N/D TIGI Trends - DIST by Danielle Cornett

速

TIGI trends

This Holiday Season

volume 45 NOVEMBER / DECEMBER 2014 tigiprofessional.com

OUT

STAND

TIGI

ANNOUNCES

NEW GENERAL MANAGER, AMERICAS

Elisa

FISCHER

pronounced

{ éh

•

lee sa } •

TIGI® Global President, Tom Monaghan, has announced the appointment of Elisa Fischer as the new TIGI® General Manager for the Americas. As a dedicated advocate for hairdressers, as well as a proven innovator and leader in the professional salon industry, Fischer is taking on the perfect role to lead a passionate hairdresser-centric company. She supports TIGI®’s mission of being a company by hairdressers, for hairdressers, and is strongly positioned to move TIGI® forward to the next level. Most recently, Fischer spent almost 12 years with the L’Oreal Professional Products Division in several capacities including Vice President of Marketing for Matrix, where she was instrumental in regaining the trust and engagement of Matrix salons and hairdressers. She launched a major industry student initiative, “Spread the Love” and brought to life the tagline, “Imagine All You Can Be” throughout the US market. In her last role with L’Oreal, Elisa was Vice President of Sales for Redken and Pureology, leading one of the largest sales teams in the industry. She has shown outstanding passion for the business, forged strong relationships with hairdressers, key accounts and senior professionals, and has shown consistent growth in all of her roles. “Elisa has great credentials. In her previous roles she has demonstrated both creative and strategic vision with a broad understanding of the professional haircare market. This is matched with financial acumen, commercial strength and most importantly to me and our TIGI® team, a passion and belief in hairdressers that is infectious. She shares our belief in placing the hairdresser at the center of everything we do, and because of this, she makes the perfect leader for our dedicated and passionate team. I am confident that her appointment will bring an amazing new energy to our TIGI® Team. I am thrilled to have Elisa become a member of our Global Board and excited to be working closely with her,” Monaghan shared. Fischer joins TIGI® at a time of incredible innovation and opportunity for growth. More than 50 new products will be launched during 2014 including 4 exciting new Bed Head® products: Manipulator Matte™, Motor Mouth™, Blow-Out™ and Flexi Head™. This, together with the continued growth and focus on education in TIGI® Academies in NYC, Dallas, London and Milan, demonstrates TIGI®’s total commitment to the professional hairdresser. With strong imagery created by Anthony Mascolo and the TIGI® International Creative Team, innovative products designed to inspire hairdressers and their clients and Elisa’s strong leadership credentials and outstanding relationship with the hairdressing community, TIGI® moves forward with the drive and enthusiasm that promises success.

“With Elisa at TIGI®’s helm in the US, a new journey is about to begin,” declares Monaghan. “I am absolutely thrilled to join the TIGI® family and continue the mission of this transformative company created by hairdressers, for hairdressers. TIGI® has some of the most innovative, cutting edge and exciting brands in our industry and I am very grateful for the opportunity to partner with the entire TIGI® team to champion and support the voice of the hairdresser and celebrate the artistry and passion this industry was founded on.” - Elisa Fischer, GM, Americas

TIGI CENTER STAGE SALONS ®

Sisu Hair Dressing Lincoln, NE Since opening in 2013 Sisu Hair Dressing has been featured as one of ELLE Magazine’s Top 100 Salons in America for 2014, as well as being voted one of the best salons in Lincoln, NE for 2014. The salon placed in the top 5 which shows their star is on the rise! Owner, Anna Evans-Bayer has been a member of TIGI® Talent for over 7 years and attributes TIGI® for the salon’s success. “TIGI® gives us the tools to service each and every client that walks through our door and inspires the creativity of our stylists.” All of the TIGI® brands are well represented at Sisu Hair Dressing, including TIGI® copyright©olour™. Team Sisu is composed of versatile, talented and independent hairdressers who work together to produce fabulous hair. The barbers and cosmetologists on staff have varying years of experience from 1 month to 15 years. “TIGI® has helped our salon grow by providing us with a wonderful education foundation,” says Evans-Bayer.

Luxe Salon

Public Image Ltd. Salon

Atwater, CA

Wayne, NJ

When Adam Castro and Rafael V. Gonzalez decided to open a salon they knew they wanted the very best products to offer their clientele. “We chose to use TIGI® because we simply love great quality products,” says Gonzalez. Luxe Salon opened in March 2013 and Castro and Gonzalez have not been disappointed in their choice to carry TIGI®. “Our stylists love the products and most importantly our clients love it too. What’s great about TIGI® is there is something for everyone. There’s nothing like having products that sell themselves.” Luxe carries products from the Bed Head®, Catwalk®, Bed Head for Men and Hair Reborn™ ranges, and credits TIGI® for a big part of their success. The stylists at Luxe have a true passion for hair and take pride in their work. “We give our clients what they ask for but without sacrificing the health and integrity of their hair. The ability to be able to provide a service to an individual that can change the way they feel, look and host their personality, is the greatest honor in this degree of artistry that us as hairstylists carry throughout our careers,” says Gonzalez.

Linda and Steve Perrette, owners of Public Image Ltd. Salon, opened their salon in 1989. As a Sassoon based stylist, Linda was drawn to the TIGI® method of cutting, and in 1990 started attending workshops in London, Dallas and NYC. In 2004, after visiting the TIGI® Academy in Dallas, she successfully completed a week long “Teacher Training” class. Since then she has conducted classes every week training her junior and senior stylists. The key to Public Image’s success over the years has been a simple one; they only hire assistants with little to no salon experience. Linda then teaches them the terminology and methodology of TIGI® cutting. This process takes about 1-1/2 years. When they look back on their decision to spend a week in Dallas they think, “Wow, what a great return on our investment.” Each year they close the salon and a guest artist from TIGI® conducts a 2 or 3 day workshop. For the better part of 25 years TIGI® has been a very important partner in their salon. Every client that leaves the salon takes a little TIGI® with them!

the making of a platform artist nine young stylists competed to become a star.

TIGI’s Inspirational Youth

the making of a platform artist.

TIGI® turned the entire experience into a weekly TV show, that aired on BehindtheChair.com Monday nights for four weeks, August 11th- Sept 1. Episodes focused on: Crash Course on Cut & Color, Session Work, Presentation Skills, Model Selection and a Photo Shoot. Finally, they brought it all together when they traveled to Florida to take the stage for the very first time at Premiere Orlando in front of a huge audience! During the last episode, two of the team members were named the winners of Inspirational Youth. As part of the BTC program, viewers were asked to vote for their favorite artist and there was an amazing response as the contestants received over 22,000 votes! These votes demonstrate that the first US Inspirational Youth program was a huge success.

TIGI® was excited to announce in past articles that the renowned Inspirational Youth Program had made its debut in America! The week-long program, at Bed Head® Studio in London, proved to be a once in a lifetime chance for young stylists to be fully immersed in TIGI® culture, education, and hands-on training with Nick Irwin, Christel Lundqvist, Mike Esa, and of course, Anthony Mascolo. Inspirational Youth was created by Anthony Mascolo to identify new, raw hairdressing talent. The intensive program gave selected finalists the chance to be totally immersed in a mentorship course providing life-changing opportunities. Each year, the Inspirational Youth team undergoes intensive cutting, styling and color training; learning how to achieve amazing results using TIGI® products to style and finish hair. At the end of the boot camp, the team gained experience in session styling, participated in a photo shoot and most importantly, learned how to communicate to a live audience in preparation for the TIGI® Inspirational Youth Show, where they competed against each other for the Americas’ Grand Prize. The 2014 Grand Prize winners traveled to World Release in Berlin, Germany, in September, and will then compete at World Release Las Vegas in 2015! After recognizing how talented this year’s contestants are, TIGI® decided to partner with BehindTheChair.com to help raise the profile and awareness of both the Inspirational Youth program and the individual finalists.

and the

winners are... Carly Rae Lawrenson, 24 Harlow Salon, Nashville,

Peter Marks, 24

6 Salon, Birmingham, MI

Why Carly enjoys being a hairdresser

Why Peter enjoys being a hairdresser

I play music, and am obsessed with others’ art; whether it is fashion, tattoos, music, painting, etc., I get to bring that inspiration to my work every day. The fact that my clients are willing to wear my art makes my job the best in the world! I love the opportunities that hairdressing has brought me in just the four short years that I’ve been a licensed stylist. TIGI® has opened doors for me that I never knew existed. I would love to take the opportunity given to me through my Cutting Ambassadorship and become a part of TIGI® Talent. I love the stage, and hope that soon I am teaching on that level.

I love being in a fast paced environment that allows me to have a positive impact on my clients’ lives. When I’m doing hair, it is only me and my client, and nothing clears my mind more. With all that is offered in this industry, there is so much I can do. A salon owner, educator, editorial stylist - these are all things that interest me and I’m hoping to take advantage of anything I can. Licensed hairdresser for 1 year

Licensed hairdresser for 4 years

Now It’s Your Turn!

YOU could be the next winner of Inspirational Youth! Prepare a short video telling us why you should be on the 2015 Inspirational Youth team. For more information on how to enter, visit:

/tigi

CHARLI

XCX

Bed Head is stoked to announce a partnership with Charli XCX. ®

One of Billboard’s hottest breakthrough artists whose bold beauty and brains knows no bounds, and shares Bed Head®’s dedication to breaking the rules!

Charli XCX came on the American music scene in early 2013, recently collaborating with industry giants like Iggy Azalea and Icona Pop, but has exploded to insane levels after she was nominated for three 2014 MTV Video Music Awards, including, “Artist to Watch”. Her rockin’ curls and edgy attitude make Charli XCX a match made in hair heaven for a rebellious brand like Bed Head®. Bed Head® and Charli XCX will be rocking out together for 4 major cities on Charli’s first ever headlining tour. To see tour dates and learn more about Charli XCX, visit her website at www.charlixcxmusic.com and check out her 2014 release of “Boom Clap” that gave Charli her first top 10 hit as a solo artist on the Billboard Hot 100.

DJ REMIX

BED HEAD®

CULT CREATIONS

LAUNCH

Bed Head® by TIGI® hosted an exciting and interactive event in NYC on September 18th – introducing the new Bed Head® campaign and four new skus to national short lead media outlets. Attendees included editors from outlets such as NYMag.com, TotalBeauty.com, HuffingtonPost.com, LuckyMag.com, JONES Magazine, PeopleStyleWatch.com and many more. Upon arrival, editors enjoyed ‘remixed’ classic hors d’ouevres (e.g. gourmet grilled cheeses) and cocktails (e.g. Spiked Arnold Palmer) and mingled with TIGI® Creative Team members including US Creative Director Thomas Osborn who later, alongside Karen Smith, Americas Marketing Director, presented the campaign and ‘remixed’ products to the group. Post-presentation, the editors were treated to an exclusive DJ 101 lesson courtesy of the event venue – Scratch DJ Academy, where they learned how to ‘remix’ like pros. Editors left with a gift bag including a Converse shoe box filled with all four products, a gift certificate to customize a pair of Converse (putting their own ‘remix’ on a classic) as well as a Bed Head® branded USB uploaded with all product images, information and an exclusive playlist courtesy of Global Creative Director Nick Irwin who compiled a mix of ‘remixed’ classic songs.

How to Get the Look

Manipulator Matte™ & HARD HEAD™

MOTOR MOUTH™ & Manipulator™

Cult Creations Hero Cocktail For matte texture with super strong hold

Cult Creations Hero Cocktail For big, glossy locks with a pliable texture

Apply Motor Mouth™ to towel dried hair, then comb through for an even distribution.

Prep your hair with your favorite Bed Head® styling product (try Control Freak™ for super frizz control) and blowdry to create direction.

Apply Manipulator Matte™ to the hair to add hold and create separation.

Finish with Hard Head™ for a strong hold that lasts.

Blowdry with the hands to encourage the natural texture of the hair, and create movement.

MANIPULATOR MATTE™ 2 US OZ / 57.5 g Item# 140499 UPC# 615908424263 Salon Price: $11.50 Retail Price: $22.99

Apply a small amount of Manipulator™ to the hair to add hold and create separation.

MOTOR MOUTH™ 8 US FL OZ / 240 ml Item# 140497 UPC# 615908424225 Salon Price: $11.50 Retail Price: $22.99

with NEW Bed Head® Cult Creations

FLEXI HEAD™ & AFTER PARTY™

BLOW-OUT™ & SMALL TALK™

Cult Creations Hero Cocktail For full, fat hair with a golden high shine

Cult Creations Hero Cocktail For smoothed out tresses with a flexible hold

Apply Small Talk™ to towel dried hair from roots to the hair ends then comb through for an even distribution.

Apply After Party™ to towel dried hair from the mid shaft to the hair ends to help smooth the cuticle and reduce frizz.

Then apply Blow-Out™ from the mid shaft to the hair ends to help to smooth the cuticle and reduce frizz.

After rough drying the hair, use a large round brush to smooth the cuticle and create movement.

FLEXI HEAD™ 10.6 US OZ / 350 ml Item# 140500 UPC# 615908424249 Salon Price: $11.50 Retail Price: $22.99

Blowdry the hair with a diffuser to encourage the natural texture of the hair and create movement.

Finish with Flexi Head for a long lasting and pliable hold. ™

to get the look FOLLOW US:

BLOW-OUT™ 3.4 US FL OZ / 100 ml Item# 140498 UPC# 615908424232 Salon Price: $11.50 Retail Price: $22.99

www.bedhead.com

Bed Head by TIGI

/bedheadbytigi

@TIGIcreatives

TIGI Creatives

BED HEAD

editorial

Stand Out from

Marie Claire joined TIGI® at our Cult Creations campaign shoot in London to get the down and dirty details on Nick Irwin and Anthony full-page feature in their September ’14 issue (their biggest issue EVER) Mascolo’s plans to up the cool factor for Bed Head®. A shows just how excited the fashion and beauty mavens at Marie Claire are about the release of 4 remixes on classic Bed Head® products.

badass

guys today want and need to look good “Guys are starting to take more pride in their appearance and are seeing the value in looking and feeling their best. It’s about the right texture and right feel, not fake or stiff. There is this old-fashioned notion that it’s manlier to not care about the way you look. Now, more men are starting to realize that when you look good on the outside, your inner self feels good.” ANTHONY MASCOLO TIGI® INTERNATIONAL CREATIVE DIRECTOR

MATTE SEPARATION™ WORKABLE WAX 3 US oz / 85 g

Item# 140508

UPC# 615908424614

WHO: Guys who want hold, style and a natural finish WHAT: A workable wax with matte definition HOW: Apply to damp or dry hair for texture and hold WHY: Beeswax, cera carnauba and a blend of polymers provide separation, hold and humidity resistance Salon Price: $9.50 Retail Price: $18.99

PURE TEXTURE™ MOLDING PASTE 2.93 US oz / 83 g

Item# 140506

UPC# 615908424591

WHO: Guys who want controlled separation WHAT: A versatile cream-to-paste fusion HOW: Work through wet hair for a firm hold or dry hair

38%

OF MEN

CLAIM TO usE MORE pERsONAL CARE pRODuCTs ThAN ThEy DID 3 yEARs AGO.

for a medium hold with a matte finish

WHY: This molding paste, with carnauba wax, wheat amino acids and powerful styling agents, creates ultimate texture that does not flake

(to the salon and retail client)

POWER PLAY™ GEL

Item# 140507

UPC# 615908424607

WHO: Guys who like a classic gel with a firm finish WHAT: Easily spreadable, solid hold formula HOW: Distribute evenly and style as desired WHY: This gel, with antioxidants and conditioning agents, protects hair while providing control and shine without flaking Salon Price: $8.00 Retail Price: $15.99

Oct/Nov/Dec Promo

THE ESSENTIALS

Salon Price: $8.00 Retail Price: $15.99

6.76 US fl oz / 200 ml

Holiday

Buy for a special price: 1 — Clean Up™ Shampoo 8.45 oz 1 — Clean Up™ Conditioner 6.76 oz 1 — Matte Separation™ Wax 3 oz Item# 611149 UPC# 615908955187 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$17.59 $21.49 $3.89 / 18% $5.86 $31.99 $42.97

invent it. own it. cover it. available november 2014

creative 8 light neutral blonde

Introducing 5 new neutral shades for up to 100%, enhanced, uniform coverage.

Item# 845858 UPC# 615908424775

Formulated as a calibration of complementary tones, these shades help diminish the contrast between hair strands, creating a more uniform, neutral coverage for youthful and radiant results. By expanding the portfolio with the new Neutral shades, TIGI® copyright©olour™ will offer more options for customized shade creation and better cater for differences in clients’ preferences and expectations. The neutral shades work alongside the existing natural base shades and help colorists to achieve a variety of coverage results from multi-tonal through to uniform and even intense coverage. Having the option of both naturals and neutrals allows the colorist to truly assess clients’ preferences and formulate according to their coverage needs.

creative 7 neutral blonde

Item# 845857 UPC# 615908424768

creative 6 dark neutral blonde

Item# 845856 UPC# 615908424751

NEW

Neutrals:

4, 5, 6, 7 and 8 • Up to 100% radiant uniform neutral coverage without leaving the hair too dense or opaque • Formulated to achieve neutral results from brown through to light blonde • No zero (0) or / to designate no distinguishable tone, neither a warm (e.g /3), natural (/0) or cool (e.g /8). • Formulated to be used alone, or intermixed with fashion shades to create more uniform coverage

creative 5 light neutral brown

Item# 845855 UPC# 615908424744

CURRENT Naturals:

2/0, 3/0, 4/0, 5/0, 6/0, 7/0, 8/0, 9/0 and 10/0 • Up to 100% multi-dimensional coverage • Ideal for achieving flattering natural results with a slight warm hue from darkest brown through to extra light blonde • Zero (0) after the / to designate a natural tone. • Formulated to be used alone, or intermixed with fashion shades to create multi-dimensional coverage

creative 4 neutral brown

Item# 845854 UPC# 615908424737

Swatches shown on white hair at recommended processing time. End result will vary depending on natural level, undertone, hair type, processing time and formulation used.

Consider these top tips for getting prime opacity out of the TIGI® copyright©olour™ New Neutrals Designed to provide up to 100% coverage on non-pigmented hair. When working with fashion shades, it is recommended to add ¼ base to increase coverage and help maintain tonal intensity.

top tips

1. When adding in additional base, it is recommended not to exceed ¼ within the formula to maintain tonal intensity. 2. A lways remove the base shade from the formula for the lengths and ends to maintain tonal intensity where coverage isn’t needed. 3. On very high percentages of non-pigmented hair (over 75%), where additional warmth is needed, consider using the natural shades to support the missing underlying pigment. 4. T o achieve a more intense coverage, consider intermixing ¼ base shade from the level below.

Natural/ Neutral shades

Fashion shades (over 50% nonpigmented hair)

Multidimensional coverage

Radiant uniform coverage

Natural intense coverage

Matte intense coverage

Natural shade alone

Neutral shade alone

¾ Natural shade + ¼ Natural shade 1 level darker

¾ Neutral shade + ¼ Neutral shade 1 level darker

Example: 6/0 + 20vol/6%

Example: 6 + 20vol/6%

Example: ¾ 6/0 + ¼ 5/0 + 20vol/6%

Example: ¾6+¼5 + 20vol/6%

¾ Fashion shade + ¼ ¾ Fashion shade + ¼ ¾ Fashion Shade corresponding Natural corresponding Neutral + ¼ Natural shade shade shade 1 level darker

¾ Fashion Shade + ¼ Neutral shade 1 level darker

Example: ¾ 7/35 + ¼ 7/0 + 20vol/6%

Example: ¾ 7/35 + ¼ 6 + 20vol/6%

Example: ¾ 7/35 + ¼ 7 + 20vol/6%

Example: ¾ 7/35 + ¼ 6/0 + 20vol/6%

As the amount of base shade increases, the impact of the fashion tone decreases.

assessing non-pigmented hair Percentage of non-pigmented hair

Characteristics

25%

Mostly pigmented hair strands visible, the non-pigmented hair is difficult to see.

50%

Equal qualities of non-pigmented and pigmented hair.

75%

Mostly non-pigmented hair.

90%-100%

Few pigmented hair strands visible.

I t is important to determine the percentage of non-pigmented hair on the head during the consultation process with your client. A client who has over 50% of non-pigmented hair round the temples and hairline might only have a sprinkling of non-pigmented hair elsewhere on the head. Each of these areas will require a different approach to formulating your colour.

top tip

1–W hen working on very high percentages of non-pigmented hair (over 75%), consider that; – Using a natural base shade would support the missing underlying pigment and provide slight warmth to the end result. –U sing a neutral shade on this type of hair could create a cool flat matte result due to the cooler tones within the shade becoming dominant, as they are not required for neutralization. Thorough consultation with your client is important to understand their desired result and therefore which base shade is best for your formulation. * swatches shown on level 6, 50% non-pigmented hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used.

coppers technique

Create a parting following the haircut and natural fall of the hair.

Begin by creating a triangular section through the fringe area, with the point finishing 2 inches back from the hairline.

Create a center profile parting, then take a radial parting from ear to ear. This creates an additional 4 sections. Secure all sections using TIGI®PRO Sectioning Clips.

Put on protective gloves. Take diagonal slices from the nape and apply Formula 1 from the new growth area through to the mid-lengths only. Continue until the section is complete.

Taking the next slice, apply Formula 1 Within the triangular fringe section, to the new growth and with a free-hand continue working with the same blending technique, apply Formula 3 to technique, applying Formula 1 to the new the mid-lengths and ends. Continue taking growth, alternating between Formula 2 and horizontal slices until the section is complete, 3 on the mid-lengths and ends. alternating between Formula 2 and 3 on the mid-lengths and ends and isolating each slice with TIGI® copyright©olour™ Meche Strips. Repeat on the opposite side.

Progressing into the radial section, take a horizontal slice and apply Formula 1 to the new growth area, then apply Formula 2 through to the mid-lengths and ends. Isolate using a TIGI® copyright©olour™ Meche Strip.

Once all sections are complete, return to the nape area and using a diagonal slicing technique, apply Formula 2 to the lengths and ends until the section is complete.

nikita —

Process the colour for 35 minutes, and then emulsify, rinse and remove using Bed Head® by TIGI® Urban Antidotes™ Re-Energize™ Shampoo and Conditioner. Tone the sections through the radial and fringe area, using horizontal slices, applying Formula 4. Once complete, process visually for up to 20 minutes, emulsify, rinse and remove.

Find us on: www.tigicopyrightcolour.com

coming soon

improved activators Reformulated to have a richer, thicker, creamier consistency for easier mixing. Improved in-use experience providing accurate application and adherence to the hair allowing stylists to unlock the full potential of TIGI® copyright©olour™.

improve the overall performance/experience* new rich crème activator: • Thicker, creamier consistency • Improved mixing / mixing time • Improved homogeneous mixture • Decreased variation of mixed viscosities • Better overall performance and experience

improved formulation: 5 vol / 1.5% 8.5 vol / 2.55% 20 vol / 6% 30 vol / 9% 40 vol / 12%

Item # 849779 Item # 849780 Item # 849781 Item # 849782 Item # 849783

UPC # 615908423853 UPC # 615908423860 UPC # 615908423877 UPC # 615908423884 UPC # 615908423891

* versus current

“At TIGI® copyright©olour™ we constantly develop the brand to provide colourists with creative solutions to achieve fantastic results for every client. The new rich crème activators have a great creamy consistency and are designed to work in harmony with the whole TIGI® copyright©olour™ range. These activators blend with your chosen formula to produce a smooth mix ideal for creating fundamental and creative looks.”

TIGI® Global Creative Technical Director 15

NEW YORK Fashion Week 2014

The TIGI® US Session Team, led by Global Creative Director, Nick Irwin, recently wrapped up their best season yet of hair-spiration at New York Fashion Week. The team worked closely with high profile (and a few up-and-coming) designers, making their hair visions come to life for their Spring/Summer 2015 collections. The biggest trend that hit the runway this season? Braids! Bohemian or bold, structured or deconstructed, braids are hitting the streets in a big way next Spring! In particular, the ‘lived-in desert braid,’ created for Mara Hoffman’s collection, made a big splash in the fashion and beauty world. Show us how you put your own twist on this effortless, boho-chic look by tagging @CatwalkbyTIGI and #LivedInDesertBraid on Instagram!

Get the Look

Spring/SumMer 2015

Mara Hoffman’s Spring 2015 collection is inspired by the easy, breezy vibe of the California desert. Inspired by what she refers to as “lightness,” Hoffman’s SS15 collection marks the designer’s evolution into a more refined look. Once again, Hoffman and Catwalk® by TIGI® Global Creative Director, Nick Irwin, paired up to develop an effortless hair look that speaks perfectly to the bohemian girl. This overall look is being called the...

Lived-in desert braid

How-To: · · · · ·

Mist clean, dry hair with Catwalk® Transforming Dry Shampoo to create matte texture. Separate hair into three sections and gather back section into a low, loose ponytail. Secure with an elastic. Braid each section using a 3-strand technique and secure ends with an elastic. Gently pull each braid to loosen, allowing front pieces to fall and frame the face. Starting on the right side, wrap the side braid around the center braid and secure with an elastic. Repeat on the left side. Gently loosen the finished braid and finish with Catwalk® Session Series™ Work It Hairspray.

Products Used: · ·

TAG US...

Post your Lived-In Desert Braids on Instagram and Facebook for a chance to be featured on the TIGI® Professional Facebook Page #livedindesertbraid #CATWALKBYTIGI

Catwalk® Transforming Dry Shampoo* Catwalk® Session Series™ Work It Hairspray

/catwakbytigi

Visit the Catwalk by TIGI YouTube Channel to see highlights from Fashion Weeks around the globe. ®

*Please note very limited quantities available for ordering.

www.youtube.com/user/CATWALKbyTIGI

Reignite Radiance with Catwalk® Summer can wreak havoc on colour treated hair leaving it dull, dry and brittle. Now that fall is upon us it’s time to update your clients’ wash and care regime with the latest additions to the Catwalk® Fashionista® Colour Care range. Introduce clients to these indulgent new products by giving them the full Fashionista® experience at the back bar, and watch take-home sales soar.

Fashionista® Brunette Shampoo

Fashionista® Brunette Conditioner

This colour enhancing shampoo, blended with horse chestnut extract and fueled by warm toners, magnifies depth and richness for intense, glossy brunette tones. Can be used daily.

This rich conditioner includes Aminoshield Technology which treats damaged areas of the hair surface, leaving hair smooth, soft and glossy without feeling weighed down. Can be used daily.

The active benefit of depositing tone in this formulation may cause staining on hands. In order to minimize this issue please follow these tips: - Ensure the shampoo is fully lathered to help avoid staining - Wash hands with soap to help remove any residual staining

FASHIONISTA® BRUNETTE SHAMPOO 10.14 FL OZ / 300 ml Item# 300328 UPC# 615908424294 Salon Price: $9.00 Retail Price: $17.99

25.36 FL OZ / 750 ml Item# 300329 UPC# 615908424300

FASHIONISTA® BRUNETTE CONDITIONER 8.45 FL OZ / 250 ml Item# 330328 UPC# 615908424317

25.36 FL OZ / 750 ml Item# 330329 UPC# 615908424324

Salon Price: $15.00 Retail Price: $29.99

Salon Price: $9.50 Retail Price: $18.99

Salon Price: $15.50 Retail Price: $30.99

Fashionista® Brunette Mask

Fashionista® Violet Mask

Designed especially for warm hair tones and blended with brunette dyes this indulgent mask wraps hair in shine and boosts vibrancy, while helping protect against damage. Use weekly in place of conditioner.

Designed to maintain tonal vibrancy and shimmer for blondes and highlights. This mask formulated with violet toners, pearl extract and rice milk puts blonde hair in the spotlight. Shine enhancing ingredients help reflect light to give blonde hair and highlights striking shimmer, while helping defend against damage. Use weekly in place of conditioner.

FASHIONISTA® BRUNETTE MASK 7.05 OZ / 200 g Item# 140502 UPC# 615908424331 Salon Price: $10.50 Retail Price: $20.99

FASHIONISTA® VIOLET MASK 7.05 OZ / 200 g Item# 140504 UPC# 615908424355

20.46 OZ / 580 g Item# 140503 UPC# 615908424348 Salon Price: $20.50 18

Salon Price: $10.50 Retail Price: $20.99

20.46 OZ / 580 g Item# 140505 UPC# 615908424362 Salon Price: $20.50

Holiday Promotions Available Oct/Nov/Dec

PARTY GIRL

Let Your Hair Loose Buy After Party™ 3.4 oz, Headrush™ 5.3 oz and Masterpiece™ Hairspray 9.5 oz for a special price. (to the salon and retail client) Item# 611075 UPC# 615908956443 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$23.00 $33.00 $10.00 / 30% $7.67 $45.99 $65.97

SUPERSTAR UNLEASHED Volume To Match Your Ego

Buy Superstar™ Blowdry Lotion 8.5 oz and Superstar™ Queen for a Day 10.2 oz for a special price. (to the salon and retail client) Item# 611077 UPC# 615908956405 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

RISE AND SHINE

Texture And Lift With A Sparkle Buy Oh Bee Hive!™ 5 oz and Headrush™ 5.3 oz for a special price. (to the salon and retail client) Item# 611078 UPC# 615908956382 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$13.00 $20.50 $7.50 / 37% $6.50 $25.99 $40.98

$15.00 $20.00 $5.00 / 25% $7.50 $29.99 $39.98

BLONDE THERAPY

Reconstruction For Blondes

Buy Dumb Blonde™ Shampoo 13.5 oz and Dumb Blonde™ Conditioner 6.76 oz for a special price. (to the salon and retail client) Item# 611076 UPC# 615908956429 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$13.50 $16.50 $3.00 / 18% $6.75 $26.99 $32.98

RECOVERY KIT

Hair Hangover Antidote

Buy Recovery™ Shampoo 8.45 oz and Conditioner 6.76 oz for a special price. (to the salon and retail client) Item# 611087 UPC# 615908956412 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$11.50 $15.50 $4.00 / 26% $5.75 $22.99 $30.98

*While supplies last. Mini Resurrection Shampoo 2.54 oz Mini Manipulator™ 1 oz Item# 300276 Item# 140074 UPC# 615908419375 UPC# 615908407112 Salon Price: $4.00 Salon Price: $5.00 Retail Price: $7.99 Retail Price: $9.99

Mini Recovery™ Conditioner 2.54 oz Item# 330275 UPC# 615908419368 Salon Price: $4.00 Retail Price: $7.99

Mini Hard Head™ Hairspray 3 oz Item# 140381 UPC# 615908961485 Salon Price: $5.00 Retail Price: $9.99

Mini Resurrection™ Conditioner 2.54 oz Item# 330276 UPC# 615908419382 Salon Price: $4.00 Retail Price: $7.99

Mini Small Talk™ 4.2 oz Item# 140086 UPC# 615908407617 Salon Price: $5.00 Retail Price: $9.99

Mini Masterpiece™ Hairspray 2.2 oz Item# 140425 UPC# 615908961454 Salon Price: $5.00 Retail Price: $9.99

OPEN STOCK MINIS ™

Mini Recovery™ Shampoo 2.54 oz Item# 300275 UPC# 615908479351 Salon Price: $4.00 Retail Price: $7.99 20

VOLUME COLLECTION

Volume So Loud You Can See It Buy Root Boost速 8.5 oz and Firm Hold Hairspray 9 oz for a special price. (to the salon and retail client) Item# 611079 UPC# 615908956368 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$14.50 $19.00 $4.50 / 24% $7.25 $28.99 $37.98

OATMEAL & HONEY

Beautiful, Healthy Looking Hair

Buy Oatmeal & Honey Shampoo 10.14 oz and Conditioner 8.45 oz for a special price. (to the salon and retail client) Item# 611080 UPC# 615908956344 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$12.00 $17.46 $5.46 / 31% $6.00 $23.99 $34.90

NOVEMBER / DECEMBER PROMOS MATTE TO THE MAX

Buy the NEW Manipulator Matte™ 2 oz, get Manipulator™ 2 oz for a special price. (to the salon and retail client)

Item# 611085 UPC# 615908955804 Salon Price: $12.50 Salon Value: $22.00 Salon Savings: $9.50 / 43% Price Per Piece: $6.25 Retail Price: $24.99 Retail Value: $43.98

TOTAL KNOCKOUT

Buy the NEW Blow-Out™ 3.4 oz and Straighten Out™ 4 oz for a special price. (to the salon and retail client)

Item# 611073 UPC# 615908955767 Salon Price: $13.25 Salon Value: $21.00 Salon Savings: $7.75 / 37% Price Per Piece: $6.63 Retail Price: $26.50 Retail Value: $41.98

FULL OF IT

Buy the NEW Flexi Head™ Hairspray 10.6 oz and the NEW Motor Mouth™ 8 oz for a special price. (to the salon and retail client)

Item# 611074 UPC# 615908955750 Salon Price: $16.75 Salon Value: $23.00 Salon Savings: $6.25 / 27% Price Per Piece: $8.38 Retail Price: $33.50 Retail Value: $45.98 22

TWISTED TEXTURE

Buy Hard To Get™ 1.5 oz, get Small Talk™ 8 oz for half price. (to the salon and retail client)

Item# 611086 UPC# 615908955798 Salon Price: $16.00 Salon Value: $21.00 Salon Savings: $5.00/ 24% Price Per Piece: $8.00 Retail Price: $31.99 Retail Value: $41.98

HAUTE OFF THE CATWALK

Buy the NEW Camera Ready™ Shine Spray 5.07 oz and Haute Iron™ Spray 6 oz for a special price. (to the salon and retail client)

Item# 611089 UPC# 615908955781 Salon Price: $15.00 Salon Value: $21.00 Salon Savings: $6.00/ 29% Price Per Piece: $7.50 Retail Price: $29.99 Retail Value: $41.98

TIGI PRESS ®

ALLURE / ALLURE.COM

harpers bazaar

ELLE

Mara Hoffman for Catwalk Pom Pom Hair Wrap

W Magazine

NYLON

Manipulator™

WON!

Catwalk® Bodifying Spray™

Bed Head® Superstar™ Queen for a Day Thickening Spray

COLOR

CUT& STYLE

NEW ORLEANS 2014

Attendees at Behind The Chair’s Color, Cut and Style show in New Orleans, September 14-16th experienced first-hand why TIGI® copyright©olour™ is one of the fastest growing hair color brands in the world! TIGI®’s International Artistic Team—Christel Lundqvist, Richy Kandasamy and Robert Banyaga—brought an international vibe to their COLOR presentation. Edgy looks that would be at home on any Runway, featured of-the-moment hues like poppy red, violet and silvery lilac. Sharing the concept of Creative Consultation, they illustrated how fashion influences their work, enabling the identification of fashion tribes using knowledge from the inspiration of International Fashion Shows, and prompting the creation of new shades. The team shared new approaches to application and previewed the newly launched Violet and Intense Copper and Red shades from the TIGI® copyright©olour™ range.

Get the Finale Formula Base Formula: 40g 9/21 TIGI® copyright©olour™ Gloss + 20g 10/28 TIGI® copyright©olour™ Gloss + TIGI® copyright©olour™ Activator 5 Volume Middle Formula: 40g 10/28 TIGI® copyright©olour™ Gloss + 3g 33/22 TIGI® copyright©olour™ Gloss + TIGI® copyright©olour™ Activator 8.5 Volume Ends Formula: 30g 100/28 TIGI® copyright©olour™ Lift + 10g 100/0 TIGI® copyright©olour™ Lift + TIGI® copyright©olour™ Activator 20 Volume

Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.

TIGI® ACADEMY NEW YORK COURSE CALENDAR 2015 466 Broome Street (2nd Floor) New York, NY 10013 (212) 702-9771 S

28 4 11 18 25

29 5 12 19 26

30 6 13 20 27

JANUARY

31 7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

1 8 15 22

2 9 16 23

3 10 17 24

30 6 13 20 27

31 7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

2 9 16 23 30

3 10 17 24

5 12 19 26

6 13 20 27

7 14 21 28

29 5 12 19 26

6 13 20 27

30 7 14 21 28

1 8 15 22 29

2 9 16 23 30

31 7 14 21 28

1 8 15 22 29

2 9 16 23 30

4 11 18 25

MAY

3 10 17 24

4 11 18 25

5 12 19 26

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

(these are separate courses that run simultaneously)

Graduation Skills and Creative Consultation

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

JUNE W

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

30 7 14 21 28

1 8 15 22 29

5 12 19 26

OCTOBER W

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

Are you a TIGI® Elite Pro Member?

NOVEMBER

Classics Colour and Classics Cutting

AUGUST

JULY

SEPTEMBER

APRIL

MARCH 1 8 15 22 29

FEBRUARY

Become a member TODAY!

Phase1: Fundamental Cutting Phase 2: Precision Cutting

(these are separate courses that run simultaneously)

Phase 3: Transient Cutting

Transition Cutting and Colour

Men’s Focus

Creative Cutting and Colour

Finishing and Styling

Session(2 days)

Basic Highlighting Techniques

Fundamental Colour and Basic Highlighting

Teacher Training Cutting and Teacher Training Colour Colour Correction

ASK ABOUT OUR ONE-ON-ONE TRAINING

24/7 Online Enrollment • www.tigiprofessional.com • For Information and Registration please call 212.702.9771 academy.nyc@tigihaircare.com • TIGI® reserves the right to change course dates and prices without notice.

Finishing & Styling............................................ ............. $500.00 Men’s Focus................................................................... $950.00 Session...........................................................................$1,050.00 Creative Consultation......................................................$1,050.00 Creative Cutting and Colour.............................................$1,050.00 Graduation Skills.............................................................$1,100.00 Transition Cutting and Colour..........................................$1,150.00 TIGI® Classics Cutting..................................................... $1,450.00 TIGI® Classics Colour...................................................... $1,450.00 Teacher Training Cutting................................................ $2,000.00 Teacher Training Colour................................................. $2,000.00 TIGI® COPYRIGHT©OLOUR SERIES Colour Correction............................................................$650.00 Basic Highlighting Techniques........................................$650.00 Fundamental Colour and Basic Highlighing.....................$1,050.00 TIGI® CLASSIC SERIES Phase 1: Fundamental Cutting....................................... $650.00 Phase 2: Precision Cutting............................................. $650.00 Phase 3: Transient Cutting............................................. $650.00

Sign up for a TIGI® Elite Pro membership by December 15th and receive a $200 voucher towards any course in 2015. *new members only. voucher expires Nov 15 2015

For NY Academy Course Inquiries - 212.702.9771 26

ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS TIGI® CLASSIC CUTTING

Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.

TIGI® CLASSIC COLOUR

This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.

CREATIVE CUTTING AND COLOUR

The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.

Principle Styling

A 2 day styling course to improve all hairdressing techniques including classic long hair dressing and the creation of diverse textures to be used on hair of differing lengths. All demonstrations are executed on ‘live’ models. Workshops use TIGI® mannequin heads. This course gives you all the technical and creative inspiration to further your hairdressing techniques. It gives great skills for salon work as well as for photography and provides a foundation for more advanced artistic hairdressing. We recommend the Principle Styling course as a prerequisite for the Session Hair course.

course calendar NOVEMBER2014

DECEMBER2014

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

Classic Colour and Classic Cutting (LEARNING LAB) Creative Cutting and Colour (ACADEMY)

a d i l o H 21 H22 ap23py24 25 26 27

Creative Cutting and Colour (ACADEMY and LEARNING LAB)

PRINCIPLE STYLING (LEARNING LAB)

Creative Cutting and Colour (ACADEMY)

10 11 12 13 9 classes o N h 17 18 15 19 20 16 eduled sc ys! 8

CHRISTMAS DAY

NEW YEAR’S EVE

THANKSGIVING

30 For US Learning Lab Course Inquiries - 1.800.259.8596 27 6

NEW YEAR’S DAY

WORLD RELEASE LAS VEGAS 2015 Join Anthony Mascolo and the TIGI® International Creative Team for THE U.S. Premier of TIGI®’s latest collection. Don’t miss out, be there and be inspired! More details coming soon...

E H T E SAV E DAT 24 T S U AUG 15 20

As a team we dedicate ourselves to helping professional hairdressers grow their businesses, from pushing creativity to developing skills and techniques, to giving vital business support. We’ve designed our TIGI

DIST