither a warm (e.g /3), natural (/0) or cool (e.g /8). • Formulated to be used alone, or intermixed with fashion shades to create more uniform coverage

creative 5 light neutral brown

Item# 845855 UPC# 615908424744

CURRENT Naturals:

2/0, 3/0, 4/0, 5/0, 6/0, 7/0, 8/0, 9/0 and 10/0 • Up to 100% multi-dimensional coverage • Ideal for achieving flattering natural results with a slight warm hue from darkest brown through to extra light blonde • Zero (0) after the / to designate a natural tone. • Formulated to be used alone, or intermixed with fashion shades to create multi-dimensional coverage

creative 4 neutral brown

Item# 845854 UPC# 615908424737

Swatches shown on white hair at recommended processing time. End result will vary depending on natural level, undertone, hair type, processing time and formulation used.

coming soon

improved activators Reformulated to have a richer, thicker, creamier consistency for easier mixing. Improved in-use experience providing accurate application and adherence to the hair allowing stylists to unlock the full potential of TIGI® copyright©olour™.

improve the overall performance/experience* new rich crème activator: • Thicker, creamier consistency • Improved mixing / mixing time • Improved homogeneous mixture • Decreased variation of mixed viscosities • Better overall performance and experience

improved formulation: 5 vol / 1.5% 8.5 vol / 2.55% 20 vol / 6% 30 vol / 9% 40 vol / 12%

Item # 849779 Item # 849780 Item # 849781 Item # 849782 Item # 849783

UPC # 615908423853 UPC # 615908423860 UPC # 615908423877 UPC # 615908423884 UPC # 615908423891

* versus current

“At TIGI® copyright©olour™ we constantly develop the brand to provide colourists with creative solutions to achieve fantastic results for every client. The new rich crème activators have a great creamy consistency and are designed to work in harmony with the whole TIGI® copyright©olour™ range. These activators blend with your chosen formula to produce a smooth mix ideal for creating fundamental and creative looks.”

TIGI® Global Creative Technical Director 13

DJ REMIX

BED HEAD®

CULT CREATIONS

LAUNCH

Bed Head® by TIGI® hosted an exciting and interactive event in NYC on September 18th – introducing the new Bed Head® campaign and four new skus to national short lead media outlets. Attendees included editors from outlets such as NYMag.com, TotalBeauty.com, HuffingtonPost.com, LuckyMag.com, JONES Magazine, PeopleStyleWatch.com and many more. Upon arrival, editors enjoyed ‘remixed’ classic hors d’ouevres (e.g. gourmet grilled cheeses) and cocktails (e.g. Spiked Arnold Palmer) and mingled with TIGI® Creative Team members including US Creative Director Thomas Osborn who later, alongside Karen Smith, Americas Marketing Director, presented the campaign and ‘remixed’ products to the group. Post-presentation, the editors were treated to an exclusive DJ 101 lesson courtesy of the event venue – Scratch DJ Academy, where they learned how to ‘remix’ like pros. Editors left with a gift bag including a Converse shoe box filled with all four products, a gift certificate to customize a pair of Converse (putting their own ‘remix’ on a classic) as well as a Bed Head® branded USB uploaded with all product images, information and an exclusive playlist courtesy of Global Creative Director Nick Irwin who compiled a mix of ‘remixed’ classic songs.

BED HEAD

editorial

Stand Out from

Marie Claire joined TIGI® at our Cult Creations campaign shoot in London to get the down and dirty details on Nick Irwin and Anthony full-page feature in their September ’14 issue (their biggest issue EVER) Mascolo’s plans to up the cool factor for Bed Head®. A shows just how excited the fashion and beauty mavens at Marie Claire are about the release of 4 remixes on classic Bed Head® products.

badass

NEW YORK Fashion Week 2014

The TIGI® US Session Team, led by Global Creative Director, Nick Irwin, recently wrapped up their best season yet of hair-spiration at New York Fashion Week. The team worked closely with high profile (and a few up-and-coming) designers, making their hair visions come to life for their Spring/Summer 2015 collections. The biggest trend that hit the runway this season? Braids! Bohemian or bold, structured or deconstructed, braids are hitting the streets in a big way next Spring! In particular, the ‘lived-in desert braid,’ created for Mara Hoffman’s collection, made a big splash in the fashion and beauty world. Show us how you put your own twist on this effortless, boho-chic look by tagging @CatwalkbyTIGI and #LivedInDesertBraid on Instagram!

Get the Look

Spring/SumMer 2015

Mara Hoffman’s Spring 2015 collection is inspired by the easy, breezy vibe of the California desert. Inspired by what she refers to as “lightness,” Hoffman’s SS15 collection marks the designer’s evolution into a more refined look. Once again, Hoffman and Catwalk® by TIGI® Global Creative Director, Nick Irwin, paired up to develop an effortless hair look that speaks perfectly to the bohemian girl. This overall look is being called the...

Lived-in desert braid

How-To: · · · · ·

Mist clean, dry hair with Catwalk® Transforming Dry Shampoo to create matte texture. Separate hair into three sections and gather back section into a low, loose ponytail. Secure with an elastic. Braid each section using a 3-strand technique and secure ends with an elastic. Gently pull each braid to loosen, allowing front pieces to fall and frame the face. Starting on the right side, wrap the side braid around the center braid and secure with an elastic. Repeat on the left side. Gently loosen the finished braid and finish with Catwalk® Session Series™ Work It Hairspray.

Products Used: · ·

TAG US...

Post your Lived-In Desert Braids on Instagram and Facebook for a chance to be featured on the TIGI® Professional Facebook Page #livedindesertbraid #CATWALKBYTIGI

Catwalk® Transforming Dry Shampoo* Catwalk® Session Series™ Work It Hairspray

/catwakbytigi

Visit the Catwalk by TIGI YouTube Channel to see highlights from Fashion Weeks around the globe. ®

*Please note very limited quantities available for ordering.

www.youtube.com/user/CATWALKbyTIGI

the making of a platform artist nine young stylists competed to become a star.

TIGI’s Inspirational Youth

the making of a platform artist.

TIGI® turned the entire experience into a weekly TV show, that aired on BehindtheChair.com Monday nights for four weeks, August 11th- Sept 1. Episodes focused on: Crash Course on Cut & Color, Session Work, Presentation Skills, Model Selection and a Photo Shoot. Finally, they brought it all together when they traveled to Florida to take the stage for the very first time at Premiere Orlando in front of a huge audience! During the last episode, two of the team members were named the winners of Inspirational Youth. As part of the BTC program, viewers were asked to vote for their favorite artist and there was an amazing response as the contestants received over 22,000 votes! These votes demonstrate that the first US Inspirational Youth program was a huge success.

TIGI® was excited to announce in past articles that the renowned Inspirational Youth Program had made its debut in America! The week-long program, at Bed Head® Studio in London, proved to be a once in a lifetime chance for young stylists to be fully immersed in TIGI® culture, education, and hands-on training with Nick Irwin, Christel Lundqvist, Mike Esa, and of course, Anthony Mascolo. Inspirational Youth was created by Anthony Mascolo to identify new, raw hairdressing talent. The intensive program gave selected finalists the chance to be totally immersed in a mentorship course providing life-changing opportunities. Each year, the Inspirational Youth team undergoes intensive cutting, styling and color training; learning how to achieve amazing results using TIGI® products to style and finish hair. At the end of the boot camp, the team gained experience in session styling, participated in a photo shoot and most importantly, learned how to communicate to a live audience in preparation for the TIGI® Inspirational Youth Show, where they competed against each other for the Americas’ Grand Prize. The 2014 Grand Prize winners traveled to World Release in Berlin, Germany, in September, and will then compete at World Release Las Vegas in 2015! After recognizing how talented this year’s contestants are, TIGI® decided to partner with BehindTheChair.com to help raise the profile and awareness of both the Inspirational Youth program and the individual finalists.

and the

winners are... Carly Rae Lawrenson, 24 Harlow Salon, Nashville,

Peter Marks, 24

6 Salon, Birmingham, MI

Why Carly enjoys being a hairdresser

Why Peter enjoys being a hairdresser

I play music, and am obsessed with others’ art; whether it is fashion, tattoos, music, painting, etc., I get to bring that inspiration to my work every day. The fact that my clients are willing to wear my art makes my job the best in the world! I love the opportunities that hairdressing has brought me in just the four short years that I’ve been a licensed stylist. TIGI® has opened doors for me that I never knew existed. I would love to take the opportunity given to me through my Cutting Ambassadorship and become a part of TIGI® Talent. I love the stage, and hope that soon I am teaching on that level.

I love being in a fast paced environment that allows me to have a positive impact on my clients’ lives. When I’m doing hair, it is only me and my client, and nothing clears my mind more. With all that is offered in this industry, there is so much I can do. A salon owner, educator, editorial stylist - these are all things that interest me and I’m hoping to take advantage of anything I can. Licensed hairdresser for 1 year

Licensed hairdresser for 4 years

Now It’s Your Turn!

YOU could be the next winner of Inspirational Youth! Prepare a short video telling us why you should be on the 2015 Inspirational Youth team. For more information on how to enter, visit:

/tigi

CHARLI

XCX

Bed Head is stoked to announce a partnership with Charli XCX. ®

One of Billboard’s hottest breakthrough artists whose bold beauty and brains knows no bounds, and shares Bed Head®’s dedication to breaking the rules!

Charli XCX came on the American music scene in early 2013, recently collaborating with industry giants like Iggy Azalea and Icona Pop, but has exploded to insane levels after she was nominated for three 2014 MTV Video Music Awards, including, “Artist to Watch”. Her rockin’ curls and edgy attitude make Charli XCX a match made in hair heaven for a rebellious brand like Bed Head®. Bed Head® and Charli XCX will be rocking out together for 4 major cities on Charli’s first ever headlining tour. To see tour dates and learn more about Charli XCX, visit her website at www.charlixcxmusic.com and check out her 2014 release of “Boom Clap” that gave Charli her first top 10 hit as a solo artist on the Billboard Hot 100.

Reignite Radiance with Catwalk® Summer can wreak havoc on colour treated hair leaving it dull, dry and brittle. Now that fall is upon us it’s time to update your clients’ wash and care regime with the latest additions to the Catwalk® Fashionista® Colour Care range. Introduce clients to these indulgent new products by giving them the full Fashionista® experience at the back bar, and watch take-home sales soar.

Fashionista® Brunette Shampoo

Fashionista® Brunette Conditioner

This colour enhancing shampoo, blended with horse chestnut extract and fueled by warm toners, magnifies depth and richness for intense, glossy brunette tones. Can be used daily.

This rich conditioner includes Aminoshield Technology which treats damaged areas of the hair surface, leaving hair smooth, soft and glossy without feeling weighed down. Can be used daily.

The active benefit of depositing tone in this formulation may cause staining on hands. In order to minimize this issue please follow these tips: - -

Ensure the shampoo is fully lathered to help avoid staining Wash hands with soap to help remove any residual staining

FASHIONISTA® BRUNETTE SHAMPOO 10.14 FL OZ / 300 ml Item# 300328 UPC# 615908424294

FASHIONISTA® BRUNETTE CONDITIONER 8.45 FL OZ / 250 ml Item# 330328 UPC# 615908424317

25.36 FL OZ / 750 ml Item# 300329 UPC# 615908424300

25.36 FL OZ / 750 ml Item# 330329 UPC# 615908424324

Fashionista® Brunette Mask

Fashionista® Violet Mask

Designed especially for warm hair tones and blended with brunette dyes this indulgent mask wraps hair in shine and boosts vibrancy, while helping protect against damage. Use weekly in place of conditioner.

Designed to maintain tonal vibrancy and shimmer for blondes and highlights. This mask formulated with violet toners, pearl extract and rice milk puts blonde hair in the spotlight. Shine enhancing ingredients help reflect light to give blonde hair and highlights striking shimmer, while helping defend against damage. Use weekly in place of conditioner.

FASHIONISTA® BRUNETTE MASK 7.05 OZ / 200 g Item# 140502 UPC# 615908424331

FASHIONISTA® VIOLET MASK 7.05 OZ / 200 g Item# 140504 UPC# 615908424355

20.46 OZ / 580 g Item# 140503 UPC# 615908424348

20.46 OZ / 580 g Item# 140505 UPC# 615908424362

Holiday Promotions Available Oct/Nov/Dec

PARTY GIRL

Let Your Hair Loose Buy After Party™ 3.4 oz, Headrush™ 5.3 oz and Masterpiece™ Hairspray 9.5 oz for a special price. (to the salon and retail client) Item# 611101 UPC# 615908956436

SUPERSTAR UNLEASHED Volume To Match Your Ego

Buy Superstar™ Blowdry Lotion 8.5 oz and Superstar™ Queen for a Day 10.2 oz for a special price. (to the salon and retail client) Item# 611102 UPC# 615908956399

VOLUME COLLECTION

Volume So Loud You Can See It Buy Root Boost® 8.5 oz and Firm Hold Hairspray 9 oz for a special price. (to the salon and retail client) Item# 611103 UPC# 615908956351

OATMEAL & HONEY

Beautiful, Healthy Looking Hair

Buy Oatmeal & Honey Shampoo 10.14 oz and Conditioner 8.45 oz for a special price. (to the salon and retail client) Item# 611080 UPC# 615908956344

BLONDE THERAPY

Reconstruction For Blondes

Buy Dumb Blonde™ Shampoo 13.5 oz and Dumb Blonde™ Conditioner 6.76 oz for a special price. (to the salon and retail client) Item# 611076 UPC# 615908956429

RECOVERY KIT

Hair Hangover Antidote

Buy Recovery™ Shampoo 8.45 oz and Conditioner 6.76 oz for a special price. (to the salon and retail client) Item# 611087 UPC# 615908956412

OPEN STOCK MINIS

Mini Resurrection™ Shampoo 2.54 oz Item# 300276 UPC# 615908419375

Mini Recovery™ Conditioner 2.54 oz Item# 330275 UPC# 615908419368

Mini Resurrection™ Conditioner 2.54 oz Item# 330276 UPC# 615908419382

Mini Small Talk™ 4.2 oz Item# 140086 UPC# 615908407617

Mini Manipulator™ 1 oz Item# 140074 UPC# 615908407112

Mini Hard Head™ Hairspray 3 oz Item# 140475 UPC# 615908423990

Mini Recovery™ Shampoo 2.54 oz Item# 300275 UPC# 615908479351

Mini Masterpiece™ Hairspray 2.2 oz Item# 140476 UPC# 615908423983

NOVEMBER / DECEMBER PROMOS MATTE TO THE MAX

Buy the NEW Manipulator Matte™ 2 oz, get Manipulator™ 2 oz for a special price. (to the salon and retail client)

Item# 611085 UPC# 615908955804

TOTAL KNOCKOUT

Buy the NEW Blow-Out™ 3.4 oz and Straighten Out™ 4 oz for a special price. (to the salon and retail client)

Item# 611073 UPC# 615908955767

FULL OF IT

Buy the NEW Flexi Head™ Hairspray 10.6 oz and the NEW Motor Mouth™ 8 oz for a special price. (to the salon and retail client)

item# 611088 UPC# 615908955743

TWISTED TEXTURE

Buy Hard To Get™ 1.5 oz, and Small Talk™ 8 oz for a special price. (to the salon and retail client)

Item# 611086 UPC# 615908955798

HAUTE OFF THE CATWALK

Buy the NEW Camera Ready™ Shine Spray 5.07 oz and Haute Iron™ Spray 6 oz for a special price. (to the salon and retail client)

Item# 611100 UPC# 615908955774

Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.

TIGI® ACADEMY NEW YORK COURSE CALENDAR 2015 466 Broome Street (2nd Floor) New York, NY 10013 (212) 702-9771 S

28 4 11 18 25

29 5 12 19 26

30 6 13 20 27

JANUARY

31 7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

1 8 15 22

2 9 16 23

3 10 17 24

30 6 13 20 27

31 7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

2 9 16 23 30

3 10 17 24

5 12 19 26

6 13 20 27

7 14 21 28

29 5 12 19 26

6 13 20 27

30 7 14 21 28

1 8 15 22 29

2 9 16 23 30

31 7 14 21 28

1 8 15 22 29

2 9 16 23 30

4 11 18 25

MAY

3 10 17 24

4 11 18 25

5 12 19 26

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

(these are separate courses that run simultaneously)

Graduation Skills and Creative Consultation

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

JUNE W

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

30 7 14 21 28

1 8 15 22 29

5 12 19 26

OCTOBER W

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

Are you a TIGI® Elite Pro Member?

NOVEMBER

Classics Colour and Classics Cutting

AUGUST

JULY

SEPTEMBER

APRIL

MARCH 1 8 15 22 29

FEBRUARY

Become a member TODAY!

Phase1: Fundamental Cutting Phase 2: Precision Cutting

(these are separate courses that run simultaneously)

Phase 3: Transient Cutting

Transition Cutting and Colour

Men’s Focus

Creative Cutting and Colour

Finishing and Styling

Session(2 days)

Basic Highlighting Techniques

Fundamental Colour and Basic Highlighting

Teacher Training Cutting and Teacher Training Colour Colour Correction

ASK ABOUT OUR ONE-ON-ONE TRAINING

24/7 Online Enrollment • www.tigiprofessional.com • For Information and Registration please call 212.702.9771 academy.nyc@tigihaircare.com • TIGI® reserves the right to change course dates and prices without notice.

Finishing & Styling............................................ ............. $500.00 Men’s Focus................................................................... $950.00 Session...........................................................................$1,050.00 Creative Consultation......................................................$1,050.00 Creative Cutting and Colour.............................................$1,050.00 Graduation Skills.............................................................$1,100.00 Transition Cutting and Colour..........................................$1,150.00 TIGI® Classics Cutting..................................................... $1,450.00 TIGI® Classics Colour...................................................... $1,450.00 Teacher Training Cutting................................................ $2,000.00 Teacher Training Colour................................................. $2,000.00 TIGI® COPYRIGHT©OLOUR SERIES Colour Correction............................................................$650.00 Basic Highlighting Techniques........................................$650.00 Fundamental Colour and Basic Highlighing.....................$1,050.00 TIGI® CLASSIC SERIES Phase 1: Fundamental Cutting....................................... $650.00 Phase 2: Precision Cutting............................................. $650.00 Phase 3: Transient Cutting............................................. $650.00

Sign up for a TIGI® Elite Pro membership by December 15th and receive a $200 voucher towards any course in 2015. *new members only. voucher expires Nov 15 2015

For NY Academy Course Inquiries - 212.702.9771 26

ACADEMY / LEARNING LAB COURSE DESCRIPTIONS

TIGI CANADA STYLIST EVENT CALENDAR ®

TIGI® CLASSIC CUTTING

Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.

NOVEMBER November 2 & 3 November 3rd November 9th November 17th November 16 & 17 November 24th

TIGI® CLASSIC COLOUR

Calgary - Principle Styling Vancouver - Collection Experienced Montreal - TIGI® Seminar: Catwalk® Styling Edmonton - Collection Experienced Vancouver - Principle Styling Toronto - Collection Experienced

DECEMBER - NO CLASSES SCHEDULED

This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.

CREATIVE CUTTING AND COLOUR

The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.

Principle Styling

A 2 day styling course to improve all hairdressing techniques including classic long hair dressing and the creation of diverse textures to be used on hair of differing lengths. All demonstrations are executed on ‘live’ models. Workshops use TIGI® mannequin heads. This course gives you all the technical and creative inspiration to further your hairdressing techniques. It gives great skills for salon work as well as for photography and provides a foundation for more advanced artistic hairdressing. We recommend the Principle Styling course as a prerequisite for the Session Hair course.

course calendar NOVEMBER2014

DECEMBER2014

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

Classic Colour and Classic Cutting (LEARNING LAB) Creative Cutting and Colour (ACADEMY)

a d i l o H 21 H22 ap23py24 25 26 27

Creative Cutting and Colour (ACADEMY and LEARNING LAB)

PRINCIPLE STYLING (LEARNING LAB)

Creative Cutting and Colour (ACADEMY)

10 11 12 13 9 classes o N h 17 18 15 19 20 16 eduled sc ys! 8

CHRISTMAS DAY

NEW YEAR’S EVE

THANKSGIVING

30 For US Learning Lab Course Inquiries - 1.800.259.8596 27 6

NEW YEAR’S DAY

WORLD RELEASE LAS VEGAS 2015 Join Anthony Mascolo and the TIGI® International Creative Team for THE U.S. Premier of TIGI®’s latest collection. Don’t miss out, be there and be inspired! More details coming soon...

E H T E SAV E DAT 24 T S U AUG 15 20

As a team we dedicate ourselves to helping professional hairdressers grow their businesses, from pushing creativity to developing skills and techniques, to giving vital business support. We’ve designed our TIGI

CAN