速
TIGI trends
Win a trip to London to be a part of one of the most respected and successful youth-training programs in hairdressing
volume 40 / January/FEBRUARY 2014
tigiprofessional.com
TIGI速 INSPIRATIONAL YOUTH 2014
General Manager TIGI® Americas 15 years at TIGI® and 23 years in the Professional Beauty Industry
I hope you all had a fantastic holiday season and were able to spend time away from your business and with your friends and family. 2013 was a great year for TIGI®; we had fantastic innovation, such as the re-launch of some of TIGI®’s iconic products, like Catwalk® Oatmeal & Honey and Headshot™. We introduced new technologies like Fashionista®, our first violet, toning product line. In Bed Head®, we brought back the eye-catching Dumb Blonde™ and Colour Goddess™ packaging, with updated formulas and fragrances that you’re sure to enjoy. We also launched products like Oh Bee Hive!™ Dry Shampoo, Up Front Gel-Pomade, On the Rebound™ and Straighten Out™ in our Bed Head® range. We continued to build strength in TIGI® copyright©olour™, which is still the industry’s most creative, fully inter-mixable colour line – because the best shades are the ones you invent. More importantly, we really strived to bring back the energy and education that TIGI® has historically been known for. Hopefully many of you were able to join us in our signature TIGI® Academy in the vibrant SOHO area of New York City, or our Learning Lab in our Americas Headquarters outside of Dallas, Texas. We were so thrilled to see over 2000 of you at our World Release event in Dallas. For those of you that attended, we hope you enjoyed the experience and excitement that Anthony Mascolo and the TIGI® International Creative Team brought over from London. It was five years in the making, but I believe it was worth the wait. We hope to see more of you in 2015! 2014 will see even more innovation in all of our brands. I truly feel you’ll be amazed at the number of new products and brand updates you will see in the coming year, and we have exciting news in Education as well. Our TIGI® New York Academy team will be touring the United States for a few up close and personal events in 2014. We also have the very exciting news of TIGI® America’s first Inspirational Youth event that will allow some of our young, rising stars in the industry to train with the TIGI® International Creative Team in London, including Anthony Mascolo. You can read more about this fantastic event on the back cover. I want to welcome you back from the holidays and wish you the best in 2014. TIGI® is truly set for an inspiring year, and we hope to continue partnering with you to make your own business an even greater success for years to come.
M E ET TH E TEA M
Mitchel Wilson has educated, demonstrated and participated in collections for TIGI® globally. He also works with Nick Irwin on Fashion Week as a member of the esteemed TIGI® Creative Session Team. Mitchel became a Hairdresser through his love and passion for music, culture and fashion. He recently held the position of Creative Director of Australia and New Zealand, and now brings passion for education as Creative Director to the TIGI® Learning Lab in Dallas.
McCormick Center, Chicago Join TIGI® at America’s Beauty Show for world class education on our booth stage throughout the event and fantastic deals at our TIGI® booth and VIP room.
Don’t miss the opportunity to see TIGI®’s Global Creative Director -
Nick Irwin
Global Technical Director -
Christel Lundqvist
the TIGI® New York Academy and TIGI® Learning Lab teams live on the runway.
VOTE NOW
®
A new level in salon loyalty.
you part
InCrowd?
Robert Banyaga’s career with TIGI® spans over 15 years. Originally from Long Beach, California he is inspired by every aspect of haircolouring/technical education, fashion, music and art. As a TIGI® Talent Colour Educator he has conducted numerous TIGI® Academy Courses, In-Salon Educational Programs and Hairshows World-Wide. As Technical Director for the TIGI® Learning Lab in Dallas, he is instrumental in supporting educational programs for Educators, Sales Specialists and Salon Stylists.
March 22-24, 2014
TIGI
Are of the
ROBERT BANYAGa
Vince Davis
1655 Waters Ridge Drive, Lewisville TX
MITCHEL WILSON
Vinces‘ VISION
14th annual
Stylist Choice Awards 2014 Visit Behindthechair.com today and vote for your favorite TIGI® Styling, Colour and Cosmetic products.
Earn DOUBLE InCrowd points for ALL TIGI ® Cosmetics purchases January-March, 2014!
Sign in or sign up today! www.tigiincrowd.com
2013 Favorite Dry Shampoo 2013 Favorite New Colour Line Rockaholic™ Dirty Secret™ TIGI® copyright©olour™
2013 Favorite Professional Make-Up TIGI® Cosmetics
TIGI WORLD RELEASE 2013 — ®
SALON WINNERS Canada Alma’s Hair Orchids Salon and Spa Revolution Salon Guys and Dolls Salon What the Hair
LATIN AMERICA MENOLTHYS Beauty-Bar Salon y Spa, EL Salvador BLU Hair & Color, Guatemala ARTE MAS BELLEZA, Mexico GLAM, Uruguay Sebastian Coiffure, Mexico
USA Artistic Salon Chico Color Bar Belle Epoque FABRiK Salon Salon Ciba Daniel Michaels Salon Deville Encore Panache I’m Beautiful Salon Inga Tampa Variations Salon (Michel Benton) PR&Partners Salons Trendz Salon Tame Your Mane
Stephen Szabo Salons Emmanuel Salons Funky Cheveux Salon Bombshell Salon Studio 31 Salon DK Salon Wade Gordon Salons and School Attitudes Salons The Cutting Room Salon Brown & Deline Salon Andrew Marke Salons Alex & Emilio Salon Bocci Salons Olivieri Salons & Josef’s Schools
We’d like to extend a warm congratulations
to the salons from the US, Canada and Latin America that received recognition awards at our VIP party at World Release. We realize that there are many more fantastic TIGI® partner salons out there that we were unable to recognize and thank you all for your support.
TWEENS BED HEAD®
DUMB BLONDE™ Tweens
Purchase NEW Dumb Blonde™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610694 UPC# 615908959901
colour goddess™ tweens
Purchase NEW Colour Goddess™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610695 UPC# 615908959895
urban antidotes™ re-energize™ tweens
Purchase Re-Energize™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610691 UPC# 615908959932
elasticate™ tweens
Purchase Elasticate™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610690 UPC# 615908959949
urban antidotes™ recovery™ tweens
Purchase Recovery™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610692 UPC# 615908959925
recharge™ tweens
Purchase Recharge™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610689 UPC# 615908959956
urban antidotes™ resurrection™ tweens
Purchase Resurrection™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610693 UPC# 615908959918
TWEENS
CATWALK® / B FOR MEN™ / S-FACTOR™
catwalk® your highness® tweens
catwalk® oatmeal & honey tweens
catwalk® fashionista® tweens
Item# 610697 UPC# 615908959871
Item# 610699 UPC# 615908959857
Item# 610698 UPC# 615908959864
Purchase NEW Your Highness® Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!
b for men™ clean up™ tweens
Purchase B for Men™ Clean Up™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610696 UPC# 615908959888
Purchase NEW Oatmeal & Honey Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!
b for men™ charge up™ tweens
s-factor™ smoothing tweens
Item# 610702 UPC# 615908959826
Item# 610700 UPC# 615908959840
Purchase B for Men™ Charge Up™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!
Purchase NEW Fashionista® Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!
Purchase Smoothing Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!
s-factor™ true lasting colour™ tweens
Purchase True Lasting Colour™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price! Item# 610701 UPC# 615908959833
Academy Collection academy collection + TIGI®PRO Tools
Buy the Academy Collection, TIGI®PRO Flat Iron and Blowdryer for a special price! Item# 610951 UPC# 615908957730
Masterbrand Collection Masterbrand collection + TIGI®PRO Tools Buy the Masterbrand Collection, TIGI®PRO Flat Iron and Blowdryer for a special price! Item# 610950 UPC# 615908957747
For hairdressers, TIGI® Masterbrand Collection offers a variety of looks and ideas for every fashion-forward client. The colour techniques are simple and have broad appeal. They are easy to adapt and to replicate with consistency. -Robert Banyaga TIGI® Learning Lab Technical Director
stock your backbar and save celebrate the new year with 3 amazing backbar offers! serenity liter duos
For frizz, unmanageable and tangled hair
Purchase 4 Sublime Smooth™ Shampoo Liters, receive 4 Sublime Smooth™ Conditioner Liters for a special price! Item# 610913
resurgence liter duos
For dry, moisture deprived hair needing hydration Purchase 4 Hydra-Synergy™ Shampoo Liters, receive 4 Hydra-Synergy™ Conditioner Liters for a special price! Item# 610914
awakening liter duos For weak, damaged hair
Purchase 4 Deep Restoration Shampoo Liters, receive 4 Deep Restoration Conditioner Liters for a special price! Item# 610915
Offer Valid through January 31, 2014. Limited Quantity Available.
TIGI® recently hosted its 6th annual TIGI® Talent Training near the TIGI® Corporate offices in Lewisville, TX. With over 80 attendees from 6 different countries, the 3 day training took place just 2 weeks after TIGI®’s highly acclaimed World Release. The training was led by TIGI®’s US Creative Director, Thomas Osborn, as well as the rest of the NY SoHo Academy and Learning Lab teams. Attendees participated in a full day training session on presentation skills as well as hands-on sessions in cut, colour and cosmetics and gained a deeper insight into TIGI®’s newly released Masterbrand and Academy Collections. One of the highlights of the week was an intimate morning session with TIGI®’s Global Creative Director, Nick Irwin, who presented the inspiration behind the most recent NYFW collaborations, as well as spreading a message of Global solidarity when it comes to Education. TIGI® Talent members were also treated to a fun night of camaraderie at the TIGI® Learning Lab, complete with taco truck and the 1st Annual Golden Tool Awards.
The passion and dedication shown by the TIGI® Talent Team speaks to the professionalism and value of TIGI®’s culture of education. We are truly By Hairdressers For Hairdressers. It was inspiring beyond words, spending time with Nick and the America’s Talent Team. -Angie Tullis Vice president of Education, TIGI® Americas
Interested in being a TIGI® Ambassador or part of the TIGI® Talent Team? Contact educationamericas@tigihaircare.com
ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS TIGI® CLASSIC CUTTING
Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.
TIGI® CLASSIC COLOUR
This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.
GRADUATION SKILLS
The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.
CREATIVE CONSULTATION
This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge. As a result you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience. Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.
CREATIVE CUTTING AND COLOUR
The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.
Principle Styling
A 2 day styling course to improve all hairdressing techniques including classic long hair dressing and the creation of diverse textures to be used on hair of differing lengths. All demonstrations are executed on ‘live’ models. Workshops use TIGI® mannequin heads. This course gives you all the technical and creative inspiration to further your hairdressing techniques. It gives great skills for salon work as well as for photography and provides a foundation for more advanced artistic hairdressing. We recommend the Principle Styling course as a prerequisite for the Session Hair course.
TEACHER Training Cutting
The course focuses on the TIGI® Education basic haircutting program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classic training.
TEACHER Training Colour
TRANSITION CUTTING AND COLOUR
The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement. The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.
Fundamental Colour and Basic Highlighting
This course is the ideal introduction to TIGI® copyright©olour™ and all hair colour universally. Fundamental Colour is ideal for all hairdressers who wish to strengthen their understanding of colour, colour principles and fundamental skills involved in highlighting services. Looking at technical information, basic colour theory and the TIGI® copyright©olour™ product portfolio in depth, this course has been created to help hairdressers understand how to best use the range in order to fully express themselves creatively.
The course focuses on the TIGI® Education basic hair color program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classics training. *TIGI® Classic Cutting for Teacher Training Cutting **TIGI® Classic Colour & Transition Cutting and Colour (colour workshop specific) for Teacher Training Colour
course calendar FEBRUARY2014
JANUARY2014
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
4
26
27
28
29
30
31
1
10
11
2
3
4
5
6
7
8
17
18
9
10
11
12
13
14
15
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
29
30
31
1
2
3
8
9
15
16
NEW YEAR’S EVE
5 12
6
7
Classic Colour and Classic Cutting (Academy)
13
14
NEW YEAR’S DAY
PRINCIPLE STYLING (LEARNING LAB)
19
Creative Consultation Graduation Skills (Academy)
20
MLK JR DAY
26
27
21
22
Transition Cutting and Colour (Academy)
28
Classic Colour and Classic Cutting (Learning Lab) Creative Cutting and Colour (Academy)
23
Creative Cutting and Colour (Learning Lab)
29
30
24 31
25 1
Fundamental Colour and Basic Highlighting (Academy and Learning Lab)
16 23
17
18
Creative Cutting and Colour (Academy)
24
25
Transition Cutting and Colour (Learning Lab)
VALENTINE’S DAY
19
20
21
22
26
27
28
1
Classic Colour and Classic Cutting (Academy)
For NY Academy Course Inquiries - 212.702.9771 For US Learning Lab Course Inquiries - 1.800.269.8596
ICONA POP TAKEOVER The Iconic Tour kicked off with a bang when the popular Swedish duo hit the road! Bed Head速 sponsored the tour, bringing the wildly successful Dry Styling Bar to cities all around the U.S. Local TIGI速 salons were able to promote their services to over 3,000 fans, clients and prospects. TIGI速 hair stylists made a huge impact at the styling stations by glamming up the fans with super fun and crazy hairdos for each show!
TIGI PRESS ®
Miranda Kerr “Get the Look”
Glamour
Seventeen
InStyle
!
Bed Head Superstar Queen for a Day Thickening Spray ®
Catwalk Oatmeal & Honey Deep Nourishing Mask
™
Marie Claire
Bed Head® Straighten Out™
Charity Ball
Marie Claire
Catwalk® Fashionista® Violet Shampoo
Catwalk® Fashionista® Violet Shampoo
Bed Head® Dumb Blonde™ Smoothing Stuff
®
Nylon
Nylon
Bed Head® Dumb Blonde™ Reconstructor
Children with Hair Loss Hosted their 9th Annual“Charity Ball” Fundraising Gala on Saturday, October 26th at Laurel Manor in Livonia, Michigan. The festive night featured a special fashion show to celebrate CWHL donors and recipient children. The evening was also filled with live entertainment, along with a silent auction to raise funds to assist even more children. Several TIGI® Ambassadors provided hair and makeup for the event. Every guest left with a goodie bag filled with TIGI® haircare products and makeup. The event helped provide over 30 children with customized human hair replacements and care kits. Additional information about CWHL can be found at www.childrenwithhairloss.us or by phone: 734.379.4400 and by email: info@childrenwithhairloss.us.
Bed Head® On the Rebound™
“It was an amazing experience to provide a special service for these girls and pamper them for a night. I was equally rewarded seeing the smiles on their faces after we finished their makeup and styled their wigs for the runway,” said Tracy Bocci (pictured) of Bocci Salon in Detroit.
IF HAIR LIKE THIS INSPIRES YOU, YOU’RE INVITED TO JOIN INSPIRATIONAL YOUTH Inspirational Youth has established itself as one of the most respected and successful youth-training programmes in hairdressing. Finalists will fly to London to be mentored by Nick Irwin and the TIGI® International Creative Team during an intense, 6 day boot camp and expand their technical and creative knowledge, enhance their presentation skills, learn about fashion and photographic work as well as developing both as individuals and ultimately as a strong team. At the conclusion of the boot camp, contestants return home to refine their skills before traveling to Orlando, Florida May 29-June 2. The winner will be announced during the Americas’ Finale on the Main Stage at Premiere Orlando on June 2, 2014.
ALL ENTRIES MUST BE RECEIVED BY FEBRUARY 7, 2014 FINALISTS WILL BE ANNOUNCED ON FEBRUARY 28, 2014 To enter, send a request for application to educationamericas@tigihaircare.com or current InCrowd members can visit www.tigiincrowd.com for an application.
FINALISTS WILL RECIEVE • TRIP TO LONDON FOR BOOT CAMP (TRAVEL & ACCOMMODATIONS PROVIDED BY TIGI® HAIRCARE) • TRIP TO ORLANDO, FLORIDA FOR THE FINALE (TRAVEL & ACCOMMODATIONS PROVIDED BY TIGI® HAIRCARE) • TIGI® MASTERBRAND COLLECTION • TIGI® ACADEMY COLLECTION • TIGI® CLASSIC COLLECTION
SOY INK LOGO
REQUIREMENTS • MUST BE BETWEEN THE AGES OF 20-25 ON SEPT 28, 2014 • MUST BE A LICENSED HAIRDRESSER APPLICANT RESPONSIBILITIES • MUST HAVE A VALID PASSPORT BY APRIL 7, 2014 IF CHOSEN • GROUND TRANSPORTATION • LUGGAGE FEES • ALL DINNERS (EXCEPT 1 TEAM DINNER PAID BY TIGI®)
GRAND PRIZE!
• TRIP TO BERLIN, GERMANY IN SEPTEMBER 2014 TO COMPETE FOR THE WORLD TITLE AT TIGI® WORLD RELEASE • TRIP TO MIAMI, FLORIDA IN JULY 2014 TO WORK WITH THE TIGI® SESSION TEAM BACKSTAGE AT MIAMI FASHION WEEK • A FEATURE IN TIGI® TRENDS COMPLETE SET OF TIGI®PRO TOOLS *ALL PRIZES AND OVERALL PROGRAM ARE SUBJECT TO CHANGE OR CANCELLATION AT THE DISCRETION OF TIGI® WITHOUT NOTICE.
PROVIDED BY TIGI® • HOTEL ACCOMMODATIONS • BREAKFAST / LUNCH / 1 TEAM DINNER • GROUND TRANSPORTATION TO INSPIRATIONAL YOUTH RELATED ACTIVITIES • MODELS/PHOTOGRAPHERS/ETC. • FLIGHTS ARE INCLUDED
tigiprofessional.com