March/April '14 Trends - Direct by Danielle Cornett

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FOR SERIAL HAIR ABUSERS

COLOUR CARE

TIGI trends

Bed Head

volume 41 / MARCH / APRIL 2014 tigiprofessional.com

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New

1655 Waters Ridge Drive, Lewisville TX

M E ET TH E TEA M

March 22-24,

Don’t miss the opportunity to see TIGI®’s Global Creative Director

Nick Irwin

Global Technical Director

Christel Lundqvist Also, the TIGI® New York Academy

and TIGI® Learning Lab teams live on the runway.

Brian adelman

Join TIGI® at America’s Beauty Show for world class education on our booth stage throughout the event and fantastic product deals at our TIGI® booth and VIP room.

rebecca covin

McCormick Center, Chicago

A mainstay of the TIGI® Education Department since 2006, Rebecca Covin has worked as Account Executive, Class Coordinator, Shows and Events Coordinator and is excited now to step into her new role as Ambassador Program and Learning Lab Director. Taking inspiration from the educators she works closely with, she is constantly upgrading the Ambassador Program with a focus on the development of both the TIGI® Creative Talent and Ambassador team members to help them reach their full potential. Rebecca strives to offer a warm and welcoming experience at the TIGI® Learning Lab and maintain it as a hub of TIGI® Education.

As a native New Yorker, Brian has been exposed to art, fashion, music and culture from a very young age and is inspired by the city and its people. Since discovering his passion for hair colour, Brian sought out education and guidance from Richy Kandasamy at the SOHO Academy. Now as a member of the team, Brian is a true testament to what happens with combining TIGI® education with a strong work ethic.

Check out THE

new TIGI B2B Site

Launching in March Contact your Sales Specialist for more information.

E D U C AT I O N

P ORTA L Introducing learnabouttigi.com

Now you will be able to review product knowledge courses online, test your TIGI® facts and even get discounted products as prizes for completing courses! This is a fantastic opportunity to refresh your knowledge of TIGI® products and learn more about our offerings. Be more confident selling the products in your salon and take retail sales to the next level.

Go to behindthechair.com/sca/ for more information.

TIGI

Are

Here’s how it works: • Stylists register FREE • Complete short, fun online training courses • Earn exclusive discounts • Become TIGI® experts

visit www.learnabouttigi.com

you part of the

A new level in salon loyalty.

InCrowd?

Earn DOUBLE InCrowd points for: • ALL TIGI® Cosmetics purchased January-March • ALL Bed Head® Products purchased April-June

TIGI CENTER STAGE SALONS ®

Unique Transitions Salon and Spa Crivitz, WI The salon owner and stylists at Unique Transitions continue to draw in more clients with their passion for hairdressing and love for their careers. Not only do they have exemplary service but also “a fierce reach for the stars attitude,” says salon owner, Sarah Kostreva. The salon opened in 2007 and has made vast amounts of advancements including multiple visits to the Academy in New York and being selected to carry Hair Reborn™. They also carry Catwalk®, Bed Head®, TIGI® Cosmetics and TIGI®Pro Tools. “Passion, education and the love for making people beautiful every day is the heart of all of us. We have the artistic ability to create new, unique and fresh styles for any community,” Sarah Kostreva.

Advanced College of Cosmetology Waupun, WI

Duncan Bros. School of Hair Design

Renee and Matt Hickman first opened their salon in 1986 and expanded with their Cosmetology College in 2005. Their salon carries of all TIGI® products and TIGI®Pro Tools in order to ensure that their students excel. The Advanced College of Cosmetology has won numerous awards which include, taking first place in a hair battle and being published several times in Inspire Hair Books for colour applications and cuts. “TIGI® rocks our world, it is by far the best system in our industry that delivers it all. TIGI® has given us all the tools to be successful and helps create a passionate learning environment for our students, the future stylists in our industry,” Renee and Matt Hickman.

Oklahoma City, OK

In 1963, Salon owner Don Duncan started his legacy in hair design, and since then has amounted a great deal of success. He opened his first and only TIGI® Creative School 32 years ago in Oklahoma City and has continued to grow stronger each year. “Don truly cares for every student and continues to help them throughout their career.” Don’s school uses a variety of TIGI® brands including Bed Head®, Catwalk®, S-factor™, B For Men™, TIGI®PRO and copyright©olour™. The students are supplied with TIGI® Student Kits in order to receive the finest quality tools needed to be successful.

NEW BED HEAD

DUMB BLONDE™ Purple Toning Shampoo For Chemically Treated Hair

Banish brassy and yellow tones to ensure vibrant, bright, brilliant blonde Purple Shampoo to refresh and restore by giving blondes a boost of cool tones, as well as platinum shine and super smoothness.

USAGE

Use as necessary to help correct brassy tones. Leave in for 1-10 minutes depending on the desired effect. Follow with Dumb Blonde™ Reconstructor and Toning Protection Spray. “Clients with coloured blonde hair often go brassy as their colour service ages. This new purple shampoo from Bed Head® helps maintain the neutral or cool tone they were given during their colour service, keeping their hair brilliant and salon fresh – and it smells amazing!” -Christel Lundqvist, Global Technical Director, TIGI®

FEATURE/INGREDIENT Purple toning pigment

KNOWN ATTRIBUTE/FUNCTION

Polyquatenium 10

Helps prevent and control frizz, static and flyaways.

Amodimethicone

Adds shine to brittle, dull blonde hair.

Neutralizes brassy tones in blonde hair, enhances cool tones.

BENEFIT FOR THE CLIENT

Increases cool tones and combats yellow and brassy tones in blonde hair. Hair looks and feels smoother and softer with reduced flyaways and frizz. Improves blonde vibrancy and adds shine.

PROBLEM

Post-salon coloured blonde hair can turn brassy due to red and copper undertones becoming more prominent.

SOLUTION

Purple is diametrically opposed to brass on the colour wheel and Dumb Blonde™ Purple Shampoo uses a specifically-selected shade for optimal toning.

RETAIL

400ml / 13.5 fl. oz

PRICE

Salon Price: $9.00 Retail Price: $17.99 Item# 300315 UPC# 615908423914

COLOUR CARE

DUMB BLONDE™ Toning Protection Spray For Chemically Treated Hair It’s a hair miracle! Purple protection tonic that defends against heat, brassiness and tangling.

USAGE:

Use on damp hair daily, weekly and anywhere in between to protect blonde hair. Shake well before use. “I love this new spray! Bed Head® has addressed so many of the challenges associated with treated blonde hair, like weak internal bonds and increased tangling, combined with violet toners which help counter any unwanted brassiness.” -Christel Lundqvist, Global Technical Director, TIGI®

FEATURE/INGREDIENT Purple toning pigment

KNOWN ATTRIBUTE/FUNCTION

Fibre Actives (Gluconolactone, Adipic Acid, Trehalose)

Penetrate the hair fiber and restructure damaged proteins.

Neutralizes brassy tones to brighten and enhance blonde hair.

BENEFIT FOR THE CLIENT

Protects hair during heat styling. Protects hair from breakage by improving detangling. Protects hair from split ends. Protects against frustration caused by blonde hair going brassy.

PROBLEM

Regular heat styling from blow drying and irons damage the cuticle and make hair weaker and more prone to breakage.

SOLUTION

Dumb Blonde™ Toning Protection Spray protects vulnerable hair from further damage through heat styling and strengthens protein bonds inside the hair, while neutralizing brassy tones.

RETAIL

125ml / 4.23 fl. oz

PRICE

Salon Price: $9.00 Retail Price: $17.99 Item# 140478 UPC# 615908423907

COLOUR GODDESS™ Treatment Mask For Coloured Hair KEEP COLOUR ELECTRIC! Feed your colour addiction with this buttery mask, infused with nourishing oils and moisturizers, to keep your colour electric.

USAGE

Use weekly, particularly from mid lengths to ends, as an intensive moisture treat to help keep hair colour electric. For all hair colours. “Coloured hair can be dry and lacking luster which is why this new rich, buttery Bed Head® Colour Goddess™ Mask nourishes and increases shine to make colour look more vibrant.” -Christel Lundqvist, Global Technical Director, TIGI®

RETAIL

FEATURE/INGREDIENT Shea Butter

KNOWN ATTRIBUTE/FUNCTION

Sweet Almond Oil (Prunus Amygdalus Dulcis)

Nourishing oil that softens and smoothes.

ProVitamin B5 (Panthenol)

Boosts shine and enhances body.

200g / 7.05 oz

Moisturizes, smoothes and makes hair more manageable.

BENEFIT FOR THE CLIENT

Enhances hair colour vibrancy and depth. Smoothes the cuticle for high gloss shine. Low pH formula to help close the cuticle and lockdown pigment after colouring.

PROBLEM

Colouring strips essential nutrients, oils and moisture from hair which leads to stressed, dry and under-nourished hair.

SOLUTION

Luxurious and buttery, the Colour Goddess™ Mask is infused with hair foods like vitamins and oils, and lets locks bounce back after colouring.

RETAIL

BACKBAR

PRICE

200g / 7.05 oz

Salon Price: $9.50 Retail Price: $18.99 Item# 140479 UPC# 615908423921

580g / 20.46 oz

Salon Price: $18.00 Item# 140480 UPC# 615908423938

BACKBAR

580g / 20.46 oz

14.5” wide X 12” tall X 8.25” deep

Dumb Blonde™ Shelf Screamer Display PLUS

Buy 3 Dumb Blonde™ Shampoo 13.5 oz, Conditioner 6.76 oz, Toning Protection Spray 4.23 oz, Purple Shampoo 13.5 oz and Smoothing Stuff 1.69 oz for a special price, get Dumb Blonde™ Shampoo and Conditioner Backbar 25.36 oz, shelf screamer display, plus an additional Toning Protection Spray 4.23 oz and Purple Shampoo 13.5 oz FREE! (to the salon)

Item# 610973 UPC# 615908957495 Salon Price: $114.99 Salon Value: $185.00 Salon Savings: $70.01 / 38% Price Per Piece: $6.05 Retail Value: $322.83

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Dumb Blonde™ Deal - BUY 2, GET 1 FREE

Buy 2 Toning Protection Spray 4.23 oz and 2 Purple Shampoo 13.5 oz, get one of each and a mini Colour Care brochure FREE! (to the salon)

Item# 610974 UPC# 615908957488 Salon Price: $36.00 Salon Value: $54.00 Salon Savings: $18.00 / 33% Price Per Piece: $6.00 Retail Value: $107.94

Colour Goddess™ Deal - BUY 2, GET 1 FREE

Buy 2 Colour Goddess™ Shampoo 13.5 oz and 2 Mask 7.05 oz, get one of each and a mini Colour Care brochure FREE! (to the salon)

Item# 610975 UPC# 615908957471 Salon Price: $35.00 Salon Value: $52.50 Salon Savings: $17.50 / 33% Price Per Piece: $5.83 Retail Value: $104.94

AVAILABLE IN APRIL Colour Goddess™ Mask - Backbar Pack

Buy 4 Colour Goddess™ Masks 7.05 oz, get a Colour Goddess™ Mask 20.46 oz, Bed Head® spatula and oil infused detangling comb to be used at the backbar, and table tent card FREE! (to the salon)

Item# 610905 UPC# 615908958355 Salon Price: $38.00 Salon Value: $56.00 Salon Savings: $18.00 / 32% Price Per Piece: $7.60 Retail Value: $75.96

Under My Umbrella

Buy 6 Dumb Blonde™ Toning Protection Sprays 4.23 oz, get a custom TIGI® umbrella FREE! Protect your colour from fading and your hair from getting wet. (to the salon)

Item# 610906 UPC# 615908958348 Salon Price: $54.00 Price Per Piece: $9.00 Retail Value: $107.94

introducing

our

new gloss colour collection

Discover the new TIGI® copyright©olour™ gloss 10/ series inspiring colourists to create the perfect blondes for this season. Developed by the TIGI® Creative Team. By Hairdressers, For Hairdressers. 10/02 (10NV) extra light natural violet blonde Incorporating a minor tone of /2 violet, designed to help neutralize pale yellow undertones within the hair.

Undertone neutralization

– Toning & neutralizing

of pre-lightened or non-pigmented hair.

– Natural lightening

10/28 (10VA) extra light violet ash blonde Incorporating both major /2 violet and minor /8 ash (calibrated) tones to help neutralize pale yellow to yellow undertones within the hair.

– Creative intermixing 10/08 (10NA) extra light natural ash blonde Incorporating a minor tone of /8 ash (calibrated) to create soft pearly hues within the hair. The /8 ash (calibrated) is designed as a combination /2 violet and /1 blue to help neutralize pale yellow to yellow/orange undertones within the hair.

to dilute more intense tonal results.

All shades are designed to offer increased tone providing stronger neutralization than existing pastel toners 0/02, 0/03, 0/28 & 0/08.

TRUE TONE LOVE

Buy 2 of each NEW copyright©olour™ toner, True Light™, NEW Shade Selector/Technique Guide, 2 Single Bowls and 2 Demi-Permanent Brushes for a special price! Item# 611019 UPC# 615908957105 Salon Price: $49.99 Salon Value: $75.50 Salon Savings: $25.51 / 34% Price Per Piece: $4.17

creating this season’s blondes with a twist spring / summer 14 street tribe

Expressing unique originality through hair, style and colour.

Creative formula

Colour inspiration pantones

haute couture tribe

contemporary tribe

Creative formula

Polished hair with a high fashion twist.

Colour inspiration pantones

7541 C

black

705 C

Colour inspiration pantones

7506 C

721 C

7513 C

rose-silk 40g gloss 10/02 + 5g gloss 6/6 + activator 5vol/1.5%

20g gloss 10/28 + 20g gloss 10/02 + activator 5vol/1.5%

Hair inspired by contemporary fashion, celebrity trends and music.

726 C

white

porcelain white

Inspired by the colour trends seen on the catwalks for SS14, TIGI® has created a selection of formulas using the new gloss 10/ series. These have been linked to relevant tribes, showing how you can interpret the trends to create shades that can extend your clients personalities.

buttermilk 40g gloss 10/02 + 20g gloss 9/4 + 10g gloss 0/03 + activator 5vol/1.5%

4685 C

For more information on Fashion Tribes and creating customized TIGI® copyright©olour™ formulas, sign up for The Art of the Creative Consultation Course now offered at both TIGI® Academy locations. See page 25.

PROMOTIONS BED HEAD®

SHINEAHOLIC

HARD ON THE HIVE!

each Salon Price: $13.74 Salon Value: $20.50 Salon Savings: $6.76 / 33% Price Per Piece: $6.87 Retail Price: $24.99 Retail Value: $40.98

each Salon Price: $12.64 Salon Value: $18.50 Salon Savings: $5.86 / 32% Price Per Piece: $6.32 Retail Price: $22.99 Retail Value: $36.98

Buy Masterpiece™ Shine Hairspray 9.5 oz and Headrush™ Shine Spray 5.3 oz for a special price. (to the salon and retail client) Item# 610729 UPC# 615908959635

Buy Oh Bee Hive!™ Dry Shampoo 5 oz and Hard Head™ Hairspray 10.6 oz for a special price. (to the salon and retail client) Item# 610625 UPC# 615908959611

OUT OF BOUNDS

Buy Maxxed-Out™ Hairspray 8 oz and On The Rebound™ Curl Recall Cream 4.22 oz for a special price. (to the salon and retail client) Item# 610732 UPC# 615908959598 each Salon Price: $11.54 Salon Value: $17.50 Salon Savings: $5.96 / 34% Price Per Piece: $5.77 Retail Price: $20.99 Retail Value: $34.98

STRAIGHT OUT FUN

ROCKIN’ RECOVERY

Buy Straighten Out™ Straightening Cream 4 oz and Fun Times™ Flexible Hairspray 12 oz for a special price. (to the salon and retail client) Item# 610746 UPC# 615908959581

Buy Up Front™ Rockin’ Gel-Pomade 3.35 oz and Recovery™ Shampoo 8.45 oz for a special price. (to the salon and retail client) Item# 610733 UPC# 615908959567 each Salon Price: $12.09 Salon Value: $15.50 Salon Savings: $3.41 / 22% Price Per Piece: $6.05 Retail Price: $21.99 Retail Value: $30.98

each Salon Price: $13.19 Salon Value: $20.50 Salon Savings: $7.31 / 36% Price Per Piece: $6.60 Retail Price: $23.99 Retail Value: $40.98

PROMOTIONS CATWALK® / S-FACTOR™

FASHION FORWARD

Buy Session Series™ Work It Hairspray 9.2 oz and Fashionista® Shampoo 10.14 oz for a special price. (to the salon and retail client) Item# 610734 UPC# 615908959550

HIGH FASHION

Buy Your Highness® Hairspray 9 oz and Headshot™ Shampoo 10.14 oz for a special price. (to the salon and retail client) Item# 610736 UPC# 615908959536

each Salon Price: $14.27 Salon Value: $18.96 Salon Savings: $4.69 / 25% Price Per Piece: $7.14 Retail Price: $25.95 Retail Value: $37.90

HONEY, HONEY DUO

Buy Oatmeal & Honey Mask 7.05 oz and Oatmeal & Honey Shampoo 10.14 oz for a special price. (to the salon and retail client) Item# 610738 UPC# 615908959512 each Salon Price: $14.82 Salon Value: $18.46 Salon Savings: $3.64 / 20% Price Per Piece: $7.41 Retail Price: $26.95 Retail Value: $36.90

VIVA LA LUSTERIZER

SERIOUS SHINE

Buy Vivacious™ Hairspray 8.9 oz and Smoothing Lusterizer 6.76 oz for a special price. (to the salon and retail client) Item# 610740 UPC# 615908959499

Buy Flat Iron Shine Spray™ 4.23 oz, get “Serious” Conditioner 5.07 oz FREE! (to the salon and retail client) Item# 610739 UPC# 615908959505

each Salon Price: $17.59 Salon Value: $31.50 Salon Savings: $13.91 / 44% Price Per Piece: $8.80 Retail Price: $31.99 Retail Value: $63.00

each Salon Price: $17.88 Salon Value: $31.50 Salon Savings: $13.62 / 43% Price Per Piece: $8.94 Retail Price: $32.50 Retail Value: $64.00

PROMOTIONS TIGI® COSMETICS

Abstract

Flawless Split Eyeshadow and Honesty Decadent Lipstick

FANTASY

Flirt Split Eyeshadow and Faith Decadent Lipstick

MINIMALISM Indulge Split Eyeshadow and Passion Decadent Lipstick

TIGI® FACE PAINTS COLLECTION DISPLAY

Buy a TIGI® Cosmetics Split Eyeshadow and Decadent Lipstick at a special price. Salon gets the display and headercard FREE! (to the salon) Comes with 3 of each combination of Abstract, Fantasy and Minimalism. Item# 610742 UPC# 615908959475 Salon Price: $145.00 Salon Value: $189.00 Salon Savings: $44.00 / 23% Price Per Piece: $16.11 Retail Price: $29.99 each Retail Value: $42.00 each

HERE COME

the Brides

March is the first blossom of Cosmetics busy season. Take advantage of additional potential revenue by offering event makeup applications to every client that walks over your salon’s threshold.

We asked some of our top TIGI Cosmetics Educators for their “Go-To” products and tips for event makeup. ®

• TIGI®’s Eye Light technique that brightens the inside corner/tear duct area, really pops on camera. Use High Density Vanilla Eyeshadow for daytime events and Champagne for evening looks. • If your client is not big on heavy eyeliner, a great way to add definition to the eyes in photos is a technique called Tight-Lining. Using the TIGI® Perfect Eyeliner, smudge between lashes on the upper wet line of the eye. This gives the illusion of thicker lashes without applying a lot of eyeliner. • They don’t call her a blushing bride for nothing! Always remember to apply ample color on your brides, as camera flashes can drown out color. Fave Products: Dual Bronzer, Glow Blush. • No groom wants to smooch a sticky bride! Apply Nude Perfect Lipliner solid on lips, apply Bliss Decedant Lipstick, blot off excess and reapply Lipstick. Retail the client Goddess Luxe Lipgloss for “after the kiss”. • Try including the price of a powder, lipliner and lipstick into your bridal makeup package. It fulfills the bride’s needs, and increases your retail sales. For more tips, techniques and how-to’s on bridal makeup, ask your specialist about the TIGI® Cosmetics Education Collection.

STYLIST DEALS IT’S A CURLS WORLD

Buy a TIGI®PRO Fat Curl Stick for a special price, get Ego Boost™ 8 oz, On The Rebound™ 4.22 oz, Headrush™ 5.3 oz and Masterpiece™ Hairspray 9.5 oz FREE! (to the salon) Item# 610744 UPC# 615908959451 each Salon Price: $85.00 Salon Value: $140.50 Salon Savings: $55.50 / 40% Price Per Piece: $17.00

BLOW ME AWAY

Buy 2 TIGI®PRO Session Tools Blow Dryers, get 1 FREE! (to the salon) Item# 610743 UPC# 615908959468 each Salon Price: $300.00 Salon Value: $450.00 Salon Savings: $150.00 / 33% Price Per Piece: $100.00

New

TIGI® BRAND BOOK

This insightful collection features a detailed description of our philosophy and continuing education, as well as our products for Bed Head®, Catwalk®, S-factor™, Hair Reborn™ and TIGI® copyright©olour™. Item# 546902 each Salon Price: $ 18.00

Backbar MARCH/APRIL Bonus Program TIGI® is your business partner. Now, salons can buy 6 each of our top selling shampoos and conditioners, and receive backbar bonus size tweens FREE!

Recovery™ Shampoo

Recovery™ CONDITIONER

Buy 6 Recovery™ Shampoo 8.45 oz, get Recovery™ Shampoo and Conditioner Backbar FREE! Item# 610850

Buy 6 Recovery™ Conditioner 6.76 oz, get Recovery™ Shampoo and Conditioner Backbar FREE! Item# 610851

Salon Price: Salon Value: Salon Savings: Price Per Piece:

$42.00 $70.50 $28.50 / 40% $5.25

Resurrection™ Shampoo

Resurrection™ CONDITIONER

Buy 6 Resurrection™ Shampoo 8.45 oz, get Resurrection™ Shampoo and Conditioner Backbar FREE! Item# 610852 Salon Price: Salon Value: Salon Savings: Price Per Piece:

$45.00 $73.50 $28.50 / 39% $5.63

Buy 6 Resurrection™ Conditioner 6.76 oz, get Resurrection™ Shampoo and Conditioner Backbar FREE! Item# 610853

$42.00 $70.50 $28.50 / 40% $5.25

Salon Price: Salon Value: Salon Savings: Price Per Piece:

$45.00 $73.50 $28.50 / 39% $5.63

Oatmeal & honey Shampoo

Oatmeal & honey CONDITIONER

Oatmeal & honey mask

Salon Price: Salon Value: Salon Savings: Price Per Piece:

Buy 6 Oatmeal & Honey Shampoo 10.14 oz, get Oatmeal & Honey Shampoo and Conditioner Backbar FREE! Item# 610854

Buy 6 Oatmeal & Honey Conditioner 8.45 oz, get Oatmeal & Honey Shampoo and Conditioner Backbar FREE! Item# 610855

$50.88 $80.34 $29.46 / 37% $6.36

$53.88 $83.34 $29.46 / 35% $6.74

fashionista® Shampoo

Buy 6 Oatmeal & Honey Mask 7.05 oz, get Oatmeal & Honey Mask 20.46 oz Backbar FREE! Item# 610856 $59.88 $79.86 $19.98 / 25% $8.55

fashionista® CONDITIONER

Buy 6 Fashionista® Shampoo 10.14 oz, get Fashionista® Shampoo and Conditioner Backbar FREE! Item# 610857

Buy 6 Fashionista® Conditioner 8.45 oz, get Fashionista® Shampoo and Conditioner Backbar FREE! Item# 610858

Salon Price: Salon Value: Salon Savings: Price Per Piece:

$50.88 $80.34 $29.46 / 37% $6.36

$53.88 $83.34 $29.46 / 35% $6.74

TRue lasting colour™ Shampoo

TRue lasting colour™ CONDITIONER

Salon Price: Salon Value: Salon Savings: Price Per Piece:

Buy 6 True Lasting Colour™ Shampoo 6.76 oz, get True Lasting Colour™ Shampoo and Conditioner Backbar FREE! Item# 610859 $79.50 $172.50 $93.00 / 54% $9.94

Buy 6 True Lasting Colour™ Conditioner 8.45 oz, get True Lasting Colour™ Shampoo and Conditioner Backbar FREE! Item# 610860 $88.50 $181.50 $93.00 / 51% $11.06

Smoothing Shampoo

Smoothing CONDITIONER

Salon Price: Salon Value: Salon Savings: Price Per Piece:

Buy 6 Smoothing Shampoo 6.76 oz, get Smoothing Shampoo and Conditioner Backbar FREE! Item# 610861

Buy 6 Smoothing Conditioner 6.76 oz, get Smoothing Shampoo and Conditioner Backbar FREE! Item# 610862

$82.50 $176.50 $94.00 / 53% $10.31

$88.50 $182.50 $94.00 / 52% $11.06

The backbar is the most important place to be in the salon. Stylists use TIGI® products on their clients and then retail purchases are made. It’s that easy! 16

SPRING IS IN THE HAIR

During March and April buy 48 TIGI® copyright©olour™ shades of your choice, receive get True Light™, Meche Strips and additional TIGI® copyright©olour™ Tools and Accessories FREE! (a $74.00 value to the salon) BONUS BOX INCLUDES: Meche Strips, True Light™, Permanent Brush, High Lift Brush, Double Bowl, Scale, Tube Key and Timer

BONUS BOX

– –

Must be openstock Creative, Gloss, Lift or Mix Master shades. One bonus box per every 48 tubes of colour sold in a SINGLE purchase through April, while supplies last. Please submit salons who qualify to your District Directors so that a weekly report can be run in order to cross check sales. Bonus box will ship bi-weekly once sales are confirmed.

Masterbrand deal w/o Display

Bringing together the Worlds of Science. Art. Hair.

Experience a touch of luxe and glamour with these Hair Reborn™ Stylist Tips. Colour Protecting Conditioning Tonic Seals in moisture and protects colour for radiant and vibrant hair. Contains heat protectant. FRAGRANCE: Purple Ginger & Sandalwood

Kimberly’s Tip The Colour Protecting Conditioning Tonic is a great cutting lotion for chemically treated hair. Spray on ends of porous hair just before pulling colour through. The product encourages even-tone deposit from roots to ends.

Restorative IlluminOil™ Instantly smoothes and adds brilliant shine. FRAGRANCE: Honeysuckle & Watermint

Kimberly’s Tip Use the Restorative IlluminOil™ as a scrunching treat for frizz/static-prone hair. Product deposits lipids for moisture balance. Style and treat at the same time!

Smoothing Texture Refine Masque Adds fibre nourishment and cuticle sealing for frizz-prone stressed hair. FRAGRANCE: Purple Ginger & Sandalwood HOW TO USE: Use as an intensive masque once a week. After shampooing, massage into hair concentrating on ends. Leave in 5-10 minutes prior to rinsing thoroughly. The heat from your shower will allow masque to penetrate through your hair fibres.

Kimberly’s Tip Use weekly regardless of what journey you are on…It serves as a weekly dose of silk protein. Hair is reborn velvety smooth with luminous shine.

Kimberly Anderson- Owner/Educational Director of Studio 31 Hair Lab Kimberly has been in the industry for 15 years and gains inspiration from her passion for people, beauty and art. When asked what drew her to TIGI® initially, Kimberly said “TIGI® is innovative and a true leader in our industry. TIGI® takes pride in taking risks and that is very attractive to me. I am truly innovative, a natural-born leader and a fearless risk taker.” Over the years, she has had a hand in several events with TIGI®, including New York Fashion Week, 2013 World Release, Cut in Remix Collection, Las Vegas World Release and more! www.tigihairreborn.com

VOGUE ITALIAN

JoelTorres

TIGI® Latin America educator, Joel Torres, not only accumulates TIGI® miles for courses and seminars but you can often catch him in exotic locations styling hair for photoshoots for some of the world’s top publications. One of his recent opportunities sent him to Miami, where he beautifully represented styling hair for TIGI® Catwalk® in this “Hitchcock Styled” Italian Vogue spread. Inspired by all things luxurious, the Italian fashion powerhouse features trends of Metallics, Smokey Eyes, Wine Stained Lips, Precious Stones; pretty much everything that defines the chic-dark lux trend, taking the world by storm. Congratulations, Joel! Keep up the beautiful work.

“The best take-away from this experience was working with photographer Greg Lotus, one of the world’s top Fashion Photographers. His unique taste is incredible.” -Joel Torres

Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.

Vision

through a fundamental system of basic principles that occur every day behind the chair

Confidence

to work smarter, not harder

Personal commitment in creating a journey around your growth

“I will take home everything I learned. I got more than I expected out of the class.” – R. Lewis at Lewis Salon, TIGI® Classic Cutting

“Totally love coming here! I think it makes you a better teacher if you take the time to be a student.” – Anonymous, TIGI® Classic Colour

New in 2014 Men’s focus TIGI Academy SoHo will be hosting our new men’s focus course in 2014! Learn the ®

latest cutting techniques and current trends for today’s modern man. 2 days, intermediate experience required Course dates: April 9-10 and September 15-16 Course cost: $950.00

*Students will experience demonstrations on live models of varying lengths and textures followed by hands-on workshops on male mannequin heads.

Get the look TIGI Academy SoHo now offers beauty drop-in ®

classes. Whether you want to be your own makeup master or learn new techniques, tips and trends for your clients ~ all are welcome! Course date: April 6 Spring/Summer Trends 1:00pm - 4:00pm Course cost: $25.00

*You will be able to redeem purchases up to $25.00 in product with your entry fee.

Be on the lookout in TIGI® Trends for the next Drop-in class. You never know when the dates will drop! Don’t miss it!

For NY Academy Course Inquiries - 212.702.9771 24

ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS COLOUR CORRECTION

Every technical service should be viewed as a colour correction. In any colour service, we do three things; we darken, we lighten and we work tone on tone. This course will build confidence in basic and advanced colour correction skills with a focus on how to resolve problems with both basic and creative solutions.

SESSION HAIR

Using information and references gained from the world of fashion, TIGI® has developed a Session Hair course to give hairdressers insider-knowledge of the latest trends. The styling and finishing ideas, combined with product usage, enable hairdressers to create quick and effective dressed looks straight from the catwalk.

CREATIVE CUTTING AND COLOUR

The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.

Principle Styling

TIGI® CLASSIC CUTTING

Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.

A 2 day styling course to improve all hairdressing techniques including classic long hair dressing and the creation of diverse textures to be used on hair of differing lengths. All demonstrations are executed on ‘live’ models. Workshops use TIGI® mannequin heads. This course gives you all the technical and creative inspiration to further your hairdressing techniques. It gives great skills for salon work as well as for photography and provides a foundation for more advanced artistic hairdressing. We recommend the Principle Styling course as a prerequisite for the Session Hair course.

TIGI® CLASSIC COLOUR

TEACHER Training Cutting

This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.

GRADUATION SKILLS

The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.

CREATIVE CONSULTATION

This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge. As a result, you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience. Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.

TRANSITION CUTTING AND COLOUR

The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement. The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.

The course focuses on the TIGI® Education basic haircutting program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classic training.

TEACHER Training Colour

The course focuses on the TIGI® Education basic hair color program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classics training. *TIGI® Classic Cutting for Teacher Training Cutting **TIGI® Classic Colour & Transition Cutting and Colour (colour workshop specific) for Teacher Training Colour

course calendar MARCH2014

APRIL2014

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

2 9

SESSION HAiR and Colour Correction (Academy)

10 17

ST. PATRICK’S DAY

Classic Colour and Classic Cutting (Academy)

Chicago america’s beauty show

Creative Cutting and Colour (Academy and Learning Lab)

16 23

5 12 19 26

Creative Cutting and Colour (ACADEMY)

Classic Colour and Classic Cutting (LEARNING LAB)

6 13 20 27 3

7 14 21 28 4

8 15 22

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

Classic Colour and Classic Cutting (LEARNING LAB) Creative Consultation Graduation Skills (ACADEMY)

PRINCIPLE STYLING (LEARNING LAB)

Creative Cutting and Colour (ACADEMY)

Men’s focus (ACADEMY)

Transition Cutting and Colour (ACADEMY)

Chicago america’s beauty show

MONDAY

21 EASTER

Teacher Training Cutting and Teacher Training Colour (ACADEMY)

Classic Colour and Classic Cutting (Academy)

Creative Consultation Graduation Skills (ACADEMY)

For US Learning Lab Course Inquiries - 1.800.269.8596 25

Unilever beauty experience

This fall, Unilever US employees entered for a chance to win a two-day beauty immersion course at Unilever’s “Beauty Academy” in New York City. Held at the TIGI® Academy and leading perfume producer, Firmenich’s headquarters, 15 participants were hand-selected by Unilever North America Executives. Two TIGI® Employees, Susan McGee and Sydney Knight’s entries were chosen to participate in the experience. The curriculum, created especially for Unilever employees by Fashion Institute of Technology Professor Stephan Kanlian, included two days of industry workshops and retail site visits led by industry leading experts including author Denise Sutton, Professor Karen Young, Firmenich’s Christa Nelson and Chloe Edinborough, and Wendy Liebmann, noted retail expert and CEO of WSL Strategic Retail.

“My greatest workshop take-away from the experience would have to be that on Retail Trends in Beauty. Rarely when discussing trends do we get to focus on what’s trending in the actual retail environment. It was so interesting to hear from WSL what’s next and how we need to adapt at TIGI® at the premium level, in order to strive.” – Sydney Knight Marketing Manager, TIGI® copyright©olour™ & Cosmetics

ALMA’s client appreciation EVENT

Alma Head is the proud owner of Alma’s Hair Salon in Sydney, NS, Canada. After opening seven years ago, Alma’s salon has grown exponentially with a dedication and strong partnership with TIGI®. 2013 was a special year for Alma and her salon team. Early in the year, Alma’s team was a medalist in the ‘Carnival of Beauty – Total Look Contest.’ A few months later, after attending TIGI® World Release in Dallas with her salon team, Alma flew to Toronto, where she was honored as a finalist at the Contessa awards in the prestigious ‘Canadian Master Colorist of the Year’ category. Upon returning home, she had little time to prepare for her annual ‘Client Appreciation’ evening, where she invites her clients to celebrate the past year’s successes with her and her staff. This year’s event was a culmination of the team’s hard work throughout 2013, and her clients showed up in droves to support the group, purchasing over $18,000 of TIGI® products in just two hours!

We at TIGI® would like to congratulate Alma’s Hair Salon team for a fantastic year and look forward to many years of continued success! 26

TIGI PRESS ®

American salon

Catwalk® Your Highness™ Thickening Gel Creme Sleek Mystique™ Look-Lock Hairspray

self.com

Hair Reborn™ Reparitive Nocturnal Therapy™

e-online

Elle UK

S-factor™ “Serious” Conditioner

Allure

Bed Head® Superstar™ Queen for a Day Thickening Spray

TIGI and the MAV’s Girls ®

TIGI® Talent members, Miranda Augusta, Deanna Merrill and Chaz Bingham spent three days at the Dallas Mavericks NBA Basketball Headquarters, transforming each Maverick Dancer into gorgeous pin-up models for their annual Calendar shoot. The TIGI® Cosmetics Precision Black Eyeliner Pen was a must-have for each look. “We wouldn’t have gotten through the shoot without it,” exclaimed the TIGI® Talent Team. Through TIGI®’s partnership with the Dallas Mavericks organization, we have provided rockin’ hair and unforgettable makeup looks for numerous Dallas Mavericks Dancers’ events, including a Holiday and a Halloween halftime show with a “Zombie Thriller” theme.

Lucky

Catwalk® Fashionista® Conditioner

D o n ’ t i s

m i s s

c o m i n g

o u t !

yo u ! MITCHEL WILSON

Creative Director TIGI® Learning Lab Dallas

RICHY KANDASAMY

Technical Director TIGI® SOHO Academy

THOMAS OSBORN

Education Director TIGI® SOHO Academy

CHRISTOPHER CATANESE

Educator TIGI® SOHO Academy

ADRIANA PAPALEO

Educator TIGI® SOHO Academy

ROBERT BANYAGA

Technical Director TIGI® Learning Lab Dallas

This is your chance to learn tips and tricks from the masters and get a sneak peek from classes offered at the TIGI® Advanced Academy in SOHO and TIGI® Learning Lab in Dallas.

TIGI® Academy on Tour SAVE THE DATES: May 15 / San Francisco • May 17 / Seattle • June 21 / Los Angeles August 3 / Pittsburgh • November 8 / NYC SOY INK LOGO

tigiprofessional.com

DIR